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MTCH vs META vs GOOGL vs SNAP
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
Internet Content & Information
Internet Content & Information
MTCH vs META vs GOOGL vs SNAP — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Internet Content & Information | Internet Content & Information | Internet Content & Information | Internet Content & Information |
| Market Cap | $8.60B | $1.54T | $4.85T | $10.31B |
| Revenue (TTM) | $3.52B | $214.96B | $422.57B | $6.10B |
| Net Income (TTM) | $663M | $70.59B | $160.21B | $-410M |
| Gross Margin | 73.8% | 81.9% | 60.4% | 55.8% |
| Operating Margin | 26.6% | 41.2% | 32.7% | -6.8% |
| Forward P/E | 13.9x | 18.8x | 28.9x | — |
| Total Debt | $3.97B | $83.90B | $59.29B | $4.70B |
| Cash & Equiv. | $1.03B | $35.87B | $30.71B | $1.03B |
MTCH vs META vs GOOGL vs SNAP — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Match Group, Inc. (MTCH) | 100 | 41.5 | -58.5% |
| Meta Platforms, Inc. (META) | 100 | 270.8 | +170.8% |
| Alphabet Inc. (GOOGL) | 100 | 559.0 | +459.0% |
| Snap Inc. (SNAP) | 100 | 32.2 | -67.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MTCH vs META vs GOOGL vs SNAP
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MTCH carries the broadest edge in this set and is the clearest fit for income & stability and valuation efficiency.
- Dividend streak 1 yrs, beta 1.10, yield 1.9%
- PEG 0.48 vs META's 1.02
- Beta 1.10, yield 1.9%, current ratio 1.42x
- Better valuation composite
META is the clearest fit if your priority is growth exposure.
- Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
- 22.2% revenue growth vs MTCH's 0.2%
GOOGL is the #2 pick in this set and the best alternative if long-term compounding and sleep-well-at-night is your priority.
- 10.0% 10Y total return vs META's 415.1%
- Lower volatility, beta 1.28, Low D/E 14.3%, current ratio 2.01x
- 37.9% margin vs SNAP's -6.7%
- +160.3% vs SNAP's -25.9%
SNAP lags the leaders in this set but could rank higher in a more targeted comparison.
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 22.2% revenue growth vs MTCH's 0.2% | |
| Value | Better valuation composite | |
| Quality / Margins | 37.9% margin vs SNAP's -6.7% | |
| Stability / Safety | Beta 1.10 vs SNAP's 2.09 | |
| Dividends | 1.9% yield, 1-year raise streak, vs META's 0.3%, (1 stock pays no dividend) | |
| Momentum (1Y) | +160.3% vs SNAP's -25.9% | |
| Efficiency (ROA) | 27.4% ROA vs SNAP's -5.4%, ROIC 25.1% vs -6.9% |
MTCH vs META vs GOOGL vs SNAP — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
MTCH vs META vs GOOGL vs SNAP — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
GOOGL leads in 2 of 6 categories
META leads 1 • MTCH leads 1 • SNAP leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
META leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOOGL is the larger business by revenue, generating $422.6B annually — 120.0x MTCH's $3.5B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to SNAP's -6.7%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $3.5B | $215.0B | $422.6B | $6.1B |
| EBITDAEarnings before interest/tax | $1.0B | $109.3B | $161.3B | -$291M |
| Net IncomeAfter-tax profit | $663M | $70.6B | $160.2B | -$410M |
| Free Cash FlowCash after capex | $1.0B | $48.3B | $73.3B | $609M |
| Gross MarginGross profit ÷ Revenue | +73.8% | +81.9% | +60.4% | +55.8% |
| Operating MarginEBIT ÷ Revenue | +26.6% | +41.2% | +32.7% | -6.8% |
| Net MarginNet income ÷ Revenue | +18.8% | +32.8% | +37.9% | -6.7% |
| FCF MarginFCF ÷ Revenue | +29.0% | +22.4% | +17.3% | +10.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +3.9% | +33.1% | +21.8% | +12.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +45.5% | +62.4% | +81.9% | +39.2% |
Valuation Metrics
MTCH leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 15.5x trailing earnings, MTCH trades at a 58% valuation discount to GOOGL's 37.1x P/E. Adjusting for growth (PEG ratio), MTCH offers better value at 0.53x vs META's 1.41x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $8.6B | $1.54T | $4.85T | $10.3B |
| Enterprise ValueMkt cap + debt − cash | $11.5B | $1.59T | $4.88T | $14.0B |
| Trailing P/EPrice ÷ TTM EPS | 15.53x | 25.95x | 37.07x | -22.56x |
| Forward P/EPrice ÷ next-FY EPS est. | 13.91x | 18.77x | 28.90x | — |
| PEG RatioP/E ÷ EPS growth rate | 0.53x | 1.41x | 1.24x | — |
| EV / EBITDAEnterprise value multiple | 11.80x | 15.63x | 32.44x | — |
| Price / SalesMarket cap ÷ Revenue | 2.47x | 7.69x | 12.03x | 1.74x |
| Price / BookPrice ÷ Book value/share | — | 7.22x | 11.80x | 4.59x |
| Price / FCFMarket cap ÷ FCF | 8.40x | 33.50x | 66.17x | 23.57x |
Profitability & Efficiency
GOOGL leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-19 for SNAP. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to SNAP's 2.06x. On the Piotroski fundamental quality scale (0–9), MTCH scores 7/9 vs SNAP's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | — | +33.2% | +39.0% | -18.9% |
| ROA (TTM)Return on assets | +15.3% | +20.8% | +27.4% | -5.4% |
| ROICReturn on invested capital | +23.7% | +27.6% | +25.1% | -6.9% |
| ROCEReturn on capital employed | +23.7% | +29.4% | +30.3% | -8.1% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 5 | 7 | 5 |
| Debt / EquityFinancial leverage | — | 0.39x | 0.14x | 2.06x |
| Net DebtTotal debt minus cash | $2.9B | $48.0B | $28.6B | $3.7B |
| Cash & Equiv.Liquid assets | $1.0B | $35.9B | $30.7B | $1.0B |
| Total DebtShort + long-term debt | $4.0B | $83.9B | $59.3B | $4.7B |
| Interest CoverageEBIT ÷ Interest expense | 6.17x | 78.84x | 392.15x | -10.26x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $35,112 today (with dividends reinvested), compared to $1,168 for SNAP. Over the past 12 months, GOOGL leads with a +160.3% total return vs SNAP's -25.9%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 55.1% vs SNAP's -10.2% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +17.7% | -6.2% | +27.2% | -25.1% |
| 1-Year ReturnPast 12 months | +37.3% | +2.3% | +160.3% | -25.9% |
| 3-Year ReturnCumulative with dividends | +17.3% | +163.3% | +273.3% | -27.7% |
| 5-Year ReturnCumulative with dividends | -73.1% | +100.7% | +251.1% | -88.3% |
| 10-Year ReturnCumulative with dividends | +204.1% | +415.1% | +1003.5% | -75.1% |
| CAGR (3Y)Annualised 3-year return | +5.5% | +38.1% | +55.1% | -10.2% |
Risk & Volatility
Evenly matched — MTCH and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
MTCH is the less volatile stock with a 1.10 beta — it tends to amplify market swings less than SNAP's 2.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.7% from its 52-week high vs SNAP's 58.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.10x | 1.55x | 1.28x | 2.09x |
| 52-Week HighHighest price in past year | $39.20 | $796.25 | $402.00 | $10.41 |
| 52-Week LowLowest price in past year | $26.80 | $520.26 | $152.20 | $3.81 |
| % of 52W HighCurrent price vs 52-week peak | +94.3% | +76.6% | +99.7% | +58.5% |
| RSI (14)Momentum oscillator 0–100 | 52.6 | 44.3 | 83.5 | 57.5 |
| Avg Volume (50D)Average daily shares traded | 4.5M | 15.7M | 28.0M | 49.1M |
Analyst Outlook
Evenly matched — MTCH and META and GOOGL each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: MTCH as "Buy", META as "Buy", GOOGL as "Buy", SNAP as "Hold". Consensus price targets imply 34.8% upside for META (target: $822) vs 1.4% for GOOGL (target: $406). For income investors, MTCH offers the higher dividend yield at 1.92% vs GOOGL's 0.21%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Hold |
| Price TargetConsensus 12-month target | $41.13 | $821.80 | $406.28 | $7.75 |
| # AnalystsCovering analysts | 32 | 60 | 82 | 72 |
| Dividend YieldAnnual dividend ÷ price | +1.9% | +0.3% | +0.2% | — |
| Dividend StreakConsecutive years of raises | 1 | 2 | 2 | — |
| Dividend / ShareAnnual DPS | $0.71 | $2.07 | $0.82 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +9.2% | +1.7% | +0.9% | +26.6% |
GOOGL leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). META leads in 1 (Income & Cash Flow). 2 tied.
MTCH vs META vs GOOGL vs SNAP: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is MTCH or META or GOOGL or SNAP a better buy right now?
For growth investors, Meta Platforms, Inc.
(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 0. 2% for Match Group, Inc. (MTCH). Match Group, Inc. (MTCH) offers the better valuation at 15. 5x trailing P/E (13. 9x forward), making it the more compelling value choice. Analysts rate Match Group, Inc. (MTCH) a "Buy" — based on 32 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MTCH or META or GOOGL or SNAP?
On trailing P/E, Match Group, Inc.
(MTCH) is the cheapest at 15. 5x versus Alphabet Inc. at 37. 1x. On forward P/E, Match Group, Inc. is actually cheaper at 13. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Match Group, Inc. wins at 0. 48x versus Meta Platforms, Inc. 's 1. 02x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — MTCH or META or GOOGL or SNAP?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +251. 1%, compared to -88. 3% for Snap Inc. (SNAP). Over 10 years, the gap is even starker: GOOGL returned +1004% versus SNAP's -75. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MTCH or META or GOOGL or SNAP?
By beta (market sensitivity over 5 years), Match Group, Inc.
(MTCH) is the lower-risk stock at 1. 10β versus Snap Inc. 's 2. 09β — meaning SNAP is approximately 91% more volatile than MTCH relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 2% for Snap Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — MTCH or META or GOOGL or SNAP?
By revenue growth (latest reported year), Meta Platforms, Inc.
(META) is pulling ahead at 22. 2% versus 0. 2% for Match Group, Inc. (MTCH). On earnings-per-share growth, the picture is similar: Snap Inc. grew EPS 35. 7% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — MTCH or META or GOOGL or SNAP?
Alphabet Inc.
(GOOGL) is the more profitable company, earning 32. 8% net margin versus -7. 8% for Snap Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus -9. 0% for SNAP. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is MTCH or META or GOOGL or SNAP more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Match Group, Inc. (MTCH) is the more undervalued stock at a PEG of 0. 48x versus Meta Platforms, Inc. 's 1. 02x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Match Group, Inc. (MTCH) trades at 13. 9x forward P/E versus 28. 9x for Alphabet Inc. — 15. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 34. 8% to $821. 80.
08Which pays a better dividend — MTCH or META or GOOGL or SNAP?
In this comparison, MTCH (1.
9% yield), META (0. 3% yield), GOOGL (0. 2% yield) pay a dividend. SNAP does not pay a meaningful dividend and should not be held primarily for income.
09Is MTCH or META or GOOGL or SNAP better for a retirement portfolio?
For long-horizon retirement investors, Match Group, Inc.
(MTCH) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 10), 1. 9% yield, +204. 1% 10Y return). Snap Inc. (SNAP) carries a higher beta of 2. 09 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MTCH: +204. 1%, SNAP: -75. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between MTCH and META and GOOGL and SNAP?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: MTCH is a small-cap deep-value stock; META is a mega-cap high-growth stock; GOOGL is a mega-cap high-growth stock; SNAP is a mid-cap quality compounder stock. MTCH pays a dividend while META, GOOGL, SNAP do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Net Margin > 11%
- Dividend Yield > 0.7%
- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 6%
- Gross Margin > 33%
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