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MTCH vs META vs GOOGL vs SNAP

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MTCH
Match Group, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$8.60B
5Y Perf.-58.5%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.54T
5Y Perf.+170.8%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.85T
5Y Perf.+459.0%
SNAP
Snap Inc.

Internet Content & Information

Communication ServicesNYSE • US
Market Cap$10.31B
5Y Perf.-67.8%

MTCH vs META vs GOOGL vs SNAP — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MTCH logoMTCH
META logoMETA
GOOGL logoGOOGL
SNAP logoSNAP
IndustryInternet Content & InformationInternet Content & InformationInternet Content & InformationInternet Content & Information
Market Cap$8.60B$1.54T$4.85T$10.31B
Revenue (TTM)$3.52B$214.96B$422.57B$6.10B
Net Income (TTM)$663M$70.59B$160.21B$-410M
Gross Margin73.8%81.9%60.4%55.8%
Operating Margin26.6%41.2%32.7%-6.8%
Forward P/E13.9x18.8x28.9x
Total Debt$3.97B$83.90B$59.29B$4.70B
Cash & Equiv.$1.03B$35.87B$30.71B$1.03B

MTCH vs META vs GOOGL vs SNAPLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MTCH
META
GOOGL
SNAP
StockMay 20May 26Return
Match Group, Inc. (MTCH)10041.5-58.5%
Meta Platforms, Inc. (META)100270.8+170.8%
Alphabet Inc. (GOOGL)100559.0+459.0%
Snap Inc. (SNAP)10032.2-67.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: MTCH vs META vs GOOGL vs SNAP

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MTCH and GOOGL are tied at the top with 3 categories each — the right choice depends on your priorities. Alphabet Inc. is the stronger pick specifically for profitability and margin quality and recent price momentum and sentiment. META also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
MTCH
Match Group, Inc.
The Income Pick

MTCH carries the broadest edge in this set and is the clearest fit for income & stability and valuation efficiency.

  • Dividend streak 1 yrs, beta 1.10, yield 1.9%
  • PEG 0.48 vs META's 1.02
  • Beta 1.10, yield 1.9%, current ratio 1.42x
  • Better valuation composite
Best for: income & stability and valuation efficiency
META
Meta Platforms, Inc.
The Growth Play

META is the clearest fit if your priority is growth exposure.

  • Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
  • 22.2% revenue growth vs MTCH's 0.2%
Best for: growth exposure
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL is the #2 pick in this set and the best alternative if long-term compounding and sleep-well-at-night is your priority.

  • 10.0% 10Y total return vs META's 415.1%
  • Lower volatility, beta 1.28, Low D/E 14.3%, current ratio 2.01x
  • 37.9% margin vs SNAP's -6.7%
  • +160.3% vs SNAP's -25.9%
Best for: long-term compounding and sleep-well-at-night
SNAP
Snap Inc.
The Secondary Option

SNAP lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: communication services exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMETA logoMETA22.2% revenue growth vs MTCH's 0.2%
ValueMTCH logoMTCHBetter valuation composite
Quality / MarginsGOOGL logoGOOGL37.9% margin vs SNAP's -6.7%
Stability / SafetyMTCH logoMTCHBeta 1.10 vs SNAP's 2.09
DividendsMTCH logoMTCH1.9% yield, 1-year raise streak, vs META's 0.3%, (1 stock pays no dividend)
Momentum (1Y)GOOGL logoGOOGL+160.3% vs SNAP's -25.9%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs SNAP's -5.4%, ROIC 25.1% vs -6.9%

MTCH vs META vs GOOGL vs SNAP — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MTCHMatch Group, Inc.
FY 2020
Service
57.8%$1.4B
Product and Service, Other
42.2%$989M
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
SNAPSnap Inc.
FY 2025
Advertising Revenue
87.4%$5.2B
Other Revenue
12.6%$745M

MTCH vs META vs GOOGL vs SNAP — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGSNAP

Income & Cash Flow (Last 12 Months)

META leads this category, winning 3 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 120.0x MTCH's $3.5B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to SNAP's -6.7%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMTCH logoMTCHMatch Group, Inc.META logoMETAMeta Platforms, I…GOOGL logoGOOGLAlphabet Inc.SNAP logoSNAPSnap Inc.
RevenueTrailing 12 months$3.5B$215.0B$422.6B$6.1B
EBITDAEarnings before interest/tax$1.0B$109.3B$161.3B-$291M
Net IncomeAfter-tax profit$663M$70.6B$160.2B-$410M
Free Cash FlowCash after capex$1.0B$48.3B$73.3B$609M
Gross MarginGross profit ÷ Revenue+73.8%+81.9%+60.4%+55.8%
Operating MarginEBIT ÷ Revenue+26.6%+41.2%+32.7%-6.8%
Net MarginNet income ÷ Revenue+18.8%+32.8%+37.9%-6.7%
FCF MarginFCF ÷ Revenue+29.0%+22.4%+17.3%+10.0%
Rev. Growth (YoY)Latest quarter vs prior year+3.9%+33.1%+21.8%+12.1%
EPS Growth (YoY)Latest quarter vs prior year+45.5%+62.4%+81.9%+39.2%
META leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

MTCH leads this category, winning 4 of 7 comparable metrics.

At 15.5x trailing earnings, MTCH trades at a 58% valuation discount to GOOGL's 37.1x P/E. Adjusting for growth (PEG ratio), MTCH offers better value at 0.53x vs META's 1.41x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMTCH logoMTCHMatch Group, Inc.META logoMETAMeta Platforms, I…GOOGL logoGOOGLAlphabet Inc.SNAP logoSNAPSnap Inc.
Market CapShares × price$8.6B$1.54T$4.85T$10.3B
Enterprise ValueMkt cap + debt − cash$11.5B$1.59T$4.88T$14.0B
Trailing P/EPrice ÷ TTM EPS15.53x25.95x37.07x-22.56x
Forward P/EPrice ÷ next-FY EPS est.13.91x18.77x28.90x
PEG RatioP/E ÷ EPS growth rate0.53x1.41x1.24x
EV / EBITDAEnterprise value multiple11.80x15.63x32.44x
Price / SalesMarket cap ÷ Revenue2.47x7.69x12.03x1.74x
Price / BookPrice ÷ Book value/share7.22x11.80x4.59x
Price / FCFMarket cap ÷ FCF8.40x33.50x66.17x23.57x
MTCH leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 6 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-19 for SNAP. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to SNAP's 2.06x. On the Piotroski fundamental quality scale (0–9), MTCH scores 7/9 vs SNAP's 5/9, reflecting strong financial health.

MetricMTCH logoMTCHMatch Group, Inc.META logoMETAMeta Platforms, I…GOOGL logoGOOGLAlphabet Inc.SNAP logoSNAPSnap Inc.
ROE (TTM)Return on equity+33.2%+39.0%-18.9%
ROA (TTM)Return on assets+15.3%+20.8%+27.4%-5.4%
ROICReturn on invested capital+23.7%+27.6%+25.1%-6.9%
ROCEReturn on capital employed+23.7%+29.4%+30.3%-8.1%
Piotroski ScoreFundamental quality 0–97575
Debt / EquityFinancial leverage0.39x0.14x2.06x
Net DebtTotal debt minus cash$2.9B$48.0B$28.6B$3.7B
Cash & Equiv.Liquid assets$1.0B$35.9B$30.7B$1.0B
Total DebtShort + long-term debt$4.0B$83.9B$59.3B$4.7B
Interest CoverageEBIT ÷ Interest expense6.17x78.84x392.15x-10.26x
GOOGL leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $35,112 today (with dividends reinvested), compared to $1,168 for SNAP. Over the past 12 months, GOOGL leads with a +160.3% total return vs SNAP's -25.9%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 55.1% vs SNAP's -10.2% — a key indicator of consistent wealth creation.

MetricMTCH logoMTCHMatch Group, Inc.META logoMETAMeta Platforms, I…GOOGL logoGOOGLAlphabet Inc.SNAP logoSNAPSnap Inc.
YTD ReturnYear-to-date+17.7%-6.2%+27.2%-25.1%
1-Year ReturnPast 12 months+37.3%+2.3%+160.3%-25.9%
3-Year ReturnCumulative with dividends+17.3%+163.3%+273.3%-27.7%
5-Year ReturnCumulative with dividends-73.1%+100.7%+251.1%-88.3%
10-Year ReturnCumulative with dividends+204.1%+415.1%+1003.5%-75.1%
CAGR (3Y)Annualised 3-year return+5.5%+38.1%+55.1%-10.2%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MTCH and GOOGL each lead in 1 of 2 comparable metrics.

MTCH is the less volatile stock with a 1.10 beta — it tends to amplify market swings less than SNAP's 2.09 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.7% from its 52-week high vs SNAP's 58.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMTCH logoMTCHMatch Group, Inc.META logoMETAMeta Platforms, I…GOOGL logoGOOGLAlphabet Inc.SNAP logoSNAPSnap Inc.
Beta (5Y)Sensitivity to S&P 5001.10x1.55x1.28x2.09x
52-Week HighHighest price in past year$39.20$796.25$402.00$10.41
52-Week LowLowest price in past year$26.80$520.26$152.20$3.81
% of 52W HighCurrent price vs 52-week peak+94.3%+76.6%+99.7%+58.5%
RSI (14)Momentum oscillator 0–10052.644.383.557.5
Avg Volume (50D)Average daily shares traded4.5M15.7M28.0M49.1M
Evenly matched — MTCH and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MTCH and META and GOOGL each lead in 1 of 2 comparable metrics.

Analyst consensus: MTCH as "Buy", META as "Buy", GOOGL as "Buy", SNAP as "Hold". Consensus price targets imply 34.8% upside for META (target: $822) vs 1.4% for GOOGL (target: $406). For income investors, MTCH offers the higher dividend yield at 1.92% vs GOOGL's 0.21%.

MetricMTCH logoMTCHMatch Group, Inc.META logoMETAMeta Platforms, I…GOOGL logoGOOGLAlphabet Inc.SNAP logoSNAPSnap Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHold
Price TargetConsensus 12-month target$41.13$821.80$406.28$7.75
# AnalystsCovering analysts32608272
Dividend YieldAnnual dividend ÷ price+1.9%+0.3%+0.2%
Dividend StreakConsecutive years of raises122
Dividend / ShareAnnual DPS$0.71$2.07$0.82
Buyback YieldShare repurchases ÷ mkt cap+9.2%+1.7%+0.9%+26.6%
Evenly matched — MTCH and META and GOOGL each lead in 1 of 2 comparable metrics.
Key Takeaway

GOOGL leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). META leads in 1 (Income & Cash Flow). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

MTCH vs META vs GOOGL vs SNAP: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MTCH or META or GOOGL or SNAP a better buy right now?

For growth investors, Meta Platforms, Inc.

(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 0. 2% for Match Group, Inc. (MTCH). Match Group, Inc. (MTCH) offers the better valuation at 15. 5x trailing P/E (13. 9x forward), making it the more compelling value choice. Analysts rate Match Group, Inc. (MTCH) a "Buy" — based on 32 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MTCH or META or GOOGL or SNAP?

On trailing P/E, Match Group, Inc.

(MTCH) is the cheapest at 15. 5x versus Alphabet Inc. at 37. 1x. On forward P/E, Match Group, Inc. is actually cheaper at 13. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Match Group, Inc. wins at 0. 48x versus Meta Platforms, Inc. 's 1. 02x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — MTCH or META or GOOGL or SNAP?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +251. 1%, compared to -88. 3% for Snap Inc. (SNAP). Over 10 years, the gap is even starker: GOOGL returned +1004% versus SNAP's -75. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MTCH or META or GOOGL or SNAP?

By beta (market sensitivity over 5 years), Match Group, Inc.

(MTCH) is the lower-risk stock at 1. 10β versus Snap Inc. 's 2. 09β — meaning SNAP is approximately 91% more volatile than MTCH relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 2% for Snap Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MTCH or META or GOOGL or SNAP?

By revenue growth (latest reported year), Meta Platforms, Inc.

(META) is pulling ahead at 22. 2% versus 0. 2% for Match Group, Inc. (MTCH). On earnings-per-share growth, the picture is similar: Snap Inc. grew EPS 35. 7% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MTCH or META or GOOGL or SNAP?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus -7. 8% for Snap Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus -9. 0% for SNAP. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MTCH or META or GOOGL or SNAP more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Match Group, Inc. (MTCH) is the more undervalued stock at a PEG of 0. 48x versus Meta Platforms, Inc. 's 1. 02x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Match Group, Inc. (MTCH) trades at 13. 9x forward P/E versus 28. 9x for Alphabet Inc. — 15. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 34. 8% to $821. 80.

08

Which pays a better dividend — MTCH or META or GOOGL or SNAP?

In this comparison, MTCH (1.

9% yield), META (0. 3% yield), GOOGL (0. 2% yield) pay a dividend. SNAP does not pay a meaningful dividend and should not be held primarily for income.

09

Is MTCH or META or GOOGL or SNAP better for a retirement portfolio?

For long-horizon retirement investors, Match Group, Inc.

(MTCH) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 10), 1. 9% yield, +204. 1% 10Y return). Snap Inc. (SNAP) carries a higher beta of 2. 09 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MTCH: +204. 1%, SNAP: -75. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MTCH and META and GOOGL and SNAP?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: MTCH is a small-cap deep-value stock; META is a mega-cap high-growth stock; GOOGL is a mega-cap high-growth stock; SNAP is a mid-cap quality compounder stock. MTCH pays a dividend while META, GOOGL, SNAP do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MTCH

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 11%
  • Dividend Yield > 0.7%
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META

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 19%
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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
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SNAP

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Gross Margin > 33%
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Beat Both

Find stocks that outperform MTCH and META and GOOGL and SNAP on the metrics below

Revenue Growth>
%
(MTCH: 3.9% · META: 33.1%)
Net Margin>
%
(MTCH: 18.8% · META: 32.8%)
P/E Ratio<
x
(MTCH: 15.5x · META: 25.9x)

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