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Stock Comparison

PFSI vs GHLD vs RKT vs UWMC

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
PFSI
PennyMac Financial Services, Inc.

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$4.54B
5Y Perf.+71.1%
GHLD
Guild Holdings Company

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$439M
5Y Perf.+34.8%
RKT
Rocket Companies, Inc.

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$2.07B
5Y Perf.-19.6%
UWMC
UWM Holdings Corporation

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$543M
5Y Perf.-64.9%

PFSI vs GHLD vs RKT vs UWMC — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
PFSI logoPFSI
GHLD logoGHLD
RKT logoRKT
UWMC logoUWMC
IndustryFinancial - MortgagesFinancial - MortgagesFinancial - MortgagesFinancial - Mortgages
Market Cap$4.54B$439M$2.07B$543M
Revenue (TTM)$4.36B$1.17B$5.40B$3.16B
Net Income (TTM)$507M$126M$-102M$27M
Gross Margin91.4%90.6%91.3%85.6%
Operating Margin34.6%10.1%12.4%58.0%
Forward P/E7.0x10.2x20.0x8.3x
Total Debt$23.06B$3.03B$13.98B$14.44B
Cash & Equiv.$302M$118M$1.27B$503M

PFSI vs GHLD vs RKT vs UWMCLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

PFSI
GHLD
RKT
UWMC
StockOct 20May 26Return
PennyMac Financial … (PFSI)100171.1+71.1%
Guild Holdings Comp… (GHLD)100134.8+34.8%
Rocket Companies, I… (RKT)10080.4-19.6%
UWM Holdings Corpor… (UWMC)10035.1-64.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: PFSI vs GHLD vs RKT vs UWMC

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PFSI leads in 3 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Guild Holdings Company is the stronger pick specifically for capital preservation and lower volatility and recent price momentum and sentiment. UWMC also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
PFSI
PennyMac Financial Services, Inc.
The Banking Pick

PFSI carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 173.8%, EPS growth 59.2%
  • 6.2% 10Y total return vs GHLD's 58.4%
  • 173.8% NII/revenue growth vs RKT's 34.8%
  • Lower P/E (7.0x vs 8.3x)
Best for: growth exposure and long-term compounding
GHLD
Guild Holdings Company
The Banking Pick

GHLD is the #2 pick in this set and the best alternative if sleep-well-at-night and bank quality is your priority.

  • Lower volatility, beta 0.04, current ratio 0.09x
  • NIM 0.8% vs UWMC's 0.0%
  • Beta 0.04 vs RKT's 1.77
  • +63.3% vs PFSI's -8.0%
Best for: sleep-well-at-night and bank quality
RKT
Rocket Companies, Inc.
The Financial Play

RKT lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: financial services exposure
UWMC
UWM Holdings Corporation
The Banking Pick

UWMC is the clearest fit if your priority is income & stability and defensive.

  • Dividend streak 1 yrs, beta 1.50, yield 97.1%
  • Beta 1.50, yield 97.1%, current ratio 0.67x
  • Efficiency ratio 0.3% vs GHLD's 0.8% (lower = leaner)
  • Efficiency ratio 0.3% vs GHLD's 0.8%
Best for: income & stability and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthPFSI logoPFSI173.8% NII/revenue growth vs RKT's 34.8%
ValuePFSI logoPFSILower P/E (7.0x vs 8.3x)
Quality / MarginsUWMC logoUWMCEfficiency ratio 0.3% vs GHLD's 0.8% (lower = leaner)
Stability / SafetyGHLD logoGHLDBeta 0.04 vs RKT's 1.77
DividendsPFSI logoPFSI1.3% yield, 2-year raise streak, vs UWMC's 97.1%, (1 stock pays no dividend)
Momentum (1Y)GHLD logoGHLD+63.3% vs PFSI's -8.0%
Efficiency (ROA)UWMC logoUWMCEfficiency ratio 0.3% vs GHLD's 0.8%

PFSI vs GHLD vs RKT vs UWMC — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

PFSIPennyMac Financial Services, Inc.
FY 2025
Mortgage banking Production
63.1%$1.3B
Mortgage banking Servicing
36.9%$737M
GHLDGuild Holdings Company
FY 2024
Origination
73.1%$780M
Servicing
26.9%$287M
RKTRocket Companies, Inc.
FY 2024
Direct To Customer Segment
85.3%$3.9B
Partner Network Segment
14.7%$670M
UWMCUWM Holdings Corporation

Segment breakdown not available.

PFSI vs GHLD vs RKT vs UWMC — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGHLDLAGGINGUWMC

Income & Cash Flow (Last 12 Months)

PFSI leads this category, winning 3 of 5 comparable metrics.

RKT is the larger business by revenue, generating $5.4B annually — 4.6x GHLD's $1.2B. PFSI is the more profitable business, keeping 11.5% of every revenue dollar as net income compared to RKT's 0.5%.

MetricPFSI logoPFSIPennyMac Financia…GHLD logoGHLDGuild Holdings Co…RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…
RevenueTrailing 12 months$4.4B$1.2B$5.4B$3.2B
EBITDAEarnings before interest/tax$1.0B$199M$682M$695M
Net IncomeAfter-tax profit$507M$126M-$102M$27M
Free Cash FlowCash after capex-$3.8B$25M-$1.1B-$2.7B
Gross MarginGross profit ÷ Revenue+91.4%+90.6%+91.3%+85.6%
Operating MarginEBIT ÷ Revenue+34.6%+10.1%+12.4%+58.0%
Net MarginNet income ÷ Revenue+11.5%+8.3%+0.5%+0.9%
FCF MarginFCF ÷ Revenue-32.4%-56.9%-63.6%-86.1%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year+7.7%+148.6%-4.3%
PFSI leads this category, winning 3 of 5 comparable metrics.

Valuation Metrics

Evenly matched — PFSI and UWMC each lead in 2 of 5 comparable metrics.

At 9.3x trailing earnings, PFSI trades at a 87% valuation discount to RKT's 69.8x P/E. On an enterprise value basis, UWMC's 7.7x EV/EBITDA is more attractive than GHLD's 21.4x.

MetricPFSI logoPFSIPennyMac Financia…GHLD logoGHLDGuild Holdings Co…RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…
Market CapShares × price$4.5B$439M$2.1B$543M
Enterprise ValueMkt cap + debt − cash$27.3B$3.4B$14.8B$14.5B
Trailing P/EPrice ÷ TTM EPS9.35x12.83x69.76x29.08x
Forward P/EPrice ÷ next-FY EPS est.7.04x10.23x20.01x8.27x
PEG RatioP/E ÷ EPS growth rate0.17x
EV / EBITDAEnterprise value multiple18.05x21.40x18.91x7.69x
Price / SalesMarket cap ÷ Revenue1.04x0.37x0.38x0.17x
Price / BookPrice ÷ Book value/share1.09x0.99x0.23x0.46x
Price / FCFMarket cap ÷ FCF
Evenly matched — PFSI and UWMC each lead in 2 of 5 comparable metrics.

Profitability & Efficiency

GHLD leads this category, winning 4 of 9 comparable metrics.

PFSI delivers a 12.0% return on equity — every $100 of shareholder capital generates $12 in annual profit, vs $-1 for RKT. RKT carries lower financial leverage with a 1.55x debt-to-equity ratio, signaling a more conservative balance sheet compared to UWMC's 9.06x. On the Piotroski fundamental quality scale (0–9), RKT scores 5/9 vs GHLD's 3/9, reflecting solid financial health.

MetricPFSI logoPFSIPennyMac Financia…GHLD logoGHLDGuild Holdings Co…RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…
ROE (TTM)Return on equity+12.0%+10.3%-1.2%+1.7%
ROA (TTM)Return on assets+1.8%+2.6%-0.3%+0.2%
ROICReturn on invested capital+4.4%+2.4%+2.5%+8.9%
ROCEReturn on capital employed+10.4%+5.2%+4.5%+19.0%
Piotroski ScoreFundamental quality 0–94355
Debt / EquityFinancial leverage5.35x2.42x1.55x9.06x
Net DebtTotal debt minus cash$22.8B$2.9B$12.7B$13.9B
Cash & Equiv.Liquid assets$302M$118M$1.3B$503M
Total DebtShort + long-term debt$23.1B$3.0B$14.0B$14.4B
Interest CoverageEBIT ÷ Interest expense0.96x1.47x0.87x0.75x
GHLD leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GHLD leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in PFSI five years ago would be worth $15,907 today (with dividends reinvested), compared to $7,636 for UWMC. Over the past 12 months, GHLD leads with a +63.3% total return vs PFSI's -8.0%. The 3-year compound annual growth rate (CAGR) favors GHLD at 30.4% vs UWMC's -7.1% — a key indicator of consistent wealth creation.

MetricPFSI logoPFSIPennyMac Financia…GHLD logoGHLDGuild Holdings Co…RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…
YTD ReturnYear-to-date-33.7%-26.3%-18.6%
1-Year ReturnPast 12 months-8.0%+63.3%+27.1%-4.4%
3-Year ReturnCumulative with dividends+56.3%+121.6%+83.5%-19.8%
5-Year ReturnCumulative with dividends+59.1%+58.4%-13.4%-23.6%
10-Year ReturnCumulative with dividends+624.6%+58.4%-18.3%-39.9%
CAGR (3Y)Annualised 3-year return+16.0%+30.4%+22.4%-7.1%
GHLD leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

GHLD leads this category, winning 2 of 2 comparable metrics.

GHLD is the less volatile stock with a 0.04 beta — it tends to amplify market swings less than RKT's 1.77 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GHLD currently trades 84.9% from its 52-week high vs UWMC's 48.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricPFSI logoPFSIPennyMac Financia…GHLD logoGHLDGuild Holdings Co…RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…
Beta (5Y)Sensitivity to S&P 5000.93x0.04x1.77x1.50x
52-Week HighHighest price in past year$160.36$23.57$24.36$7.14
52-Week LowLowest price in past year$82.67$11.99$11.08$3.38
% of 52W HighCurrent price vs 52-week peak+54.2%+84.9%+60.1%+48.9%
RSI (14)Momentum oscillator 0–10041.543.739.739.2
Avg Volume (50D)Average daily shares traded609K152K25.1M16.4M
GHLD leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — PFSI and UWMC each lead in 1 of 2 comparable metrics.

Analyst consensus: PFSI as "Buy", GHLD as "Hold", RKT as "Hold", UWMC as "Hold". Consensus price targets imply 71.3% upside for UWMC (target: $6) vs -11.9% for GHLD (target: $18). For income investors, UWMC offers the higher dividend yield at 97.12% vs PFSI's 1.34%.

MetricPFSI logoPFSIPennyMac Financia…GHLD logoGHLDGuild Holdings Co…RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…
Analyst RatingConsensus buy/hold/sellBuyHoldHoldHold
Price TargetConsensus 12-month target$143.00$17.63$21.63$5.98
# AnalystsCovering analysts2062513
Dividend YieldAnnual dividend ÷ price+1.3%+2.5%+97.1%
Dividend StreakConsecutive years of raises2011
Dividend / ShareAnnual DPS$1.16$0.49$3.39
Buyback YieldShare repurchases ÷ mkt cap+0.1%+0.3%0.0%0.0%
Evenly matched — PFSI and UWMC each lead in 1 of 2 comparable metrics.
Key Takeaway

GHLD leads in 3 of 6 categories (Profitability & Efficiency, Total Returns). PFSI leads in 1 (Income & Cash Flow). 2 tied.

Best OverallGuild Holdings Company (GHLD)Leads 3 of 6 categories
Loading custom metrics...

PFSI vs GHLD vs RKT vs UWMC: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is PFSI or GHLD or RKT or UWMC a better buy right now?

For growth investors, PennyMac Financial Services, Inc.

(PFSI) is the stronger pick with 173. 8% revenue growth year-over-year, versus 34. 8% for Rocket Companies, Inc. (RKT). PennyMac Financial Services, Inc. (PFSI) offers the better valuation at 9. 3x trailing P/E (7. 0x forward), making it the more compelling value choice. Analysts rate PennyMac Financial Services, Inc. (PFSI) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — PFSI or GHLD or RKT or UWMC?

On trailing P/E, PennyMac Financial Services, Inc.

(PFSI) is the cheapest at 9. 3x versus Rocket Companies, Inc. at 69. 8x. On forward P/E, PennyMac Financial Services, Inc. is actually cheaper at 7. 0x.

03

Which is the better long-term investment — PFSI or GHLD or RKT or UWMC?

Over the past 5 years, PennyMac Financial Services, Inc.

(PFSI) delivered a total return of +59. 1%, compared to -23. 6% for UWM Holdings Corporation (UWMC). Over 10 years, the gap is even starker: PFSI returned +624. 6% versus UWMC's -39. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — PFSI or GHLD or RKT or UWMC?

By beta (market sensitivity over 5 years), Guild Holdings Company (GHLD) is the lower-risk stock at 0.

04β versus Rocket Companies, Inc. 's 1. 77β — meaning RKT is approximately 4121% more volatile than GHLD relative to the S&P 500. On balance sheet safety, Rocket Companies, Inc. (RKT) carries a lower debt/equity ratio of 155% versus 9% for UWM Holdings Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — PFSI or GHLD or RKT or UWMC?

By revenue growth (latest reported year), PennyMac Financial Services, Inc.

(PFSI) is pulling ahead at 173. 8% versus 34. 8% for Rocket Companies, Inc. (RKT). On earnings-per-share growth, the picture is similar: Guild Holdings Company grew EPS 343. 8% year-over-year, compared to -7. 7% for UWM Holdings Corporation. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — PFSI or GHLD or RKT or UWMC?

PennyMac Financial Services, Inc.

(PFSI) is the more profitable company, earning 11. 5% net margin versus 0. 5% for Rocket Companies, Inc. — meaning it keeps 11. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: UWMC leads at 58. 0% versus 10. 1% for GHLD. At the gross margin level — before operating expenses — PFSI leads at 91. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is PFSI or GHLD or RKT or UWMC more undervalued right now?

On forward earnings alone, PennyMac Financial Services, Inc.

(PFSI) trades at 7. 0x forward P/E versus 20. 0x for Rocket Companies, Inc. — 13. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UWMC: 71. 3% to $5. 98.

08

Which pays a better dividend — PFSI or GHLD or RKT or UWMC?

In this comparison, UWMC (97.

1% yield), GHLD (2. 5% yield), PFSI (1. 3% yield) pay a dividend. RKT does not pay a meaningful dividend and should not be held primarily for income.

09

Is PFSI or GHLD or RKT or UWMC better for a retirement portfolio?

For long-horizon retirement investors, Guild Holdings Company (GHLD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

04), 2. 5% yield). Rocket Companies, Inc. (RKT) carries a higher beta of 1. 77 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GHLD: +58. 4%, RKT: -18. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between PFSI and GHLD and RKT and UWMC?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

PFSI, GHLD, UWMC pay a dividend while RKT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

PFSI

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 86%
  • Net Margin > 6%
Run This Screen
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GHLD

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 30%
  • Net Margin > 5%
Run This Screen
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RKT

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 17%
  • Gross Margin > 54%
Run This Screen
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UWMC

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 32%
  • Gross Margin > 51%
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Beat Both

Find stocks that outperform PFSI and GHLD and RKT and UWMC on the metrics below

Revenue Growth>
%
(PFSI: 173.8% · GHLD: 60.9%)
Net Margin>
%
(PFSI: 11.5% · GHLD: 8.3%)
P/E Ratio<
x
(PFSI: 9.3x · GHLD: 12.8x)

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