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RCL vs CCL vs NCLH vs VIK vs HLT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RCL
Royal Caribbean Cruises Ltd.

Travel Services

Consumer CyclicalNYSE • US
Market Cap$75.99B
5Y Perf.+90.2%
CCL
Carnival Corporation & plc

Leisure

Consumer CyclicalNYSE • US
Market Cap$33.40B
5Y Perf.+79.1%
NCLH
Norwegian Cruise Line Holdings Ltd.

Travel Services

Consumer CyclicalNYSE • US
Market Cap$7.91B
5Y Perf.+3.7%
VIK
Viking Holdings Ltd

Travel Services

Consumer CyclicalNYSE • BM
Market Cap$26.52B
5Y Perf.+167.3%
HLT
Hilton Worldwide Holdings Inc.

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$72.93B
5Y Perf.+59.7%

RCL vs CCL vs NCLH vs VIK vs HLT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RCL logoRCL
CCL logoCCL
NCLH logoNCLH
VIK logoVIK
HLT logoHLT
IndustryTravel ServicesLeisureTravel ServicesTravel ServicesTravel Lodging
Market Cap$75.99B$33.40B$7.91B$26.52B$72.93B
Revenue (TTM)$18.39B$26.62B$10.03B$6.50B$12.28B
Net Income (TTM)$4.48B$2.76B$568M$1.15B$1.54B
Gross Margin47.2%37.4%43.0%39.0%44.3%
Operating Margin27.9%16.8%15.9%23.1%23.1%
Forward P/E16.4x12.2x8.2x25.2x35.4x
Total Debt$22.64B$27.99B$14.61B$5.74B$15.67B
Cash & Equiv.$825M$1.93B$210M$3.80B$970M

RCL vs CCL vs NCLH vs VIK vs HLTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RCL
CCL
NCLH
VIK
HLT
StockMay 24May 26Return
Royal Caribbean Cru… (RCL)100190.2+90.2%
Carnival Corporatio… (CCL)100179.1+79.1%
Norwegian Cruise Li… (NCLH)100103.7+3.7%
Viking Holdings Ltd (VIK)100267.3+167.3%
Hilton Worldwide Ho… (HLT)100159.7+59.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: RCL vs CCL vs NCLH vs VIK vs HLT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: RCL leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. Viking Holdings Ltd is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. NCLH and HLT also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
RCL
Royal Caribbean Cruises Ltd.
The Income Pick

RCL carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 1 yrs, beta 1.69, yield 0.3%
  • 291.7% 10Y total return vs HLT's 6.2%
  • 24.4% margin vs NCLH's 5.7%
  • 0.3% yield, 1-year raise streak, vs HLT's 0.2%, (3 stocks pay no dividend)
Best for: income & stability and long-term compounding
CCL
Carnival Corporation & plc
The Value Angle

Among these 5 stocks, CCL doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
NCLH
Norwegian Cruise Line Holdings Ltd.
The Value Play

NCLH ranks third and is worth considering specifically for value.

  • Lower P/E (8.2x vs 35.4x)
Best for: value
VIK
Viking Holdings Ltd
The Growth Play

VIK is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 21.9%, EPS growth 7.6%, 3Y rev CAGR 27.0%
  • 21.9% revenue growth vs NCLH's 3.7%
  • +95.1% vs NCLH's -0.5%
Best for: growth exposure
HLT
Hilton Worldwide Holdings Inc.
The Defensive Pick

HLT is the clearest fit if your priority is sleep-well-at-night and defensive.

  • Lower volatility, beta 0.94, current ratio 10.81x
  • Beta 0.94, yield 0.2%, current ratio 10.81x
  • Beta 0.94 vs CCL's 2.27
Best for: sleep-well-at-night and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthVIK logoVIK21.9% revenue growth vs NCLH's 3.7%
ValueNCLH logoNCLHLower P/E (8.2x vs 35.4x)
Quality / MarginsRCL logoRCL24.4% margin vs NCLH's 5.7%
Stability / SafetyHLT logoHLTBeta 0.94 vs CCL's 2.27
DividendsRCL logoRCL0.3% yield, 1-year raise streak, vs HLT's 0.2%, (3 stocks pay no dividend)
Momentum (1Y)VIK logoVIK+95.1% vs NCLH's -0.5%
Efficiency (ROA)RCL logoRCL11.1% ROA vs NCLH's 2.5%, ROIC 12.2% vs 7.5%

RCL vs CCL vs NCLH vs VIK vs HLT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RCLRoyal Caribbean Cruises Ltd.
FY 2025
Cruise Itinerary
95.2%$17.1B
Other Products And Services
4.8%$864M
CCLCarnival Corporation & plc
FY 2025
Tour And Other
65.4%$17.4B
Cruise
34.6%$9.2B
NCLHNorwegian Cruise Line Holdings Ltd.
FY 2025
Passenger ticket
68.0%$6.7B
Onboard and other
32.0%$3.1B
VIKViking Holdings Ltd
FY 2025
Onboard and Other
100.0%$450M
HLTHilton Worldwide Holdings Inc.
FY 2025
Reimbursement Revenue
65.6%$7.1B
Management and Franchise
25.7%$2.8B
Management Service, Base
3.5%$376M
Management Service, Incentive
2.9%$313M
Hotel, Other
2.3%$252M

RCL vs CCL vs NCLH vs VIK vs HLT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLRCLLAGGINGHLT

Income & Cash Flow (Last 12 Months)

RCL leads this category, winning 3 of 6 comparable metrics.

CCL is the larger business by revenue, generating $26.6B annually — 4.1x VIK's $6.5B. RCL is the more profitable business, keeping 24.4% of every revenue dollar as net income compared to NCLH's 5.7%. On growth, VIK holds the edge at +27.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRCL logoRCLRoyal Caribbean C…CCL logoCCLCarnival Corporat…NCLH logoNCLHNorwegian Cruise …VIK logoVIKViking Holdings L…HLT logoHLTHilton Worldwide …
RevenueTrailing 12 months$18.4B$26.6B$10.0B$6.5B$12.3B
EBITDAEarnings before interest/tax$6.8B$7.3B$2.6B$1.8B$3.0B
Net IncomeAfter-tax profit$4.5B$2.8B$568M$1.1B$1.5B
Free Cash FlowCash after capex$1.4B$2.6B-$949M$1.5B$2.2B
Gross MarginGross profit ÷ Revenue+47.2%+37.4%+43.0%+39.0%+44.3%
Operating MarginEBIT ÷ Revenue+27.9%+16.8%+15.9%+23.1%+23.1%
Net MarginNet income ÷ Revenue+24.4%+10.4%+5.7%+17.7%+12.6%
FCF MarginFCF ÷ Revenue+7.5%+9.8%-9.5%+23.5%+17.8%
Rev. Growth (YoY)Latest quarter vs prior year+11.3%+6.6%+9.6%+27.8%+9.0%
EPS Growth (YoY)Latest quarter vs prior year+28.9%+82.4%+3.5%+179.2%+35.0%
RCL leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — CCL and NCLH each lead in 3 of 6 comparable metrics.

At 13.4x trailing earnings, CCL trades at a 74% valuation discount to HLT's 52.3x P/E. On an enterprise value basis, NCLH's 8.1x EV/EBITDA is more attractive than HLT's 30.5x.

MetricRCL logoRCLRoyal Caribbean C…CCL logoCCLCarnival Corporat…NCLH logoNCLHNorwegian Cruise …VIK logoVIKViking Holdings L…HLT logoHLTHilton Worldwide …
Market CapShares × price$76.0B$33.4B$7.9B$26.5B$72.9B
Enterprise ValueMkt cap + debt − cash$97.8B$59.5B$22.3B$28.5B$87.6B
Trailing P/EPrice ÷ TTM EPS17.99x13.37x19.13x32.67x52.34x
Forward P/EPrice ÷ next-FY EPS est.16.43x12.24x8.20x25.24x35.37x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple14.99x8.18x8.14x15.93x30.53x
Price / SalesMarket cap ÷ Revenue4.24x1.25x0.80x4.08x6.06x
Price / BookPrice ÷ Book value/share7.48x3.08x3.58x33.43x
Price / FCFMarket cap ÷ FCF61.48x12.81x20.35x35.96x
Evenly matched — CCL and NCLH each lead in 3 of 6 comparable metrics.

Profitability & Efficiency

VIK leads this category, winning 6 of 9 comparable metrics.

VIK delivers a 2.4% return on equity — every $100 of shareholder capital generates $2 in annual profit, vs $22 for CCL. RCL carries lower financial leverage with a 2.21x debt-to-equity ratio, signaling a more conservative balance sheet compared to NCLH's 6.61x. On the Piotroski fundamental quality scale (0–9), VIK scores 8/9 vs NCLH's 6/9, reflecting strong financial health.

MetricRCL logoRCLRoyal Caribbean C…CCL logoCCLCarnival Corporat…NCLH logoNCLHNorwegian Cruise …VIK logoVIKViking Holdings L…HLT logoHLTHilton Worldwide …
ROE (TTM)Return on equity+44.9%+22.5%+27.0%+2.4%
ROA (TTM)Return on assets+11.1%+5.3%+2.5%+10.1%+9.4%
ROICReturn on invested capital+12.2%+8.9%+7.5%+37.1%+24.7%
ROCEReturn on capital employed+17.3%+11.8%+10.2%+26.3%+19.0%
Piotroski ScoreFundamental quality 0–977687
Debt / EquityFinancial leverage2.21x2.28x6.61x5.12x
Net DebtTotal debt minus cash$21.8B$26.1B$14.4B$1.9B$14.7B
Cash & Equiv.Liquid assets$825M$1.9B$210M$3.8B$970M
Total DebtShort + long-term debt$22.6B$28.0B$14.6B$5.7B$15.7B
Interest CoverageEBIT ÷ Interest expense5.36x3.09x1.60x4.14x4.42x
VIK leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

RCL leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in RCL five years ago would be worth $34,029 today (with dividends reinvested), compared to $6,046 for NCLH. Over the past 12 months, VIK leads with a +95.1% total return vs NCLH's -0.5%. The 3-year compound annual growth rate (CAGR) favors RCL at 54.1% vs NCLH's 6.5% — a key indicator of consistent wealth creation.

MetricRCL logoRCLRoyal Caribbean C…CCL logoCCLCarnival Corporat…NCLH logoNCLHNorwegian Cruise …VIK logoVIKViking Holdings L…HLT logoHLTHilton Worldwide …
YTD ReturnYear-to-date-0.3%-12.2%-24.4%+16.2%+9.4%
1-Year ReturnPast 12 months+25.1%+37.9%-0.5%+95.1%+32.8%
3-Year ReturnCumulative with dividends+266.1%+156.0%+20.8%+221.7%+121.3%
5-Year ReturnCumulative with dividends+240.3%+1.5%-39.5%+221.7%+161.5%
10-Year ReturnCumulative with dividends+291.7%-31.1%-65.0%+221.7%+615.8%
CAGR (3Y)Annualised 3-year return+54.1%+36.8%+6.5%+47.6%+30.3%
RCL leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — VIK and HLT each lead in 1 of 2 comparable metrics.

HLT is the less volatile stock with a 0.94 beta — it tends to amplify market swings less than CCL's 2.27 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. VIK currently trades 96.5% from its 52-week high vs NCLH's 63.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRCL logoRCLRoyal Caribbean C…CCL logoCCLCarnival Corporat…NCLH logoNCLHNorwegian Cruise …VIK logoVIKViking Holdings L…HLT logoHLTHilton Worldwide …
Beta (5Y)Sensitivity to S&P 5001.69x2.27x2.26x1.85x0.94x
52-Week HighHighest price in past year$366.50$34.03$27.18$87.00$344.75
52-Week LowLowest price in past year$225.95$19.44$16.87$42.20$237.57
% of 52W HighCurrent price vs 52-week peak+76.6%+79.4%+63.4%+96.5%+92.9%
RSI (14)Momentum oscillator 0–10058.353.442.562.050.9
Avg Volume (50D)Average daily shares traded2.6M27.1M21.8M2.8M1.6M
Evenly matched — VIK and HLT each lead in 1 of 2 comparable metrics.

Analyst Outlook

RCL leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: RCL as "Buy", CCL as "Buy", NCLH as "Buy", VIK as "Buy", HLT as "Buy". Consensus price targets imply 40.4% upside for NCLH (target: $24) vs -7.6% for VIK (target: $78). For income investors, RCL offers the higher dividend yield at 0.34% vs HLT's 0.19%.

MetricRCL logoRCLRoyal Caribbean C…CCL logoCCLCarnival Corporat…NCLH logoNCLHNorwegian Cruise …VIK logoVIKViking Holdings L…HLT logoHLTHilton Worldwide …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$353.67$36.17$24.18$77.60$338.45
# AnalystsCovering analysts5147371349
Dividend YieldAnnual dividend ÷ price+0.3%+0.2%
Dividend StreakConsecutive years of raises1000
Dividend / ShareAnnual DPS$0.97$0.60
Buyback YieldShare repurchases ÷ mkt cap+1.5%0.0%+0.3%0.0%+4.5%
RCL leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

RCL leads in 3 of 6 categories (Income & Cash Flow, Total Returns). VIK leads in 1 (Profitability & Efficiency). 2 tied.

Best OverallRoyal Caribbean Cruises Ltd. (RCL)Leads 3 of 6 categories
Loading custom metrics...

RCL vs CCL vs NCLH vs VIK vs HLT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RCL or CCL or NCLH or VIK or HLT a better buy right now?

For growth investors, Viking Holdings Ltd (VIK) is the stronger pick with 21.

9% revenue growth year-over-year, versus 3. 7% for Norwegian Cruise Line Holdings Ltd. (NCLH). Carnival Corporation & plc (CCL) offers the better valuation at 13. 4x trailing P/E (12. 2x forward), making it the more compelling value choice. Analysts rate Royal Caribbean Cruises Ltd. (RCL) a "Buy" — based on 51 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RCL or CCL or NCLH or VIK or HLT?

On trailing P/E, Carnival Corporation & plc (CCL) is the cheapest at 13.

4x versus Hilton Worldwide Holdings Inc. at 52. 3x. On forward P/E, Norwegian Cruise Line Holdings Ltd. is actually cheaper at 8. 2x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — RCL or CCL or NCLH or VIK or HLT?

Over the past 5 years, Royal Caribbean Cruises Ltd.

(RCL) delivered a total return of +240. 3%, compared to -39. 5% for Norwegian Cruise Line Holdings Ltd. (NCLH). Over 10 years, the gap is even starker: HLT returned +615. 8% versus NCLH's -65. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RCL or CCL or NCLH or VIK or HLT?

By beta (market sensitivity over 5 years), Hilton Worldwide Holdings Inc.

(HLT) is the lower-risk stock at 0. 94β versus Carnival Corporation & plc's 2. 27β — meaning CCL is approximately 141% more volatile than HLT relative to the S&P 500. On balance sheet safety, Royal Caribbean Cruises Ltd. (RCL) carries a lower debt/equity ratio of 2% versus 7% for Norwegian Cruise Line Holdings Ltd. — giving it more financial flexibility in a downturn.

05

Which is growing faster — RCL or CCL or NCLH or VIK or HLT?

By revenue growth (latest reported year), Viking Holdings Ltd (VIK) is pulling ahead at 21.

9% versus 3. 7% for Norwegian Cruise Line Holdings Ltd. (NCLH). On earnings-per-share growth, the picture is similar: Viking Holdings Ltd grew EPS 756. 7% year-over-year, compared to -52. 4% for Norwegian Cruise Line Holdings Ltd.. Over a 3-year CAGR, CCL leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RCL or CCL or NCLH or VIK or HLT?

Royal Caribbean Cruises Ltd.

(RCL) is the more profitable company, earning 23. 8% net margin versus 4. 3% for Norwegian Cruise Line Holdings Ltd. — meaning it keeps 23. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RCL leads at 27. 4% versus 16. 2% for NCLH. At the gross margin level — before operating expenses — RCL leads at 46. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RCL or CCL or NCLH or VIK or HLT more undervalued right now?

On forward earnings alone, Norwegian Cruise Line Holdings Ltd.

(NCLH) trades at 8. 2x forward P/E versus 35. 4x for Hilton Worldwide Holdings Inc. — 27. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NCLH: 40. 4% to $24. 18.

08

Which pays a better dividend — RCL or CCL or NCLH or VIK or HLT?

In this comparison, RCL (0.

3% yield), HLT (0. 2% yield) pay a dividend. CCL, NCLH, VIK do not pay a meaningful dividend and should not be held primarily for income.

09

Is RCL or CCL or NCLH or VIK or HLT better for a retirement portfolio?

For long-horizon retirement investors, Hilton Worldwide Holdings Inc.

(HLT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 94), +615. 8% 10Y return). Norwegian Cruise Line Holdings Ltd. (NCLH) carries a higher beta of 2. 26 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HLT: +615. 8%, NCLH: -65. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RCL and CCL and NCLH and VIK and HLT?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: RCL is a mid-cap deep-value stock; CCL is a mid-cap deep-value stock; NCLH is a small-cap quality compounder stock; VIK is a mid-cap high-growth stock; HLT is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform RCL and CCL and NCLH and VIK and HLT on the metrics below

Revenue Growth>
%
(RCL: 11.3% · CCL: 6.6%)
Net Margin>
%
(RCL: 24.4% · CCL: 10.4%)
P/E Ratio<
x
(RCL: 18.0x · CCL: 13.4x)

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