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5 / 10Stock Comparison
REAL vs AMZN vs EBAY vs SHOP vs UPS
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
Specialty Retail
Software - Application
Integrated Freight & Logistics
REAL vs AMZN vs EBAY vs SHOP vs UPS — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Luxury Goods | Specialty Retail | Specialty Retail | Software - Application | Integrated Freight & Logistics |
| Market Cap | $3.59B | $2.92T | $48.63B | $145.00B | $85.05B |
| Revenue (TTM) | $723M | $742.78B | $11.60B | $12.37B | $88.33B |
| Net Income (TTM) | $-65M | $90.80B | $2.04B | $1.33B | $5.25B |
| Gross Margin | 73.3% | 50.6% | 72.0% | 48.0% | 18.1% |
| Operating Margin | -1.9% | 11.5% | 19.6% | 13.3% | 8.6% |
| Forward P/E | 307.7x | 34.8x | 17.4x | 60.9x | 14.1x |
| Total Debt | $463M | $152.99B | $7.38B | $188M | $32.29B |
| Cash & Equiv. | $151M | $86.81B | $1.87B | $1.53B | $5.89B |
REAL vs AMZN vs EBAY vs SHOP vs UPS — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| The RealReal, Inc. (REAL) | 100 | 92.5 | -7.5% |
| Amazon.com, Inc. (AMZN) | 100 | 222.1 | +122.1% |
| eBay Inc. (EBAY) | 100 | 233.7 | +133.7% |
| Shopify Inc. (SHOP) | 100 | 147.5 | +47.5% |
| United Parcel Servi… (UPS) | 100 | 100.4 | +0.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: REAL vs AMZN vs EBAY vs SHOP vs UPS
Each card shows where this stock fits in a portfolio — not just who wins on paper.
REAL ranks third and is worth considering specifically for growth exposure.
- Rev growth 15.4%, EPS growth 45.2%, 3Y rev CAGR 4.7%
- +75.9% vs UPS's +13.5%
AMZN is the clearest fit if your priority is efficiency.
- 11.5% ROA vs REAL's -17.3%
EBAY has the current edge in this matchup, primarily because of its strength in sleep-well-at-night.
- Lower volatility, beta 0.73, current ratio 1.10x
- 17.6% margin vs REAL's -9.0%
- Beta 0.73 vs REAL's 2.95
SHOP is the clearest fit if your priority is long-term compounding.
- 41.2% 10Y total return vs AMZN's 7.0%
- 30.1% revenue growth vs UPS's -2.5%
UPS is the #2 pick in this set and the best alternative if income & stability and valuation efficiency is your priority.
- Dividend streak 16 yrs, beta 0.90, yield 6.3%
- PEG 0.42 vs SHOP's 2.08
- Beta 0.90, yield 6.3%, current ratio 1.22x
- Lower P/E (14.1x vs 60.9x), PEG 0.42 vs 2.08
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 30.1% revenue growth vs UPS's -2.5% | |
| Value | Lower P/E (14.1x vs 60.9x), PEG 0.42 vs 2.08 | |
| Quality / Margins | 17.6% margin vs REAL's -9.0% | |
| Stability / Safety | Beta 0.73 vs REAL's 2.95 | |
| Dividends | 6.3% yield, 16-year raise streak, vs EBAY's 1.1%, (3 stocks pay no dividend) | |
| Momentum (1Y) | +75.9% vs UPS's +13.5% | |
| Efficiency (ROA) | 11.5% ROA vs REAL's -17.3% |
REAL vs AMZN vs EBAY vs SHOP vs UPS — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
REAL vs AMZN vs EBAY vs SHOP vs UPS — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
UPS leads in 2 of 6 categories
REAL leads 1 • AMZN leads 0 • EBAY leads 0 • SHOP leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
Evenly matched — EBAY and SHOP each lead in 2 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 1028.0x REAL's $723M. EBAY is the more profitable business, keeping 17.6% of every revenue dollar as net income compared to REAL's -9.0%. On growth, SHOP holds the edge at +34.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $723M | $742.8B | $11.6B | $12.4B | $88.3B |
| EBITDAEarnings before interest/tax | $11M | $155.9B | $2.6B | $1.7B | $10.5B |
| Net IncomeAfter-tax profit | -$65M | $90.8B | $2.0B | $1.3B | $5.2B |
| Free Cash FlowCash after capex | $13M | -$2.5B | $1.7B | $2.1B | $4.5B |
| Gross MarginGross profit ÷ Revenue | +73.3% | +50.6% | +72.0% | +48.0% | +18.1% |
| Operating MarginEBIT ÷ Revenue | -1.9% | +11.5% | +19.6% | +13.3% | +8.6% |
| Net MarginNet income ÷ Revenue | -9.0% | +12.2% | +17.6% | +10.8% | +5.9% |
| FCF MarginFCF ÷ Revenue | +1.7% | -0.3% | +14.5% | +17.2% | +5.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +18.5% | +16.6% | +19.5% | +34.3% | -1.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -150.0% | +74.8% | +5.7% | +15.1% | -27.1% |
Valuation Metrics
UPS leads this category, winning 6 of 7 comparable metrics.
Valuation Metrics
At 15.3x trailing earnings, UPS trades at a 87% valuation discount to SHOP's 118.9x P/E. Adjusting for growth (PEG ratio), UPS offers better value at 0.45x vs SHOP's 4.06x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $3.6B | $2.92T | $48.6B | $145.0B | $85.1B |
| Enterprise ValueMkt cap + debt − cash | $3.9B | $2.98T | $54.1B | $143.7B | $111.5B |
| Trailing P/EPrice ÷ TTM EPS | -18.24x | 37.82x | 24.52x | 118.87x | 15.26x |
| Forward P/EPrice ÷ next-FY EPS est. | 307.69x | 34.77x | 17.40x | 60.91x | 14.13x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.35x | — | 4.06x | 0.45x |
| EV / EBITDAEnterprise value multiple | 430.51x | 20.47x | 21.03x | 95.83x | 9.12x |
| Price / SalesMarket cap ÷ Revenue | 5.19x | 4.07x | 4.38x | 12.55x | 0.96x |
| Price / BookPrice ÷ Book value/share | — | 7.14x | 10.61x | 10.82x | 5.23x |
| Price / FCFMarket cap ÷ FCF | 195.62x | 378.98x | 29.28x | 72.25x | 17.85x |
Profitability & Efficiency
Evenly matched — EBAY and SHOP each lead in 4 of 9 comparable metrics.
Profitability & Efficiency
EBAY delivers a 44.1% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $11 for SHOP. SHOP carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to UPS's 1.99x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs UPS's 5/9, reflecting solid financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | — | +23.3% | +44.1% | +10.5% | +33.0% |
| ROA (TTM)Return on assets | -17.3% | +11.5% | +11.5% | +9.0% | +7.3% |
| ROICReturn on invested capital | — | +14.7% | +16.8% | +9.4% | +16.1% |
| ROCEReturn on capital employed | -15.0% | +15.3% | +17.4% | +11.4% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 | 6 | 6 | 5 |
| Debt / EquityFinancial leverage | — | 0.37x | 1.60x | 0.01x | 1.99x |
| Net DebtTotal debt minus cash | $312M | $66.2B | $5.5B | -$1.3B | $26.4B |
| Cash & Equiv.Liquid assets | $151M | $86.8B | $1.9B | $1.5B | $5.9B |
| Total DebtShort + long-term debt | $463M | $153.0B | $7.4B | $188M | $32.3B |
| Interest CoverageEBIT ÷ Interest expense | -5.83x | 39.96x | 10.52x | — | 7.37x |
Total Returns (Dividends Reinvested)
REAL leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in EBAY five years ago would be worth $18,633 today (with dividends reinvested), compared to $5,439 for REAL. Over the past 12 months, REAL leads with a +75.9% total return vs UPS's +13.5%. The 3-year compound annual growth rate (CAGR) favors REAL at 108.4% vs UPS's -11.8% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -21.5% | +19.7% | +22.6% | -28.9% | +0.7% |
| 1-Year ReturnPast 12 months | +75.9% | +43.7% | +54.2% | +18.2% | +13.5% |
| 3-Year ReturnCumulative with dividends | +805.1% | +156.2% | +137.4% | +73.6% | -31.4% |
| 5-Year ReturnCumulative with dividends | -45.6% | +64.8% | +86.3% | +0.8% | -40.0% |
| 10-Year ReturnCumulative with dividends | -57.1% | +697.8% | +369.5% | +4123.0% | +44.7% |
| CAGR (3Y)Annualised 3-year return | +108.4% | +36.8% | +33.4% | +20.2% | -11.8% |
Risk & Volatility
Evenly matched — AMZN and EBAY each lead in 1 of 2 comparable metrics.
Risk & Volatility
EBAY is the less volatile stock with a 0.73 beta — it tends to amplify market swings less than REAL's 2.95 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs SHOP's 61.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.95x | 1.51x | 0.73x | 2.64x | 0.90x |
| 52-Week HighHighest price in past year | $17.39 | $278.56 | $111.38 | $182.19 | $122.41 |
| 52-Week LowLowest price in past year | $4.70 | $185.01 | $67.87 | $88.14 | $82.00 |
| % of 52W HighCurrent price vs 52-week peak | +71.3% | +97.3% | +95.5% | +61.3% | +81.8% |
| RSI (14)Momentum oscillator 0–100 | 66.3 | 81.1 | 63.1 | 34.7 | 44.0 |
| Avg Volume (50D)Average daily shares traded | 3.3M | 45.5M | 5.4M | 8.7M | 5.8M |
Analyst Outlook
UPS leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: REAL as "Buy", AMZN as "Buy", EBAY as "Hold", SHOP as "Buy", UPS as "Hold". Consensus price targets imply 47.4% upside for SHOP (target: $165) vs 3.1% for EBAY (target: $110). For income investors, UPS offers the higher dividend yield at 6.34% vs EBAY's 1.08%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Hold | Buy | Hold |
| Price TargetConsensus 12-month target | $18.17 | $306.77 | $109.67 | $164.75 | $115.23 |
| # AnalystsCovering analysts | 25 | 94 | 68 | 63 | 45 |
| Dividend YieldAnnual dividend ÷ price | — | — | +1.1% | — | +6.3% |
| Dividend StreakConsecutive years of raises | — | — | 7 | — | 16 |
| Dividend / ShareAnnual DPS | — | — | $1.15 | — | $6.35 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +5.1% | 0.0% | +1.2% |
UPS leads in 2 of 6 categories (Valuation Metrics, Analyst Outlook). REAL leads in 1 (Total Returns). 3 tied.
REAL vs AMZN vs EBAY vs SHOP vs UPS: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is REAL or AMZN or EBAY or SHOP or UPS a better buy right now?
For growth investors, Shopify Inc.
(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus -2. 5% for United Parcel Service, Inc. (UPS). United Parcel Service, Inc. (UPS) offers the better valuation at 15. 3x trailing P/E (14. 1x forward), making it the more compelling value choice. Analysts rate The RealReal, Inc. (REAL) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — REAL or AMZN or EBAY or SHOP or UPS?
On trailing P/E, United Parcel Service, Inc.
(UPS) is the cheapest at 15. 3x versus Shopify Inc. at 118. 9x. On forward P/E, United Parcel Service, Inc. is actually cheaper at 14. 1x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: United Parcel Service, Inc. wins at 0. 42x versus Shopify Inc. 's 2. 08x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — REAL or AMZN or EBAY or SHOP or UPS?
Over the past 5 years, eBay Inc.
(EBAY) delivered a total return of +86. 3%, compared to -45. 6% for The RealReal, Inc. (REAL). Over 10 years, the gap is even starker: SHOP returned +41. 2% versus REAL's -57. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — REAL or AMZN or EBAY or SHOP or UPS?
By beta (market sensitivity over 5 years), eBay Inc.
(EBAY) is the lower-risk stock at 0. 73β versus The RealReal, Inc. 's 2. 95β — meaning REAL is approximately 303% more volatile than EBAY relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 199% for United Parcel Service, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — REAL or AMZN or EBAY or SHOP or UPS?
By revenue growth (latest reported year), Shopify Inc.
(SHOP) is pulling ahead at 30. 1% versus -2. 5% for United Parcel Service, Inc. (UPS). On earnings-per-share growth, the picture is similar: The RealReal, Inc. grew EPS 45. 2% year-over-year, compared to -39. 4% for Shopify Inc.. Over a 3-year CAGR, SHOP leads at 27. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — REAL or AMZN or EBAY or SHOP or UPS?
eBay Inc.
(EBAY) is the more profitable company, earning 18. 3% net margin versus -6. 0% for The RealReal, Inc. — meaning it keeps 18. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EBAY leads at 20. 5% versus -3. 5% for REAL. At the gross margin level — before operating expenses — EBAY leads at 71. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is REAL or AMZN or EBAY or SHOP or UPS more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, United Parcel Service, Inc. (UPS) is the more undervalued stock at a PEG of 0. 42x versus Shopify Inc. 's 2. 08x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, United Parcel Service, Inc. (UPS) trades at 14. 1x forward P/E versus 307. 7x for The RealReal, Inc. — 293. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SHOP: 47. 4% to $164. 75.
08Which pays a better dividend — REAL or AMZN or EBAY or SHOP or UPS?
In this comparison, UPS (6.
3% yield), EBAY (1. 1% yield) pay a dividend. REAL, AMZN, SHOP do not pay a meaningful dividend and should not be held primarily for income.
09Is REAL or AMZN or EBAY or SHOP or UPS better for a retirement portfolio?
For long-horizon retirement investors, eBay Inc.
(EBAY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 73), 1. 1% yield, +369. 5% 10Y return). The RealReal, Inc. (REAL) carries a higher beta of 2. 95 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (EBAY: +369. 5%, REAL: -57. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between REAL and AMZN and EBAY and SHOP and UPS?
These companies operate in different sectors (REAL (Consumer Cyclical) and AMZN (Consumer Cyclical) and EBAY (Consumer Cyclical) and SHOP (Technology) and UPS (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: REAL is a small-cap high-growth stock; AMZN is a mega-cap quality compounder stock; EBAY is a mid-cap quality compounder stock; SHOP is a mid-cap high-growth stock; UPS is a mid-cap deep-value stock. EBAY, UPS pay a dividend while REAL, AMZN, SHOP do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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