Compare Stocks

5 / 10
Try these comparisons:

Stock Comparison

REAL vs AMZN vs EBAY vs SHOP vs UPS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
REAL
The RealReal, Inc.

Luxury Goods

Consumer CyclicalNASDAQ • US
Market Cap$3.59B
5Y Perf.-7.5%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
EBAY
eBay Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$48.63B
5Y Perf.+133.7%
SHOP
Shopify Inc.

Software - Application

TechnologyNASDAQ • CA
Market Cap$145.00B
5Y Perf.+47.5%
UPS
United Parcel Service, Inc.

Integrated Freight & Logistics

IndustrialsNYSE • US
Market Cap$85.05B
5Y Perf.+0.4%

REAL vs AMZN vs EBAY vs SHOP vs UPS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
REAL logoREAL
AMZN logoAMZN
EBAY logoEBAY
SHOP logoSHOP
UPS logoUPS
IndustryLuxury GoodsSpecialty RetailSpecialty RetailSoftware - ApplicationIntegrated Freight & Logistics
Market Cap$3.59B$2.92T$48.63B$145.00B$85.05B
Revenue (TTM)$723M$742.78B$11.60B$12.37B$88.33B
Net Income (TTM)$-65M$90.80B$2.04B$1.33B$5.25B
Gross Margin73.3%50.6%72.0%48.0%18.1%
Operating Margin-1.9%11.5%19.6%13.3%8.6%
Forward P/E307.7x34.8x17.4x60.9x14.1x
Total Debt$463M$152.99B$7.38B$188M$32.29B
Cash & Equiv.$151M$86.81B$1.87B$1.53B$5.89B

REAL vs AMZN vs EBAY vs SHOP vs UPSLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

REAL
AMZN
EBAY
SHOP
UPS
StockMay 20May 26Return
The RealReal, Inc. (REAL)10092.5-7.5%
Amazon.com, Inc. (AMZN)100222.1+122.1%
eBay Inc. (EBAY)100233.7+133.7%
Shopify Inc. (SHOP)100147.5+47.5%
United Parcel Servi… (UPS)100100.4+0.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: REAL vs AMZN vs EBAY vs SHOP vs UPS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: EBAY and UPS are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. United Parcel Service, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. REAL, AMZN, and SHOP also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
REAL
The RealReal, Inc.
The Growth Play

REAL ranks third and is worth considering specifically for growth exposure.

  • Rev growth 15.4%, EPS growth 45.2%, 3Y rev CAGR 4.7%
  • +75.9% vs UPS's +13.5%
Best for: growth exposure
AMZN
Amazon.com, Inc.
The Niche Pick

AMZN is the clearest fit if your priority is efficiency.

  • 11.5% ROA vs REAL's -17.3%
Best for: efficiency
EBAY
eBay Inc.
The Defensive Pick

EBAY has the current edge in this matchup, primarily because of its strength in sleep-well-at-night.

  • Lower volatility, beta 0.73, current ratio 1.10x
  • 17.6% margin vs REAL's -9.0%
  • Beta 0.73 vs REAL's 2.95
Best for: sleep-well-at-night
SHOP
Shopify Inc.
The Long-Run Compounder

SHOP is the clearest fit if your priority is long-term compounding.

  • 41.2% 10Y total return vs AMZN's 7.0%
  • 30.1% revenue growth vs UPS's -2.5%
Best for: long-term compounding
UPS
United Parcel Service, Inc.
The Income Pick

UPS is the #2 pick in this set and the best alternative if income & stability and valuation efficiency is your priority.

  • Dividend streak 16 yrs, beta 0.90, yield 6.3%
  • PEG 0.42 vs SHOP's 2.08
  • Beta 0.90, yield 6.3%, current ratio 1.22x
  • Lower P/E (14.1x vs 60.9x), PEG 0.42 vs 2.08
Best for: income & stability and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthSHOP logoSHOP30.1% revenue growth vs UPS's -2.5%
ValueUPS logoUPSLower P/E (14.1x vs 60.9x), PEG 0.42 vs 2.08
Quality / MarginsEBAY logoEBAY17.6% margin vs REAL's -9.0%
Stability / SafetyEBAY logoEBAYBeta 0.73 vs REAL's 2.95
DividendsUPS logoUPS6.3% yield, 16-year raise streak, vs EBAY's 1.1%, (3 stocks pay no dividend)
Momentum (1Y)REAL logoREAL+75.9% vs UPS's +13.5%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs REAL's -17.3%

REAL vs AMZN vs EBAY vs SHOP vs UPS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

REALThe RealReal, Inc.
FY 2025
Service
77.3%$536M
Product
13.1%$91M
Shipping and Handling
9.5%$66M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
EBAYeBay Inc.
FY 2025
Marketplaces
82.0%$9.1B
Advertising Revenues
18.0%$2.0B
SHOPShopify Inc.
FY 2025
Service
76.2%$8.8B
Subscription and Circulation
23.8%$2.8B
UPSUnited Parcel Service, Inc.
FY 2025
U.S. Domestic Package
68.5%$44.2B
International Package
22.4%$14.5B
Supply Chain & Freight
9.1%$5.9B

REAL vs AMZN vs EBAY vs SHOP vs UPS — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLUPSLAGGINGSHOP

Income & Cash Flow (Last 12 Months)

Evenly matched — EBAY and SHOP each lead in 2 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 1028.0x REAL's $723M. EBAY is the more profitable business, keeping 17.6% of every revenue dollar as net income compared to REAL's -9.0%. On growth, SHOP holds the edge at +34.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.SHOP logoSHOPShopify Inc.UPS logoUPSUnited Parcel Ser…
RevenueTrailing 12 months$723M$742.8B$11.6B$12.4B$88.3B
EBITDAEarnings before interest/tax$11M$155.9B$2.6B$1.7B$10.5B
Net IncomeAfter-tax profit-$65M$90.8B$2.0B$1.3B$5.2B
Free Cash FlowCash after capex$13M-$2.5B$1.7B$2.1B$4.5B
Gross MarginGross profit ÷ Revenue+73.3%+50.6%+72.0%+48.0%+18.1%
Operating MarginEBIT ÷ Revenue-1.9%+11.5%+19.6%+13.3%+8.6%
Net MarginNet income ÷ Revenue-9.0%+12.2%+17.6%+10.8%+5.9%
FCF MarginFCF ÷ Revenue+1.7%-0.3%+14.5%+17.2%+5.1%
Rev. Growth (YoY)Latest quarter vs prior year+18.5%+16.6%+19.5%+34.3%-1.6%
EPS Growth (YoY)Latest quarter vs prior year-150.0%+74.8%+5.7%+15.1%-27.1%
Evenly matched — EBAY and SHOP each lead in 2 of 6 comparable metrics.

Valuation Metrics

UPS leads this category, winning 6 of 7 comparable metrics.

At 15.3x trailing earnings, UPS trades at a 87% valuation discount to SHOP's 118.9x P/E. Adjusting for growth (PEG ratio), UPS offers better value at 0.45x vs SHOP's 4.06x — a lower PEG means you pay less per unit of expected earnings growth.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.SHOP logoSHOPShopify Inc.UPS logoUPSUnited Parcel Ser…
Market CapShares × price$3.6B$2.92T$48.6B$145.0B$85.1B
Enterprise ValueMkt cap + debt − cash$3.9B$2.98T$54.1B$143.7B$111.5B
Trailing P/EPrice ÷ TTM EPS-18.24x37.82x24.52x118.87x15.26x
Forward P/EPrice ÷ next-FY EPS est.307.69x34.77x17.40x60.91x14.13x
PEG RatioP/E ÷ EPS growth rate1.35x4.06x0.45x
EV / EBITDAEnterprise value multiple430.51x20.47x21.03x95.83x9.12x
Price / SalesMarket cap ÷ Revenue5.19x4.07x4.38x12.55x0.96x
Price / BookPrice ÷ Book value/share7.14x10.61x10.82x5.23x
Price / FCFMarket cap ÷ FCF195.62x378.98x29.28x72.25x17.85x
UPS leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — EBAY and SHOP each lead in 4 of 9 comparable metrics.

EBAY delivers a 44.1% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $11 for SHOP. SHOP carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to UPS's 1.99x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs UPS's 5/9, reflecting solid financial health.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.SHOP logoSHOPShopify Inc.UPS logoUPSUnited Parcel Ser…
ROE (TTM)Return on equity+23.3%+44.1%+10.5%+33.0%
ROA (TTM)Return on assets-17.3%+11.5%+11.5%+9.0%+7.3%
ROICReturn on invested capital+14.7%+16.8%+9.4%+16.1%
ROCEReturn on capital employed-15.0%+15.3%+17.4%+11.4%+15.3%
Piotroski ScoreFundamental quality 0–956665
Debt / EquityFinancial leverage0.37x1.60x0.01x1.99x
Net DebtTotal debt minus cash$312M$66.2B$5.5B-$1.3B$26.4B
Cash & Equiv.Liquid assets$151M$86.8B$1.9B$1.5B$5.9B
Total DebtShort + long-term debt$463M$153.0B$7.4B$188M$32.3B
Interest CoverageEBIT ÷ Interest expense-5.83x39.96x10.52x7.37x
Evenly matched — EBAY and SHOP each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

REAL leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in EBAY five years ago would be worth $18,633 today (with dividends reinvested), compared to $5,439 for REAL. Over the past 12 months, REAL leads with a +75.9% total return vs UPS's +13.5%. The 3-year compound annual growth rate (CAGR) favors REAL at 108.4% vs UPS's -11.8% — a key indicator of consistent wealth creation.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.SHOP logoSHOPShopify Inc.UPS logoUPSUnited Parcel Ser…
YTD ReturnYear-to-date-21.5%+19.7%+22.6%-28.9%+0.7%
1-Year ReturnPast 12 months+75.9%+43.7%+54.2%+18.2%+13.5%
3-Year ReturnCumulative with dividends+805.1%+156.2%+137.4%+73.6%-31.4%
5-Year ReturnCumulative with dividends-45.6%+64.8%+86.3%+0.8%-40.0%
10-Year ReturnCumulative with dividends-57.1%+697.8%+369.5%+4123.0%+44.7%
CAGR (3Y)Annualised 3-year return+108.4%+36.8%+33.4%+20.2%-11.8%
REAL leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and EBAY each lead in 1 of 2 comparable metrics.

EBAY is the less volatile stock with a 0.73 beta — it tends to amplify market swings less than REAL's 2.95 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs SHOP's 61.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.SHOP logoSHOPShopify Inc.UPS logoUPSUnited Parcel Ser…
Beta (5Y)Sensitivity to S&P 5002.95x1.51x0.73x2.64x0.90x
52-Week HighHighest price in past year$17.39$278.56$111.38$182.19$122.41
52-Week LowLowest price in past year$4.70$185.01$67.87$88.14$82.00
% of 52W HighCurrent price vs 52-week peak+71.3%+97.3%+95.5%+61.3%+81.8%
RSI (14)Momentum oscillator 0–10066.381.163.134.744.0
Avg Volume (50D)Average daily shares traded3.3M45.5M5.4M8.7M5.8M
Evenly matched — AMZN and EBAY each lead in 1 of 2 comparable metrics.

Analyst Outlook

UPS leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: REAL as "Buy", AMZN as "Buy", EBAY as "Hold", SHOP as "Buy", UPS as "Hold". Consensus price targets imply 47.4% upside for SHOP (target: $165) vs 3.1% for EBAY (target: $110). For income investors, UPS offers the higher dividend yield at 6.34% vs EBAY's 1.08%.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.SHOP logoSHOPShopify Inc.UPS logoUPSUnited Parcel Ser…
Analyst RatingConsensus buy/hold/sellBuyBuyHoldBuyHold
Price TargetConsensus 12-month target$18.17$306.77$109.67$164.75$115.23
# AnalystsCovering analysts2594686345
Dividend YieldAnnual dividend ÷ price+1.1%+6.3%
Dividend StreakConsecutive years of raises716
Dividend / ShareAnnual DPS$1.15$6.35
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+5.1%0.0%+1.2%
UPS leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

UPS leads in 2 of 6 categories (Valuation Metrics, Analyst Outlook). REAL leads in 1 (Total Returns). 3 tied.

Best OverallUnited Parcel Service, Inc. (UPS)Leads 2 of 6 categories
Loading custom metrics...

REAL vs AMZN vs EBAY vs SHOP vs UPS: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is REAL or AMZN or EBAY or SHOP or UPS a better buy right now?

For growth investors, Shopify Inc.

(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus -2. 5% for United Parcel Service, Inc. (UPS). United Parcel Service, Inc. (UPS) offers the better valuation at 15. 3x trailing P/E (14. 1x forward), making it the more compelling value choice. Analysts rate The RealReal, Inc. (REAL) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — REAL or AMZN or EBAY or SHOP or UPS?

On trailing P/E, United Parcel Service, Inc.

(UPS) is the cheapest at 15. 3x versus Shopify Inc. at 118. 9x. On forward P/E, United Parcel Service, Inc. is actually cheaper at 14. 1x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: United Parcel Service, Inc. wins at 0. 42x versus Shopify Inc. 's 2. 08x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — REAL or AMZN or EBAY or SHOP or UPS?

Over the past 5 years, eBay Inc.

(EBAY) delivered a total return of +86. 3%, compared to -45. 6% for The RealReal, Inc. (REAL). Over 10 years, the gap is even starker: SHOP returned +41. 2% versus REAL's -57. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — REAL or AMZN or EBAY or SHOP or UPS?

By beta (market sensitivity over 5 years), eBay Inc.

(EBAY) is the lower-risk stock at 0. 73β versus The RealReal, Inc. 's 2. 95β — meaning REAL is approximately 303% more volatile than EBAY relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 199% for United Parcel Service, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — REAL or AMZN or EBAY or SHOP or UPS?

By revenue growth (latest reported year), Shopify Inc.

(SHOP) is pulling ahead at 30. 1% versus -2. 5% for United Parcel Service, Inc. (UPS). On earnings-per-share growth, the picture is similar: The RealReal, Inc. grew EPS 45. 2% year-over-year, compared to -39. 4% for Shopify Inc.. Over a 3-year CAGR, SHOP leads at 27. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — REAL or AMZN or EBAY or SHOP or UPS?

eBay Inc.

(EBAY) is the more profitable company, earning 18. 3% net margin versus -6. 0% for The RealReal, Inc. — meaning it keeps 18. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EBAY leads at 20. 5% versus -3. 5% for REAL. At the gross margin level — before operating expenses — EBAY leads at 71. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is REAL or AMZN or EBAY or SHOP or UPS more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, United Parcel Service, Inc. (UPS) is the more undervalued stock at a PEG of 0. 42x versus Shopify Inc. 's 2. 08x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, United Parcel Service, Inc. (UPS) trades at 14. 1x forward P/E versus 307. 7x for The RealReal, Inc. — 293. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SHOP: 47. 4% to $164. 75.

08

Which pays a better dividend — REAL or AMZN or EBAY or SHOP or UPS?

In this comparison, UPS (6.

3% yield), EBAY (1. 1% yield) pay a dividend. REAL, AMZN, SHOP do not pay a meaningful dividend and should not be held primarily for income.

09

Is REAL or AMZN or EBAY or SHOP or UPS better for a retirement portfolio?

For long-horizon retirement investors, eBay Inc.

(EBAY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 73), 1. 1% yield, +369. 5% 10Y return). The RealReal, Inc. (REAL) carries a higher beta of 2. 95 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (EBAY: +369. 5%, REAL: -57. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between REAL and AMZN and EBAY and SHOP and UPS?

These companies operate in different sectors (REAL (Consumer Cyclical) and AMZN (Consumer Cyclical) and EBAY (Consumer Cyclical) and SHOP (Technology) and UPS (Industrials)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: REAL is a small-cap high-growth stock; AMZN is a mega-cap quality compounder stock; EBAY is a mid-cap quality compounder stock; SHOP is a mid-cap high-growth stock; UPS is a mid-cap deep-value stock. EBAY, UPS pay a dividend while REAL, AMZN, SHOP do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

REAL

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Gross Margin > 44%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

EBAY

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 10%
Run This Screen
Stocks Like

SHOP

High-Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 17%
  • Net Margin > 6%
Run This Screen
Stocks Like

UPS

Income & Dividend Stock

  • Sector: Industrials
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 2.5%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform REAL and AMZN and EBAY and SHOP and UPS on the metrics below

Revenue Growth>
%
(REAL: 18.5% · AMZN: 16.6%)

You Might Also Compare

Based on how these companies actually compete and overlap — not just which sector they're filed under.