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REAL vs SHOP
Revenue, margins, valuation, and 5-year total return — side by side.
Software - Application
REAL vs SHOP — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Luxury Goods | Software - Application |
| Market Cap | $3.77B | $136.90B |
| Revenue (TTM) | $693M | $12.37B |
| Net Income (TTM) | $-42M | $1.33B |
| Gross Margin | 73.4% | 48.0% |
| Operating Margin | -3.5% | 13.3% |
| Forward P/E | 307.7x | 57.5x |
| Total Debt | $463M | $188M |
| Cash & Equiv. | $151M | $1.53B |
REAL vs SHOP — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| The RealReal, Inc. (REAL) | 100 | 92.5 | -7.5% |
| Shopify Inc. (SHOP) | 100 | 147.5 | +47.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: REAL vs SHOP
Each card shows where this stock fits in a portfolio — not just who wins on paper.
REAL is the clearest fit if your priority is momentum.
- +89.8% vs SHOP's +12.4%
SHOP carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 2.64
- Rev growth 30.1%, EPS growth -39.4%, 3Y rev CAGR 27.3%
- 37.0% 10Y total return vs REAL's -55.0%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 30.1% revenue growth vs REAL's 15.4% | |
| Value | Lower P/E (57.5x vs 307.7x) | |
| Quality / Margins | 10.8% margin vs REAL's -6.0% | |
| Stability / Safety | Beta 2.64 vs REAL's 2.95 | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +89.8% vs SHOP's +12.4% | |
| Efficiency (ROA) | 9.0% ROA vs REAL's -11.0% |
REAL vs SHOP — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
REAL vs SHOP — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
SHOP leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
SHOP is the larger business by revenue, generating $12.4B annually — 17.8x REAL's $693M. SHOP is the more profitable business, keeping 10.8% of every revenue dollar as net income compared to REAL's -6.0%. On growth, SHOP holds the edge at +34.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $693M | $12.4B |
| EBITDAEarnings before interest/tax | $13M | $1.7B |
| Net IncomeAfter-tax profit | -$42M | $1.3B |
| Free Cash FlowCash after capex | $838,000 | $1.7B |
| Gross MarginGross profit ÷ Revenue | +73.4% | +48.0% |
| Operating MarginEBIT ÷ Revenue | -3.5% | +13.3% |
| Net MarginNet income ÷ Revenue | -6.0% | +10.8% |
| FCF MarginFCF ÷ Revenue | +0.1% | +13.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | +18.3% | +34.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +48.4% | +15.1% |
Valuation Metrics
SHOP leads this category, winning 3 of 5 comparable metrics.
Valuation Metrics
On an enterprise value basis, SHOP's 90.4x EV/EBITDA is more attractive than REAL's 449.7x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $3.8B | $136.9B |
| Enterprise ValueMkt cap + debt − cash | $4.1B | $135.6B |
| Trailing P/EPrice ÷ TTM EPS | -19.12x | 112.17x |
| Forward P/EPrice ÷ next-FY EPS est. | 307.69x | 57.48x |
| PEG RatioP/E ÷ EPS growth rate | — | 3.83x |
| EV / EBITDAEnterprise value multiple | 449.67x | 90.43x |
| Price / SalesMarket cap ÷ Revenue | 5.44x | 11.85x |
| Price / BookPrice ÷ Book value/share | — | 10.21x |
| Price / FCFMarket cap ÷ FCF | 205.08x | 68.21x |
Profitability & Efficiency
SHOP leads this category, winning 5 of 5 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), SHOP scores 6/9 vs REAL's 5/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | — | +10.5% |
| ROA (TTM)Return on assets | -11.0% | +9.0% |
| ROICReturn on invested capital | — | +9.4% |
| ROCEReturn on capital employed | -15.0% | +11.4% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | — | 0.01x |
| Net DebtTotal debt minus cash | $312M | -$1.3B |
| Cash & Equiv.Liquid assets | $151M | $1.5B |
| Total DebtShort + long-term debt | $463M | $188M |
| Interest CoverageEBIT ÷ Interest expense | -0.50x | — |
Total Returns (Dividends Reinvested)
REAL leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in SHOP five years ago would be worth $9,665 today (with dividends reinvested), compared to $5,645 for REAL. Over the past 12 months, REAL leads with a +89.8% total return vs SHOP's +12.4%. The 3-year compound annual growth rate (CAGR) favors REAL at 111.7% vs SHOP's 17.9% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -17.7% | -32.9% |
| 1-Year ReturnPast 12 months | +89.8% | +12.4% |
| 3-Year ReturnCumulative with dividends | +848.9% | +63.8% |
| 5-Year ReturnCumulative with dividends | -43.6% | -3.3% |
| 10-Year ReturnCumulative with dividends | -55.0% | +3703.8% |
| CAGR (3Y)Annualised 3-year return | +111.7% | +17.9% |
Risk & Volatility
Evenly matched — REAL and SHOP each lead in 1 of 2 comparable metrics.
Risk & Volatility
SHOP is the less volatile stock with a 2.64 beta — it tends to amplify market swings less than REAL's 2.95 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. REAL currently trades 74.7% from its 52-week high vs SHOP's 57.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.95x | 2.64x |
| 52-Week HighHighest price in past year | $17.39 | $182.19 |
| 52-Week LowLowest price in past year | $4.70 | $88.14 |
| % of 52W HighCurrent price vs 52-week peak | +74.7% | +57.9% |
| RSI (14)Momentum oscillator 0–100 | 64.3 | 36.1 |
| Avg Volume (50D)Average daily shares traded | 3.3M | 8.4M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates REAL as "Buy" and SHOP as "Buy". Consensus price targets imply 56.3% upside for SHOP (target: $165) vs 39.8% for REAL (target: $18).
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $18.17 | $164.75 |
| # AnalystsCovering analysts | 25 | 63 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
SHOP leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). REAL leads in 1 (Total Returns). 1 tied.
REAL vs SHOP: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is REAL or SHOP a better buy right now?
For growth investors, Shopify Inc.
(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus 15. 4% for The RealReal, Inc. (REAL). Shopify Inc. (SHOP) offers the better valuation at 112. 2x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate The RealReal, Inc. (REAL) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — REAL or SHOP?
On forward P/E, Shopify Inc.
is actually cheaper at 57. 5x.
03Which is the better long-term investment — REAL or SHOP?
Over the past 5 years, Shopify Inc.
(SHOP) delivered a total return of -3. 3%, compared to -43. 6% for The RealReal, Inc. (REAL). Over 10 years, the gap is even starker: SHOP returned +37. 0% versus REAL's -57. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — REAL or SHOP?
By beta (market sensitivity over 5 years), Shopify Inc.
(SHOP) is the lower-risk stock at 2. 64β versus The RealReal, Inc. 's 2. 95β — meaning REAL is approximately 12% more volatile than SHOP relative to the S&P 500.
05Which is growing faster — REAL or SHOP?
By revenue growth (latest reported year), Shopify Inc.
(SHOP) is pulling ahead at 30. 1% versus 15. 4% for The RealReal, Inc. (REAL). On earnings-per-share growth, the picture is similar: The RealReal, Inc. grew EPS 45. 2% year-over-year, compared to -39. 4% for Shopify Inc.. Over a 3-year CAGR, SHOP leads at 27. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — REAL or SHOP?
Shopify Inc.
(SHOP) is the more profitable company, earning 10. 7% net margin versus -6. 0% for The RealReal, Inc. — meaning it keeps 10. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SHOP leads at 12. 7% versus -3. 5% for REAL. At the gross margin level — before operating expenses — REAL leads at 69. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is REAL or SHOP more undervalued right now?
On forward earnings alone, Shopify Inc.
(SHOP) trades at 57. 5x forward P/E versus 307. 7x for The RealReal, Inc. — 250. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SHOP: 56. 3% to $164. 75.
08Which pays a better dividend — REAL or SHOP?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is REAL or SHOP better for a retirement portfolio?
For long-horizon retirement investors, Shopify Inc.
(SHOP) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. The RealReal, Inc. (REAL) carries a higher beta of 2. 95 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SHOP: +37. 0%, REAL: -57. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between REAL and SHOP?
These companies operate in different sectors (REAL (Consumer Cyclical) and SHOP (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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