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Stock Comparison

REAL vs SHOP

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
REAL
The RealReal, Inc.

Luxury Goods

Consumer CyclicalNASDAQ • US
Market Cap$3.77B
5Y Perf.-7.5%
SHOP
Shopify Inc.

Software - Application

TechnologyNASDAQ • CA
Market Cap$136.90B
5Y Perf.+47.5%

REAL vs SHOP — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
REAL logoREAL
SHOP logoSHOP
IndustryLuxury GoodsSoftware - Application
Market Cap$3.77B$136.90B
Revenue (TTM)$693M$12.37B
Net Income (TTM)$-42M$1.33B
Gross Margin73.4%48.0%
Operating Margin-3.5%13.3%
Forward P/E307.7x57.5x
Total Debt$463M$188M
Cash & Equiv.$151M$1.53B

REAL vs SHOPLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

REAL
SHOP
StockMay 20May 26Return
The RealReal, Inc. (REAL)10092.5-7.5%
Shopify Inc. (SHOP)100147.5+47.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: REAL vs SHOP

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SHOP leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. The RealReal, Inc. is the stronger pick specifically for recent price momentum and sentiment. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
REAL
The RealReal, Inc.
The Momentum Pick

REAL is the clearest fit if your priority is momentum.

  • +89.8% vs SHOP's +12.4%
Best for: momentum
SHOP
Shopify Inc.
The Income Pick

SHOP carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • beta 2.64
  • Rev growth 30.1%, EPS growth -39.4%, 3Y rev CAGR 27.3%
  • 37.0% 10Y total return vs REAL's -55.0%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthSHOP logoSHOP30.1% revenue growth vs REAL's 15.4%
ValueSHOP logoSHOPLower P/E (57.5x vs 307.7x)
Quality / MarginsSHOP logoSHOP10.8% margin vs REAL's -6.0%
Stability / SafetySHOP logoSHOPBeta 2.64 vs REAL's 2.95
DividendsTieNeither stock pays a meaningful dividend
Momentum (1Y)REAL logoREAL+89.8% vs SHOP's +12.4%
Efficiency (ROA)SHOP logoSHOP9.0% ROA vs REAL's -11.0%

REAL vs SHOP — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

REALThe RealReal, Inc.
FY 2025
Service
77.3%$536M
Product
13.1%$91M
Shipping and Handling
9.5%$66M
SHOPShopify Inc.
FY 2025
Service
76.2%$8.8B
Subscription and Circulation
23.8%$2.8B

REAL vs SHOP — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSHOPLAGGINGREAL

Income & Cash Flow (Last 12 Months)

SHOP leads this category, winning 4 of 6 comparable metrics.

SHOP is the larger business by revenue, generating $12.4B annually — 17.8x REAL's $693M. SHOP is the more profitable business, keeping 10.8% of every revenue dollar as net income compared to REAL's -6.0%. On growth, SHOP holds the edge at +34.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricREAL logoREALThe RealReal, Inc.SHOP logoSHOPShopify Inc.
RevenueTrailing 12 months$693M$12.4B
EBITDAEarnings before interest/tax$13M$1.7B
Net IncomeAfter-tax profit-$42M$1.3B
Free Cash FlowCash after capex$838,000$1.7B
Gross MarginGross profit ÷ Revenue+73.4%+48.0%
Operating MarginEBIT ÷ Revenue-3.5%+13.3%
Net MarginNet income ÷ Revenue-6.0%+10.8%
FCF MarginFCF ÷ Revenue+0.1%+13.4%
Rev. Growth (YoY)Latest quarter vs prior year+18.3%+34.3%
EPS Growth (YoY)Latest quarter vs prior year+48.4%+15.1%
SHOP leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

SHOP leads this category, winning 3 of 5 comparable metrics.

On an enterprise value basis, SHOP's 90.4x EV/EBITDA is more attractive than REAL's 449.7x.

MetricREAL logoREALThe RealReal, Inc.SHOP logoSHOPShopify Inc.
Market CapShares × price$3.8B$136.9B
Enterprise ValueMkt cap + debt − cash$4.1B$135.6B
Trailing P/EPrice ÷ TTM EPS-19.12x112.17x
Forward P/EPrice ÷ next-FY EPS est.307.69x57.48x
PEG RatioP/E ÷ EPS growth rate3.83x
EV / EBITDAEnterprise value multiple449.67x90.43x
Price / SalesMarket cap ÷ Revenue5.44x11.85x
Price / BookPrice ÷ Book value/share10.21x
Price / FCFMarket cap ÷ FCF205.08x68.21x
SHOP leads this category, winning 3 of 5 comparable metrics.

Profitability & Efficiency

SHOP leads this category, winning 5 of 5 comparable metrics.

On the Piotroski fundamental quality scale (0–9), SHOP scores 6/9 vs REAL's 5/9, reflecting solid financial health.

MetricREAL logoREALThe RealReal, Inc.SHOP logoSHOPShopify Inc.
ROE (TTM)Return on equity+10.5%
ROA (TTM)Return on assets-11.0%+9.0%
ROICReturn on invested capital+9.4%
ROCEReturn on capital employed-15.0%+11.4%
Piotroski ScoreFundamental quality 0–956
Debt / EquityFinancial leverage0.01x
Net DebtTotal debt minus cash$312M-$1.3B
Cash & Equiv.Liquid assets$151M$1.5B
Total DebtShort + long-term debt$463M$188M
Interest CoverageEBIT ÷ Interest expense-0.50x
SHOP leads this category, winning 5 of 5 comparable metrics.

Total Returns (Dividends Reinvested)

REAL leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in SHOP five years ago would be worth $9,665 today (with dividends reinvested), compared to $5,645 for REAL. Over the past 12 months, REAL leads with a +89.8% total return vs SHOP's +12.4%. The 3-year compound annual growth rate (CAGR) favors REAL at 111.7% vs SHOP's 17.9% — a key indicator of consistent wealth creation.

MetricREAL logoREALThe RealReal, Inc.SHOP logoSHOPShopify Inc.
YTD ReturnYear-to-date-17.7%-32.9%
1-Year ReturnPast 12 months+89.8%+12.4%
3-Year ReturnCumulative with dividends+848.9%+63.8%
5-Year ReturnCumulative with dividends-43.6%-3.3%
10-Year ReturnCumulative with dividends-55.0%+3703.8%
CAGR (3Y)Annualised 3-year return+111.7%+17.9%
REAL leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — REAL and SHOP each lead in 1 of 2 comparable metrics.

SHOP is the less volatile stock with a 2.64 beta — it tends to amplify market swings less than REAL's 2.95 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. REAL currently trades 74.7% from its 52-week high vs SHOP's 57.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricREAL logoREALThe RealReal, Inc.SHOP logoSHOPShopify Inc.
Beta (5Y)Sensitivity to S&P 5002.95x2.64x
52-Week HighHighest price in past year$17.39$182.19
52-Week LowLowest price in past year$4.70$88.14
% of 52W HighCurrent price vs 52-week peak+74.7%+57.9%
RSI (14)Momentum oscillator 0–10064.336.1
Avg Volume (50D)Average daily shares traded3.3M8.4M
Evenly matched — REAL and SHOP each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates REAL as "Buy" and SHOP as "Buy". Consensus price targets imply 56.3% upside for SHOP (target: $165) vs 39.8% for REAL (target: $18).

MetricREAL logoREALThe RealReal, Inc.SHOP logoSHOPShopify Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$18.17$164.75
# AnalystsCovering analysts2563
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

SHOP leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). REAL leads in 1 (Total Returns). 1 tied.

Best OverallShopify Inc. (SHOP)Leads 3 of 6 categories
Loading custom metrics...

REAL vs SHOP: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is REAL or SHOP a better buy right now?

For growth investors, Shopify Inc.

(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus 15. 4% for The RealReal, Inc. (REAL). Shopify Inc. (SHOP) offers the better valuation at 112. 2x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate The RealReal, Inc. (REAL) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — REAL or SHOP?

On forward P/E, Shopify Inc.

is actually cheaper at 57. 5x.

03

Which is the better long-term investment — REAL or SHOP?

Over the past 5 years, Shopify Inc.

(SHOP) delivered a total return of -3. 3%, compared to -43. 6% for The RealReal, Inc. (REAL). Over 10 years, the gap is even starker: SHOP returned +37. 0% versus REAL's -57. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — REAL or SHOP?

By beta (market sensitivity over 5 years), Shopify Inc.

(SHOP) is the lower-risk stock at 2. 64β versus The RealReal, Inc. 's 2. 95β — meaning REAL is approximately 12% more volatile than SHOP relative to the S&P 500.

05

Which is growing faster — REAL or SHOP?

By revenue growth (latest reported year), Shopify Inc.

(SHOP) is pulling ahead at 30. 1% versus 15. 4% for The RealReal, Inc. (REAL). On earnings-per-share growth, the picture is similar: The RealReal, Inc. grew EPS 45. 2% year-over-year, compared to -39. 4% for Shopify Inc.. Over a 3-year CAGR, SHOP leads at 27. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — REAL or SHOP?

Shopify Inc.

(SHOP) is the more profitable company, earning 10. 7% net margin versus -6. 0% for The RealReal, Inc. — meaning it keeps 10. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SHOP leads at 12. 7% versus -3. 5% for REAL. At the gross margin level — before operating expenses — REAL leads at 69. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is REAL or SHOP more undervalued right now?

On forward earnings alone, Shopify Inc.

(SHOP) trades at 57. 5x forward P/E versus 307. 7x for The RealReal, Inc. — 250. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SHOP: 56. 3% to $164. 75.

08

Which pays a better dividend — REAL or SHOP?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is REAL or SHOP better for a retirement portfolio?

For long-horizon retirement investors, Shopify Inc.

(SHOP) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. The RealReal, Inc. (REAL) carries a higher beta of 2. 95 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SHOP: +37. 0%, REAL: -57. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between REAL and SHOP?

These companies operate in different sectors (REAL (Consumer Cyclical) and SHOP (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

REAL

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Gross Margin > 44%
Run This Screen
Stocks Like

SHOP

High-Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 17%
  • Net Margin > 6%
Run This Screen
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Beat Both

Find stocks that outperform REAL and SHOP on the metrics below

Revenue Growth>
%
(REAL: 18.3% · SHOP: 34.3%)

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