SNBR
Sleep Number Corporation
Furnishings, Fixtures & Appliances
Market Cap$69M
5Y Perf.-90.4%
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Stock Comparison
SNBR vs PRPL
Revenue, margins, valuation, and 5-year total return — side by side.
PRPL
Purple Innovation, Inc.
Furnishings, Fixtures & Appliances
Market Cap$56M
5Y Perf.-96.4%
SNBR vs PRPL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | SNBR | PRPL |
|---|---|---|
| Industry | Furnishings, Fixtures & Appliances | Furnishings, Fixtures & Appliances |
| Market Cap | $69M | $56M |
| Revenue (TTM) | $1M | $505M |
| Net Income (TTM) | $-132K | $-35M |
| Gross Margin | 59.0% | 40.9% |
| Operating Margin | -3.3% | -6.1% |
| Total Debt | $354M | $204M |
| Cash & Equiv. | $2M | $24M |
SNBR vs PRPL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
SNBR
PRPL
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Sleep Number Corpor… (SNBR) | 100 | 9.6 | -90.4% |
| Purple Innovation, … (PRPL) | 100 | 3.6 | -96.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SNBR vs PRPL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: PRPL leads in 4 of 6 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Sleep Number Corporation is the stronger pick specifically for operational efficiency and capital deployment. As sector peers, any of these can serve as alternatives in the same allocation.
SNBR
Sleep Number Corporation
The Long-Run Compounder
SNBR is the clearest fit if your priority is long-term compounding.
- -87.8% 10Y total return vs PRPL's -94.8%
- -0.0% ROA vs PRPL's -12.1%, ROIC -0.0% vs -15.8%
Best for: long-term compounding
PRPL
Purple Innovation, Inc.
The Income Pick
PRPL carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 0 yrs, beta 1.08
- Rev growth -3.9%, EPS growth 47.3%, 3Y rev CAGR -6.5%
- Lower volatility, beta 1.08, current ratio 1.35x
Best for: income & stability and growth exposure
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | PRPL | -3.9% revenue growth vs SNBR's -99.9% |
| Quality / Margins | PRPL | -7.0% margin vs SNBR's -9.4% |
| Stability / Safety | PRPL | Beta 1.08 vs SNBR's 2.70 |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | PRPL | -30.8% vs SNBR's -57.1% |
| Efficiency (ROA) | SNBR | -0.0% ROA vs PRPL's -12.1%, ROIC -0.0% vs -15.8% |
SNBR vs PRPL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2023
SNBR vs PRPL — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLPRPLLAGGINGSNBR
SNBRSleep Number Corporat…
0leads
PRPLPurple Innovation, In…
5leads
6 Total Categories
CATEGORYLEADERvs SNBRMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
PRPL4/6
Valuation MetricsMultiples, price ratios, and targets
PRPL2/2
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
PRPL4/6
Total Returns1Y, 3Y, 5Y total returns with dividends
PRPL4/6
Risk & VolatilityBeta, volatility, and downside exposure
PRPL2/2
Analyst OutlookRatings, price targets, and dividends
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Income & Cash Flow (Last 12 Months)
PRPL leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
PRPL is the larger business by revenue, generating $505M annually — 357.9x SNBR's $1M. Profitability is closely matched — net margins range from -7.0% (PRPL) to -9.4% (SNBR). On growth, PRPL holds the edge at +35.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | SNBRSleep Number Corp… | PRPLPurple Innovation… |
|---|---|---|
| RevenueTrailing 12 months | $1M | $505M |
| EBITDAEarnings before interest/tax | $72M | -$12M |
| Net IncomeAfter-tax profit | -$132,000 | -$35M |
| Free Cash FlowCash after capex | -$21M | -$15M |
| Gross MarginGross profit ÷ Revenue | +59.0% | +40.9% |
| Operating MarginEBIT ÷ Revenue | -3.3% | -6.1% |
| Net MarginNet income ÷ Revenue | -9.4% | -7.0% |
| FCF MarginFCF ÷ Revenue | -14.6% | -3.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | -3.8% | +35.1% |
| EPS Growth (YoY)Latest quarter vs prior year | -11.2% | -55.6% |
PRPL leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
PRPL leads this category, winning 2 of 2 comparable metrics.
Valuation Metrics
| Metric | SNBRSleep Number Corp… | PRPLPurple Innovation… |
|---|---|---|
| Market CapShares × price | $69M | $56M |
| Enterprise ValueMkt cap + debt − cash | $421M | $236M |
| Trailing P/EPrice ÷ TTM EPS | -0.52x | -1.07x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | 48.59x | 0.12x |
| Price / BookPrice ÷ Book value/share | — | — |
| Price / FCFMarket cap ÷ FCF | — | — |
PRPL leads this category, winning 2 of 2 comparable metrics.
Profitability & Efficiency
PRPL leads this category, winning 4 of 6 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), PRPL scores 4/9 vs SNBR's 2/9, reflecting mixed financial health.
| Metric | SNBRSleep Number Corp… | PRPLPurple Innovation… |
|---|---|---|
| ROE (TTM)Return on equity | — | — |
| ROA (TTM)Return on assets | -0.0% | -12.1% |
| ROICReturn on invested capital | -0.0% | -15.8% |
| ROCEReturn on capital employed | — | -15.8% |
| Piotroski ScoreFundamental quality 0–9 | 2 | 4 |
| Debt / EquityFinancial leverage | — | — |
| Net DebtTotal debt minus cash | $353M | $180M |
| Cash & Equiv.Liquid assets | $2M | $24M |
| Total DebtShort + long-term debt | $354M | $204M |
| Interest CoverageEBIT ÷ Interest expense | -780.16x | -0.32x |
PRPL leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
PRPL leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in SNBR five years ago would be worth $270 today (with dividends reinvested), compared to $168 for PRPL. Over the past 12 months, PRPL leads with a -30.8% total return vs SNBR's -57.1%. The 3-year compound annual growth rate (CAGR) favors PRPL at -44.4% vs SNBR's -49.7% — a key indicator of consistent wealth creation.
| Metric | SNBRSleep Number Corp… | PRPLPurple Innovation… |
|---|---|---|
| YTD ReturnYear-to-date | -65.1% | -28.4% |
| 1-Year ReturnPast 12 months | -57.1% | -30.8% |
| 3-Year ReturnCumulative with dividends | -87.3% | -82.8% |
| 5-Year ReturnCumulative with dividends | -97.3% | -98.3% |
| 10-Year ReturnCumulative with dividends | -87.8% | -94.8% |
| CAGR (3Y)Annualised 3-year return | -49.7% | -44.4% |
PRPL leads this category, winning 4 of 6 comparable metrics.
Risk & Volatility
PRPL leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
PRPL is the less volatile stock with a 1.08 beta — it tends to amplify market swings less than SNBR's 2.70 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PRPL currently trades 40.9% from its 52-week high vs SNBR's 21.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | SNBRSleep Number Corp… | PRPLPurple Innovation… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.70x | 1.08x |
| 52-Week HighHighest price in past year | $13.94 | $1.26 |
| 52-Week LowLowest price in past year | $1.07 | $0.47 |
| % of 52W HighCurrent price vs 52-week peak | +21.5% | +40.9% |
| RSI (14)Momentum oscillator 0–100 | 47.6 | 31.5 |
| Avg Volume (50D)Average daily shares traded | 2.8M | 318K |
PRPL leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
| Metric | SNBRSleep Number Corp… | PRPLPurple Innovation… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | — |
| Price TargetConsensus 12-month target | $10.00 | — |
| # AnalystsCovering analysts | 11 | — |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | 0 |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +1.8% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
PRPL leads in 5 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics.
Best OverallPurple Innovation, Inc. (PRPL)Leads 5 of 6 categories
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SNBR vs PRPL: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is SNBR or PRPL a better buy right now?
For growth investors, Purple Innovation, Inc.
(PRPL) is the stronger pick with -3. 9% revenue growth year-over-year, versus -99. 9% for Sleep Number Corporation (SNBR). Analysts rate Sleep Number Corporation (SNBR) a "Hold" — based on 11 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — SNBR or PRPL?
Over the past 5 years, Sleep Number Corporation (SNBR) delivered a total return of -97.
3%, compared to -98. 3% for Purple Innovation, Inc. (PRPL). Over 10 years, the gap is even starker: SNBR returned -87. 8% versus PRPL's -94. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — SNBR or PRPL?
By beta (market sensitivity over 5 years), Purple Innovation, Inc.
(PRPL) is the lower-risk stock at 1. 08β versus Sleep Number Corporation's 2. 70β — meaning SNBR is approximately 149% more volatile than PRPL relative to the S&P 500.
04Which is growing faster — SNBR or PRPL?
By revenue growth (latest reported year), Purple Innovation, Inc.
(PRPL) is pulling ahead at -3. 9% versus -99. 9% for Sleep Number Corporation (SNBR). On earnings-per-share growth, the picture is similar: Purple Innovation, Inc. grew EPS 47. 3% year-over-year, compared to -541. 1% for Sleep Number Corporation. Over a 3-year CAGR, PRPL leads at -6. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — SNBR or PRPL?
Sleep Number Corporation (SNBR) is the more profitable company, earning -9.
4% net margin versus -11. 0% for Purple Innovation, Inc. — meaning it keeps -9. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SNBR leads at -3. 3% versus -6. 8% for PRPL. At the gross margin level — before operating expenses — SNBR leads at 59. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — SNBR or PRPL?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
07Is SNBR or PRPL better for a retirement portfolio?
For long-horizon retirement investors, Purple Innovation, Inc.
(PRPL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 08)). Sleep Number Corporation (SNBR) carries a higher beta of 2. 70 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PRPL: -94. 8%, SNBR: -87. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between SNBR and PRPL?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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