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PRPLPurple Innovation, Inc.
$2.58$11M
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
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Income StatementBalance SheetCash FlowRatios & Margins
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P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
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PRPL logo

Purple Innovation, Inc.

PRPL
NASDAQ · Home Furnishings
$2.58
At close - Sep 23, 4:00 PM EDT - USD
Market Cap$11M
P/E-0.2x
52W High$26.50
Volume12.97K
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q1

Persistent Operating Losses Threaten Long-Term Solvency

Purple Innovation faces a challenging path to profitability as persistent operating losses and a negative equity position of $60.1 million as of 2026Q1 underscore significant structural instability. While the company achieved a 35.1% revenue growth rate in 202...

GrowthMixed
ProfitabilityNegative
ValuationReview
TechnicalsWeak
Explore valuation models
MARKET ACTION

PRPL price & volume

Price trend, volume and key moving averages

Launch Terminal
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Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

10/12 Beats

EPS beat 10 of last 12 quarters

02

Valuation risk

-101% Peers

P/E is 101% below peer median

03

Market leadership

RS 2 · Lag

Laggard (Underperforming 98% of market)

04

Weak Trend

Below 200DMA

Price < 200DMA

Next CatalystEstimated earnings · Nov 10

Market performance

Price History →

Trailing total returns as of 9/24/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
PRPL-85.67%
S&P 500 (^GSPC)+12.39%
1-Year Return
PRPL-89.88%
S&P 500 (^GSPC)+15.77%
3-Year Return
PRPL-93.69%
S&P 500 (^GSPC)+78.93%
5-Year Return
PRPL-99.54%
S&P 500 (^GSPC)+71.41%

Growth & profitability

Annual revenue & EPS trend
Revenue
$469M-3.9% YoY
Net income
-$51M+47.5% YoY
Free cash flow
-$42M-67.0% YoY
Operating margin
-6.8%+12.1 pts YoY
ROIC (TTM)-15.8%
Avg ROIC 5Y-
ROE (TTM)-
Piotroski Score4 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate10/12 (83%)
Revenue Beat Rate4/12 (33%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q3 2026Latest
Aug 10, 2026
-$1.52+30.3%
vs -$2.18
$98M-5.9%
vs $104M
Q2 2026
Apr 28, 2026
-$3.25-2.9%
vs -$3.16
$96M-5.1%
vs $101M
Q2 2026
Mar 31, 2026
-$0.02+52.8%
vs -$0.04
$141M+0.6%
vs $140M
Q4 2025
Nov 4, 2025
-$2.00+11.1%
vs -$2.25
$119M-15.1%
vs $140M
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

5 Stories
Defense World·Aug 24, 2026
Purple Innovation (NASDAQ:PRPL) & Dorel Industries (OTCMKTS:DIIBF) Head-To-Head Review

Purple Innovation (NASDAQ: PRPL - Get Free Report) and Dorel Industries (OTCMKTS:DIIBF - Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, profitability, institutional ownership, dividends, valuation and risk. Insider and Institutional Ownership 88.4% of

Defense World·Aug 21, 2026
Cricut (NASDAQ:CRCT) & Purple Innovation (NASDAQ:PRPL) Financial Comparison

Cricut (NASDAQ: CRCT - Get Free Report) and Purple Innovation (NASDAQ: PRPL - Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, earnings and institutional ownership. Institutional and Insider Ownership 19.6% of Cricut

Seeking Alpha·Aug 10, 2026
Purple Innovation, Inc. (PRPL) Q2 2026 Earnings Call Transcript

Purple Innovation, Inc. (PRPL) Q2 2026 Earnings Call Transcript

Zacks Investment Research·Aug 10, 2026
Purple Innovation (PRPL) Reports Q2 Loss, Misses Revenue Estimates

Purple Innovation (PRPL) came out with a quarterly loss of $1.52 per share versus the Zacks Consensus Estimate of a loss of $2. This compares to a loss of $2.75 per share a year ago.

Filtered for Purple Innovation, Inc.More Headlines
04

Compare before deciding

Benchmark PRPL against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for Purple Innovation, Inc. (PRPL)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
PRPL logoPRPLPurple Innovation, Inc.Current
$2.58$11.23M-0.22-3.93%-10.97%——
SNBR logoSNBRSleep Number Corp
$0.13$2.93M-0.02-16.1%-12.98%——
LEG logoLEGLeggett & Platt, Incorporated
$9.20$1.26B5.44-7.43%5.63%21.32%—
HNI logoHNIHNI Corporation
$47.16$3.4B42.4912.37%0.1%0.28%—
LOVE logoLOVEThe Lovesac Company
$14.49$212.11M51.75—2.56%8.69%—
MLKN logoMLKNMillerKnoll, Inc.
$20.04$1.37B15.184.68%2.38%6.62%—

Compare PRPL vs Peers

Purple Innovation, Inc. (PRPL) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs SNBR

Most directly comparable listed peer for PRPL.

Scale Benchmark

vs AMZN

Larger-name benchmark to compare PRPL against a more recognizable public peer.

Peer Set

Compare Top 5

vs SNBR, LEG, HNI, LOVE

05

Keep researching

Verify the primary filings, follow material updates, and answer the remaining questions.

PRPL SEC Filings & Documents

Purple Innovation, Inc. (PRPL) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Aug 10, 2026·SEC

Material company update

Jul 22, 2026·SEC

Material company update

Jul 16, 2026·SEC

10-K Annual Reports

3
FY 2026

Mar 31, 2026·SEC

FY 2025

Mar 14, 2025·SEC

FY 2024

Mar 12, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

Aug 11, 2026·SEC

FY 2026

Apr 28, 2026·SEC

FY 2025

Nov 4, 2025·SEC

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PRPL Frequently Asked Questions

Purple Innovation, Inc. (PRPL) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Purple Innovation, Inc.'s revenue?

Purple Innovation, Inc. (PRPL) reported $453.5M in revenue for fiscal year 2025. This represents a 10432% increase from $4.3M in 2014.

How fast is Purple Innovation, Inc. growing?

Purple Innovation, Inc. (PRPL) saw revenue decline by 3.9% over the past year.

Is PRPL profitable?

Purple Innovation, Inc. (PRPL) reported a net loss of $48.7M for fiscal year 2025.

Dividend & Returns
What is Purple Innovation, Inc.'s free cash flow?

Purple Innovation, Inc. (PRPL) had negative free cash flow of $9.7M in fiscal year 2025, likely due to heavy capital investments.

What if you invested $1,000 in PRPL back in 2014?

Total return calculator · dividends reinvested · 12+ years of data

See returns →