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PRPLPurple Innovation, Inc.
$2.14$9M
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
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P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
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PRPL logo

Purple Innovation, Inc.

PRPL
NASDAQ · Furniture & Appliances
$2.14
At close - Nov 6, 4:00 PM EST - USD
Market Cap$9M
P/E-0.2x
52W High$21.75
Volume26.18K
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q1

Persistent Operating Losses Threaten Long-Term Solvency

Purple Innovation faces a challenging path to profitability as persistent operating losses and a negative equity position of $60.1 million as of 2026Q1 underscore significant structural instability.

GrowthMixed
ProfitabilityNegative
ValuationReview
TechnicalsWeak
Explore valuation models
MARKET ACTION

PRPL price & volume

Price trend, volume and key moving averages

Launch Terminal
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Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

8/12 Beats

EPS beat 8 of last 12 quarters

02

Valuation risk

-101% Peers

P/E is 101% below peer median

03

Market leadership

RS 5 · Lag

Laggard (Underperforming 95% of market)

04

Weak Trend

Below 200DMA

Price < 200DMA

Next CatalystEstimated earnings · Feb 4

Market performance

Price History →

Trailing total returns as of 11/8/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
PRPL-88.12%
S&P 500 (^GSPC)+7.63%
1-Year Return
PRPL-87.77%
S&P 500 (^GSPC)+9.69%
3-Year Return
PRPL-90.50%
S&P 500 (^GSPC)+57.61%
5-Year Return
PRPL-99.54%
S&P 500 (^GSPC)+48.57%

Growth & profitability

Annual revenue & EPS trend
Revenue FY25
$469M-3.9% YoY
Net income FY25
-$51M+47.5% YoY
Free cash flow FY25
-$42M-67.0% YoY
Operating margin FY25
-6.8%+12.1 pts YoY
ROIC (FY25)-15.8%
Avg ROIC 5Y-21.6%
ROE (FY25)-
Piotroski Score4 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate8/12 (67%)
Revenue Beat Rate4/12 (33%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q4 2026Latest
Nov 4, 2026
-$2.41-91.3%
vs -$1.26
$97M-8.7%
vs $106M
Q3 2026
Aug 10, 2026
-$1.52+30.3%
vs -$2.18
$98M-5.9%
vs $104M
Q2 2026
Apr 28, 2026
-$3.25-2.9%
vs -$3.16
$96M-5.1%
vs $101M
Q2 2026
Mar 31, 2026
-$0.50+52.8%
vs -$1.06
$141M+0.6%
vs $140M
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

4 Stories
PRNewsWire·Oct 28, 2026
Purple Innovation to Report Third Quarter 2026 Results on November 4, 2026

LEHI, Utah, Oct. 28, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," will report third quarter 2026 financial results on Wednesday, November 4, 2026 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m.

Zacks Investment Research·Oct 27, 2026
Purple Innovation (PRPL) May Report Negative Earnings: Know the Trend Ahead of Q3 Release

Purple Innovation (PRPL) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Defense World·Aug 24, 2026
Purple Innovation (NASDAQ:PRPL) & Dorel Industries (OTCMKTS:DIIBF) Head-To-Head Review

Purple Innovation (NASDAQ: PRPL - Get Free Report) and Dorel Industries (OTCMKTS:DIIBF - Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, profitability, institutional ownership, dividends, valuation and risk. Insider and Institutional Ownership 88.4% of

Defense World·Aug 21, 2026
Cricut (NASDAQ:CRCT) & Purple Innovation (NASDAQ:PRPL) Financial Comparison

Cricut (NASDAQ: CRCT - Get Free Report) and Purple Innovation (NASDAQ: PRPL - Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, earnings and institutional ownership. Institutional and Insider Ownership 19.6% of Cricut

Filtered for Purple Innovation, Inc.More Headlines
04

Compare before deciding

Benchmark PRPL against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for Purple Innovation, Inc. (PRPL)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
PRPL logoPRPLPurple Innovation, Inc.Current
$2.14$9.32M-0.24-3.93%-8.9%——
HNI logoHNIHNI Corporation
$47.26$3.43B64.5312.37%1%2.91%2.73%
LOVE logoLOVEThe Lovesac Company
$15.80$231.29M12.942.42%2.56%8.69%—
MLKN logoMLKNMillerKnoll, Inc.
$21.49$1.47B15.374.68%2.57%7.01%3.43%
WSM logoWSMWilliams-Sonoma, Inc.
$254.06$29.91B25.621.24%14.73%57.79%1.01%
BBY logoBBYBest Buy Co., Inc.
$99.63$20.99B16.660.39%3.01%42.82%3.79%

Compare PRPL vs Peers

Purple Innovation, Inc. (PRPL) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs HNI

Most directly comparable listed peer for PRPL.

Scale Benchmark

vs AMZN

Larger-name benchmark to compare PRPL against a more recognizable public peer.

Peer Set

Compare Top 5

vs HNI, LOVE, MLKN, WSM

05

Keep researching

Verify the primary filings, follow material updates, and answer the remaining questions.

PRPL SEC Filings & Documents

Purple Innovation, Inc. (PRPL) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Aug 10, 2026·SEC

Material company update

Jul 22, 2026·SEC

Material company update

Jul 16, 2026·SEC

10-K Annual Reports

3
FY 2026

Mar 31, 2026·SEC

FY 2025

Mar 14, 2025·SEC

FY 2024

Mar 12, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

Aug 11, 2026·SEC

FY 2026

Apr 28, 2026·SEC

FY 2025

Nov 4, 2025·SEC

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PRPL Frequently Asked Questions

Purple Innovation, Inc. (PRPL) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Purple Innovation, Inc.'s revenue?

Purple Innovation, Inc. (PRPL) reported $431.2M in revenue over the trailing twelve months. Revenue was $468.7M in fiscal year 2025. That is 10786% more than the $4.3M of fiscal year 2014.

How fast is Purple Innovation, Inc. growing?

Purple Innovation, Inc. (PRPL) revenue fell by 5.6% over the trailing twelve months, compared with the twelve months before.

Is PRPL profitable?

No. Purple Innovation, Inc. (PRPL) reported a net loss of $38.4M over the trailing twelve months.

Dividend & Returns
What is Purple Innovation, Inc.'s free cash flow?

Purple Innovation, Inc. (PRPL) had negative free cash flow of $2.5M over the trailing twelve months.

What if you invested $1,000 in PRPL back in 2014?

Total return calculator · dividends reinvested · 12+ years of data

See returns →