TREE vs LMND vs UPST vs SOFI vs AFRM

For growth investors, Upstart Holdings, Inc.

(UPST) is the stronger pick with 58. 9% revenue growth year-over-year, versus 24. 1% for LendingTree, Inc. (TREE). LendingTree, Inc. (TREE) offers the better valuation at 3. 7x trailing P/E (7. 1x forward), making it the more compelling value choice. Analysts rate LendingTree, Inc. (TREE) a "Buy" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, LendingTree, Inc.

(TREE) is the cheapest at 3. 7x versus Affirm Holdings, Inc. at 437. 2x. On forward P/E, LendingTree, Inc. is actually cheaper at 7. 1x.

Over the past 5 years, Affirm Holdings, Inc.

(AFRM) delivered a total return of +20. 5%, compared to -79. 3% for LendingTree, Inc. (TREE). Over 10 years, the gap is even starker: SOFI returned +55. 5% versus TREE's -47. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), LendingTree, Inc.

(TREE) is the lower-risk stock at 1. 55β versus Upstart Holdings, Inc. 's 2. 96β — meaning UPST is approximately 91% more volatile than TREE relative to the S&P 500. On balance sheet safety, SoFi Technologies, Inc. (SOFI) carries a lower debt/equity ratio of 17% versus 3% for Affirm Holdings, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Upstart Holdings, Inc.

(UPST) is pulling ahead at 58. 9% versus 24. 1% for LendingTree, Inc. (TREE). On earnings-per-share growth, the picture is similar: LendingTree, Inc. grew EPS 443. 3% year-over-year, compared to 0. 0% for SoFi Technologies, Inc.. Over a 3-year CAGR, LMND leads at 42. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

LendingTree, Inc.

(TREE) is the more profitable company, earning 13. 5% net margin versus -22. 4% for Lemonade, Inc. — meaning it keeps 13. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SOFI leads at 11. 0% versus -21. 8% for LMND. At the gross margin level — before operating expenses — UPST leads at 95. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, LendingTree, Inc.

(TREE) trades at 7. 1x forward P/E versus 60. 8x for Affirm Holdings, Inc. — 53. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TREE: 73. 9% to $69. 00.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, LendingTree, Inc.

(TREE) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Affirm Holdings, Inc. (AFRM) carries a higher beta of 2. 72 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (TREE: -47. 5%, AFRM: -32. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (TREE (Financial Services) and LMND (Financial Services) and UPST (Financial Services) and SOFI (Financial Services) and AFRM (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.