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Stock Comparison

TRUE vs CVNA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TRUE
TrueCar, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$226M
5Y Perf.-5.9%
CVNA
Carvana Co.

Auto - Dealerships

Consumer CyclicalNYSE • US
Market Cap$84.42B
5Y Perf.+353.9%

TRUE vs CVNA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TRUE logoTRUE
CVNA logoCVNA
IndustryInternet Content & InformationAuto - Dealerships
Market Cap$226M$84.42B
Revenue (TTM)$181M$22.52B
Net Income (TTM)$-19M$1.60B
Gross Margin79.2%20.0%
Operating Margin-18.9%9.2%
Forward P/E50.0x
Total Debt$11M$633M
Cash & Equiv.$112M$2.33B

TRUE vs CVNALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TRUE
CVNA
StockMay 20Jan 26Return
TrueCar, Inc. (TRUE)10094.1-5.9%
Carvana Co. (CVNA)100453.9+353.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: TRUE vs CVNA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CVNA leads in 4 of 6 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. TrueCar, Inc. is the stronger pick specifically for recent price momentum and sentiment. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
TRUE
TrueCar, Inc.
The Momentum Pick

TRUE is the clearest fit if your priority is momentum.

  • +88.1% vs CVNA's +50.5%
Best for: momentum
CVNA
Carvana Co.
The Income Pick

CVNA carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 0 yrs, beta 2.14
  • Rev growth 48.6%, EPS growth 431.4%, 3Y rev CAGR 14.3%
  • 34.1% 10Y total return vs TRUE's -57.6%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthCVNA logoCVNA48.6% revenue growth vs TRUE's 10.6%
Quality / MarginsCVNA logoCVNA7.1% margin vs TRUE's -10.3%
Stability / SafetyCVNA logoCVNABeta 2.14 vs TRUE's 2.33
DividendsTieNeither stock pays a meaningful dividend
Momentum (1Y)TRUE logoTRUE+88.1% vs CVNA's +50.5%
Efficiency (ROA)CVNA logoCVNA13.8% ROA vs TRUE's -12.5%, ROIC 34.3% vs -97.7%

TRUE vs CVNA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TRUETrueCar, Inc.
FY 2024
Dealer Revenue
89.9%$158M
OEM Incentive Revenue
9.6%$17M
Other Revenue
0.4%$772,000
CVNACarvana Co.
FY 2025
Used Vehicle Sales
89.3%$14.5B
Product and Service, Other
10.7%$1.7B

TRUE vs CVNA — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCVNALAGGINGTRUE

Income & Cash Flow (Last 12 Months)

CVNA leads this category, winning 4 of 6 comparable metrics.

CVNA is the larger business by revenue, generating $22.5B annually — 124.3x TRUE's $181M. CVNA is the more profitable business, keeping 7.1% of every revenue dollar as net income compared to TRUE's -10.3%. On growth, CVNA holds the edge at +52.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTRUE logoTRUETrueCar, Inc.CVNA logoCVNACarvana Co.
RevenueTrailing 12 months$181M$22.5B
EBITDAEarnings before interest/tax-$19M$2.3B
Net IncomeAfter-tax profit-$19M$1.6B
Free Cash FlowCash after capex-$19,000$740M
Gross MarginGross profit ÷ Revenue+79.2%+20.0%
Operating MarginEBIT ÷ Revenue-18.9%+9.2%
Net MarginNet income ÷ Revenue-10.3%+7.1%
FCF MarginFCF ÷ Revenue-0.0%+3.3%
Rev. Growth (YoY)Latest quarter vs prior year-7.2%+52.0%
EPS Growth (YoY)Latest quarter vs prior year+187.0%+11.9%
CVNA leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

TRUE leads this category, winning 3 of 3 comparable metrics.
MetricTRUE logoTRUETrueCar, Inc.CVNA logoCVNACarvana Co.
Market CapShares × price$226M$84.4B
Enterprise ValueMkt cap + debt − cash$125M$82.7B
Trailing P/EPrice ÷ TTM EPS-7.47x46.08x
Forward P/EPrice ÷ next-FY EPS est.50.01x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple38.37x
Price / SalesMarket cap ÷ Revenue1.29x4.15x
Price / BookPrice ÷ Book value/share1.94x20.78x
Price / FCFMarket cap ÷ FCF94.96x
TRUE leads this category, winning 3 of 3 comparable metrics.

Profitability & Efficiency

CVNA leads this category, winning 6 of 8 comparable metrics.

CVNA delivers a 45.9% return on equity — every $100 of shareholder capital generates $46 in annual profit, vs $-16 for TRUE. TRUE carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to CVNA's 0.15x. On the Piotroski fundamental quality scale (0–9), CVNA scores 6/9 vs TRUE's 4/9, reflecting solid financial health.

MetricTRUE logoTRUETrueCar, Inc.CVNA logoCVNACarvana Co.
ROE (TTM)Return on equity-16.3%+45.9%
ROA (TTM)Return on assets-12.5%+13.8%
ROICReturn on invested capital-97.7%+34.3%
ROCEReturn on capital employed-24.6%+20.0%
Piotroski ScoreFundamental quality 0–946
Debt / EquityFinancial leverage0.10x0.15x
Net DebtTotal debt minus cash-$101M-$1.7B
Cash & Equiv.Liquid assets$112M$2.3B
Total DebtShort + long-term debt$11M$633M
Interest CoverageEBIT ÷ Interest expense-0.68x
CVNA leads this category, winning 6 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

CVNA leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in CVNA five years ago would be worth $14,780 today (with dividends reinvested), compared to $5,314 for TRUE. Over the past 12 months, TRUE leads with a +88.1% total return vs CVNA's +50.5%. The 3-year compound annual growth rate (CAGR) favors CVNA at 2.3% vs TRUE's -2.0% — a key indicator of consistent wealth creation.

MetricTRUE logoTRUETrueCar, Inc.CVNA logoCVNACarvana Co.
YTD ReturnYear-to-date+11.9%-2.7%
1-Year ReturnPast 12 months+88.1%+50.5%
3-Year ReturnCumulative with dividends-5.9%+3345.8%
5-Year ReturnCumulative with dividends-46.9%+47.8%
10-Year ReturnCumulative with dividends-57.6%+3407.9%
CAGR (3Y)Annualised 3-year return-2.0%+2.3%
CVNA leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — TRUE and CVNA each lead in 1 of 2 comparable metrics.

CVNA is the less volatile stock with a 2.14 beta — it tends to amplify market swings less than TRUE's 2.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TRUE currently trades 100.0% from its 52-week high vs CVNA's 80.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTRUE logoTRUETrueCar, Inc.CVNA logoCVNACarvana Co.
Beta (5Y)Sensitivity to S&P 5002.33x2.14x
52-Week HighHighest price in past year$2.54$486.89
52-Week LowLowest price in past year$1.05$253.49
% of 52W HighCurrent price vs 52-week peak+100.0%+80.0%
RSI (14)Momentum oscillator 0–10069.253.5
Avg Volume (50D)Average daily shares traded02.7M
Evenly matched — TRUE and CVNA each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates TRUE as "Hold" and CVNA as "Hold". Consensus price targets imply 31.9% upside for TRUE (target: $3) vs 24.3% for CVNA (target: $484).

MetricTRUE logoTRUETrueCar, Inc.CVNA logoCVNACarvana Co.
Analyst RatingConsensus buy/hold/sellHoldHold
Price TargetConsensus 12-month target$3.35$484.00
# AnalystsCovering analysts2344
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises0
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+8.9%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

CVNA leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). TRUE leads in 1 (Valuation Metrics). 1 tied.

Best OverallCarvana Co. (CVNA)Leads 3 of 6 categories
Loading custom metrics...

TRUE vs CVNA: Frequently Asked Questions

9 questions · data-driven answers · updated daily

01

Is TRUE or CVNA a better buy right now?

For growth investors, Carvana Co.

(CVNA) is the stronger pick with 48. 6% revenue growth year-over-year, versus 10. 6% for TrueCar, Inc. (TRUE). Carvana Co. (CVNA) offers the better valuation at 46. 1x trailing P/E (50. 0x forward), making it the more compelling value choice. Analysts rate TrueCar, Inc. (TRUE) a "Hold" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — TRUE or CVNA?

Over the past 5 years, Carvana Co.

(CVNA) delivered a total return of +47. 8%, compared to -46. 9% for TrueCar, Inc. (TRUE). Over 10 years, the gap is even starker: CVNA returned +34. 1% versus TRUE's -57. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — TRUE or CVNA?

By beta (market sensitivity over 5 years), Carvana Co.

(CVNA) is the lower-risk stock at 2. 14β versus TrueCar, Inc. 's 2. 33β — meaning TRUE is approximately 9% more volatile than CVNA relative to the S&P 500. On balance sheet safety, TrueCar, Inc. (TRUE) carries a lower debt/equity ratio of 10% versus 15% for Carvana Co. — giving it more financial flexibility in a downturn.

04

Which is growing faster — TRUE or CVNA?

By revenue growth (latest reported year), Carvana Co.

(CVNA) is pulling ahead at 48. 6% versus 10. 6% for TrueCar, Inc. (TRUE). On earnings-per-share growth, the picture is similar: Carvana Co. grew EPS 431. 4% year-over-year, compared to 38. 2% for TrueCar, Inc.. Over a 3-year CAGR, CVNA leads at 14. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — TRUE or CVNA?

Carvana Co.

(CVNA) is the more profitable company, earning 6. 9% net margin versus -17. 7% for TrueCar, Inc. — meaning it keeps 6. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CVNA leads at 9. 3% versus -21. 2% for TRUE. At the gross margin level — before operating expenses — TRUE leads at 85. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Is TRUE or CVNA more undervalued right now?

Analyst consensus price targets imply the most upside for TRUE: 31.

9% to $3. 35.

07

Which pays a better dividend — TRUE or CVNA?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

08

Is TRUE or CVNA better for a retirement portfolio?

For long-horizon retirement investors, Carvana Co.

(CVNA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. TrueCar, Inc. (TRUE) carries a higher beta of 2. 33 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CVNA: +34. 1%, TRUE: -57. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

09

What are the main differences between TRUE and CVNA?

These companies operate in different sectors (TRUE (Communication Services) and CVNA (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: TRUE is a small-cap quality compounder stock; CVNA is a mid-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

TRUE

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 47%
Run This Screen
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CVNA

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 25%
  • Net Margin > 5%
Run This Screen
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Beat Both

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Revenue Growth>
%
(TRUE: -7.2% · CVNA: 52.0%)

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