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Stock Comparison

TRUE vs CVNA vs CARS vs VRM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TRUE
TrueCar, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$226M
5Y Perf.-1.6%
CVNA
Carvana Co.

Auto - Dealerships

Consumer CyclicalNYSE • US
Market Cap$86.77B
5Y Perf.+251.1%
CARS
Cars.com Inc.

Auto - Dealerships

Consumer CyclicalNYSE • US
Market Cap$704M
5Y Perf.+111.8%
VRM
Vroom, Inc.

Auto - Dealerships

Consumer CyclicalNASDAQ • US
Market Cap$65M
5Y Perf.-99.5%

TRUE vs CVNA vs CARS vs VRM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TRUE logoTRUE
CVNA logoCVNA
CARS logoCARS
VRM logoVRM
IndustryInternet Content & InformationAuto - DealershipsAuto - DealershipsAuto - Dealerships
Market Cap$226M$86.77B$704M$65M
Revenue (TTM)$181M$22.52B$724M$3M
Net Income (TTM)$-19M$1.60B$27M$-78M
Gross Margin79.2%20.0%82.9%-476.8%
Operating Margin-18.9%9.2%9.7%-60.9%
Forward P/E51.4x5.8x
Total Debt$11M$633M$468M$752M
Cash & Equiv.$112M$2.33B$56M$29M

TRUE vs CVNA vs CARS vs VRMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TRUE
CVNA
CARS
VRM
StockJun 20Jan 26Return
TrueCar, Inc. (TRUE)10098.4-1.6%
Carvana Co. (CVNA)100351.1+251.1%
Cars.com Inc. (CARS)100211.8+111.8%
Vroom, Inc. (VRM)1000.5-99.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: TRUE vs CVNA vs CARS vs VRM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CVNA leads in 3 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Cars.com Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. TRUE also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
TRUE
TrueCar, Inc.
The Momentum Pick

TRUE is the clearest fit if your priority is momentum.

  • +92.4% vs VRM's -52.3%
Best for: momentum
CVNA
Carvana Co.
The Growth Play

CVNA carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 48.6%, EPS growth 431.4%, 3Y rev CAGR 14.3%
  • 35.1% 10Y total return vs CARS's -54.8%
  • Lower volatility, beta 2.14, Low D/E 15.1%, current ratio 4.31x
  • Beta 2.14, current ratio 4.31x
Best for: growth exposure and long-term compounding
CARS
Cars.com Inc.
The Income Pick

CARS is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 2 yrs, beta 1.27
  • Better valuation composite
  • Beta 1.27 vs TRUE's 2.33
Best for: income & stability
VRM
Vroom, Inc.
The Secondary Option

VRM lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthCVNA logoCVNA48.6% revenue growth vs VRM's -98.7%
ValueCARS logoCARSBetter valuation composite
Quality / MarginsCVNA logoCVNA7.1% margin vs VRM's -27.7%
Stability / SafetyCARS logoCARSBeta 1.27 vs TRUE's 2.33
DividendsTieNone of these 4 stocks pay a meaningful dividend
Momentum (1Y)TRUE logoTRUE+92.4% vs VRM's -52.3%
Efficiency (ROA)CVNA logoCVNA13.8% ROA vs TRUE's -12.5%, ROIC 34.3% vs -97.7%

TRUE vs CVNA vs CARS vs VRM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TRUETrueCar, Inc.
FY 2024
Dealer Revenue
89.9%$158M
OEM Incentive Revenue
9.6%$17M
Other Revenue
0.4%$772,000
CVNACarvana Co.
FY 2025
Used Vehicle Sales
89.3%$14.5B
Product and Service, Other
10.7%$1.7B
CARSCars.com Inc.
FY 2022
Subscription Advertising And Digital Solutions
82.7%$541M
Display Advertising
13.5%$88M
Other Major Product And Services
2.3%$15M
Pay Per Lead
1.4%$9M
VRMVroom, Inc.
FY 2024
Wholesale Vehicle
74.2%$141M
Retail Vehicle
24.9%$47M
Product
0.9%$2M

TRUE vs CVNA vs CARS vs VRM — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCARSLAGGINGVRM

Income & Cash Flow (Last 12 Months)

CARS leads this category, winning 3 of 6 comparable metrics.

CVNA is the larger business by revenue, generating $22.5B annually — 7978.0x VRM's $3M. CVNA is the more profitable business, keeping 7.1% of every revenue dollar as net income compared to VRM's -27.7%. On growth, CVNA holds the edge at +52.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTRUE logoTRUETrueCar, Inc.CVNA logoCVNACarvana Co.CARS logoCARSCars.com Inc.VRM logoVRMVroom, Inc.
RevenueTrailing 12 months$181M$22.5B$724M$3M
EBITDAEarnings before interest/tax-$19M$2.3B$152M-$162M
Net IncomeAfter-tax profit-$19M$1.6B$27M-$78M
Free Cash FlowCash after capex-$19,000$740M$158M$25M
Gross MarginGross profit ÷ Revenue+79.2%+20.0%+82.9%-4.8%
Operating MarginEBIT ÷ Revenue-18.9%+9.2%+9.7%-60.9%
Net MarginNet income ÷ Revenue-10.3%+7.1%+3.7%-27.7%
FCF MarginFCF ÷ Revenue-0.0%+3.3%+21.8%+9.0%
Rev. Growth (YoY)Latest quarter vs prior year-7.2%+52.0%+0.7%-100.2%
EPS Growth (YoY)Latest quarter vs prior year+187.0%+11.9%+3.6%+76.6%
CARS leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

CARS leads this category, winning 5 of 6 comparable metrics.

At 38.6x trailing earnings, CARS trades at a 19% valuation discount to CVNA's 47.4x P/E. On an enterprise value basis, CARS's 7.3x EV/EBITDA is more attractive than CVNA's 39.5x.

MetricTRUE logoTRUETrueCar, Inc.CVNA logoCVNACarvana Co.CARS logoCARSCars.com Inc.VRM logoVRMVroom, Inc.
Market CapShares × price$226M$86.8B$704M$65M
Enterprise ValueMkt cap + debt − cash$125M$85.1B$1.1B$788M
Trailing P/EPrice ÷ TTM EPS-7.47x47.36x38.56x-0.14x
Forward P/EPrice ÷ next-FY EPS est.51.40x5.84x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple39.46x7.34x
Price / SalesMarket cap ÷ Revenue1.29x4.27x0.97x5.58x
Price / BookPrice ÷ Book value/share1.94x21.36x1.61x
Price / FCFMarket cap ÷ FCF97.60x4.78x
CARS leads this category, winning 5 of 6 comparable metrics.

Profitability & Efficiency

CVNA leads this category, winning 5 of 9 comparable metrics.

CVNA delivers a 45.9% return on equity — every $100 of shareholder capital generates $46 in annual profit, vs $-77 for VRM. TRUE carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to CARS's 0.99x. On the Piotroski fundamental quality scale (0–9), CARS scores 7/9 vs TRUE's 4/9, reflecting strong financial health.

MetricTRUE logoTRUETrueCar, Inc.CVNA logoCVNACarvana Co.CARS logoCARSCars.com Inc.VRM logoVRMVroom, Inc.
ROE (TTM)Return on equity-16.3%+45.9%+5.7%-77.0%
ROA (TTM)Return on assets-12.5%+13.8%+2.5%-7.9%
ROICReturn on invested capital-97.7%+34.3%+5.0%-10.0%
ROCEReturn on capital employed-24.6%+20.0%+6.2%-19.4%
Piotroski ScoreFundamental quality 0–94675
Debt / EquityFinancial leverage0.10x0.15x0.99x
Net DebtTotal debt minus cash-$101M-$1.7B$412M$723M
Cash & Equiv.Liquid assets$112M$2.3B$56M$29M
Total DebtShort + long-term debt$11M$633M$468M$752M
Interest CoverageEBIT ÷ Interest expense-0.68x3.76x-0.54x
CVNA leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CVNA leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in CVNA five years ago would be worth $16,150 today (with dividends reinvested), compared to $39 for VRM. Over the past 12 months, TRUE leads with a +92.4% total return vs VRM's -52.3%. The 3-year compound annual growth rate (CAGR) favors CVNA at 2.3% vs VRM's -44.2% — a key indicator of consistent wealth creation.

MetricTRUE logoTRUETrueCar, Inc.CVNA logoCVNACarvana Co.CARS logoCARSCars.com Inc.VRM logoVRMVroom, Inc.
YTD ReturnYear-to-date+11.9%-0.0%+2.5%-40.2%
1-Year ReturnPast 12 months+92.4%+54.4%+9.0%-52.3%
3-Year ReturnCumulative with dividends-5.9%+3441.8%-31.3%-82.7%
5-Year ReturnCumulative with dividends-45.0%+61.5%-11.8%-99.6%
10-Year ReturnCumulative with dividends-56.7%+3505.6%-54.8%-99.7%
CAGR (3Y)Annualised 3-year return-2.0%+2.3%-11.8%-44.2%
CVNA leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — TRUE and CARS each lead in 1 of 2 comparable metrics.

CARS is the less volatile stock with a 1.27 beta — it tends to amplify market swings less than TRUE's 2.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TRUE currently trades 100.0% from its 52-week high vs VRM's 35.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTRUE logoTRUETrueCar, Inc.CVNA logoCVNACarvana Co.CARS logoCARSCars.com Inc.VRM logoVRMVroom, Inc.
Beta (5Y)Sensitivity to S&P 5002.33x2.14x1.27x1.85x
52-Week HighHighest price in past year$2.54$486.89$13.97$34.99
52-Week LowLowest price in past year$1.27$255.79$7.40$9.04
% of 52W HighCurrent price vs 52-week peak+100.0%+82.2%+88.3%+35.6%
RSI (14)Momentum oscillator 0–10069.257.468.933.6
Avg Volume (50D)Average daily shares traded02.7M1.5M15K
Evenly matched — TRUE and CARS each lead in 1 of 2 comparable metrics.

Analyst Outlook

CARS leads this category, winning 1 of 1 comparable metric.

Analyst consensus: TRUE as "Hold", CVNA as "Hold", CARS as "Buy". Consensus price targets imply 31.9% upside for TRUE (target: $3) vs 5.3% for CARS (target: $13).

MetricTRUE logoTRUETrueCar, Inc.CVNA logoCVNACarvana Co.CARS logoCARSCars.com Inc.VRM logoVRMVroom, Inc.
Analyst RatingConsensus buy/hold/sellHoldHoldBuy
Price TargetConsensus 12-month target$3.35$484.00$13.00
# AnalystsCovering analysts234416
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises02
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+8.9%0.0%+12.4%0.0%
CARS leads this category, winning 1 of 1 comparable metric.
Key Takeaway

CARS leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). CVNA leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.

Best OverallCars.com Inc. (CARS)Leads 3 of 6 categories
Loading custom metrics...

TRUE vs CVNA vs CARS vs VRM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is TRUE or CVNA or CARS or VRM a better buy right now?

For growth investors, Carvana Co.

(CVNA) is the stronger pick with 48. 6% revenue growth year-over-year, versus -98. 7% for Vroom, Inc. (VRM). Cars. com Inc. (CARS) offers the better valuation at 38. 6x trailing P/E (5. 8x forward), making it the more compelling value choice. Analysts rate Cars. com Inc. (CARS) a "Buy" — based on 16 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TRUE or CVNA or CARS or VRM?

On trailing P/E, Cars.

com Inc. (CARS) is the cheapest at 38. 6x versus Carvana Co. at 47. 4x. On forward P/E, Cars. com Inc. is actually cheaper at 5. 8x.

03

Which is the better long-term investment — TRUE or CVNA or CARS or VRM?

Over the past 5 years, Carvana Co.

(CVNA) delivered a total return of +61. 5%, compared to -99. 6% for Vroom, Inc. (VRM). Over 10 years, the gap is even starker: CVNA returned +35. 1% versus VRM's -99. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TRUE or CVNA or CARS or VRM?

By beta (market sensitivity over 5 years), Cars.

com Inc. (CARS) is the lower-risk stock at 1. 27β versus TrueCar, Inc. 's 2. 33β — meaning TRUE is approximately 84% more volatile than CARS relative to the S&P 500. On balance sheet safety, TrueCar, Inc. (TRUE) carries a lower debt/equity ratio of 10% versus 99% for Cars. com Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — TRUE or CVNA or CARS or VRM?

By revenue growth (latest reported year), Carvana Co.

(CVNA) is pulling ahead at 48. 6% versus -98. 7% for Vroom, Inc. (VRM). On earnings-per-share growth, the picture is similar: Carvana Co. grew EPS 431. 4% year-over-year, compared to -55. 6% for Cars. com Inc.. Over a 3-year CAGR, CVNA leads at 14. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — TRUE or CVNA or CARS or VRM?

Carvana Co.

(CVNA) is the more profitable company, earning 6. 9% net margin versus -1422. 3% for Vroom, Inc. — meaning it keeps 6. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CVNA leads at 9. 3% versus -1092. 2% for VRM. At the gross margin level — before operating expenses — VRM leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is TRUE or CVNA or CARS or VRM more undervalued right now?

On forward earnings alone, Cars.

com Inc. (CARS) trades at 5. 8x forward P/E versus 51. 4x for Carvana Co. — 45. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TRUE: 31. 9% to $3. 35.

08

Which pays a better dividend — TRUE or CVNA or CARS or VRM?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is TRUE or CVNA or CARS or VRM better for a retirement portfolio?

For long-horizon retirement investors, Cars.

com Inc. (CARS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 27)). TrueCar, Inc. (TRUE) carries a higher beta of 2. 33 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CARS: -54. 8%, TRUE: -56. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between TRUE and CVNA and CARS and VRM?

These companies operate in different sectors (TRUE (Communication Services) and CVNA (Consumer Cyclical) and CARS (Consumer Cyclical) and VRM (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: TRUE is a small-cap quality compounder stock; CVNA is a mid-cap high-growth stock; CARS is a small-cap quality compounder stock; VRM is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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TRUE

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 47%
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CVNA

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 25%
  • Net Margin > 5%
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Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 49%
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  • Sector: Consumer Cyclical
  • Market Cap > $100B
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(TRUE: -7.2% · CVNA: 52.0%)

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