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Stock Comparison

TRUE vs SCI vs CSV vs CARS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TRUE
TrueCar, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$226M
5Y Perf.-5.9%
SCI
Service Corporation International

Personal Products & Services

Consumer CyclicalNYSE • US
Market Cap$10.89B
5Y Perf.+97.7%
CSV
Carriage Services, Inc.

Personal Products & Services

Consumer CyclicalNYSE • US
Market Cap$705M
5Y Perf.+126.0%
CARS
Cars.com Inc.

Auto - Dealerships

Consumer CyclicalNYSE • US
Market Cap$704M
5Y Perf.+97.7%

TRUE vs SCI vs CSV vs CARS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TRUE logoTRUE
SCI logoSCI
CSV logoCSV
CARS logoCARS
IndustryInternet Content & InformationPersonal Products & ServicesPersonal Products & ServicesAuto - Dealerships
Market Cap$226M$10.89B$705M$704M
Revenue (TTM)$181M$4.33B$416M$724M
Net Income (TTM)$-19M$626M$44M$27M
Gross Margin79.2%26.2%35.3%82.9%
Operating Margin-18.9%22.4%22.3%9.7%
Forward P/E18.8x12.9x5.8x
Total Debt$11M$5.14B$563M$468M
Cash & Equiv.$112M$244M$2M$56M

TRUE vs SCI vs CSV vs CARSLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TRUE
SCI
CSV
CARS
StockMay 20Jan 26Return
TrueCar, Inc. (TRUE)10094.1-5.9%
Service Corporation… (SCI)100197.7+97.7%
Carriage Services, … (CSV)100226.0+126.0%
Cars.com Inc. (CARS)100197.7+97.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: TRUE vs SCI vs CSV vs CARS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SCI leads in 4 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. TrueCar, Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. CARS also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
TRUE
TrueCar, Inc.
The Defensive Pick

TRUE is the #2 pick in this set and the best alternative if sleep-well-at-night is your priority.

  • Lower volatility, beta 2.33, Low D/E 9.5%, current ratio 4.11x
  • 10.6% revenue growth vs CARS's 0.6%
  • +92.4% vs SCI's +4.9%
Best for: sleep-well-at-night
SCI
Service Corporation International
The Income Pick

SCI carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 12 yrs, beta 0.11, yield 1.6%
  • 225.6% 10Y total return vs CSV's 102.1%
  • Beta 0.11, yield 1.6%, current ratio 0.55x
  • 14.5% margin vs TRUE's -10.3%
Best for: income & stability and long-term compounding
CSV
Carriage Services, Inc.
The Growth Play

CSV is the clearest fit if your priority is growth exposure and valuation efficiency.

  • Rev growth 3.3%, EPS growth 54.8%, 3Y rev CAGR 4.1%
  • PEG 0.44 vs SCI's 3.30
Best for: growth exposure and valuation efficiency
CARS
Cars.com Inc.
The Value Play

CARS is the clearest fit if your priority is value.

  • Lower P/E (5.8x vs 18.8x)
Best for: value
See the full category breakdown
CategoryWinnerWhy
GrowthTRUE logoTRUE10.6% revenue growth vs CARS's 0.6%
ValueCARS logoCARSLower P/E (5.8x vs 18.8x)
Quality / MarginsSCI logoSCI14.5% margin vs TRUE's -10.3%
Stability / SafetySCI logoSCIBeta 0.11 vs TRUE's 2.33
DividendsSCI logoSCI1.6% yield, 12-year raise streak, vs CSV's 1.0%, (2 stocks pay no dividend)
Momentum (1Y)TRUE logoTRUE+92.4% vs SCI's +4.9%
Efficiency (ROA)SCI logoSCI3.4% ROA vs TRUE's -12.5%, ROIC 11.3% vs -97.7%

TRUE vs SCI vs CSV vs CARS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TRUETrueCar, Inc.
FY 2024
Dealer Revenue
89.9%$158M
OEM Incentive Revenue
9.6%$17M
Other Revenue
0.4%$772,000
SCIService Corporation International
FY 2025
Product
41.6%$2.1B
Service
36.2%$1.8B
Product and Service, Other
22.2%$1.1B
CSVCarriage Services, Inc.
FY 2025
Funeral And Cemetery Services
31.6%$191M
Property and Merchandise
31.1%$189M
Cemetery Interment Rights
15.6%$95M
Merchandise
15.5%$94M
Other Revenue
6.2%$38M
CARSCars.com Inc.
FY 2022
Subscription Advertising And Digital Solutions
82.7%$541M
Display Advertising
13.5%$88M
Other Major Product And Services
2.3%$15M
Pay Per Lead
1.4%$9M

TRUE vs SCI vs CSV vs CARS — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSCILAGGINGCSV

Income & Cash Flow (Last 12 Months)

Evenly matched — SCI and CARS each lead in 3 of 6 comparable metrics.

SCI is the larger business by revenue, generating $4.3B annually — 23.9x TRUE's $181M. SCI is the more profitable business, keeping 14.5% of every revenue dollar as net income compared to TRUE's -10.3%. On growth, SCI holds the edge at +2.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTRUE logoTRUETrueCar, Inc.SCI logoSCIService Corporati…CSV logoCSVCarriage Services…CARS logoCARSCars.com Inc.
RevenueTrailing 12 months$181M$4.3B$416M$724M
EBITDAEarnings before interest/tax-$19M$1.2B$116M$152M
Net IncomeAfter-tax profit-$19M$626M$44M$27M
Free Cash FlowCash after capex-$19,000$629M$40M$158M
Gross MarginGross profit ÷ Revenue+79.2%+26.2%+35.3%+82.9%
Operating MarginEBIT ÷ Revenue-18.9%+22.4%+22.3%+9.7%
Net MarginNet income ÷ Revenue-10.3%+14.5%+10.6%+3.7%
FCF MarginFCF ÷ Revenue-0.0%+14.5%+9.7%+21.8%
Rev. Growth (YoY)Latest quarter vs prior year-7.2%+2.1%-0.9%+0.7%
EPS Growth (YoY)Latest quarter vs prior year+187.0%+65.3%-37.3%+3.6%
Evenly matched — SCI and CARS each lead in 3 of 6 comparable metrics.

Valuation Metrics

CARS leads this category, winning 5 of 7 comparable metrics.

At 13.7x trailing earnings, CSV trades at a 65% valuation discount to CARS's 38.6x P/E. Adjusting for growth (PEG ratio), CSV offers better value at 0.46x vs SCI's 3.62x — a lower PEG means you pay less per unit of expected earnings growth.

MetricTRUE logoTRUETrueCar, Inc.SCI logoSCIService Corporati…CSV logoCSVCarriage Services…CARS logoCARSCars.com Inc.
Market CapShares × price$226M$10.9B$705M$704M
Enterprise ValueMkt cap + debt − cash$125M$15.8B$1.3B$1.1B
Trailing P/EPrice ÷ TTM EPS-7.47x20.66x13.68x38.56x
Forward P/EPrice ÷ next-FY EPS est.18.79x12.95x5.84x
PEG RatioP/E ÷ EPS growth rate3.62x0.46x
EV / EBITDAEnterprise value multiple12.01x10.16x7.34x
Price / SalesMarket cap ÷ Revenue1.29x2.53x1.69x0.97x
Price / BookPrice ÷ Book value/share1.94x6.83x2.73x1.61x
Price / FCFMarket cap ÷ FCF19.65x17.60x4.78x
CARS leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

SCI leads this category, winning 5 of 9 comparable metrics.

SCI delivers a 39.4% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-16 for TRUE. TRUE carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to SCI's 3.14x. On the Piotroski fundamental quality scale (0–9), SCI scores 7/9 vs TRUE's 4/9, reflecting strong financial health.

MetricTRUE logoTRUETrueCar, Inc.SCI logoSCIService Corporati…CSV logoCSVCarriage Services…CARS logoCARSCars.com Inc.
ROE (TTM)Return on equity-16.3%+39.4%+17.6%+5.7%
ROA (TTM)Return on assets-12.5%+3.4%+3.3%+2.5%
ROICReturn on invested capital-97.7%+11.3%+9.4%+5.0%
ROCEReturn on capital employed-24.6%+5.6%+7.9%+6.2%
Piotroski ScoreFundamental quality 0–94767
Debt / EquityFinancial leverage0.10x3.14x2.21x0.99x
Net DebtTotal debt minus cash-$101M$4.9B$561M$412M
Cash & Equiv.Liquid assets$112M$244M$2M$56M
Total DebtShort + long-term debt$11M$5.1B$563M$468M
Interest CoverageEBIT ÷ Interest expense3.78x3.24x3.76x
SCI leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — TRUE and SCI and CSV each lead in 2 of 6 comparable metrics.

A $10,000 investment in SCI five years ago would be worth $15,061 today (with dividends reinvested), compared to $5,498 for TRUE. Over the past 12 months, TRUE leads with a +92.4% total return vs SCI's +4.9%. The 3-year compound annual growth rate (CAGR) favors CSV at 19.2% vs CARS's -11.8% — a key indicator of consistent wealth creation.

MetricTRUE logoTRUETrueCar, Inc.SCI logoSCIService Corporati…CSV logoCSVCarriage Services…CARS logoCARSCars.com Inc.
YTD ReturnYear-to-date+11.9%+2.1%+7.7%+2.5%
1-Year ReturnPast 12 months+92.4%+4.9%+9.8%+9.0%
3-Year ReturnCumulative with dividends-5.9%+25.3%+69.5%-31.3%
5-Year ReturnCumulative with dividends-45.0%+50.6%+21.1%-11.8%
10-Year ReturnCumulative with dividends-56.7%+225.6%+102.1%-54.8%
CAGR (3Y)Annualised 3-year return-2.0%+7.8%+19.2%-11.8%
Evenly matched — TRUE and SCI and CSV each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — TRUE and SCI each lead in 1 of 2 comparable metrics.

SCI is the less volatile stock with a 0.11 beta — it tends to amplify market swings less than TRUE's 2.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TRUE currently trades 100.0% from its 52-week high vs CSV's 85.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTRUE logoTRUETrueCar, Inc.SCI logoSCIService Corporati…CSV logoCSVCarriage Services…CARS logoCARSCars.com Inc.
Beta (5Y)Sensitivity to S&P 5002.33x0.11x0.66x1.27x
52-Week HighHighest price in past year$2.54$88.67$52.14$13.97
52-Week LowLowest price in past year$1.27$74.31$39.88$7.40
% of 52W HighCurrent price vs 52-week peak+100.0%+88.5%+85.3%+88.3%
RSI (14)Momentum oscillator 0–10069.237.743.968.9
Avg Volume (50D)Average daily shares traded01.2M100K1.5M
Evenly matched — TRUE and SCI each lead in 1 of 2 comparable metrics.

Analyst Outlook

SCI leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: TRUE as "Hold", SCI as "Buy", CSV as "Buy", CARS as "Buy". Consensus price targets imply 31.9% upside for TRUE (target: $3) vs 5.3% for CARS (target: $13). For income investors, SCI offers the higher dividend yield at 1.64% vs CSV's 1.01%.

MetricTRUE logoTRUETrueCar, Inc.SCI logoSCIService Corporati…CSV logoCSVCarriage Services…CARS logoCARSCars.com Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuy
Price TargetConsensus 12-month target$3.35$93.00$50.00$13.00
# AnalystsCovering analysts239716
Dividend YieldAnnual dividend ÷ price+1.6%+1.0%
Dividend StreakConsecutive years of raises1262
Dividend / ShareAnnual DPS$1.29$0.45
Buyback YieldShare repurchases ÷ mkt cap+8.9%+4.2%0.0%+12.4%
SCI leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

SCI leads in 2 of 6 categories (Profitability & Efficiency, Analyst Outlook). CARS leads in 1 (Valuation Metrics). 3 tied.

Best OverallService Corporation Interna… (SCI)Leads 2 of 6 categories
Loading custom metrics...

TRUE vs SCI vs CSV vs CARS: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is TRUE or SCI or CSV or CARS a better buy right now?

For growth investors, TrueCar, Inc.

(TRUE) is the stronger pick with 10. 6% revenue growth year-over-year, versus 0. 6% for Cars. com Inc. (CARS). Carriage Services, Inc. (CSV) offers the better valuation at 13. 7x trailing P/E (12. 9x forward), making it the more compelling value choice. Analysts rate Service Corporation International (SCI) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TRUE or SCI or CSV or CARS?

On trailing P/E, Carriage Services, Inc.

(CSV) is the cheapest at 13. 7x versus Cars. com Inc. at 38. 6x. On forward P/E, Cars. com Inc. is actually cheaper at 5. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Carriage Services, Inc. wins at 0. 44x versus Service Corporation International's 3. 30x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — TRUE or SCI or CSV or CARS?

Over the past 5 years, Service Corporation International (SCI) delivered a total return of +50.

6%, compared to -45. 0% for TrueCar, Inc. (TRUE). Over 10 years, the gap is even starker: SCI returned +225. 6% versus TRUE's -56. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TRUE or SCI or CSV or CARS?

By beta (market sensitivity over 5 years), Service Corporation International (SCI) is the lower-risk stock at 0.

11β versus TrueCar, Inc. 's 2. 33β — meaning TRUE is approximately 1950% more volatile than SCI relative to the S&P 500. On balance sheet safety, TrueCar, Inc. (TRUE) carries a lower debt/equity ratio of 10% versus 3% for Service Corporation International — giving it more financial flexibility in a downturn.

05

Which is growing faster — TRUE or SCI or CSV or CARS?

By revenue growth (latest reported year), TrueCar, Inc.

(TRUE) is pulling ahead at 10. 6% versus 0. 6% for Cars. com Inc. (CARS). On earnings-per-share growth, the picture is similar: Carriage Services, Inc. grew EPS 54. 8% year-over-year, compared to -55. 6% for Cars. com Inc.. Over a 3-year CAGR, CSV leads at 4. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — TRUE or SCI or CSV or CARS?

Service Corporation International (SCI) is the more profitable company, earning 12.

6% net margin versus -17. 7% for TrueCar, Inc. — meaning it keeps 12. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CSV leads at 23. 7% versus -21. 2% for TRUE. At the gross margin level — before operating expenses — TRUE leads at 85. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is TRUE or SCI or CSV or CARS more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Carriage Services, Inc. (CSV) is the more undervalued stock at a PEG of 0. 44x versus Service Corporation International's 3. 30x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Cars. com Inc. (CARS) trades at 5. 8x forward P/E versus 18. 8x for Service Corporation International — 12. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TRUE: 31. 9% to $3. 35.

08

Which pays a better dividend — TRUE or SCI or CSV or CARS?

In this comparison, SCI (1.

6% yield), CSV (1. 0% yield) pay a dividend. TRUE, CARS do not pay a meaningful dividend and should not be held primarily for income.

09

Is TRUE or SCI or CSV or CARS better for a retirement portfolio?

For long-horizon retirement investors, Service Corporation International (SCI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

11), 1. 6% yield, +225. 6% 10Y return). TrueCar, Inc. (TRUE) carries a higher beta of 2. 33 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SCI: +225. 6%, TRUE: -56. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between TRUE and SCI and CSV and CARS?

These companies operate in different sectors (TRUE (Communication Services) and SCI (Consumer Cyclical) and CSV (Consumer Cyclical) and CARS (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: TRUE is a small-cap quality compounder stock; SCI is a mid-cap quality compounder stock; CSV is a small-cap deep-value stock; CARS is a small-cap quality compounder stock. SCI, CSV pay a dividend while TRUE, CARS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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TRUE

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 47%
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SCI

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 8%
  • Dividend Yield > 0.6%
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CSV

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 6%
  • Dividend Yield > 0.5%
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CARS

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 49%
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Beat Both

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Revenue Growth>
%
(TRUE: -7.2% · SCI: 2.1%)

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