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TTGT vs NFLX vs GOOGL vs MSFT vs AAPL
Revenue, margins, valuation, and 5-year total return — side by side.
Entertainment
Internet Content & Information
Software - Infrastructure
Consumer Electronics
TTGT vs NFLX vs GOOGL vs MSFT vs AAPL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Internet Content & Information | Entertainment | Internet Content & Information | Software - Infrastructure | Consumer Electronics |
| Market Cap | $468M | $374.00B | $4.81T | $3.13T | $4.22T |
| Revenue (TTM) | $261M | $45.18B | $422.57B | $318.27B | $451.44B |
| Net Income (TTM) | $-556M | $10.98B | $160.21B | $125.22B | $122.58B |
| Gross Margin | 111.7% | 48.5% | 60.4% | 68.3% | 47.9% |
| Operating Margin | -275.4% | 29.5% | 32.7% | 46.8% | 32.6% |
| Forward P/E | — | 24.5x | 29.6x | 25.3x | 33.7x |
| Total Debt | $111M | $14.46B | $59.29B | $112.18B | $112.38B |
| Cash & Equiv. | $41M | $9.03B | $30.71B | $30.24B | $35.93B |
TTGT vs NFLX vs GOOGL vs MSFT vs AAPL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| TechTarget, Inc. (TTGT) | 100 | 22.2 | -77.8% |
| Netflix, Inc. (NFLX) | 100 | 208.4 | +108.4% |
| Alphabet Inc. (GOOGL) | 100 | 559.0 | +459.0% |
| Microsoft Corporati… (MSFT) | 100 | 226.5 | +126.5% |
| Apple Inc. (AAPL) | 100 | 368.9 | +268.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: TTGT vs NFLX vs GOOGL vs MSFT vs AAPL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
TTGT ranks third and is worth considering specifically for growth.
- 70.9% revenue growth vs AAPL's 6.4%
NFLX has the current edge in this matchup, primarily because of its strength in growth exposure and valuation efficiency.
- Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
- PEG 0.74 vs AAPL's 1.89
- Lower P/E (24.5x vs 33.7x), PEG 0.74 vs 1.89
- Beta 0.39 vs TTGT's 1.35
GOOGL is the clearest fit if your priority is momentum.
- +163.5% vs NFLX's -23.6%
MSFT is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.
- Dividend streak 19 yrs, beta 0.89, yield 0.8%
- Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
- Beta 0.89, yield 0.8%, current ratio 1.35x
- 39.3% margin vs TTGT's -212.8%
AAPL is the clearest fit if your priority is long-term compounding.
- 11.7% 10Y total return vs GOOGL's 10.0%
- 34.0% ROA vs TTGT's -57.0%, ROIC 67.4% vs -2.0%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 70.9% revenue growth vs AAPL's 6.4% | |
| Value | Lower P/E (24.5x vs 33.7x), PEG 0.74 vs 1.89 | |
| Quality / Margins | 39.3% margin vs TTGT's -212.8% | |
| Stability / Safety | Beta 0.39 vs TTGT's 1.35 | |
| Dividends | 0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +163.5% vs NFLX's -23.6% | |
| Efficiency (ROA) | 34.0% ROA vs TTGT's -57.0%, ROIC 67.4% vs -2.0% |
TTGT vs NFLX vs GOOGL vs MSFT vs AAPL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
TTGT vs NFLX vs GOOGL vs MSFT vs AAPL — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
TTGT leads in 1 of 6 categories
AAPL leads 1 • GOOGL leads 1 • MSFT leads 1 • NFLX leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
Evenly matched — TTGT and MSFT each lead in 2 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AAPL is the larger business by revenue, generating $451.4B annually — 1729.0x TTGT's $261M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to TTGT's -2.1%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $261M | $45.2B | $422.6B | $318.3B | $451.4B |
| EBITDAEarnings before interest/tax | -$640M | $30.1B | $161.3B | $192.6B | $160.0B |
| Net IncomeAfter-tax profit | -$556M | $11.0B | $160.2B | $125.2B | $122.6B |
| Free Cash FlowCash after capex | -$4M | $9.5B | $73.3B | $72.9B | $129.2B |
| Gross MarginGross profit ÷ Revenue | +111.7% | +48.5% | +60.4% | +68.3% | +47.9% |
| Operating MarginEBIT ÷ Revenue | -2.8% | +29.5% | +32.7% | +46.8% | +32.6% |
| Net MarginNet income ÷ Revenue | -2.1% | +24.3% | +37.9% | +39.3% | +27.2% |
| FCF MarginFCF ÷ Revenue | -1.6% | +20.9% | +17.3% | +22.9% | +28.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | -99.8% | +17.6% | +21.8% | +18.3% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +86.6% | +31.1% | +81.9% | +23.4% | +21.8% |
Valuation Metrics
TTGT leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 30.9x trailing earnings, MSFT trades at a 20% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), NFLX offers better value at 1.06x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $468M | $374.0B | $4.81T | $3.13T | $4.22T |
| Enterprise ValueMkt cap + debt − cash | $538M | $379.4B | $4.84T | $3.21T | $4.30T |
| Trailing P/EPrice ÷ TTM EPS | -0.46x | 34.89x | 36.82x | 30.86x | 38.53x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 24.52x | 29.61x | 25.34x | 33.71x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.06x | 1.23x | 1.64x | 2.16x |
| EV / EBITDAEnterprise value multiple | 7.39x | 12.61x | 32.22x | 19.72x | 29.68x |
| Price / SalesMarket cap ÷ Revenue | 0.96x | 8.28x | 11.95x | 11.10x | 10.14x |
| Price / BookPrice ÷ Book value/share | 0.78x | 14.32x | 11.72x | 9.15x | 58.49x |
| Price / FCFMarket cap ÷ FCF | 29.32x | 39.53x | 65.72x | 43.66x | 42.72x |
Profitability & Efficiency
AAPL leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $-93 for TTGT. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs TTGT's 5/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -93.2% | +41.3% | +39.0% | +33.1% | +146.7% |
| ROA (TTM)Return on assets | -57.0% | +19.8% | +27.4% | +19.2% | +34.0% |
| ROICReturn on invested capital | -2.0% | +29.8% | +25.1% | +24.9% | +67.4% |
| ROCEReturn on capital employed | -2.5% | +30.5% | +30.3% | +29.7% | +69.6% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 | 7 | 6 | 8 |
| Debt / EquityFinancial leverage | 0.19x | 0.54x | 0.14x | 0.33x | 1.52x |
| Net DebtTotal debt minus cash | $71M | $5.4B | $28.6B | $81.9B | $76.4B |
| Cash & Equiv.Liquid assets | $41M | $9.0B | $30.7B | $30.2B | $35.9B |
| Total DebtShort + long-term debt | $111M | $14.5B | $59.3B | $112.2B | $112.4B |
| Interest CoverageEBIT ÷ Interest expense | -95.68x | 17.33x | 392.15x | 55.65x | — |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $874 for TTGT. Over the past 12 months, GOOGL leads with a +163.5% total return vs NFLX's -23.6%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs TTGT's -42.1% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +25.1% | -3.0% | +26.4% | -10.8% | +6.2% |
| 1-Year ReturnPast 12 months | -18.0% | -23.6% | +163.5% | -2.1% | +47.0% |
| 3-Year ReturnCumulative with dividends | -80.6% | +166.5% | +270.8% | +39.5% | +67.4% |
| 5-Year ReturnCumulative with dividends | -91.3% | +75.2% | +239.8% | +72.5% | +124.4% |
| 10-Year ReturnCumulative with dividends | -19.2% | +875.3% | +996.1% | +787.7% | +1174.1% |
| CAGR (3Y)Annualised 3-year return | -42.1% | +38.6% | +54.8% | +11.7% | +18.7% |
Risk & Volatility
Evenly matched — NFLX and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than TTGT's 1.35 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs NFLX's 65.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.29x | 0.35x | 1.28x | 0.85x | 1.04x |
| 52-Week HighHighest price in past year | $9.47 | $134.12 | $400.10 | $555.45 | $292.13 |
| 52-Week LowLowest price in past year | $3.41 | $75.01 | $147.84 | $356.28 | $193.25 |
| % of 52W HighCurrent price vs 52-week peak | +68.3% | +65.8% | +99.5% | +75.8% | +98.4% |
| RSI (14)Momentum oscillator 0–100 | 71.9 | 35.3 | 83.4 | 54.0 | 69.4 |
| Avg Volume (50D)Average daily shares traded | 476K | 44.0M | 28.3M | 32.5M | 39.8M |
Analyst Outlook
MSFT leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: TTGT as "Buy", NFLX as "Buy", GOOGL as "Buy", MSFT as "Buy", AAPL as "Buy". Consensus price targets imply 131.8% upside for TTGT (target: $15) vs 2.1% for GOOGL (target: $406). For income investors, MSFT offers the higher dividend yield at 0.77% vs GOOGL's 0.21%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $15.00 | $115.59 | $406.28 | $551.75 | $319.44 |
| # AnalystsCovering analysts | 16 | 99 | 82 | 81 | 110 |
| Dividend YieldAnnual dividend ÷ price | — | — | +0.2% | +0.8% | +0.4% |
| Dividend StreakConsecutive years of raises | — | — | 2 | 19 | 14 |
| Dividend / ShareAnnual DPS | — | — | $0.82 | $3.23 | $1.03 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +2.4% | +0.9% | +0.6% | +2.1% |
TTGT leads in 1 of 6 categories (Valuation Metrics). AAPL leads in 1 (Profitability & Efficiency). 2 tied.
TTGT vs NFLX vs GOOGL vs MSFT vs AAPL: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is TTGT or NFLX or GOOGL or MSFT or AAPL a better buy right now?
For growth investors, TechTarget, Inc.
(TTGT) is the stronger pick with 70. 9% revenue growth year-over-year, versus 6. 4% for Apple Inc. (AAPL). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate TechTarget, Inc. (TTGT) a "Buy" — based on 16 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — TTGT or NFLX or GOOGL or MSFT or AAPL?
On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.
9x versus Apple Inc. at 38. 5x. On forward P/E, Netflix, Inc. is actually cheaper at 24. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Netflix, Inc. wins at 0. 74x versus Apple Inc. 's 1. 89x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — TTGT or NFLX or GOOGL or MSFT or AAPL?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +239. 8%, compared to -91. 3% for TechTarget, Inc. (TTGT). Over 10 years, the gap is even starker: AAPL returned +1199% versus TTGT's -23. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — TTGT or NFLX or GOOGL or MSFT or AAPL?
By beta (market sensitivity over 5 years), Netflix, Inc.
(NFLX) is the lower-risk stock at 0. 35β versus TechTarget, Inc. 's 1. 29β — meaning TTGT is approximately 263% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — TTGT or NFLX or GOOGL or MSFT or AAPL?
By revenue growth (latest reported year), TechTarget, Inc.
(TTGT) is pulling ahead at 70. 9% versus 6. 4% for Apple Inc. (AAPL). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -247. 2% for TechTarget, Inc.. Over a 3-year CAGR, TTGT leads at 35. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — TTGT or NFLX or GOOGL or MSFT or AAPL?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus -207. 1% for TechTarget, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -6. 6% for TTGT. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is TTGT or NFLX or GOOGL or MSFT or AAPL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Netflix, Inc. (NFLX) is the more undervalued stock at a PEG of 0. 74x versus Apple Inc. 's 1. 89x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Netflix, Inc. (NFLX) trades at 24. 5x forward P/E versus 33. 7x for Apple Inc. — 9. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TTGT: 131. 8% to $15. 00.
08Which pays a better dividend — TTGT or NFLX or GOOGL or MSFT or AAPL?
In this comparison, MSFT (0.
8% yield), AAPL (0. 4% yield), GOOGL (0. 2% yield) pay a dividend. TTGT, NFLX do not pay a meaningful dividend and should not be held primarily for income.
09Is TTGT or NFLX or GOOGL or MSFT or AAPL better for a retirement portfolio?
For long-horizon retirement investors, Netflix, Inc.
(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 35), +866. 6% 10Y return). Both have compounded well over 10 years (NFLX: +866. 6%, TTGT: -23. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between TTGT and NFLX and GOOGL and MSFT and AAPL?
These companies operate in different sectors (TTGT (Communication Services) and NFLX (Communication Services) and GOOGL (Communication Services) and MSFT (Technology) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: TTGT is a small-cap high-growth stock; NFLX is a large-cap high-growth stock; GOOGL is a mega-cap high-growth stock; MSFT is a mega-cap quality compounder stock; AAPL is a mega-cap quality compounder stock. MSFT pays a dividend while TTGT, NFLX, GOOGL, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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