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TTGT vs NFLX vs GOOGL vs MSFT vs AAPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TTGT
TechTarget, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$468M
5Y Perf.-77.8%
NFLX
Netflix, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$374.00B
5Y Perf.+108.4%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+459.0%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+126.5%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+268.9%

TTGT vs NFLX vs GOOGL vs MSFT vs AAPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TTGT logoTTGT
NFLX logoNFLX
GOOGL logoGOOGL
MSFT logoMSFT
AAPL logoAAPL
IndustryInternet Content & InformationEntertainmentInternet Content & InformationSoftware - InfrastructureConsumer Electronics
Market Cap$468M$374.00B$4.81T$3.13T$4.22T
Revenue (TTM)$261M$45.18B$422.57B$318.27B$451.44B
Net Income (TTM)$-556M$10.98B$160.21B$125.22B$122.58B
Gross Margin111.7%48.5%60.4%68.3%47.9%
Operating Margin-275.4%29.5%32.7%46.8%32.6%
Forward P/E24.5x29.6x25.3x33.7x
Total Debt$111M$14.46B$59.29B$112.18B$112.38B
Cash & Equiv.$41M$9.03B$30.71B$30.24B$35.93B

TTGT vs NFLX vs GOOGL vs MSFT vs AAPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TTGT
NFLX
GOOGL
MSFT
AAPL
StockMay 20May 26Return
TechTarget, Inc. (TTGT)10022.2-77.8%
Netflix, Inc. (NFLX)100208.4+108.4%
Alphabet Inc. (GOOGL)100559.0+459.0%
Microsoft Corporati… (MSFT)100226.5+126.5%
Apple Inc. (AAPL)100368.9+268.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: TTGT vs NFLX vs GOOGL vs MSFT vs AAPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NFLX and MSFT are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Microsoft Corporation is the stronger pick specifically for profitability and margin quality and dividend income and shareholder returns. TTGT, GOOGL, and AAPL also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
TTGT
TechTarget, Inc.
The Growth Leader

TTGT ranks third and is worth considering specifically for growth.

  • 70.9% revenue growth vs AAPL's 6.4%
Best for: growth
NFLX
Netflix, Inc.
The Growth Play

NFLX has the current edge in this matchup, primarily because of its strength in growth exposure and valuation efficiency.

  • Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
  • PEG 0.74 vs AAPL's 1.89
  • Lower P/E (24.5x vs 33.7x), PEG 0.74 vs 1.89
  • Beta 0.39 vs TTGT's 1.35
Best for: growth exposure and valuation efficiency
GOOGL
Alphabet Inc.
The Momentum Pick

GOOGL is the clearest fit if your priority is momentum.

  • +163.5% vs NFLX's -23.6%
Best for: momentum
MSFT
Microsoft Corporation
The Income Pick

MSFT is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs TTGT's -212.8%
Best for: income & stability and sleep-well-at-night
AAPL
Apple Inc.
The Long-Run Compounder

AAPL is the clearest fit if your priority is long-term compounding.

  • 11.7% 10Y total return vs GOOGL's 10.0%
  • 34.0% ROA vs TTGT's -57.0%, ROIC 67.4% vs -2.0%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthTTGT logoTTGT70.9% revenue growth vs AAPL's 6.4%
ValueNFLX logoNFLXLower P/E (24.5x vs 33.7x), PEG 0.74 vs 1.89
Quality / MarginsMSFT logoMSFT39.3% margin vs TTGT's -212.8%
Stability / SafetyNFLX logoNFLXBeta 0.39 vs TTGT's 1.35
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (2 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs NFLX's -23.6%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs TTGT's -57.0%, ROIC 67.4% vs -2.0%

TTGT vs NFLX vs GOOGL vs MSFT vs AAPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TTGTTechTarget, Inc.
FY 2025
Advisory Services
100.0%$52M
NFLXNetflix, Inc.
FY 2024
Streaming
100.0%$39.0B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B

TTGT vs NFLX vs GOOGL vs MSFT vs AAPL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLTTGTLAGGINGNFLX

Income & Cash Flow (Last 12 Months)

Evenly matched — TTGT and MSFT each lead in 2 of 6 comparable metrics.

AAPL is the larger business by revenue, generating $451.4B annually — 1729.0x TTGT's $261M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to TTGT's -2.1%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTTGT logoTTGTTechTarget, Inc.NFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
RevenueTrailing 12 months$261M$45.2B$422.6B$318.3B$451.4B
EBITDAEarnings before interest/tax-$640M$30.1B$161.3B$192.6B$160.0B
Net IncomeAfter-tax profit-$556M$11.0B$160.2B$125.2B$122.6B
Free Cash FlowCash after capex-$4M$9.5B$73.3B$72.9B$129.2B
Gross MarginGross profit ÷ Revenue+111.7%+48.5%+60.4%+68.3%+47.9%
Operating MarginEBIT ÷ Revenue-2.8%+29.5%+32.7%+46.8%+32.6%
Net MarginNet income ÷ Revenue-2.1%+24.3%+37.9%+39.3%+27.2%
FCF MarginFCF ÷ Revenue-1.6%+20.9%+17.3%+22.9%+28.6%
Rev. Growth (YoY)Latest quarter vs prior year-99.8%+17.6%+21.8%+18.3%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+86.6%+31.1%+81.9%+23.4%+21.8%
Evenly matched — TTGT and MSFT each lead in 2 of 6 comparable metrics.

Valuation Metrics

TTGT leads this category, winning 5 of 7 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 20% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), NFLX offers better value at 1.06x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.

MetricTTGT logoTTGTTechTarget, Inc.NFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
Market CapShares × price$468M$374.0B$4.81T$3.13T$4.22T
Enterprise ValueMkt cap + debt − cash$538M$379.4B$4.84T$3.21T$4.30T
Trailing P/EPrice ÷ TTM EPS-0.46x34.89x36.82x30.86x38.53x
Forward P/EPrice ÷ next-FY EPS est.24.52x29.61x25.34x33.71x
PEG RatioP/E ÷ EPS growth rate1.06x1.23x1.64x2.16x
EV / EBITDAEnterprise value multiple7.39x12.61x32.22x19.72x29.68x
Price / SalesMarket cap ÷ Revenue0.96x8.28x11.95x11.10x10.14x
Price / BookPrice ÷ Book value/share0.78x14.32x11.72x9.15x58.49x
Price / FCFMarket cap ÷ FCF29.32x39.53x65.72x43.66x42.72x
TTGT leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $-93 for TTGT. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs TTGT's 5/9, reflecting strong financial health.

MetricTTGT logoTTGTTechTarget, Inc.NFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
ROE (TTM)Return on equity-93.2%+41.3%+39.0%+33.1%+146.7%
ROA (TTM)Return on assets-57.0%+19.8%+27.4%+19.2%+34.0%
ROICReturn on invested capital-2.0%+29.8%+25.1%+24.9%+67.4%
ROCEReturn on capital employed-2.5%+30.5%+30.3%+29.7%+69.6%
Piotroski ScoreFundamental quality 0–957768
Debt / EquityFinancial leverage0.19x0.54x0.14x0.33x1.52x
Net DebtTotal debt minus cash$71M$5.4B$28.6B$81.9B$76.4B
Cash & Equiv.Liquid assets$41M$9.0B$30.7B$30.2B$35.9B
Total DebtShort + long-term debt$111M$14.5B$59.3B$112.2B$112.4B
Interest CoverageEBIT ÷ Interest expense-95.68x17.33x392.15x55.65x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $874 for TTGT. Over the past 12 months, GOOGL leads with a +163.5% total return vs NFLX's -23.6%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs TTGT's -42.1% — a key indicator of consistent wealth creation.

MetricTTGT logoTTGTTechTarget, Inc.NFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
YTD ReturnYear-to-date+25.1%-3.0%+26.4%-10.8%+6.2%
1-Year ReturnPast 12 months-18.0%-23.6%+163.5%-2.1%+47.0%
3-Year ReturnCumulative with dividends-80.6%+166.5%+270.8%+39.5%+67.4%
5-Year ReturnCumulative with dividends-91.3%+75.2%+239.8%+72.5%+124.4%
10-Year ReturnCumulative with dividends-19.2%+875.3%+996.1%+787.7%+1174.1%
CAGR (3Y)Annualised 3-year return-42.1%+38.6%+54.8%+11.7%+18.7%
GOOGL leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — NFLX and GOOGL each lead in 1 of 2 comparable metrics.

NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than TTGT's 1.35 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs NFLX's 65.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTTGT logoTTGTTechTarget, Inc.NFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
Beta (5Y)Sensitivity to S&P 5001.29x0.35x1.28x0.85x1.04x
52-Week HighHighest price in past year$9.47$134.12$400.10$555.45$292.13
52-Week LowLowest price in past year$3.41$75.01$147.84$356.28$193.25
% of 52W HighCurrent price vs 52-week peak+68.3%+65.8%+99.5%+75.8%+98.4%
RSI (14)Momentum oscillator 0–10071.935.383.454.069.4
Avg Volume (50D)Average daily shares traded476K44.0M28.3M32.5M39.8M
Evenly matched — NFLX and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: TTGT as "Buy", NFLX as "Buy", GOOGL as "Buy", MSFT as "Buy", AAPL as "Buy". Consensus price targets imply 131.8% upside for TTGT (target: $15) vs 2.1% for GOOGL (target: $406). For income investors, MSFT offers the higher dividend yield at 0.77% vs GOOGL's 0.21%.

MetricTTGT logoTTGTTechTarget, Inc.NFLX logoNFLXNetflix, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$15.00$115.59$406.28$551.75$319.44
# AnalystsCovering analysts16998281110
Dividend YieldAnnual dividend ÷ price+0.2%+0.8%+0.4%
Dividend StreakConsecutive years of raises21914
Dividend / ShareAnnual DPS$0.82$3.23$1.03
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.4%+0.9%+0.6%+2.1%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

TTGT leads in 1 of 6 categories (Valuation Metrics). AAPL leads in 1 (Profitability & Efficiency). 2 tied.

Best OverallTechTarget, Inc. (TTGT)Leads 1 of 6 categories
Loading custom metrics...

TTGT vs NFLX vs GOOGL vs MSFT vs AAPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is TTGT or NFLX or GOOGL or MSFT or AAPL a better buy right now?

For growth investors, TechTarget, Inc.

(TTGT) is the stronger pick with 70. 9% revenue growth year-over-year, versus 6. 4% for Apple Inc. (AAPL). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate TechTarget, Inc. (TTGT) a "Buy" — based on 16 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TTGT or NFLX or GOOGL or MSFT or AAPL?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus Apple Inc. at 38. 5x. On forward P/E, Netflix, Inc. is actually cheaper at 24. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Netflix, Inc. wins at 0. 74x versus Apple Inc. 's 1. 89x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — TTGT or NFLX or GOOGL or MSFT or AAPL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -91. 3% for TechTarget, Inc. (TTGT). Over 10 years, the gap is even starker: AAPL returned +1199% versus TTGT's -23. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TTGT or NFLX or GOOGL or MSFT or AAPL?

By beta (market sensitivity over 5 years), Netflix, Inc.

(NFLX) is the lower-risk stock at 0. 35β versus TechTarget, Inc. 's 1. 29β — meaning TTGT is approximately 263% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — TTGT or NFLX or GOOGL or MSFT or AAPL?

By revenue growth (latest reported year), TechTarget, Inc.

(TTGT) is pulling ahead at 70. 9% versus 6. 4% for Apple Inc. (AAPL). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -247. 2% for TechTarget, Inc.. Over a 3-year CAGR, TTGT leads at 35. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — TTGT or NFLX or GOOGL or MSFT or AAPL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -207. 1% for TechTarget, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -6. 6% for TTGT. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is TTGT or NFLX or GOOGL or MSFT or AAPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Netflix, Inc. (NFLX) is the more undervalued stock at a PEG of 0. 74x versus Apple Inc. 's 1. 89x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Netflix, Inc. (NFLX) trades at 24. 5x forward P/E versus 33. 7x for Apple Inc. — 9. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TTGT: 131. 8% to $15. 00.

08

Which pays a better dividend — TTGT or NFLX or GOOGL or MSFT or AAPL?

In this comparison, MSFT (0.

8% yield), AAPL (0. 4% yield), GOOGL (0. 2% yield) pay a dividend. TTGT, NFLX do not pay a meaningful dividend and should not be held primarily for income.

09

Is TTGT or NFLX or GOOGL or MSFT or AAPL better for a retirement portfolio?

For long-horizon retirement investors, Netflix, Inc.

(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 35), +866. 6% 10Y return). Both have compounded well over 10 years (NFLX: +866. 6%, TTGT: -23. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between TTGT and NFLX and GOOGL and MSFT and AAPL?

These companies operate in different sectors (TTGT (Communication Services) and NFLX (Communication Services) and GOOGL (Communication Services) and MSFT (Technology) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: TTGT is a small-cap high-growth stock; NFLX is a large-cap high-growth stock; GOOGL is a mega-cap high-growth stock; MSFT is a mega-cap quality compounder stock; AAPL is a mega-cap quality compounder stock. MSFT pays a dividend while TTGT, NFLX, GOOGL, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 66%
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NFLX

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 14%
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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
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Revenue Growth>
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(TTGT: -99.8% · NFLX: 17.6%)

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