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Stock Comparison

WGO vs BKNG vs ABNB vs TRIP

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WGO
Winnebago Industries, Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$900M
5Y Perf.-46.8%
BKNG
Booking Holdings Inc.

Travel Services

Consumer CyclicalNASDAQ • US
Market Cap$132.72B
5Y Perf.+92.3%
ABNB
Airbnb, Inc.

Travel Services

Consumer CyclicalNASDAQ • US
Market Cap$84.21B
5Y Perf.-4.3%
TRIP
Tripadvisor, Inc.

Travel Services

Consumer CyclicalNASDAQ • US
Market Cap$1.31B
5Y Perf.-61.0%

WGO vs BKNG vs ABNB vs TRIP — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WGO logoWGO
BKNG logoBKNG
ABNB logoABNB
TRIP logoTRIP
IndustryAuto - Recreational VehiclesTravel ServicesTravel ServicesTravel Services
Market Cap$900M$132.72B$84.21B$1.31B
Revenue (TTM)$2.88B$27.69B$12.65B$1.88B
Net Income (TTM)$36M$6.15B$2.52B$19M
Gross Margin13.1%100.0%82.9%66.2%
Operating Margin2.5%34.3%20.5%3.7%
Forward P/E13.7x16.3x28.3x7.7x
Total Debt$595M$19.29B$2.07B$1.24B
Cash & Equiv.$174M$17.20B$6.56B$1.03B

WGO vs BKNG vs ABNB vs TRIPLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WGO
BKNG
ABNB
TRIP
StockDec 20May 26Return
Winnebago Industrie… (WGO)10053.2-46.8%
Booking Holdings In… (BKNG)100192.3+92.3%
Airbnb, Inc. (ABNB)10095.7-4.3%
Tripadvisor, Inc. (TRIP)10039.0-61.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: WGO vs BKNG vs ABNB vs TRIP

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: BKNG leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Winnebago Industries, Inc. is the stronger pick specifically for dividend income and shareholder returns. ABNB and TRIP also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
WGO
Winnebago Industries, Inc.
The Income Pick

WGO is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 7 yrs, beta 1.15, yield 4.3%
  • Lower volatility, beta 1.15, Low D/E 48.6%, current ratio 2.42x
  • Beta 1.15, yield 4.3%, current ratio 2.42x
  • 4.3% yield, 7-year raise streak, vs BKNG's 0.9%, (2 stocks pay no dividend)
Best for: income & stability and sleep-well-at-night
BKNG
Booking Holdings Inc.
The Growth Play

BKNG carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 13.4%, EPS growth -4.2%, 3Y rev CAGR 16.3%
  • 250.7% 10Y total return vs WGO's 89.3%
  • 13.4% revenue growth vs WGO's -5.9%
  • 22.2% margin vs TRIP's 1.0%
Best for: growth exposure and long-term compounding
ABNB
Airbnb, Inc.
The Momentum Pick

ABNB is the clearest fit if your priority is momentum.

  • +14.1% vs TRIP's -21.8%
Best for: momentum
TRIP
Tripadvisor, Inc.
The Value Play

TRIP is the clearest fit if your priority is value.

  • Lower P/E (7.7x vs 28.3x)
Best for: value
See the full category breakdown
CategoryWinnerWhy
GrowthBKNG logoBKNG13.4% revenue growth vs WGO's -5.9%
ValueTRIP logoTRIPLower P/E (7.7x vs 28.3x)
Quality / MarginsBKNG logoBKNG22.2% margin vs TRIP's 1.0%
Stability / SafetyBKNG logoBKNGBeta 0.74 vs TRIP's 1.90
DividendsWGO logoWGO4.3% yield, 7-year raise streak, vs BKNG's 0.9%, (2 stocks pay no dividend)
Momentum (1Y)ABNB logoABNB+14.1% vs TRIP's -21.8%
Efficiency (ROA)BKNG logoBKNG21.1% ROA vs TRIP's 0.7%

WGO vs BKNG vs ABNB vs TRIP — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WGOWinnebago Industries, Inc.
FY 2025
Marine Segment
100.0%$368M
BKNGBooking Holdings Inc.
FY 2025
Merchant Revenue
66.0%$17.8B
Agency Revenue
29.6%$8.0B
Advertising and other revenues
4.4%$1.2B
ABNBAirbnb, Inc.
FY 2025
Reportable Segment
100.0%$12.2B
TRIPTripadvisor, Inc.
FY 2024
Other Operating Segment
100.0%$45M

WGO vs BKNG vs ABNB vs TRIP — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLBKNGLAGGINGTRIP

Income & Cash Flow (Last 12 Months)

BKNG leads this category, winning 4 of 6 comparable metrics.

BKNG is the larger business by revenue, generating $27.7B annually — 14.8x TRIP's $1.9B. BKNG is the more profitable business, keeping 22.2% of every revenue dollar as net income compared to TRIP's 1.0%. On growth, ABNB holds the edge at +17.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWGO logoWGOWinnebago Industr…BKNG logoBKNGBooking Holdings …ABNB logoABNBAirbnb, Inc.TRIP logoTRIPTripadvisor, Inc.
RevenueTrailing 12 months$2.9B$27.7B$12.6B$1.9B
EBITDAEarnings before interest/tax$132M$10.2B$2.6B$166M
Net IncomeAfter-tax profit$36M$6.2B$2.5B$19M
Free Cash FlowCash after capex$136M$9.0B$4.5B$198M
Gross MarginGross profit ÷ Revenue+13.1%+100.0%+82.9%+66.2%
Operating MarginEBIT ÷ Revenue+2.5%+34.3%+20.5%+3.7%
Net MarginNet income ÷ Revenue+1.3%+22.2%+19.9%+1.0%
FCF MarginFCF ÷ Revenue+4.7%+32.6%+36.0%+10.5%
Rev. Growth (YoY)Latest quarter vs prior year+12.3%+16.2%+17.9%-3.9%
EPS Growth (YoY)Latest quarter vs prior year+2.1%+2.4%+4.0%-2.6%
BKNG leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

TRIP leads this category, winning 3 of 6 comparable metrics.

At 25.9x trailing earnings, BKNG trades at a 29% valuation discount to TRIP's 36.2x P/E. On an enterprise value basis, TRIP's 8.8x EV/EBITDA is more attractive than ABNB's 31.3x.

MetricWGO logoWGOWinnebago Industr…BKNG logoBKNGBooking Holdings …ABNB logoABNBAirbnb, Inc.TRIP logoTRIPTripadvisor, Inc.
Market CapShares × price$900M$132.7B$84.2B$1.3B
Enterprise ValueMkt cap + debt − cash$1.3B$134.8B$79.7B$1.5B
Trailing P/EPrice ÷ TTM EPS35.05x25.87x34.85x36.23x
Forward P/EPrice ÷ next-FY EPS est.13.67x16.32x28.35x7.66x
PEG RatioP/E ÷ EPS growth rate0.16x
EV / EBITDAEnterprise value multiple13.81x13.41x31.33x8.77x
Price / SalesMarket cap ÷ Revenue0.32x4.93x6.88x0.69x
Price / BookPrice ÷ Book value/share0.74x10.67x2.28x
Price / FCFMarket cap ÷ FCF10.06x14.61x18.12x8.02x
TRIP leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

ABNB leads this category, winning 4 of 8 comparable metrics.

ABNB delivers a 31.2% return on equity — every $100 of shareholder capital generates $31 in annual profit, vs $3 for TRIP. ABNB carries lower financial leverage with a 0.25x debt-to-equity ratio, signaling a more conservative balance sheet compared to TRIP's 1.92x.

MetricWGO logoWGOWinnebago Industr…BKNG logoBKNGBooking Holdings …ABNB logoABNBAirbnb, Inc.TRIP logoTRIPTripadvisor, Inc.
ROE (TTM)Return on equity+3.0%+31.2%+2.9%
ROA (TTM)Return on assets+1.7%+21.1%+10.2%+0.7%
ROICReturn on invested capital+2.6%+50.6%+7.4%
ROCEReturn on capital employed+2.9%+75.4%+26.3%+4.5%
Piotroski ScoreFundamental quality 0–96666
Debt / EquityFinancial leverage0.49x0.25x1.92x
Net DebtTotal debt minus cash$421M$2.1B-$4.5B$202M
Cash & Equiv.Liquid assets$174M$17.2B$6.6B$1.0B
Total DebtShort + long-term debt$595M$19.3B$2.1B$1.2B
Interest CoverageEBIT ÷ Interest expense2.77x7.21x4.17x
ABNB leads this category, winning 4 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

BKNG leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in BKNG five years ago would be worth $18,762 today (with dividends reinvested), compared to $2,542 for TRIP. Over the past 12 months, ABNB leads with a +14.1% total return vs TRIP's -21.8%. The 3-year compound annual growth rate (CAGR) favors BKNG at 18.3% vs WGO's -15.5% — a key indicator of consistent wealth creation.

MetricWGO logoWGOWinnebago Industr…BKNG logoBKNGBooking Holdings …ABNB logoABNBAirbnb, Inc.TRIP logoTRIPTripadvisor, Inc.
YTD ReturnYear-to-date-20.2%-19.4%+5.6%-23.3%
1-Year ReturnPast 12 months+3.0%-16.8%+14.1%-21.8%
3-Year ReturnCumulative with dividends-39.6%+65.4%+11.8%-30.5%
5-Year ReturnCumulative with dividends-55.7%+87.6%-7.1%-74.6%
10-Year ReturnCumulative with dividends+89.3%+250.7%-2.9%-76.7%
CAGR (3Y)Annualised 3-year return-15.5%+18.3%+3.8%-11.4%
BKNG leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — BKNG and ABNB each lead in 1 of 2 comparable metrics.

BKNG is the less volatile stock with a 0.74 beta — it tends to amplify market swings less than TRIP's 1.90 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ABNB currently trades 95.4% from its 52-week high vs BKNG's 3.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWGO logoWGOWinnebago Industr…BKNG logoBKNGBooking Holdings …ABNB logoABNBAirbnb, Inc.TRIP logoTRIPTripadvisor, Inc.
Beta (5Y)Sensitivity to S&P 5001.15x0.74x1.33x1.90x
52-Week HighHighest price in past year$50.16$5129.83$147.25$20.16
52-Week LowLowest price in past year$28.00$150.62$110.81$9.01
% of 52W HighCurrent price vs 52-week peak+63.6%+3.3%+95.4%+55.7%
RSI (14)Momentum oscillator 0–10045.642.456.252.5
Avg Volume (50D)Average daily shares traded618K8.7M3.5M3.4M
Evenly matched — BKNG and ABNB each lead in 1 of 2 comparable metrics.

Analyst Outlook

WGO leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: WGO as "Hold", BKNG as "Buy", ABNB as "Hold", TRIP as "Hold". Consensus price targets imply 35.3% upside for BKNG (target: $232) vs 3.5% for ABNB (target: $145). For income investors, WGO offers the higher dividend yield at 4.31% vs BKNG's 0.89%.

MetricWGO logoWGOWinnebago Industr…BKNG logoBKNGBooking Holdings …ABNB logoABNBAirbnb, Inc.TRIP logoTRIPTripadvisor, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyHoldHold
Price TargetConsensus 12-month target$41.80$231.72$145.44$13.56
# AnalystsCovering analysts22714456
Dividend YieldAnnual dividend ÷ price+4.3%+0.9%
Dividend StreakConsecutive years of raises721
Dividend / ShareAnnual DPS$1.37$1.53
Buyback YieldShare repurchases ÷ mkt cap+6.0%+4.9%+4.5%+39.9%
WGO leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

BKNG leads in 2 of 6 categories (Income & Cash Flow, Total Returns). TRIP leads in 1 (Valuation Metrics). 1 tied.

Best OverallBooking Holdings Inc. (BKNG)Leads 2 of 6 categories
Loading custom metrics...

WGO vs BKNG vs ABNB vs TRIP: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is WGO or BKNG or ABNB or TRIP a better buy right now?

For growth investors, Booking Holdings Inc.

(BKNG) is the stronger pick with 13. 4% revenue growth year-over-year, versus -5. 9% for Winnebago Industries, Inc. (WGO). Booking Holdings Inc. (BKNG) offers the better valuation at 25. 9x trailing P/E (16. 3x forward), making it the more compelling value choice. Analysts rate Booking Holdings Inc. (BKNG) a "Buy" — based on 71 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WGO or BKNG or ABNB or TRIP?

On trailing P/E, Booking Holdings Inc.

(BKNG) is the cheapest at 25. 9x versus Tripadvisor, Inc. at 36. 2x. On forward P/E, Tripadvisor, Inc. is actually cheaper at 7. 7x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — WGO or BKNG or ABNB or TRIP?

Over the past 5 years, Booking Holdings Inc.

(BKNG) delivered a total return of +87. 6%, compared to -74. 6% for Tripadvisor, Inc. (TRIP). Over 10 years, the gap is even starker: BKNG returned +250. 7% versus TRIP's -76. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WGO or BKNG or ABNB or TRIP?

By beta (market sensitivity over 5 years), Booking Holdings Inc.

(BKNG) is the lower-risk stock at 0. 74β versus Tripadvisor, Inc. 's 1. 90β — meaning TRIP is approximately 156% more volatile than BKNG relative to the S&P 500. On balance sheet safety, Airbnb, Inc. (ABNB) carries a lower debt/equity ratio of 25% versus 192% for Tripadvisor, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — WGO or BKNG or ABNB or TRIP?

By revenue growth (latest reported year), Booking Holdings Inc.

(BKNG) is pulling ahead at 13. 4% versus -5. 9% for Winnebago Industries, Inc. (WGO). On earnings-per-share growth, the picture is similar: Tripadvisor, Inc. grew EPS 798. 6% year-over-year, compared to -4. 2% for Booking Holdings Inc.. Over a 3-year CAGR, BKNG leads at 16. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WGO or BKNG or ABNB or TRIP?

Airbnb, Inc.

(ABNB) is the more profitable company, earning 20. 5% net margin versus 0. 9% for Winnebago Industries, Inc. — meaning it keeps 20. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BKNG leads at 34. 5% versus 2. 0% for WGO. At the gross margin level — before operating expenses — BKNG leads at 100. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WGO or BKNG or ABNB or TRIP more undervalued right now?

On forward earnings alone, Tripadvisor, Inc.

(TRIP) trades at 7. 7x forward P/E versus 28. 3x for Airbnb, Inc. — 20. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BKNG: 35. 3% to $231. 72.

08

Which pays a better dividend — WGO or BKNG or ABNB or TRIP?

In this comparison, WGO (4.

3% yield), BKNG (0. 9% yield) pay a dividend. ABNB, TRIP do not pay a meaningful dividend and should not be held primarily for income.

09

Is WGO or BKNG or ABNB or TRIP better for a retirement portfolio?

For long-horizon retirement investors, Booking Holdings Inc.

(BKNG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 0. 9% yield, +250. 7% 10Y return). Tripadvisor, Inc. (TRIP) carries a higher beta of 1. 90 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (BKNG: +250. 7%, TRIP: -76. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WGO and BKNG and ABNB and TRIP?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: WGO is a small-cap income-oriented stock; BKNG is a mid-cap quality compounder stock; ABNB is a mid-cap quality compounder stock; TRIP is a small-cap quality compounder stock. WGO, BKNG pay a dividend while ABNB, TRIP do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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WGO

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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Dividend Yield > 1.7%
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BKNG

High-Growth Quality Leader

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 13%
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ABNB

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 11%
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TRIP

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 39%
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Beat Both

Find stocks that outperform WGO and BKNG and ABNB and TRIP on the metrics below

Revenue Growth>
%
(WGO: 12.3% · BKNG: 16.2%)
P/E Ratio<
x
(WGO: 35.1x · BKNG: 25.9x)

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