XMTR vs SHOP vs ETSY vs WIX vs PYPL

For growth investors, Shopify Inc.

(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus 2. 7% for Etsy, Inc. (ETSY). PayPal Holdings, Inc. (PYPL) offers the better valuation at 8. 4x trailing P/E (8. 5x forward), making it the more compelling value choice. Analysts rate Xometry, Inc. (XMTR) a "Buy" — based on 14 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, PayPal Holdings, Inc.

(PYPL) is the cheapest at 8. 4x versus Shopify Inc. at 117. 6x. On forward P/E, PayPal Holdings, Inc. is actually cheaper at 8. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: PayPal Holdings, Inc. wins at 0. 96x versus Shopify Inc. 's 2. 05x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Shopify Inc.

(SHOP) delivered a total return of +2. 3%, compared to -81. 3% for PayPal Holdings, Inc. (PYPL). Over 10 years, the gap is even starker: SHOP returned +40. 8% versus XMTR's -8. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Wix.

com Ltd. (WIX) is the lower-risk stock at 0. 87β versus Shopify Inc. 's 2. 49β — meaning SHOP is approximately 185% more volatile than WIX relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 126% for Xometry, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Shopify Inc.

(SHOP) is pulling ahead at 30. 1% versus 2. 7% for Etsy, Inc. (ETSY). On earnings-per-share growth, the picture is similar: PayPal Holdings, Inc. grew EPS 35. 6% year-over-year, compared to -62. 7% for Wix. com Ltd.. Over a 3-year CAGR, SHOP leads at 27. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

PayPal Holdings, Inc.

(PYPL) is the more profitable company, earning 15. 8% net margin versus -9. 0% for Xometry, Inc. — meaning it keeps 15. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PYPL leads at 18. 3% versus -6. 6% for XMTR. At the gross margin level — before operating expenses — ETSY leads at 71. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, PayPal Holdings, Inc. (PYPL) is the more undervalued stock at a PEG of 0. 96x versus Shopify Inc. 's 2. 05x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, PayPal Holdings, Inc. (PYPL) trades at 8. 5x forward P/E versus 116. 6x for Xometry, Inc. — 108. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WIX: 69. 6% to $135. 92.

In this comparison, PYPL (0.

3% yield) pays a dividend. XMTR, SHOP, ETSY, WIX do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Etsy, Inc.

(ETSY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 20), +686. 1% 10Y return). Shopify Inc. (SHOP) carries a higher beta of 2. 49 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (ETSY: +686. 1%, SHOP: +40. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (XMTR (Industrials) and SHOP (Technology) and ETSY (Consumer Cyclical) and WIX (Technology) and PYPL (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: XMTR is a small-cap high-growth stock; SHOP is a mid-cap high-growth stock; ETSY is a small-cap quality compounder stock; WIX is a small-cap quality compounder stock; PYPL is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.