Brighthouse Financial, Inc. (BHF) Price Target Analysis
Updated Jun 18, 2026
Analyst Rating: Hold
Based on 20 analysts2.8% Below Target
BHF trades 2.8% below Wall Street's consensus target of $65.00.
Current Price$63.25
Average Target$65.00
Low$65.00
Median$65.00
High$65.00
Analyst Target Range
Forward P/E3.3x
(Value)
PEG Ratio—
Implied Growth+1801.0%
(High Growth)
Analyst Spread0.0%
(High Agreement)
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Consensus Scenario Assumptions
The base valuation assumes BHF achieves its forward estimates and maintains a stable P/E multiple of 3.3x. This scenario reflects the blended consensus of 20 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
BHF Price Target Analysis
Updated June 22, 2026As of June 22, 2026, Brighthouse Financial, Inc. (BHF) has a Wall Street consensus price target of $65.00, based on estimates from 20 covering analysts. With the stock currently trading at $63.25, this represents a potential upside of +2.8%. The company has a market capitalization of $3.63B.
Analyst price targets range from a low of $65.00 to a high of $65.00, representing a 0% spread in expectations. The median target of $65.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 1 analysts rating the stock as a Buy or Strong Buy,16 rating it Hold, and 3 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, BHF trades at a trailing P/E of 10.9x and forward P/E of 3.3x. Analysts expect EPS to grow +1801.0% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $20.42, with bear and bull scenarios of $12.87 and $26.91 respectively. Model confidence stands at 44/100, suggesting limited visibility into future performance.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Financial Services stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside
+7.0%
Industry Consensus
Avg Forward P/E
9.3x
(Value)
Peers with Coverage
10 / 10
Active Analyst Tracking
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 LNCLincoln National Corporation | $7.1B | $37.17 | $42.75 | +15.0% | Hold | 4.8x | 28 |
 PFGPrincipal Financial Group, Inc. | $23.7B | $109.57 | $98.86 | -9.8% | Hold | 11.7x | 25 |
 EQHEquitable Holdings, Inc. | $12.8B | $45.29 | $58.57 | +29.3% | Buy | 6.4x | 21 |
 PRUPrudential Financial, Inc. | $37.1B | $106.53 | $101.38 | -4.8% | Hold | 7.8x | 37 |
 METMetLife, Inc. | $55.8B | $85.58 | $94.29 | +10.2% | Buy | 8.6x | 33 |
 GLGlobe Life Inc. | $13.4B | $170.76 | $174.50 | +2.2% | Hold | 10.9x | 28 |
 FGF&G Annuities & Life, Inc. | $3.7B | $27.49 | $31.00 | +12.8% | Hold | 7.0x | 9 |
 RGAReinsurance Group of America, Incorporated | $13.8B | $210.54 | $250.80 | +19.1% | Buy | 7.8x | 22 |
 AFLAflac Incorporated | $59.5B | $115.47 | $115.17 | -0.3% | Hold | 16.3x | 32 |
 CNOCNO Financial Group, Inc. | $4.8B | $50.83 | $49.00 | -3.6% | Hold | 11.4x | 17 |
BHF — Frequently Asked Questions
Quick answers to the most common questions about buying BHF stock.
What is the BHF stock price target for 2026?
The consensus price target for BHF is $65, close to the current price of $63.25 (2.8% implied move). Based on 20 analyst estimates, the stock appears fairly valued near current levels.
Is BHF a buy, sell, or hold?
BHF has a consensus rating of "Hold" based on 20 Wall Street analysts. The rating breakdown is leaning bearish, with 3 Sell/Strong Sell ratings. The consensus 12-month price target of $65 implies 2.8% upside from current levels.
Is BHF stock overvalued or undervalued?
With a forward P/E of 3.3029x, BHF trades at a relatively low valuation. The consensus target of $65 implies 2.8% appreciation, suggesting the market may be pricing in risks.
How high can BHF stock go?
The most bullish Wall Street analyst has a price target of $65 for BHF, while the most conservative target is $65. The consensus of $65 represents the median expectation. Our quantitative valuation model projects a bull case target of $27 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover BHF stock?
BHF is well covered by analysts, with 20 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 1 have Buy ratings, 16 recommend Hold, and 3 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the BHF stock forecast?
The 12-month BHF stock forecast based on 20 Wall Street analysts shows a consensus price target of $65, with estimates ranging from $65 (bear case) to $65 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $20, with bear/bull scenarios of $13/$27.
What is BHF's fair value based on fundamentals?
Our quantitative valuation model calculates BHF's fair value at $20 (base case), with a bear case of $13 and bull case of $27. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 44/100.
What is BHF's forward P/E ratio?
BHF trades at a forward P/E ratio of 3.3x based on next-twelve-months earnings estimates compared to a trailing P/E of 10.9x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy BHF stock?
BHF appears fairly valued according to analysts, with a "Hold" rating and minimal upside to the $65 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do BHF price targets vary so much?
BHF analyst price targets range from $65 to $65, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $65 consensus represents the middle ground. Our model's $13-$27 range provides an independent fundamental perspective.
Consensus-Based Analysis Tools
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Peer Comparison
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