BTI trades 21.9% below Wall Street's consensus target of $68.10.
Last 12 months price action with 12-month analyst target path
The base valuation assumes BTI achieves its forward estimates and maintains a stable P/E multiple of 15.5x. This scenario reflects the blended consensus of 18 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of September 24, 2026, British American Tobacco p.l.c. (BTI) has a Wall Street consensus price target of $68.10, based on estimates from 18 covering analysts. With the stock currently trading at $55.85, this represents a potential upside of +21.9%. The company has a market capitalization of $120.81B.
Analyst price targets range from a low of $68.10 to a high of $68.10, representing a 0% spread in expectations. The median target of $68.10 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Buy, with 12 analysts rating the stock as a Buy or Strong Buy,4 rating it Hold, and 2 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, BTI trades at a trailing P/E of 12.1x and forward P/E of 15.5x. The forward PEG ratio of 3.38 reflects a premium valuation. Analysts expect EPS to grow -17.8% over the next year.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 MOAltria Group, Inc. | $115.2B | $68.97 | $71.33 | +3.4% | Buy | 12.1x | 26 |
 PMPhilip Morris International Inc. | $297.4B | $190.84 | $210.50 | +10.3% | Buy | 22.8x | 25 |
 TPBTurning Point Brands, Inc. | $1.2B | $60.50 | $118.67 | +96.1% | Buy | 47.3x | 13 |
 UVVUniversal Corporation | $1.1B | $42.81 | — | — | Buy | 10.3x | 1 |
 XXII22nd Century Group, Inc. | $738565 | $2.14 | — | — | — | — | — |
 STGSunlands Technology Group | $39M | $2.91 | — | — | — | — | — |
 CRONCronos Group Inc. | $1.3B | $3.40 | $3.15 | -7.4% | Hold | 21.6x | 15 |
 IIPRInnovative Industrial Properties, Inc. | $1.6B | $55.28 | $84.67 | +53.2% | Hold | 13.0x | 11 |
 CGCCanopy Growth Corporation | $395M | $0.94 | $14.47 | +1446.9% | Hold | — | 27 |
 ACBAurora Cannabis Inc. | $261M | $4.22 | $5.92 | +40.3% | Hold | — | 14 |
Quick answers to the most common questions about buying BTI stock.
The consensus Wall Street price target for BTI is $68.1, representing 21.9% upside from the current price of $55.85. With 18 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
BTI has a consensus rating of "Buy" based on 18 Wall Street analysts. The rating breakdown is predominantly bullish, with 12 Buy/Strong Buy ratings. The consensus 12-month price target of $68.1 implies 21.9% upside from current levels.
With a forward P/E of 15.4705x, BTI trades at a relatively low valuation. The consensus target of $68.1 implies 21.9% appreciation, suggesting meaningful undervaluation.
The most bullish Wall Street analyst has a price target of $68.1 for BTI, while the most conservative target is $68.1. The consensus of $68.1 represents the median expectation. These targets typically reflect 12-month expectations.
BTI is well covered by analysts, with 18 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 12 have Buy ratings, 4 recommend Hold, and 2 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month BTI stock forecast based on 18 Wall Street analysts shows a consensus price target of $68.1, with estimates ranging from $68.1 (bear case) to $68.1 (bull case). The median consensus rating is "Buy".
BTI trades at a forward P/E ratio of 15.5x based on next-twelve-months earnings estimates compared to a trailing P/E of 12.1x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are very optimistic on BTI, with a "Buy" consensus rating and $68.1 price target (21.9% upside). 12 of 18 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
BTI analyst price targets range from $68.1 to $68.1, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $68.1 consensus represents the middle ground.
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