The Vita Coco Company, Inc. (COCO) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$68.64
Price Target
$67.86
Target Range
$58.00 — $78.00
Analyst Rating
Buy
Forward P/E41.4x
Trailing P/E57.7x
Forward PEG2.75
Implied Growth+21.0%
Median Target$70.00
Analyst Spread29.5%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$58
-15.5%
Consensus
$68
-1.1%
Bull Case
$78
+13.6%
Valuation Model TargetsConfidence: 70/100
Bear$16
Base$114
Bull$174
COCO Price Target Analysis
Updated May 6, 2026As of May 6, 2026, The Vita Coco Company, Inc. (COCO) has a Wall Street consensus price target of $67.86, based on estimates from 14 covering analysts. With the stock currently trading at $68.64, this represents a potential downside of -1.1%. The company has a market capitalization of $3.92B.
Analyst price targets range from a low of $58.00 to a high of $78.00, representing a 29% spread in expectations. The median target of $70.00 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 6 analysts rating the stock as a Buy or Strong Buy,5 rating it Hold, and 3 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, COCO trades at a trailing P/E of 57.7x and forward P/E of 41.4x. The forward PEG ratio of 2.75 reflects a premium valuation. Analysts expect EPS to grow +21.0% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $114.13, with bear and bull scenarios of $16.15 and $173.61 respectively. Model confidence stands at 70/100, indicating high predictability in the company's fundamentals.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Defensive stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+14.0%
Avg Forward P/E23.1x
Peers with Coverage9 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 CELHCelsius Holdings, Inc. | $8.4B | $32.80 | $59.00 | +79.9% | Buy | 20.4x | 22 |
 FIZZNational Beverage Corp. | $3.3B | $34.96 | $34.00 | -2.7% | Sell | 17.5x | 8 |
 KOThe Coca-Cola Company | $340.7B | $79.17 | $85.71 | +8.3% | Buy | 24.3x | 48 |
 PEPPepsiCo, Inc. | $213.1B | $155.96 | $174.00 | +11.6% | Hold | 18.0x | 45 |
 MNSTMonster Beverage Corporation | $75.5B | $77.20 | $85.38 | +10.6% | Buy | 34.3x | 43 |
 KDPKeurig Dr Pepper Inc. | $38.8B | $28.56 | $32.33 | +13.2% | Buy | 12.5x | 28 |
 COKECoca-Cola Consolidated, Inc. | $17.6B | $210.52 | — | — | Hold | — | 1 |
 SYYSysco Corporation | $35.1B | $73.33 | $90.44 | +23.3% | Buy | 16.0x | 30 |
 UNFIUnited Natural Foods, Inc. | $3.3B | $51.81 | $39.67 | -23.4% | Hold | 20.2x | 43 |
 WMTWalmart Inc. | $1.0T | $130.08 | $137.04 | +5.4% | Buy | 44.7x | 64 |
Upside Potential Comparison
CELHSYYKDPPEPMNSTKOWMTFIZZSee COCO's True Return
Price is only half the story. See total return with reinvested dividends.
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Start ComparisonCOCO — Frequently Asked Questions
Quick answers to the most common questions about buying COCO stock.
What is the COCO stock price target for 2026?
Wall Street's consensus price target for COCO is $67.86, -1.1% from its current price of $68.64. The below-market target from 14 analysts suggests limited near-term appreciation.
Is COCO a buy, sell, or hold?
COCO has a consensus rating of "Buy" based on 14 Wall Street analysts. The rating breakdown is mixed, with 5 Hold ratings making up the largest segment. The consensus 12-month price target of $67.86 implies -1.1% downside from current levels.
Is COCO stock overvalued or undervalued?
At a forward P/E of 41.3743x, COCO trades at a premium valuation. The consensus price target of $67.86 (-1.1% downside) suggests analysts may view current valuations as stretched.
How high can COCO stock go?
The most bullish Wall Street analyst has a price target of $78 for COCO, while the most conservative target is $58. The consensus of $67.86 represents the median expectation. Our quantitative valuation model projects a bull case target of $174 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover COCO stock?
COCO is moderately covered, with 14 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 6 have Buy ratings, 5 recommend Hold, and 3 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the COCO stock forecast?
The 12-month COCO stock forecast based on 14 Wall Street analysts shows a consensus price target of $67.86, with estimates ranging from $58 (bear case) to $78 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $114, with bear/bull scenarios of $16/$174.
What is COCO's fair value based on fundamentals?
Our quantitative valuation model calculates COCO's fair value at $114 (base case), with a bear case of $16 and bull case of $174. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 70/100.
What is COCO's forward P/E ratio?
COCO trades at a forward P/E ratio of 41.4x based on next-twelve-months earnings estimates compared to a trailing P/E of 57.7x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy COCO stock?
Analysts are cautious on COCO, with 3 Sell ratings and a price target of $67.86 (-1.1% from current price). The "Buy" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do COCO price targets vary so much?
COCO analyst price targets range from $58 to $78, a 29% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $67.86 consensus represents the middle ground. Our model's $16-$174 range provides an independent fundamental perspective.