Wall Street consensus, price target range, and equity research thesis
Wall Street currently rates AMZN buy with a 12-month price target of $326 (+28.0% upside). The sections below cover the bull case, key risks, and latest earnings context for Amazon.com, Inc..
Recent Analyst Actions
1 raised, 1 cut of 2 analysts. Recent price target changes and ratings for AMZN.
| Firm | Action | Rating | Price Target |
|---|---|---|---|
| Truist Securities | Raised | Buy | $310$320 |
| Wells Fargo | Cut | Overweight | $313$312 |
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Analyst Research Summary
A structured look at the bull case, the risks, and the most recent earnings execution for AMZN.
AMZN beat estimates last quarter. Below are the key reasons analysts remain constructive and the risks that could change that view.
What keeps the long thesis intact
Wall Street rates AMZN buy, giving the bull case institutional backing from 94 analysts.
What can break the setup quickly
Watch whether new negative commentary on AMZN points to these structural risks or is simply reacting to short-term price moves.
Last Quarter
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Quick answers to the most common questions about buying AMZN stock.
AMZN looks attractive at current levels — Wall Street's consensus rating is "Buy" with a $326 price target (+28.0% upside from $254.98). This is informational only — verify the data and consider your own risk tolerance before deciding.
Timing depends on your horizon, but the data signals are: consensus rating "Buy" with +28.0% upside to the $326 target. Recent activity is mixed — 1 analysts raised and 1 cut targets in the past 30 days.
AMZN's consensus 12-month price target is $326, set by 94 Wall Street analysts. The bull case high is $390 and the bear case low is $200. From the current price of $254.98, this implies +28.0% upside.
AMZN appears undervalued — the $326 consensus target is +28.0% above today's $254.98. It trades at a forward P/E of 20.0x. Targets range from $200 (bear) to $390 (bull), reflecting different assumptions about growth and margins.
AMZN reports next quarter. Earnings-week moves are volatile — historically, analyst targets revise upward after a beat and downward after a miss. The current consensus is "Buy" with a $326 target. Consider position sizing rather than going all-in pre-print.
Of 94 analysts covering Amazon.com, Inc. (AMZN): 0 Strong Buy, 84 Buy, 9 Hold, 1 Sell, 0 Strong Sell — a "Buy" consensus. The 12-month price target is $326 (range $200–$390). Bullish analysts outnumber bearish by more than 2-to-1.
1 of the 94 analysts covering AMZN rate it Sell or Strong Sell. Common concerns include valuation stretch, slowing growth, and sector-specific headwinds — see the Bull vs. Risk cards above for the specific theses on Amazon.com, Inc..
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