Operating cash flow swung from -$1.4M to $160.7M across recent quarters and free cash flow turned negative at -$37.9M in 2026Q2, while $30.4M and $31.1M of buybacks in 2026Q2 and 2026Q1 were funded in part from balance sheet cash rather than consistent free cash flow.
Criteo S.A. (CRTO) cash flow statement — 16-year operating, investing & financing cash flows
| Metric | TTM | Dec'25 | Dec'24 | Dec'23 | Dec'22 | Dec'21 | Dec'20 | Dec'19 | Dec'18 | Dec'17 | Dec'16 | Dec'15 | Dec'14 | Dec'13 | Dec'12 | Dec'11 | Dec'10 |
|---|
| Cash from Operations | 286.32M | 311.24M | 258.16M | 224.25M | 255.99M | 220.91M | 185.36M | 222.83M | 260.73M | 245.46M | 153.47M | 123.68M | 106.57M | 34.11M | 15.62M | 9.03M | 9.33M |
| Operating CF Margin % | - | 16% | 13.35% | 11.5% | 12.69% | 9.8% | 8.94% | 9.85% | 11.33% | 10.69% | 8.53% | 10.36% | 11.76% | 5.56% | 4.35% | 4.85% | 10.69% |
| Operating CF Growth % | 1489.03% | 20.56% | 15.12% | -12.4% | 15.88% | 19.18% | -16.82% | -14.53% | 6.22% | 59.94% | 24.09% | 16.06% | 212.38% | 118.38% | 73% | -3.2% | - |
| Net Income | 72.19M | 149.38M | 111.57M | 54.64M | 10.88M | 137.65M | 71.68M | 95.97M | 95.88M | 96.66M | 87.33M | 56.75M | 43M | 1.92M | 1.1M | 7.94M | 6.27M |
| Depreciation & Amortization | 110.77M | 129.45M | 87.75M | 72.34M | 150.26M | 90.93M | 88.24M | 97.11M | 103.5M | 93.22M | 56.78M | 42.47M | 30.58M | 16.84M | 7.61M | 4.35M | 958.9K |
| Stock-Based Compensation | 1.41M | 57.85M | 102.62M | 97.19M | 65.03M | 44.53M | 28.77M | 41M | 66.6M | 71.61M | 43.26M | 21.64M | 17.97M | 9.49M | 4.7M | 1.81M | 1.15M |
| Deferred Taxes | 32.27M | -19.17M | -4.89M | -20.04M | -6.94M | -12.6M | 0 | -12.6M | 46.14M | 31.65M | 33.17M | 8.65M | 16.12M | 3.33M | 8.67M | 5.69M | 3.55M |
| Other Non-Cash Items | 20.13M | 7.08M | 9.78M | -46.21M | -23.33M | 2.02M | 7.32M | 769K | -61.81M | -40.59M | -37.61M | -18.85M | -5.33M | -15.38M | -10.99M | -3.58M | -301.9K |
| Working Capital Changes | 48.91M | -13.35M | -48.67M | 66.34M | 60.08M | -41.61M | -10.65M | 582K | 10.41M | -7.09M | -29.46M | 13.02M | 4.23M | 17.9M | 4.53M | -7.18M | -2.3M |
| Change in Receivables | 119.35M | 245.98M | -28.52M | -56.43M | -41.91M | -134.95M | -3.96M | 876K | 1.36M | -76.91M | -117.97M | -75.25M | -76.69M | -43.4M | -38.41M | -23.15M | -11.7M |
| Change in Inventory | 0 | 0 | 0 | 0 | 0 | 13.29M | 0 | 19.02M | 8.16M | 50.17M | 16.67M | 12.13M | 21.29M | 19.87M | 2.57M | 2.67M | 695.57K |
| Change in Payables | -62.12M | -265.39M | -17.16M | 88.07M | 133.79M | 82.69M | 0 | -14.14M | 9.05M | 32.91M | 81.86M | 90.23M | 64.5M | 46.54M | 40.08M | 13.5M | 8.31M |
| Cash from Investing | -163.66M | -101.13M | -97.9M | -108.71M | -166.12M | -76.37M | -101.09M | -103.89M | -226.72M | -106.25M | -312.76M | -91.05M | -67.92M | -38.85M | -25.93M | -8.46M | -3.03M |
| Capital Expenditures | -154.49M | -102.74M | -77.97M | -116.11M | -84.8M | -54.98M | -67.29M | -82.72M | -116.98M | -122.2M | -85.13M | -67.09M | -43.03M | -30.38M | -17.96M | -8.29M | -2.28M |
| CapEx % of Revenue | 8.53% | 5.28% | 4.03% | 5.96% | 4.2% | 2.44% | 3.25% | 3.66% | 5.09% | 5.32% | 4.73% | 5.62% | 4.75% | 4.96% | 5% | 4.46% | 2.62% |
| Acquisitions | 643.33K | 0 | -527K | -6.83M | -138.03M | -10.42M | -1.18M | -4.58M | -101.18M | 1.11M | -235.54M | -20.54M | -26.1M | -7.16M | 0 | 0 | 0 |
| Investments | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Other Investing | 1.36M | 2.01M | 1.35M | 1.8M | 56.7M | -10.96M | -32.63M | -16.59M | -8.55M | 14.84M | 7.91M | -3.42M | -24.88M | -8.46M | -7.97M | -162.01K | -742.12K |
| Cash from Financing | -103.81M | -151.48M | -270.5M | -147.25M | -113.04M | -80.12M | -57.75M | -59.11M | -62.68M | -29.47M | 90.57M | 7.03M | 28.43M | 271.64M | 47.48M | 312.36K | 6.53M |
| Debt Issued (Net) | 0 | 0 | 0 | 0 | 0 | -1.25M | -15.82M | -1.02M | -964K | -86.74M | 70.72M | -4.96M | -897K | 6.03M | 7.49M | -319.87K | -152.18K |
| Equity Issued (Net) | -100.26M | -150.17M | -220.04M | -123.54M | -134.66M | -74.83M | -43.66M | -56.9M | -78.53M | 31.96M | 20.07M | 13.77M | 31.64M | 255.13M | 39.78M | 610.46K | 6.68M |
| Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Share Repurchases | -102.15M | -152.06M | -224.2M | -125.49M | -135.69M | -100.03M | -43.66M | -58.59M | -80M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Financing | -3.56M | -1.31M | -50.45M | -23.71M | 21.61M | -4.04M | 1.73M | -1.19M | 16.82M | 25.31M | -222K | -1M | 272K | 0 | 208.96K | 44.57K | -770 |
| Net Change in Cash | 19.88M | 51.42M | -120.4M | -36.94M | -67.33M | 27.52M | 69.25M | 54.34M | -49.69M | 143.79M | -83.22M | 34.95M | 67.37M | 263.86M | 36.47M | 645.45K | 12.8M |
| Free Cash Flow | 131.83M | 208.5M | 180.05M | 131.75M | 171.19M | 165.93M | 118.07M | 140.12M | 143.74M | 123.25M | 68.34M | 56.59M | 63.53M | 3.73M | -2.34M | 734.88K | 7.04M |
| FCF Margin % | 7.28% | 10.72% | 9.31% | 6.76% | 8.49% | 7.36% | 5.7% | 6.2% | 6.25% | 5.37% | 3.8% | 4.74% | 7.01% | 0.61% | -0.65% | 0.4% | 8.07% |
| FCF Growth % | -40.87% | 15.8% | 36.66% | -23.04% | 3.17% | 40.54% | -15.73% | -2.52% | 16.62% | 80.36% | 20.76% | -10.92% | 1602.76% | 259.21% | -418.89% | -89.57% | - |
| FCF per Share | 2.65 | 3.93 | 3.07 | 2.19 | 2.73 | 2.58 | 1.91 | 2.14 | 2.12 | 1.82 | 1.04 | 0.87 | 1.00 | 0.07 | -0.04 | 0.01 | 0.13 |
| FCF Conversion (FCF/Net Income) | 1.83x | 2.15x | 2.31x | 4.21x | 28.60x | 1.64x | 2.59x | 2.46x | 2.94x | 2.69x | 1.87x | 2.28x | 2.55x | 23.20x | 12.04x | 1.14x | 1.49x |
| Interest Paid | 13K | 1.58M | 1.36M | 1.54M | 1.3M | 1.49M | 2.15M | 1.4M | 1.7M | 2.1M | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Taxes Paid | -28.73M | 64.93M | 40.7M | 40.13M | 38.12M | 28.77M | 0 | 52.09M | 67.05M | 56.36M | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Quick answers to the most common questions about buying CRTO stock.
Criteo S.A. (CRTO) generated $311.2M in net cash from operating activities in 2025. This reflects the cash generated directly from core business operations.
Criteo S.A. (CRTO) generated $208.5M in free cash flow in 2025. Free cash flow is the cash left over after capital expenditures, which can be used to pay dividends, repurchase shares, or pay down debt.
Criteo S.A. (CRTO) spent $102.7M on capital expenditures in 2025. CapEx represents the cash invested in physical assets like property, plant, and equipment to maintain or grow the business.
In 2025, Criteo S.A. (CRTO) spent $152.1M on share repurchases. This shows the company's commitment to returning capital to its equity investors.
Key Metrics
Top Statement Risk
Volatile conversion and retail media execution
Metrics are mathematically derived from official filings.
Operating Cash Flow Lumpy Against Net Income
Based on reported quarterly figures, Criteo's operating cash flow to net income ratio swung from 0.64 to 10.21 across the ten quarters shown, signaling that reported earnings are a weak guide to actual cash generation in any single period.
The wide dispersion in the OCF to net income ratio suggests that working capital timing and non-cash charges such as stock-based compensation drive most of the period-to-period variance rather than underlying operating performance. The 2026Q3 ratio of 10.21 against 2026Q2's 1.81 may indicate that collections were pulled forward or that payables timing flattered the quarter, which warrants further investigation before treating either quarter as representative. Investors should monitor whether cumulative conversion over a full cycle approaches a sustainable ratio near 1.0.
Free Cash Flow Turning Negative Intermittently
As reported in the financial statements, Criteo generated free cash flow of $21.1M in 2026Q3 after posting negative free cash flow of -$37.9M in 2026Q2, with FCF margins oscillating between roughly -9% and 26% over the period.
The alternation between strongly positive and negative free cash flow quarters suggests the business is highly sensitive to seasonal collections and capital expenditure timing rather than displaying a stable, compounding cash engine. Reported FCF margin peaks in the 2024Q4 and 2025Q4 quarters, near 27% and 25%, appear to reflect the fourth-quarter holiday cycle, which may not persist given the latest revenue contraction. The recent negative quarters suggest trailing cash generation remains fragile relative to the company's scale.
Capital Intensity Easing From Prior Peaks
Based on Criteo's reported figures, capital expenditure as a share of revenue has moved between 3.8% and 13.6% across recent quarters, with the 2026Q2 spike appearing to reflect a material step-up in investment spending.
The elevated CapEx intensity in 2026Q2 at 13.6% of revenue, against depreciation and amortization of $23.5M, suggests the company was investing well above its maintenance replacement level during that period. Capital outlays exceeding D&A may indicate growth investment in the Retail Media platform, though the data does not separate maintenance from growth spending, so this interpretation remains provisional. Investors should monitor whether CapEx normalizes toward the 4% to 5% range seen in several prior quarters.
Buybacks Continue Despite Weak Cash Coverage
According to the reported cash flow statements, Criteo deployed $30.4M in share repurchases in 2026Q2 and $31.1M in 2026Q1, levels that exceeded free cash flow in the negative-FCF quarter and absorbed much of the positive FCF in the following periods.
Repurchasing stock during quarters of negative or thin free cash flow suggests management is prioritizing capital return even when internal cash generation does not fully cover it, which may indicate confidence in valuation or an effort to offset dilution from stock-based compensation. Dividends were zero across the period, so buybacks represent the sole shareholder return channel and carry the full burden of signaling. The sustainability of this policy depends on whether future operating cash flow can consistently fund repurchases without drawing on the balance sheet.
Cumulative Cash Lags Reported Earnings
Based on the ten reported quarters, cumulative operating cash flow of roughly $542M compares with cumulative net income near $256M, a ratio of about 2.1 that appears to be flattered by working capital inflows and non-cash addbacks.
The gap between reported net income and operating cash flow over this window is large in both directions, and cumulative OCF exceeding net income may reflect the add-back of stock-based compensation and depreciation rather than superior earnings quality. Working capital changes contributed substantially in several quarters, which suggests part of the cash strength may reverse as timing differences unwind. Investors should view the cumulative figure as indicative rather than conclusive given the limited window.
What the Cash Flow Statement Could Obscure
Based on reported figures, stock-based compensation of $5.8M to $34.2M per quarter and working capital swings of up to $52.7M may flatter operating cash flow, suggesting the headline cash generation warrants normalization before being capitalized.
Stock-based compensation is a non-cash addback that lifts operating cash flow relative to economic cost, and its volatility across quarters may distort the apparent trend in cash conversion. Large working capital inflows in several quarters could reverse as timing differences unwind, which would compress future OCF without any change in underlying demand. Investors should monitor whether trailing free cash flow remains positive after treating SBC as a real cost and excluding one-time working capital benefits.