Cash conversion is volatile, with FCF swinging from $147.7M in Q4 2024 to -$37.9M in Q2 2026, while cumulative OCF of $638M over ten quarters exceeds net income of $275M, but capex spiked to 13.6% of revenue in Q2 2026.
Criteo S.A. (CRTO) cash flow statement — 16-year operating, investing & financing cash flows
| Metric | TTM | Dec'25 | Dec'24 | Dec'23 | Dec'22 | Dec'21 | Dec'20 | Dec'19 | Dec'18 | Dec'17 | Dec'16 | Dec'15 | Dec'14 | Dec'13 | Dec'12 | Dec'11 | Dec'10 |
|---|
| Cash from Operations | 318.97M | 311.24M | 258.16M | 224.25M | 255.99M | 220.91M | 185.36M | 222.83M | 260.73M | 245.46M | 153.47M | 123.68M | 106.57M | 34.11M | 15.62M | 9.03M | 9.33M |
| Operating CF Margin % | - | 16% | 13.35% | 11.5% | 12.69% | 9.8% | 8.94% | 9.85% | 11.33% | 10.69% | 8.53% | 10.36% | 11.76% | 5.56% | 4.35% | 4.85% | 10.69% |
| Operating CF Growth % | 1581.28% | 20.56% | 15.12% | -12.4% | 15.88% | 19.18% | -16.82% | -14.53% | 6.22% | 59.94% | 24.09% | 16.06% | 212.38% | 118.38% | 73% | -3.2% | - |
| Net Income | 104.4M | 149.38M | 111.57M | 54.64M | 10.88M | 137.65M | 74.69M | 95.97M | 95.88M | 96.66M | 87.33M | 56.75M | 43M | 1.92M | 1.1M | 7.94M | 6.27M |
| Depreciation & Amortization | 120.9M | 129.45M | 101.19M | 72.34M | 150.26M | 90.93M | 106.59M | 97.11M | 111.83M | 104.03M | 62.73M | 42.47M | 30.58M | 16.84M | 7.61M | 4.35M | 958.9K |
| Stock-Based Compensation | 50.38M | 57.85M | 102.62M | 97.19M | 65.03M | 44.53M | 28.77M | 41M | 66.6M | 71.61M | 43.26M | 21.64M | 17.97M | 9.49M | 4.7M | 1.81M | 1.15M |
| Deferred Taxes | 14.92M | -19.17M | -4.89M | -20.04M | -6.94M | -12.6M | 14.59M | -12.6M | 46.14M | 31.65M | 33.17M | 8.65M | 16.12M | 3.33M | 8.67M | 5.69M | 3.55M |
| Other Non-Cash Items | -15.55M | 7.08M | -3.66M | -46.21M | -23.33M | 2.02M | 4.68M | 769K | -70.13M | -51.4M | -43.56M | -18.85M | -5.33M | -15.38M | -10.99M | -3.58M | -301.9K |
| Working Capital Changes | 41.55M | -13.35M | -48.67M | 66.34M | 60.08M | -41.61M | -43.96M | 582K | 10.41M | -7.09M | -29.46M | 13.02M | 4.23M | 17.9M | 4.53M | -7.18M | -2.3M |
| Change in Receivables | 215.36M | 245.98M | -28.52M | -56.43M | -41.91M | -134.95M | -3.96M | 876K | 1.36M | -76.91M | -117.97M | -75.25M | -76.69M | -43.4M | -38.41M | -23.15M | -11.7M |
| Change in Inventory | 0 | 0 | 0 | 0 | 0 | 13.29M | 0 | 19.02M | 8.16M | 50.17M | 16.67M | 12.13M | 21.29M | 19.87M | 2.57M | 2.67M | 695.57K |
| Change in Payables | -163.52M | -265.39M | -17.16M | 88.07M | 133.79M | 82.69M | -33.31M | -14.14M | 9.05M | 32.91M | 81.86M | 90.23M | 64.5M | 46.54M | 40.08M | 13.5M | 8.31M |
| Cash from Investing | -155.22M | -101.13M | -97.9M | -108.71M | -166.12M | -76.37M | -101.09M | -103.89M | -226.72M | -106.25M | -312.76M | -91.05M | -67.92M | -38.85M | -25.93M | -8.46M | -3.03M |
| Capital Expenditures | -141.6M | -102.74M | -77.97M | -116.11M | -84.8M | -54.98M | -67.29M | -82.72M | -116.98M | -122.2M | -85.13M | -67.09M | -43.03M | -30.38M | -17.96M | -8.29M | -2.28M |
| CapEx % of Revenue | 7.6% | 5.28% | 4.03% | 5.96% | 4.2% | 2.44% | 3.25% | 3.66% | 5.09% | 5.32% | 4.73% | 5.62% | 4.75% | 4.96% | 5% | 4.46% | 2.62% |
| Acquisitions | 1.35M | 0 | -527K | -6.83M | -138.03M | -10.42M | -1.18M | -4.58M | -101.18M | 1.11M | -235.54M | -20.54M | -26.1M | -7.16M | 0 | 0 | 0 |
| Investments | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Other Investing | 1.35M | 2.01M | 1.35M | 1.8M | 56.7M | -10.96M | -32.63M | -16.59M | -8.55M | 14.84M | 7.91M | -3.42M | -24.88M | -8.46M | -7.97M | -162.01K | -742.12K |
| Cash from Financing | -110.41M | -151.48M | -270.5M | -147.25M | -113.04M | -80.12M | -57.75M | -59.11M | -62.68M | -29.47M | 90.57M | 7.03M | 28.43M | 271.64M | 47.48M | 312.36K | 6.53M |
| Debt Issued (Net) | 0 | 0 | 0 | 0 | 0 | -1.25M | -14.16M | -1.02M | -964K | -86.74M | 70.72M | -4.96M | -897K | 6.03M | 7.49M | -319.87K | -152.18K |
| Equity Issued (Net) | -107.11M | -150.17M | -220.04M | -123.54M | -134.66M | -74.83M | -41.93M | -56.9M | -78.53M | 31.96M | 20.07M | 13.77M | 31.64M | 255.13M | 39.78M | 610.46K | 6.68M |
| Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Share Repurchases | -109M | -152.06M | -224.2M | -125.49M | -135.69M | -100.03M | -43.66M | -58.59M | -80M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Financing | -3.3M | -1.31M | -50.45M | -23.71M | 21.61M | -4.04M | -1.66M | -1.19M | 16.82M | 25.31M | -222K | -1M | 272K | 0 | 208.96K | 44.57K | -770 |
| Net Change in Cash | 46.02M | 51.42M | -120.4M | -36.94M | -67.33M | 27.52M | 69.25M | 54.34M | -49.69M | 143.79M | -83.22M | 34.95M | 67.37M | 263.86M | 36.47M | 645.45K | 12.8M |
| Free Cash Flow | 177.37M | 208.5M | 180.05M | 131.75M | 171.19M | 165.93M | 118.07M | 140.12M | 143.74M | 123.25M | 68.34M | 56.59M | 63.53M | 3.73M | -2.34M | 734.88K | 7.04M |
| FCF Margin % | 9.52% | 10.72% | 9.31% | 6.76% | 8.49% | 7.36% | 5.7% | 6.2% | 6.25% | 5.37% | 3.8% | 4.74% | 7.01% | 0.61% | -0.65% | 0.4% | 8.07% |
| FCF Growth % | -8.76% | 15.8% | 36.66% | -23.04% | 3.17% | 40.54% | -15.73% | -2.52% | 16.62% | 80.36% | 20.76% | -10.92% | 1602.76% | 259.21% | -418.89% | -89.57% | - |
| FCF per Share | 3.51 | 3.93 | 3.07 | 2.19 | 2.73 | 2.58 | 1.91 | 2.14 | 2.12 | 1.82 | 1.04 | 0.87 | 1.00 | 0.07 | -0.04 | 0.01 | 0.13 |
| FCF Conversion (FCF/Net Income) | 1.70x | 2.15x | 2.31x | 4.21x | 28.60x | 1.64x | 2.59x | 2.46x | 2.94x | 2.69x | 1.87x | 2.28x | 2.55x | 23.20x | 12.04x | 1.14x | 1.49x |
| Interest Paid | 2.05M | 1.58M | 1.36M | 1.54M | 1.3M | 1.49M | 2.15M | 1.4M | 1.7M | 2.1M | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Taxes Paid | 26.59M | 64.93M | 40.7M | 40.13M | 38.12M | 28.77M | 17.61M | 52.09M | 67.05M | 56.36M | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Quick answers to the most common questions about buying CRTO stock.
Criteo S.A. (CRTO) generated $311.2M in net cash from operating activities in 2025. This reflects the cash generated directly from core business operations.
Criteo S.A. (CRTO) generated $208.5M in free cash flow in 2025. Free cash flow is the cash left over after capital expenditures, which can be used to pay dividends, repurchase shares, or pay down debt.
Criteo S.A. (CRTO) spent $102.7M on capital expenditures in 2025. CapEx represents the cash invested in physical assets like property, plant, and equipment to maintain or grow the business.
In 2025, Criteo S.A. (CRTO) spent $152.1M on share repurchases. This shows the company's commitment to returning capital to its equity investors.
Key Metrics
Top Statement Risk
Earnings visibility gap persists
Metrics are mathematically derived from official filings.
Cash Conversion Volatility Masks Earnings Quality
Criteo's operating cash flow to net income ratio swung from 6.19 in Q1 2026 to -0.07 in Q2 2025, indicating significant timing distortions, as per quarterly cash flow statements.
The OCF/NI ratio of 6.19 in Q1 2026 versus -0.07 in Q2 2025 highlights the extreme volatility in cash conversion, driven largely by working capital swings. This suggests that reported net income is not a reliable indicator of cash generation on a quarterly basis, and investors should focus on annual trends. The persistent gap between net income and operating cash flow, particularly in quarters with negative OCF, may indicate aggressive revenue recognition or timing of payments, warranting further investigation.
Free Cash Flow Trajectory Remains Uneven
Criteo's free cash flow swung from $147.7M in Q4 2024 to -$37.9M in Q2 2026, with FCF margins ranging from 26.7% to -8.9%, per reported financials.
The FCF trajectory is highly seasonal, with Q4 quarters generating substantial positive FCF (e.g., $133.3M in Q4 2025) while Q2 quarters often dip negative (e.g., -$37.9M in Q2 2026). This pattern suggests that the business is inherently seasonal, but the magnitude of swings is amplified by working capital dynamics and capex timing. The negative FCF in Q2 2026, despite positive net income, indicates that the company is investing heavily in growth initiatives, which may pressure near-term cash returns.
Capital Expenditures Spike Signals Growth Investment
Capex as a percentage of revenue jumped to 13.6% in Q2 2026 from 3.0% in Q1 2024, indicating a strategic shift toward infrastructure investment, as per cash flow data.
The sharp increase in capex intensity, particularly in Q2 2026, suggests that Criteo is investing heavily in its technology platform and retail media capabilities, likely to support long-term growth. However, this elevated capex is compressing near-term free cash flow, and investors should monitor whether these investments translate into revenue acceleration. The depreciation and amortization expense of $23.5M in Q2 2026 is roughly in line with capex, suggesting that the company is replacing and expanding its asset base, but the spike in capex may indicate a one-time investment phase.
Working Capital Swings Drive Cash Flow Volatility
Working capital changes ranged from +$52.7M in Q4 2025 to -$54.7M in Q1 2024, causing significant quarterly cash flow swings, as reported in financial statements.
The large swings in working capital, particularly in accounts receivable and payable, are a primary driver of the volatile operating cash flow. For instance, Q4 2025 saw a positive working capital contribution of $52.7M, while Q2 2026 saw a negative $17.3M, indicating that the company's cash conversion cycle is not stable. This suggests that Criteo may be managing payment terms with publishers and clients aggressively, which can distort quarterly cash flow and obscure the underlying earnings power.
Buybacks Dominate Capital Return Amid No Dividends
Criteo returned $30.4M to shareholders via buybacks in Q2 2026, with no dividends paid, totaling over $400M in buybacks over the last two years, per cash flow data.
The company has consistently used share repurchases as its primary capital return mechanism, with buybacks ranging from $10.9M to $67.1M per quarter. This aggressive buyback program, combined with low debt, suggests management is confident in the company's cash generation ability, but it also reduces the cash available for organic investments. The lack of dividends may indicate a preference for flexibility, but investors should monitor whether buybacks are accretive given the stock's valuation.
Cumulative Cash Generation Exceeds Net Income
Over the last ten quarters, Criteo's cumulative operating cash flow of $638M significantly exceeded cumulative net income of $275M, indicating strong cash conversion, per reported figures.
The cumulative gap between operating cash flow and net income is substantial, with OCF totaling $638M versus net income of $275M. This suggests that the company's earnings are backed by strong cash generation, but the gap is partly due to non-cash charges like D&A and SBC. However, the volatility in quarterly OCF/NI ratios indicates that the timing of cash flows is unpredictable, and investors should be cautious about relying on any single quarter's conversion ratio.
What the Cash Flow Statement Obscures
Stock-based compensation averaged $19.2M per quarter over the last year, yet it is excluded from operating cash flow, potentially overstating cash generation, as per SEC filings.
The cash flow statement does not directly reflect the economic cost of stock-based compensation, which is a significant non-cash expense. While SBC is added back to net income in the operating cash flow calculation, it represents a real dilution to shareholders. Additionally, the timing of minimum guarantee payments to publishers may distort quarterly operating cash flows, as noted in the company's disclosures. Investors should adjust for these items to assess true cash generation and the sustainability of buybacks.