Revenue declined 11.3% YoY in Q2 2026 to $428.0M, yet gross margin improved to 51.9% from 48.3% in Q1 2024, though operating margin remains thin at 3.5% due to elevated SG&A and R&D.
Criteo S.A. (CRTO) annual income statement — 16-year revenue, gross profit & net income history
| Metric | TTM | Dec'25 | Dec'24 | Dec'23 | Dec'22 | Dec'21 | Dec'20 | Dec'19 | Dec'18 | Dec'17 | Dec'16 | Dec'15 | Dec'14 | Dec'13 | Dec'12 | Dec'11 | Dec'10 |
|---|
| Sales/Revenue | 1.86B | 1.94B | 1.93B | 1.95B | 2.02B | 2.25B | 2.07B | 2.26B | 2.3B | 2.3B | 1.8B | 1.19B | 906.03M | 613.05M | 359.53M | 186.07M | 87.28M |
| Revenue Growth % | -4.24% | 0.6% | -0.83% | -3.35% | -10.52% | 8.76% | -8.35% | -1.69% | 0.16% | 27.65% | 50.76% | 31.72% | 47.79% | 70.51% | 93.22% | 113.19% | - |
| Cost of Goods Sold | 864.61M | 895.52M | 950.32M | 1.09B | 1.22B | 1.47B | 1.38B | 1.43B | 1.47B | 1.48B | 1.15B | 767.86M | 580.74M | 396.18M | 225.31M | 109.84M | 50.95M |
| COGS % of Revenue | - | 46.04% | 49.16% | 55.73% | 60.58% | 65.31% | 66.8% | 63.34% | 63.73% | 64.32% | 64.15% | 64.34% | 64.1% | 64.62% | 62.67% | 59.03% | 58.38% |
| Gross Profit | 998.84M | 1.05B | 982.97M | 863.04M | 795.2M | 781.94M | 688.02M | 829.04M | 834.24M | 819.5M | 644.98M | 425.56M | 325.29M | 216.87M | 134.22M | 76.23M | 36.33M |
| Gross Margin % | 53.6% | 53.96% | 50.84% | 44.27% | 39.42% | 34.69% | 33.2% | 36.66% | 36.27% | 35.68% | 35.85% | 35.66% | 35.9% | 35.38% | 37.33% | 40.97% | 41.62% |
| Gross Profit Growth % | - | 6.76% | 13.9% | 8.53% | 1.7% | 13.65% | -17.01% | -0.62% | 1.8% | 27.06% | 51.56% | 30.83% | 49.99% | 61.58% | 76.08% | 109.84% | - |
| Operating Expenses | 849.29M | 846.62M | 831.57M | 785.83M | 770.92M | 630.07M | 579.19M | 687.82M | 687.13M | 681.65M | 523.97M | 356.02M | 276.61M | 202.13M | 122.38M | 63.41M | 26.46M |
| OpEx % of Revenue | - | 43.53% | 43.01% | 40.31% | 38.22% | 27.95% | 27.94% | 30.41% | 29.87% | 29.68% | 29.12% | 29.83% | 30.53% | 32.97% | 34.04% | 34.08% | 30.32% |
| Selling, General & Admin | 512.73M | 561.04M | 552.23M | 543.54M | 583.33M | 478.25M | 446.68M | 503.35M | 507.87M | 507.73M | 400.32M | 277.71M | 221.53M | 157.7M | 103.49M | 52.02M | 23.23M |
| SG&A % of Revenue | - | 28.85% | 28.56% | 27.88% | 28.92% | 21.22% | 21.55% | 22.26% | 22.08% | 22.11% | 22.25% | 23.27% | 24.45% | 25.72% | 28.79% | 27.96% | 26.61% |
| Research & Development | 284.57M | 283.3M | 279.34M | 242.29M | 187.6M | 151.82M | 132.51M | 172.59M | 179.26M | 173.93M | 123.65M | 78.31M | 55.08M | 44.43M | 18.89M | 11.39M | 3.24M |
| R&D % of Revenue | - | 14.57% | 14.45% | 12.43% | 9.3% | 6.73% | 6.39% | 7.63% | 7.79% | 7.57% | 6.87% | 6.56% | 6.08% | 7.25% | 5.25% | 6.12% | 3.71% |
| Other Operating Expenses | 2M | 2.27M | 0 | 0 | 0 | 0 | 0 | 11.88M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Operating Income | 149.5M | 202.71M | 151.4M | 77.22M | 24.28M | 151.88M | 108.83M | 141.21M | 147.11M | 137.84M | 121M | 69.53M | 48.68M | 14.74M | 11.83M | 12.81M | 9.86M |
| Operating Margin % | 8.02% | 10.42% | 7.83% | 3.96% | 1.2% | 6.74% | 5.25% | 6.24% | 6.4% | 6% | 6.73% | 5.83% | 5.37% | 2.4% | 3.29% | 6.89% | 11.3% |
| Operating Income Growth % | - | 33.89% | 96.07% | 218.06% | -84.01% | 39.56% | -22.94% | -4.01% | 6.72% | 13.92% | 74.02% | 42.85% | 230.25% | 24.58% | -7.67% | 29.92% | - |
| EBITDA | 246.75M | 330.9M | 239.16M | 149.55M | 174.54M | 242.81M | 215.42M | 238.32M | 250.5M | 231.84M | 177.62M | 112M | 79.26M | 31.58M | 19.44M | 17.17M | 10.82M |
| EBITDA Margin % | 13.24% | 17.01% | 12.37% | 7.67% | 8.65% | 10.77% | 10.39% | 10.54% | 10.89% | 10.09% | 9.87% | 9.39% | 8.75% | 5.15% | 5.41% | 9.23% | 12.4% |
| EBITDA Growth % | -13.31% | 38.36% | 59.91% | -14.31% | -28.12% | 12.72% | -9.61% | -4.86% | 8.05% | 30.53% | 58.58% | 41.32% | 150.98% | 62.47% | 13.21% | 58.65% | - |
| D&A (Non-Cash Add-back) | 96.27M | 128.19M | 87.75M | 72.34M | 150.26M | 90.93M | 106.59M | 97.11M | 103.39M | 93.99M | 56.61M | 42.47M | 30.58M | 16.84M | 7.61M | 4.35M | 958.9K |
| EBIT | 154.14M | 205.26M | 158.09M | 82.26M | 48.79M | 156.09M | 109.27M | 137.22M | 133.39M | 132.32M | 121.59M | 72.35M | 65.06M | 5.5M | 9.85M | 12.81M | 9.86M |
| Net Interest Income | 5.14M | 2.65M | 6.63M | 2.18M | 412.23K | -1.35M | -1.37M | -1.32M | -1.14M | -2.06M | -1.05M | 1.43M | 1.27M | 343.85K | 251.75K | 98.5K | 82.46K |
| Interest Income | 7.88M | 4.39M | 10.05M | 4.69M | 1.93M | 633.01K | 1.12M | 1.53M | 1.05M | 890.31K | 1.35M | 2.11M | 1.88M | 823.12K | 262.03K | 103.69K | 89.11K |
| Interest Expense | 2.74M | 1.74M | 3.44M | 2.5M | 1.52M | 1.98M | 2.49M | 2.85M | 2.19M | 2.95M | 2.4M | 675K | 606.63K | 479.27K | 10.28K | 98.5K | 82.46K |
| Other Income/Expense | 2.5M | 808.76K | 3.1M | -2.49M | 17.78M | 1.94M | -1.94M | -5.75M | -5.08M | -9.53M | -546K | -4.54M | 11.39M | -9.12M | -2.06M | 813.95K | -45.22K |
| Pretax Income | 152M | 203.52M | 154.5M | 74.73M | 42.06M | 153.82M | 106.89M | 135.47M | 142.02M | 128.31M | 120.46M | 65.44M | 59.12M | 5.26M | 9.77M | 13.63M | 9.82M |
| Pretax Margin % | 8.16% | 10.46% | 7.99% | 3.83% | 2.09% | 6.82% | 5.16% | 5.99% | 6.17% | 5.59% | 6.7% | 5.48% | 6.53% | 0.86% | 2.72% | 7.32% | 11.25% |
| Income Tax | 45.25M | 54.18M | 39.78M | 20.08M | 31.19M | 16.17M | 32.2M | 39.5M | 46.14M | 31.65M | 33.13M | 8.69M | 16.12M | 3.33M | 8.67M | 5.69M | 3.55M |
| Effective Tax Rate % | 29.77% | 26.62% | 25.75% | 26.88% | 74.14% | 10.51% | 30.12% | 29.16% | 32.49% | 24.67% | 27.5% | 13.28% | 27.26% | 63.4% | 88.75% | 41.76% | 36.14% |
| Net Income | 104.4M | 144.57M | 111.57M | 53.26M | 8.95M | 134.46M | 71.68M | 90.75M | 88.64M | 91.21M | 82.27M | 54.3M | 41.77M | 1.47M | 1.3M | 7.94M | 6.27M |
| Net Margin % | 5.6% | 7.43% | 5.77% | 2.73% | 0.44% | 5.96% | 3.46% | 4.01% | 3.85% | 3.97% | 4.57% | 4.55% | 4.61% | 0.24% | 0.36% | 4.27% | 7.18% |
| Net Income Growth % | -23.53% | 29.57% | 109.49% | 494.94% | -93.34% | 87.58% | -21.01% | 2.37% | -2.82% | 10.87% | 51.52% | 29.97% | 2740.62% | 13.35% | -83.65% | 26.6% | - |
| Net Income (Continuing) | 106.74M | 149.34M | 114.71M | 54.64M | 10.88M | 137.65M | 74.69M | 95.97M | 95.88M | 96.66M | 87.33M | 62.28M | 46.9M | 1.84M | 1.1M | 7.94M | 6.27M |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 36.62M | 36.52M | 31.91M | 31.79M | 33.06M | 35.19M | 35.54M | 30.72M | 24.22M | 16.17M | 9.74M | 4.32M | 1.74M | 294.13K | -324.01K | 0 | 0 |
| EPS (Diluted) | 2.07 | 2.65 | 1.90 | 0.88 | 0.14 | 2.09 | 1.17 | 1.38 | 1.31 | 1.34 | 1.25 | 0.91 | 0.72 | 0.03 | 0.02 | 0.14 | 0.11 |
| EPS Growth % | -17.57% | 39.47% | 115.91% | 528.57% | -93.3% | 78.63% | -15.22% | 5.34% | -2.24% | 7.2% | 37.36% | 26.39% | 2300% | 27.66% | -83.21% | 27.27% | - |
| EPS (Basic) | - | 2.73 | 2.04 | 0.95 | 0.15 | 2.21 | 1.19 | 1.41 | 1.33 | 1.40 | 1.30 | 0.96 | 0.77 | 0.03 | 0.03 | 0.17 | 0.11 |
| Diluted Shares Outstanding | 50.55M | 53.11M | 58.61M | 60.23M | 62.76M | 64.23M | 61.82M | 65.6M | 67.66M | 67.85M | 65.63M | 65.1M | 63.49M | 53.75M | 55.3M | 55.3M | 55.3M |
| Basic Shares Outstanding | 49.66M | 52.23M | 54.82M | 56.17M | 60M | 60.72M | 60.88M | 64.31M | 66.46M | 65.14M | 63.34M | 61.84M | 58.93M | 48.69M | 47.16M | 47.16M | 55.3M |
| Dividend Payout Ratio | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Quick answers to the most common questions about buying CRTO stock.
For fiscal year 2025, Criteo S.A. (CRTO) reported total revenue of $1.94B. This represents a 2128.3% increase compared to $87.3M in 2010.
Criteo S.A. (CRTO) is profitable, generating $144.6M in net income for the fiscal year ending 2025 with a net profit margin of 7.4%.
Criteo S.A. (CRTO) reported an operating income of $202.7M, resulting in an operating profit margin of 10.4%. This margin reflects the operational efficiency of the business before interest and taxes.
Criteo S.A. (CRTO) generated $1.05B in gross profit for the year, representing a gross profit margin of 54.0%. This demonstrates the company's core pricing power and production efficiency.
Key Metrics
Top Statement Risk
Earnings visibility gap persists
Metrics are mathematically derived from official filings.
Stable Revenue Amid Transition
Criteo's TTM revenue growth is a modest 0.6%, with Q2 2026 down 11.3% YoY, reflecting a mature core business and ongoing retail media expansion, as per recent financial statements.
The revenue trajectory appears stable but not accelerating, with quarterly growth rates oscillating between -11.3% and +2.4% over the past year. The decline in Q2 2026 suggests continued headwinds in the legacy Marketing Solutions segment, while Retail Media growth may be offsetting but not yet re-accelerating overall revenue. Investors should monitor whether Retail Media can eventually drive positive inflection, as the current stability is more about defense than offense.
Gross Margin Resilience at 52%
Gross margin has improved from 48.3% in Q1 2024 to 51.9% in Q2 2026, indicating better cost management and a favorable mix shift, as reported in quarterly filings.
The gross margin expansion of roughly 360 basis points over the period suggests that Criteo is successfully reducing Traffic Acquisition Costs (TAC) relative to revenue, likely due to growth in higher-margin Retail Media. However, the margin remains below peers like The Trade Desk (78.6%) and Magnite (62.7%), reflecting the structural cost of its performance-based model. The sustainability of this improvement depends on competitive dynamics in retail media, where larger players like Amazon could pressure take rates.
Operating Leverage Elusive
Operating margin swung from 2.3% in Q1 2024 to 3.5% in Q2 2026, with Q4 2025 at 13.4%, indicating limited operating leverage due to elevated SG&A and R&D, per income statement data.
Despite gross margin gains, operating income has not scaled proportionally, with SG&A spiking to $142.7M in Q1 2026 (vs. $140.0M in Q1 2024) and R&D remaining elevated. The operating margin in Q2 2026 (3.5%) is only slightly above the 2.3% in Q1 2024, suggesting that cost discipline is offset by continued investment in the platform transition. This implies that operating leverage is not yet materializing, and investors should watch for SG&A efficiency as the company matures its Retail Media offering.
Earnings Quality Clouded by SBC
Stock-based compensation averaged $19.2M per quarter over the last year, representing a significant drag on reported net income, which was $11.2M in Q2 2026, as per SEC filings.
SBC is a substantial non-cash expense, often exceeding net income in some quarters (e.g., Q3 2024 SBC of $34.2M vs. net income of $6.2M). This suggests that reported EPS may overstate cash-generative earnings, and investors should adjust for SBC to assess true profitability. The lack of EPS disclosure in recent quarters (Q2 2026) further complicates earnings quality assessment, warranting close monitoring of future filings.
Cost Discipline Amid Transition
COGS as a percentage of revenue declined from 51.7% in Q1 2024 to 48.1% in Q2 2026, while SG&A and R&D remain elevated, indicating a focus on gross margin improvement, per income statement data.
The reduction in COGS ratio suggests improved TAC efficiency, likely due to a shift toward Retail Media. However, SG&A and R&D combined have remained around 36-40% of revenue, reflecting ongoing investment in technology and sales. Management appears to be balancing cost discipline with strategic reinvestment, but the lack of forward guidance raises uncertainty about future expense trends. Investors should monitor whether SG&A can be rationalized as revenue scales.
Q4 2024 Peak Profitability
Q4 2024 marked the highest operating margin (17.1%) and net income ($71.1M) in the last two years, driven by seasonal strength and cost controls, as reported in financial statements.
The Q4 2024 quarter stands out as an inflection point, with operating income of $94.5M and net margin of 12.9%, far exceeding other quarters. This likely reflects the holiday season's revenue surge and disciplined expense management. However, subsequent quarters have not sustained this level, with Q4 2025 operating margin at 13.4% and net income at $47.6M, suggesting a potential normalization or increased competition. The lasting impact is that Q4 remains critical for annual profitability, but the trend indicates margin compression in the core business.
What Could Undermine the Narrative
Despite stable margins, revenue growth is nearly flat, and the persistent lack of EPS guidance and disclosure raises concerns about earnings visibility, as seen in recent earnings reports.
Short-sellers might argue that Criteo's growth stagnation is not a temporary transition but a structural decline, as legacy retargeting faces secular headwinds. The absence of forward guidance and the failure to report EPS against consensus estimates in Q2 2026 could indicate management uncertainty or hidden issues. Additionally, competition from Amazon and Walmart in retail media could compress margins, as they control premium inventory. If Retail Media fails to re-accelerate growth, the current valuation may not be justified, and the stock could face de-rating.