Upside case
Bull case
$215+98.2%
EBAY would need investors to value it at roughly 35x earnings — about 17x more generous than today's 18x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
Analysis OverviewHoldUpdated Jun 18, 2026
eBay Inc. (EBAY) Stock Analysis
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Analyst consensus
Hold
Covering
68
analysts
32 bullish · 1 bearish · 68 covering EBAY
Strong Buy
1
Buy
31
Hold
35
Sell
1
Strong Sell
0
Consensus Target
$110
+1.5% vs today
Scenario Range
$103 – $215
Model bear to bull value window
Coverage
68
Published analyst ratings
Valuation Context
17.7x
Forward P/E · Market cap $49.5B
EBAY price targets
Three scenarios for where EBAY stock could go
Current
~$108
Confidence
55 / 100
Updated
Jun 18, 2026
Where we are now
Current · $108
Bear
$103
Base
$163
Bull
$215
Market caseClosest to today
Base case
$163+50.4%
At 27x on FY1 earnings, the base case reflects a reasonable but not stretched valuation. It prices in continued growth without assuming an exceptional setup.
Stress case
Bear case
$103-5.2%
If investor confidence fades or macro conditions deteriorate, a 1x multiple contraction could push EBAY down roughly 5% from where it trades now.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.
eBay Inc.
EBAY · NASDAQConsumer CyclicalSpecialty RetailDecember year-end
eBay operates a global online marketplace connecting buyers and sellers of goods ranging from collectibles to everyday items. It generates revenue primarily through transaction fees — taking a percentage of each sale — along with listing fees and advertising services for sellers. Its key advantage is network effects from its massive user base and brand recognition as one of the original e-commerce platforms.
Market Cap
$49.5B
Revenue TTM
$11.6B
Net Income TTM
$2.0B
Net Margin
17.6%
EBAY Revenue and Earnings Performance
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
EPS Beat Rate
100%Exceptional
12 quarters tracked
Revenue Beat Rate
100%Exceptional
vs consensus estimates
Avg EPS Surprise
+3.7%
above Street consensus
Beat / Miss Record
BeatMissLeft = EPS · Right = Revenue
Q3 2025
Q4 2025
Q1 2026
Q2 2026
Last 4 Quarters
EPS beats: 4 of 4Q3 2025
EPS
$1.37/$1.30
Revenue
$2.7B/$2.6B
Q4 2025
EPS
$1.36/$1.33
Revenue
$2.8B/$2.7B
Q1 2026
EPS
$1.41/$1.35
Revenue
$3.0B/$2.9B
Q2 2026
EPS
$1.66/$1.58
Revenue
$3.1B/$3.0B
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $1.37/$1.30 | +5.4% | $2.7B/$2.6B | +3.3% |
| Q4 2025 | $1.36/$1.33 | +2.3% | $2.8B/$2.7B | +3.3% |
| Q1 2026 | $1.41/$1.35 | +4.4% | $3.0B/$2.9B | +3.2% |
| Q2 2026 | $1.66/$1.58 | +5.1% | $3.1B/$3.0B | +1.8% |
FY1–FY2 Estimates
Revenue Outlook
FY1
$12.6B
+8.9% YoY
FY2
$13.2B
+4.6% YoY
EPS Outlook
FY1
$5.72
+28.1% YoY
FY2
$6.51
+13.8% YoY
Trailing FCF (TTM)$1.7B
FCF Margin: 14.5%
Next Earnings
July 29, 2026
Expected EPS
$1.50
Expected Revenue
$3.0B
EBAY beat EPS estimates in 4 of 4 tracked quarters. A perfect track record raises the bar for the upcoming report.
EBAY Revenue Breakdown by Segment
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest disclosure
FY 2025
Total disclosed revenue $11.1B
Product Mix
Latest annual revenue by segment or product family
Marketplaces
82.0%
+5.3% YoY
Tap, hover, or focus a slice to inspect segment detail.
Geographic Mix
Latest annual revenue by reported region
UNITED STATES
52.2%
+10.5% YoY
Tap, hover, or focus a slice to inspect segment detail.
Marketplaces is the largest disclosed segment at 82.0% of FY 2025 revenue, up 5.3% YoY.
UNITED STATES is the largest reported region at 52.2%, up 10.5% YoY.
EBAY Valuation Snapshot
Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Relative Value Signal
Slightly cheap versus peers
Fair value est. $123 — implies +13.2% from today's price.
Upside to Fair Value
13.2%
potential upside
Deep DiscountFair ValueVery Expensive
vs S&P 500 Trailing P/E
EBAY
24.9x
vs
S&P 500
24.4x
In line with benchmark
vs Consumer Cyclical Trailing P/E
EBAY
24.9x
vs
Consumer Cyclical
21.2x
+18% premium
vs EBAY 5Y Avg P/E
Today
24.9x
vs
5Y Average
11.8x
+111% premium
Forward PE
17.7x
S&P 500
18.8x
-6%
Consumer Cyclical
16.3x
+8%
5Y Avg
—
—
Trailing PE
24.9x
S&P 500
24.4x
+2%
Consumer Cyclical
21.2x
+18%
5Y Avg
11.8x
+111%
PEG Ratio
—
S&P 500
1.66x
—
Consumer Cyclical
0.92x
—
5Y Avg
—
—
EV/EBITDA
21.3x
S&P 500
15.2x
+40%
Consumer Cyclical
12.2x
+75%
5Y Avg
14.0x
+53%
Price/FCF
29.8x
S&P 500
20.7x
+44%
Consumer Cyclical
15.6x
+91%
5Y Avg
16.8x
+77%
Price/Sales
4.5x
S&P 500
3.1x
+44%
Consumer Cyclical
0.7x
+538%
5Y Avg
3.1x
+44%
Dividend Yield
1.07%
S&P 500
1.91%
-44%
Consumer Cyclical
2.17%
-51%
5Y Avg
1.70%
-37%
| Metric | EBAY | S&P 500 | Consumer Cyclical | 5Y Avg EBAY |
|---|---|---|---|---|
| Forward PE | 17.7x | 18.8x | 16.3x | — |
| Trailing PE | 24.9x | 24.4x | 21.2x+18% | 11.8x+111% |
| PEG Ratio | — | 1.66x | 0.92x | — |
| EV/EBITDA | 21.3x | 15.2x+40% | 12.2x+75% | 14.0x+53% |
| Price/FCF | 29.8x | 20.7x+44% | 15.6x+91% | 16.8x+77% |
| Price/Sales | 4.5x | 3.1x+44% | 0.7x+538% | 3.1x+44% |
| Dividend Yield | 1.07% | 1.91% | 2.17% | 1.70% |
EBAY trades above S&P 500 benchmarks on 3 of 5 measured multiples — is elevated on some multiples, but competitive on others — a mixed valuation picture.
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolEBAY Financial Health
Verdict
Strong
EBAY generates $1.7B in free cash flow at a 14.5% margin — 16.8% ROIC signals a durable competitive advantage · returns 6.1% of market cap to shareholders annually.
Cash Engine
Revenue, margins, and cash generation
Revenue (TTM)
Trailing-twelve-month sales base
$11.6B
Revenue Growth
TTM vs prior year
+12.5%
Gross Margin
Gross profit as a share of revenue
72.0%
Operating Margin
Operating income divided by revenue
19.6%
Net Margin
Net income divided by revenue
17.6%
EPS (TTM)
Diluted earnings per share, trailing twelve months
$4.46
Free Cash Flow (TTM)
Cash generation after capex
$1.7B
FCF Margin
FCF as share of revenue — the primary cash quality signal
14.5%
Capital Quality
ROIC, leverage, and debt serviceability
ROIC
Return on invested capital — primary competitive quality signal
16.8%
ROA
Return on assets, trailing twelve months
11.5%
Cash & Equivalents
Liquid assets on the balance sheet
$1.9B
Net Debt
Total debt minus cash
$5.5B
Debt Serviceability
Net debt as a multiple of annual free cash flow
3.3× FCF
~3.3 years to full repayment at current FCF run-rate
ROE *
Return on equity, trailing twelve months
44.1%
* Elevated by buyback-compressed equity — compare ROIC (16.8%) for an undistorted picture of capital efficiency.
Shareholder Returns
How capital is returned to owners
Total shareholder yield
6.1%
Dividend
1.1%
Buyback
5.1%
Share Repurchases
Trailing buyback outflow — dollar magnitude of capital returned
$2.5B
Dividend / Share
Annualized trailing dividend per share
$1.15
Payout Ratio
Share of earnings distributed as dividends
26.1%
Shares Outstanding
Declining as buybacks retire shares
457M
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt). ROE marked * where buyback-compressed equity base may inflate the figure.
Open full ratios pageEBAY Stock Risk Factors
Key factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated June 17, 2026
High Risk
Overvaluation Risk
eBay Inc. (EBAY) appears overvalued with a DCF intrinsic value of $83.84 vs market price of $109.18, representing a 23% premium.
Medium
Market Competition
Increasing competition in the online marketplace space could pressure eBay's market share and profitability.
Medium
Revenue Growth Concerns
Analyst forecasts and revenue estimates suggest potential challenges in sustaining high growth rates.
Lower
User Engagement Fluctuations
Fluctuations in user engagement and momentum in collectibles could impact performance.
High Risk
Valuation De-rating
The stock's significant appreciation (42.24% since coverage) increases risk of a valuation de-rating if growth slows.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Why EBAY Stock Could Outperform
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated June 17, 2026
Strong stock price appreciation
EBAY's stock price has appreciated by approximately 42.24% since previous bearish coverage, indicating strong market confidence.
Attractive valuation metrics
EBAY's trailing and forward P/E ratios of 19.40 and 14.77 respectively suggest the stock is reasonably valued with potential for growth.
Diverse product offerings
eBay's marketplace includes electronics, cars, clothing, collectibles, and more, catering to a wide range of consumer interests.
Mobile app engagement
The eBay mobile app enables users to buy and sell millions of items on the go, enhancing convenience and user engagement.
Exclusive daily deals
eBay offers exclusive deals every day, attracting bargain hunters and driving consistent traffic to the platform.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
EBAY Stock Price Performance
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Current Price
$108.24
52W Range Position
76%
52-Week Range
Current price plotted between the 52-week low and high.
52-Week Low
$72.84
+48.6% from the low
52-Week High
$119.31
-9.3% from the high
1 Month
-5.41%
3 Month
+17.95%
YTD
+24.3%
1 Year
+39.6%
3Y CAGR
+34.1%
5Y CAGR
+11.3%
10Y CAGR
+16.0%
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
EBAY vs Peers
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
Peer Set
Accurate peer set
Forward PE
17.7x
vs 25.9x median
-32% below peer median
Revenue Growth
+8.9%
vs +11.4% median
-22% below peer median
Net Margin
17.6%
vs 6.9% median
+154% above peer median
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
EBA EBAY eBay Inc. | $49.5B | 17.7x | +8.9% | 17.6% | Hold | +1.5% |
AMZ AMZN Amazon.com, Inc. | $2.63T | 27.8x | +11.4% | 12.2% | Buy | +25.9% |
ETS ETSY Etsy, Inc. | $7.0B | 20.7x | +4.3% | 9.9% | Buy | -4.2% |
RVL RVLV Revolve Group, Inc. | $1.6B | 24.2x | +9.8% | 5.1% | Buy | +30.5% |
MEL MELI MercadoLibre, Inc. | $82.9B | 41.4x | +18.8% | 6.0% | Buy | +32.5% |
SE SE Sea Limited | $55.9B | 25.9x | +19.8% | 6.9% | Buy | +53.0% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
EBAY Dividend and Capital Return
EBAY returns capital mainly through $2.5B/year in buybacks (5.1% buyback yield), with a modest 1.07% dividend — combining for 6.1% total shareholder yield. The dividend has grown for 7 consecutive years.
Dividend SustainableFCF Well Covered
Total Shareholder Yield
6.1%
Dividend + buyback return per year
Buyback Yield
5.1%
Dividend Yield
1.07%
Payout Ratio
26.1%
How EBAY Splits Its Return
Div 1.07%
Buyback 5.1%
Dividend 1.07%Buybacks 5.1%
Dividend Profile
Yield, cadence, and growth quality
Dividend / Share
Trailing annualized cash dividend
$1.15
Growth Streak
Consecutive years of dividend increases
7Y
3Y Div CAGR
9.6%
5Y Div CAGR
12.6%
Ex-Dividend Date
—
Payment Cadence
Quarterly
4 payments over the last 12 months
Buyback Engine
How much per-share support comes from repurchases
Repurchases (TTM)
Cash used for buybacks in the latest trailing period
$2.5B
Estimated Shares Retired
23M
Approx. Share Reduction
5.1%
Shares Outstanding
Current diluted share count from the screening snapshot
457M
At 5.1%/year, buybacks mechanically lift EPS even with flat earnings — each remaining share represents a slightly larger piece of the company.
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2026 | $0.62 | — | — | — |
| 2025 | $1.16 | +7.4% | 6.2% | 7.6% |
| 2024 | $1.08 | +8.0% | 10.1% | 11.9% |
| 2023 | $1.00 | +13.6% | 6.0% | 8.3% |
| 2022 | $0.88 | +22.2% | 13.6% | 15.7% |
FAQ
7 questionsEBAY Investor Questions
Common questions answered from live analyst data and company financials.
01Is eBay Inc. (EBAY) stock a buy or sell in 2026?
eBay Inc. (EBAY) is rated Hold by Wall Street analysts as of 2026. Of 68 analysts covering the stock, 32 rate it Buy or Strong Buy, 35 rate it Hold, and 1 rate it Sell or Strong Sell. The consensus 12-month price target is $110, implying +1.5% from the current price of $108. The bear case scenario is $103 and the bull case is $215.
02What is the EBAY stock price target for 2026?
The Wall Street consensus price target for EBAY is $110 based on 68 analyst estimates. The high-end target is $124 (+14.6% from today), and the low-end target is $96 (-11.3%). The base case model target is $163.
03Is eBay Inc. (EBAY) stock overvalued in 2026?
EBAY trades at 17.7x times forward earnings. The stock's valuation is broadly in line with the broader market. Based on current multiples versus the peer group, the relative model signals slightly cheap versus peers. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
04What are the main risks for eBay Inc. (EBAY) stock in 2026?
The primary risks for EBAY in 2026 are: (1) Overvaluation Risk — eBay Inc. (2) Valuation De-rating — The stock's significant appreciation (42. (3) Market Competition — Increasing competition in the online marketplace space could pressure eBay's market share and profitability. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
05What is eBay Inc.'s revenue and earnings forecast?
Analyst consensus estimates EBAY will report consensus revenue of $12.6B (+8.9% year-over-year) and EPS of $5.72 (+28.1% year-over-year) for the upcoming fiscal year. The following year, analysts project $13.2B in revenue.
06When does eBay Inc. (EBAY) report its next earnings?
eBay Inc. is expected to report its next earnings on approximately 2026-07-29. Consensus expects EPS of $1.50 and revenue of $3.0B. Over recent quarters, EBAY has beaten EPS estimates 100% of the time.
07How much free cash flow does eBay Inc. generate?
eBay Inc. (EBAY) generated $1.7B in free cash flow over the trailing twelve months — a free cash flow margin of 14.5%. EBAY returns capital to shareholders through dividends (1.1% yield) and share repurchases ($2.5B TTM).