Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026
Last 12 months price action with 12-month analyst target path
As of February 28, 2026, eBay Inc. (EBAY) has a Wall Street consensus price target of $99.13, based on estimates from 68 covering analysts. With the stock currently trading at $90.86, this represents a potential upside of +9.1%. The company has a market capitalization of $40.80B.
Analyst price targets range from a low of $65.00 to a high of $122.00, representing a 58% spread in expectations. The median target of $97.00 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Hold, with 32 analysts rating the stock as a Buy or Strong Buy,34 rating it Hold, and 2 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, EBAY trades at a trailing P/E of 20.9x and forward P/E of 15.0x. Analysts expect EPS to grow +37.0% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $126.17, with bear and bull scenarios of $118.39 and $300.28 respectively. Model confidence stands at 66/100, reflecting moderate uncertainty in projections.
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Start ComparisonThe consensus price target for EBAY is $99.13, close to the current price of $90.86 (9.1% implied move). Based on 68 analyst estimates, the stock appears fairly valued near current levels.
EBAY has a consensus rating of "Hold" based on 68 Wall Street analysts. The rating breakdown is mixed, with 34 Hold ratings making up the largest segment. The consensus 12-month price target of $99.13 implies 9.1% upside from current levels.
With a forward P/E of 15.0219x, EBAY trades at a relatively low valuation. The consensus target of $99.13 implies 9.1% appreciation, suggesting the market may be pricing in risks.
The most bullish Wall Street analyst has a price target of $122 for EBAY, while the most conservative target is $65. The consensus of $99.13 represents the median expectation. Our quantitative valuation model projects a bull case target of $300 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
EBAY is heavily covered by Wall Street, with 68 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 31 have Buy ratings, 34 recommend Hold, and 2 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month EBAY stock forecast based on 68 Wall Street analysts shows a consensus price target of $99.13, with estimates ranging from $65 (bear case) to $122 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $126, with bear/bull scenarios of $118/$300.
Our quantitative valuation model calculates EBAY's fair value at $126 (base case), with a bear case of $118 and bull case of $300. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 66/100.
EBAY trades at a forward P/E ratio of 15.0x based on next-twelve-months earnings estimates compared to a trailing P/E of 20.9x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
EBAY appears fairly valued according to analysts, with a "Hold" rating and minimal upside to the $99.13 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
EBAY analyst price targets range from $65 to $122, a 58% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $99.13 consensus represents the middle ground. Our model's $118-$300 range provides an independent fundamental perspective.