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$108.24$49.5B
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EBAY logo

eBay Inc. (EBAY) Price Target Analysis

Updated Jun 18, 2026
Analyst Rating: Hold
Based on 68 analysts

1.5% Below Target

EBAY trades 1.5% below Wall Street's consensus target of $109.87.

Current Price$108.24
Average Target$109.87
Target
Current
Low$96.00
Median$110.00
High$124.00

Analyst Target Range

Forward P/E17.7x
(Fair)
PEG Ratio—
Implied Growth+37.0%
(High Growth)
Analyst Spread25.5%
(High Agreement)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$108.24
Consensus$109.87
High$124.00
Low$96.00

Consensus Scenario Assumptions

The base valuation assumes EBAY achieves its forward estimates and maintains a stable P/E multiple of 17.7x. This scenario reflects the blended consensus of 68 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 68 published analyst recommendations for EBAY

51% hold / mixed conviction
+24
BearishBullish
Weighted analyst sentiment score based on 68 ratings
ConsensusHold
Coverage68 Analysts
Net Score+24
Bull / Bear47% / 1%
Strong Buy11%
Buy3146%
Hold3551%
Sell11%
Strong Sell00%
Strong Buy
11%
Buy
3146%
Hold
3551%
Sell
11%
Strong Sell
00%
Recommendation Mix47% Buy · 51% Hold · 1% Sell
Buy (32)Hold (35)Sell (1)

EBAY Price Target Analysis

Updated June 21, 2026

As of June 21, 2026, eBay Inc. (EBAY) has a Wall Street consensus price target of $109.87, based on estimates from 68 covering analysts. With the stock currently trading at $108.24, this represents a potential upside of +1.5%. The company has a market capitalization of $49.47B.

Analyst price targets range from a low of $96.00 to a high of $124.00, representing a 25% spread in expectations. The median target of $110.00 aligns closely with the consensus average.

The current analyst consensus rating is Hold, with 32 analysts rating the stock as a Buy or Strong Buy,35 rating it Hold, and 1 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.

From a valuation perspective, EBAY trades at a trailing P/E of 24.9x and forward P/E of 17.7x. Analysts expect EPS to grow +37.0% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $162.81, with bear and bull scenarios of $102.57 and $214.52 respectively. Model confidence stands at 55/100, reflecting moderate uncertainty in projections.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+28.6%
Industry Consensus
Avg Forward P/E
17.2x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
AMZN logo
AMZNAmazon.com, Inc.
$2.6T$244.39$307.77
+25.9%
Buy27.8x94
ETSY logo
ETSYEtsy, Inc.
$7.0B$73.95$70.88
-4.2%
Buy20.7x45
RVLV logo
RVLVRevolve Group, Inc.
$1.6B$21.79$28.43
+30.5%
Buy24.2x30
MELI logo
MELIMercadoLibre, Inc.
$82.9B$1635.15$2166.67
+32.5%
Buy41.4x33
SE logo
SESea Limited
$55.9B$91.28$139.67
+53.0%
Buy25.9x44
CPNG logo
CPNGCoupang, Inc.
$32.3B$18.00$24.80
+37.8%
Buy—16
JD logo
JDJD.com, Inc.
$37.8B$27.57$35.25
+27.9%
Buy1.2x45
PDD logo
PDDPDD Holdings Inc.
$111.7B$79.56$117.75
+48.0%
Buy1.1x28
PYPL logo
PYPLPayPal Holdings, Inc.
$37.5B$42.51$50.45
+18.7%
Hold8.0x70
SHIP logo
SHIPSeanergy Maritime Holdings Corp.
$309M$14.63$17.00
+16.2%
Buy4.4x3

EBAY — Frequently Asked Questions

Quick answers to the most common questions about buying EBAY stock.

What is the EBAY stock price target for 2026?

The consensus price target for EBAY is $109.87, close to the current price of $108.24 (1.5% implied move). Based on 68 analyst estimates, the stock appears fairly valued near current levels.

Is EBAY a buy, sell, or hold?

EBAY has a consensus rating of "Hold" based on 68 Wall Street analysts. The rating breakdown is mixed, with 35 Hold ratings making up the largest segment. The consensus 12-month price target of $109.87 implies 1.5% upside from current levels.

Is EBAY stock overvalued or undervalued?

With a forward P/E of 17.7036x, EBAY trades at a relatively low valuation. The consensus target of $109.87 implies 1.5% appreciation, suggesting the market may be pricing in risks.

How high can EBAY stock go?

The most bullish Wall Street analyst has a price target of $124 for EBAY, while the most conservative target is $96. The consensus of $109.87 represents the median expectation. Our quantitative valuation model projects a bull case target of $215 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover EBAY stock?

EBAY is heavily covered by Wall Street, with 68 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 31 have Buy ratings, 35 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the EBAY stock forecast?

The 12-month EBAY stock forecast based on 68 Wall Street analysts shows a consensus price target of $109.87, with estimates ranging from $96 (bear case) to $124 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $163, with bear/bull scenarios of $103/$215.

What is EBAY's fair value based on fundamentals?

Our quantitative valuation model calculates EBAY's fair value at $163 (base case), with a bear case of $103 and bull case of $215. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 55/100.

What is EBAY's forward P/E ratio?

EBAY trades at a forward P/E ratio of 17.7x based on next-twelve-months earnings estimates compared to a trailing P/E of 24.9x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy EBAY stock?

EBAY appears fairly valued according to analysts, with a "Hold" rating and minimal upside to the $109.87 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do EBAY price targets vary so much?

EBAY analyst price targets range from $96 to $124, a 25% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $109.87 consensus represents the middle ground. Our model's $103-$215 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools

Full Stock Analysis

Deep dive into EBAY consensus models and risk factors.

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Intrinsic Valuation

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Peer Comparison

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