eBay Inc. (EBAY) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$108.15
Price Target
$109.67
Target Range
$94.00 — $132.00
Analyst Rating
Hold
Forward P/E17.7x
Trailing P/E24.9x
Forward PEG—
Implied Growth+37.0%
Median Target$110.00
Analyst Spread34.6%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$94
-13.1%
Consensus
$110
+1.4%
Bull Case
$132
+22.1%
Valuation Model TargetsConfidence: 65/100
Bear$148
Base$151
Bull$375
EBAY Price Target Analysis
Updated May 7, 2026As of May 7, 2026, eBay Inc. (EBAY) has a Wall Street consensus price target of $109.67, based on estimates from 68 covering analysts. With the stock currently trading at $108.15, this represents a potential upside of +1.4%. The company has a market capitalization of $49.42B.
Analyst price targets range from a low of $94.00 to a high of $132.00, representing a 35% spread in expectations. The median target of $110.00 aligns closely with the consensus average.
The current analyst consensus rating is Hold, with 32 analysts rating the stock as a Buy or Strong Buy,35 rating it Hold, and 1 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, EBAY trades at a trailing P/E of 24.9x and forward P/E of 17.7x. Analysts expect EPS to grow +37.0% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $150.50, with bear and bull scenarios of $147.57 and $374.88 respectively. Model confidence stands at 65/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+27.3%
Avg Forward P/E46.2x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 AMZNAmazon.com, Inc. | $3.0T | $274.95 | $306.77 | +11.6% | Buy | 35.3x | 94 |
 ETSYEtsy, Inc. | $6.2B | $64.97 | $70.07 | +7.8% | Buy | 18.8x | 45 |
 RVLVRevolve Group, Inc. | $1.4B | $20.19 | $29.10 | +44.1% | Buy | 22.0x | 30 |
 MELIMercadoLibre, Inc. | $93.3B | $1841.14 | $2420.00 | +31.4% | Buy | 38.6x | 33 |
 SESea Limited | $54.4B | $90.02 | $147.67 | +64.0% | Buy | 25.4x | 44 |
 CPNGCoupang, Inc. | $32.3B | $17.89 | $26.60 | +48.7% | Buy | 303.7x | 16 |
 JDJD.com, Inc. | $47.2B | $30.69 | $32.86 | +7.1% | Buy | 1.5x | 45 |
 PDDPDD Holdings Inc. | $151.3B | $102.31 | $142.00 | +38.8% | Buy | 1.2x | 28 |
 PYPLPayPal Holdings, Inc. | $42.6B | $46.26 | $51.67 | +11.7% | Hold | 8.7x | 70 |
 SHIPSeanergy Maritime Holdings Corp. | $334M | $15.81 | $17.00 | +7.5% | Buy | 6.8x | 3 |
Upside Potential Comparison
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Start ComparisonEBAY — Frequently Asked Questions
Quick answers to the most common questions about buying EBAY stock.
What is the EBAY stock price target for 2026?
The consensus price target for EBAY is $109.67, close to the current price of $108.15 (1.4% implied move). Based on 68 analyst estimates, the stock appears fairly valued near current levels.
Is EBAY a buy, sell, or hold?
EBAY has a consensus rating of "Hold" based on 68 Wall Street analysts. The rating breakdown is mixed, with 35 Hold ratings making up the largest segment. The consensus 12-month price target of $109.67 implies 1.4% upside from current levels.
Is EBAY stock overvalued or undervalued?
With a forward P/E of 17.6794x, EBAY trades at a relatively low valuation. The consensus target of $109.67 implies 1.4% appreciation, suggesting the market may be pricing in risks.
How high can EBAY stock go?
The most bullish Wall Street analyst has a price target of $132 for EBAY, while the most conservative target is $94. The consensus of $109.67 represents the median expectation. Our quantitative valuation model projects a bull case target of $375 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover EBAY stock?
EBAY is heavily covered by Wall Street, with 68 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 31 have Buy ratings, 35 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the EBAY stock forecast?
The 12-month EBAY stock forecast based on 68 Wall Street analysts shows a consensus price target of $109.67, with estimates ranging from $94 (bear case) to $132 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $151, with bear/bull scenarios of $148/$375.
What is EBAY's fair value based on fundamentals?
Our quantitative valuation model calculates EBAY's fair value at $151 (base case), with a bear case of $148 and bull case of $375. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 65/100.
What is EBAY's forward P/E ratio?
EBAY trades at a forward P/E ratio of 17.7x based on next-twelve-months earnings estimates compared to a trailing P/E of 24.9x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy EBAY stock?
EBAY appears fairly valued according to analysts, with a "Hold" rating and minimal upside to the $109.67 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do EBAY price targets vary so much?
EBAY analyst price targets range from $94 to $132, a 35% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $109.67 consensus represents the middle ground. Our model's $148-$375 range provides an independent fundamental perspective.