JD.com, Inc. (JD) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$30.69
Price Target
$32.86
Target Range
$22.00 — $37.00
Analyst Rating
Buy
Forward P/E1.5x
Trailing P/E7.8x
Forward PEG0.05
Implied Growth-2.8%
Median Target$35.00
Analyst Spread45.6%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$22
-28.3%
Consensus
$33
+7.1%
Bull Case
$37
+20.6%
JD Price Target Analysis
Updated May 7, 2026As of May 7, 2026, JD.com, Inc. (JD) has a Wall Street consensus price target of $32.86, based on estimates from 45 covering analysts. With the stock currently trading at $30.69, this represents a potential upside of +7.1%. The company has a market capitalization of $47.20B.
Analyst price targets range from a low of $22.00 to a high of $37.00, representing a 46% spread in expectations. The median target of $35.00 differs from the mean, suggesting potential outlier estimates.
The current analyst consensus rating is Buy, with 32 analysts rating the stock as a Buy or Strong Buy,12 rating it Hold, and 1 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, JD trades at a trailing P/E of 7.8x and forward P/E of 1.5x. The forward PEG ratio of 0.05 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow -2.8% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+32.9%
Avg Forward P/E48.2x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 BABAAlibaba Group Holding Limited | $341.6B | $141.48 | $194.23 | +37.3% | Buy | 4.1x | 59 |
 PDDPDD Holdings Inc. | $151.3B | $102.31 | $142.00 | +38.8% | Buy | 1.2x | 28 |
 VIPSVipshop Holdings Limited | $7.9B | $14.73 | $21.80 | +48.0% | Buy | 0.8x | 28 |
 BZUNBaozun Inc. | $166M | $2.77 | $5.35 | +93.1% | Buy | 1.0x | 13 |
 AMZNAmazon.com, Inc. | $3.0T | $274.95 | $306.77 | +11.6% | Buy | 35.3x | 94 |
 WMTWalmart Inc. | $1.0T | $130.08 | $137.04 | +5.4% | Buy | 44.7x | 64 |
 TGTTarget Corporation | $59.3B | $130.22 | $115.31 | -11.4% | Hold | 16.3x | 59 |
 EBAYeBay Inc. | $49.4B | $108.15 | $109.67 | +1.4% | Hold | 17.7x | 68 |
 SHOPShopify Inc. | $136.9B | $105.44 | $164.75 | +56.3% | Buy | 57.5x | 63 |
 CPNGCoupang, Inc. | $32.3B | $17.89 | $26.60 | +48.7% | Buy | 303.7x | 16 |
Upside Potential Comparison
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Start ComparisonJD — Frequently Asked Questions
Quick answers to the most common questions about buying JD stock.
What is the JD stock price target for 2026?
The consensus price target for JD is $32.86, close to the current price of $30.69 (7.1% implied move). Based on 45 analyst estimates, the stock appears fairly valued near current levels.
Is JD a buy, sell, or hold?
JD has a consensus rating of "Buy" based on 45 Wall Street analysts. The rating breakdown is predominantly bullish, with 32 Buy/Strong Buy ratings. The consensus 12-month price target of $32.86 implies 7.1% upside from current levels.
Is JD stock overvalued or undervalued?
With a forward P/E of 1.455x, JD trades at a relatively low valuation. The consensus target of $32.86 implies 7.1% appreciation, suggesting the market may be pricing in risks.
How high can JD stock go?
The most bullish Wall Street analyst has a price target of $37 for JD, while the most conservative target is $22. The consensus of $32.86 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover JD stock?
JD is heavily covered by Wall Street, with 45 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 32 have Buy ratings, 12 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the JD stock forecast?
The 12-month JD stock forecast based on 45 Wall Street analysts shows a consensus price target of $32.86, with estimates ranging from $22 (bear case) to $37 (bull case). The median consensus rating is "Buy".
What is JD's forward P/E ratio?
JD trades at a forward P/E ratio of 1.5x based on next-twelve-months earnings estimates compared to a trailing P/E of 7.8x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy JD stock?
JD appears fairly valued according to analysts, with a "Buy" rating and minimal upside to the $32.86 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do JD price targets vary so much?
JD analyst price targets range from $22 to $37, a 46% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $32.86 consensus represents the middle ground.