Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026
Last 12 months price action with 12-month analyst target path
As of March 2, 2026, JD.com, Inc. (JD) has a Wall Street consensus price target of $37.00, based on estimates from 44 covering analysts. With the stock currently trading at $26.53, this represents a potential upside of +39.5%. The company has a market capitalization of $8.39B.
Analyst price targets range from a low of $32.00 to a high of $41.00, representing a 24% spread in expectations. The median target of $37.50 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Buy, with 31 analysts rating the stock as a Buy or Strong Buy,12 rating it Hold, and 1 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, JD trades at a trailing P/E of 6.8x and forward P/E of 1.3x. The forward PEG ratio of 0.05 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow -3.0% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $189.62, with bear and bull scenarios of $-43.34 and $398.55 respectively. Model confidence stands at 71/100, indicating high predictability in the company's fundamentals.
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Start ComparisonThe consensus Wall Street price target for JD is $37, representing 39.5% upside from the current price of $26.53. With 44 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
JD has a consensus rating of "Buy" based on 44 Wall Street analysts. The rating breakdown is predominantly bullish, with 31 Buy/Strong Buy ratings. The consensus 12-month price target of $37 implies 39.5% upside from current levels.
With a forward P/E of 1.2612x, JD trades at a relatively low valuation. The consensus target of $37 implies 39.5% appreciation, suggesting meaningful undervaluation.
The most bullish Wall Street analyst has a price target of $41 for JD, while the most conservative target is $32. The consensus of $37 represents the median expectation. Our quantitative valuation model projects a bull case target of $399 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
JD is heavily covered by Wall Street, with 44 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 31 have Buy ratings, 12 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month JD stock forecast based on 44 Wall Street analysts shows a consensus price target of $37, with estimates ranging from $32 (bear case) to $41 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $190, with bear/bull scenarios of $-43/$399.
Our quantitative valuation model calculates JD's fair value at $190 (base case), with a bear case of $-43 and bull case of $399. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 71/100.
JD trades at a forward P/E ratio of 1.3x based on next-twelve-months earnings estimates compared to a trailing P/E of 6.8x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are very optimistic on JD, with a "Buy" consensus rating and $37 price target (39.5% upside). 31 of 44 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
JD analyst price targets range from $32 to $41, a 24% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $37 consensus represents the middle ground. Our model's $-43-$399 range provides an independent fundamental perspective.