Bull case
GIS would need investors to value it at roughly 14x earnings — about 4x more generous than today's 10x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Three scenarios for where GIS stock could go
GIS would need investors to value it at roughly 14x earnings — about 4x more generous than today's 10x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
This is close to how the market is already pricing GIS — at roughly 10x forward earnings. No dramatic re-rating needed, just steady execution on the core business.
If investor confidence fades or macro conditions deteriorate, a 3x multiple contraction could push GIS down roughly 33% from where it trades now.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.

General Mills is a global packaged food company that manufactures and markets well-known consumer food brands across multiple categories. It generates revenue primarily through retail grocery sales of its cereal, yogurt, snacks, and baking products — with its North America Retail segment contributing roughly 60% of total sales — along with pet food sales through its Blue Buffalo acquisition. The company's competitive advantage lies in its portfolio of iconic, trusted household brands with strong consumer loyalty and extensive retail distribution networks.
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q2 2025 | $0.74/$0.71 | +4.4% | $4.6B/$4.6B | -0.6% |
| Q3 2025 | $0.86/$0.82 | +5.1% | $4.5B/$4.5B | -0.4% |
| Q4 2025 | $1.10/$1.03 | +6.8% | $4.9B/$4.8B | +1.7% |
| Q1 2026 | $0.64/$0.73 | -12.1% | $4.4B/$4.4B | +0.6% |
GIS beat EPS estimates in 3 of 4 tracked quarters. A strong delivery record supports forward estimate credibility.
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest annual revenue by segment or product family
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Latest annual revenue by reported region
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Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Fair value est. $53 — implies +59.6% from today's price.
| Metric | GIS | S&P 500 | Consumer Defensive | 5Y Avg GIS |
|---|---|---|---|---|
| Forward PE | 9.8x | 18.8x-48% | 14.2x-31% | — |
| Trailing PE | 8.2x | 24.4x-67% | 18.9x-57% | 16.2x-50% |
| PEG Ratio | 2.85x | 1.66x+71% | 1.92x+48% | — |
| EV/EBITDA | 8.5x | 15.2x-44% | 11.1x-23% | 13.5x-37% |
| Price/FCF | 7.8x | 20.7x-62% | 15.3x-49% | 16.9x-54% |
| Price/Sales | 0.9x | 3.1x-70% | 0.9x | 2.1x-56% |
| Dividend Yield | 7.19% | 1.91% | 3.06% | 3.32% |
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolGIS generates $1.7B in free cash flow at a 9.0% margin — 10.6% ROIC signals a durable competitive advantage · returns 13.9% of market cap to shareholders annually.
Revenue, margins, and cash generation
ROIC, leverage, and debt serviceability
~9.0 years to full repayment at current FCF run-rate
How capital is returned to owners
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageKey factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated June 18, 2026
General Mills faces declining sales and EPS amid shifting consumer habits, with FY2026 guidance indicating potential contraction.
The company is under pressure from competitors across its product segments, including cereal, snacks, and pet food.
The bear case for GIS includes concerns over the impact of GLP-1 drugs on cereal demand, questioning long-term growth.
Restoring volume-driven organic net sales growth remains a priority, but current trends suggest ongoing challenges.
While sales are expected to stabilize, the overall guidance for FY2026 is mixed, reflecting uncertainty in execution.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated June 18, 2026
General Mills' trailing P/E of 9.51 and forward P/E of 13.79 suggest the stock may be undervalued relative to earnings potential.
Vanguard Group holds 9.5% of GIS shares, indicating confidence from major institutional investors.
The bullish thesis from Compounding Dividends highlights GIS as an attractive dividend growth investment.
General Mills possesses a narrow moat, suggesting sustainable competitive advantages in its markets.
Detailed investment memos with DCF analysis, price targets, and risk assessments support informed bullish positions.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
GIS GIS General Mills, Inc. | $17.8B | 9.8x | +0.9% | 12.1% | Hold | +11.6% |
K K Kellanova | $29.0B | 22.1x | +1.3% | 10.6% | Hold | -11.3% |
CPB CPB Campbell Soup Company | $6.3B | 9.7x | +2.7% | 6.1% | Hold | -2.3% |
CAG CAG Conagra Brands, Inc. | $6.3B | 7.8x | +0.4% | 0.1% | Hold | +15.2% |
SJM SJM The J. M. Smucker Company | $11.8B | 12.3x | +3.0% | -1.5% | Buy | +8.5% |
HRL HRL Hormel Foods Corporation | $13.3B | 16.3x | +2.1% | 3.8% | Hold | -2.7% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
GIS returns 13.9% total yield, led by a 7.19% dividend, raised 6 consecutive years. Buybacks add another 6.7%.
Yield, cadence, and growth quality
How much per-share support comes from repurchases
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2026 | $1.22 | — | — | — |
| 2025 | $2.42 | +1.7% | — | — |
| 2024 | $2.38 | +5.3% | — | — |
| 2023 | $2.26 | +7.6% | 2.8% | 5.3% |
| 2022 | $2.10 | +2.9% | 2.0% | 5.0% |
Common questions answered from live analyst data and company financials.
General Mills, Inc. (GIS) is rated Hold by Wall Street analysts as of 2026. Of 34 analysts covering the stock, 8 rate it Buy or Strong Buy, 20 rate it Hold, and 6 rate it Sell or Strong Sell. The consensus 12-month price target is $37, implying +11.6% from the current price of $33. The bear case scenario is $22 and the bull case is $47.
The Wall Street consensus price target for GIS is $37 based on 34 analyst estimates. The high-end target is $47 (+40.6% from today), and the low-end target is $30 (-10.2%). The base case model target is $35.
GIS trades at 9.8x times forward earnings. The stock currently trades at a discount to the broader market. Based on current multiples versus the peer group, the relative model signals cheap versus peers. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
The primary risks for GIS in 2026 are: (1) Revenue Decline — General Mills faces declining sales and EPS amid shifting consumer habits, with FY2026 guidance indicating potential contraction. (2) Competitive Pressure — The company is under pressure from competitors across its product segments, including cereal, snacks, and pet food. (3) GLP-1 Debate Impact — The bear case for GIS includes concerns over the impact of GLP-1 drugs on cereal demand, questioning long-term growth. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
Analyst consensus estimates GIS will report consensus revenue of $18.5B (+0.9% year-over-year) and EPS of $4.10 (+0.5% year-over-year) for the upcoming fiscal year. The following year, analysts project $18.7B in revenue.
General Mills, Inc. is expected to report its next earnings on approximately 2026-06-24. Consensus expects EPS of $0.82 and revenue of $4.6B. Over recent quarters, GIS has beaten EPS estimates 92% of the time.
General Mills, Inc. (GIS) generated $1.7B in free cash flow over the trailing twelve months — a free cash flow margin of 9.0%. GIS returns capital to shareholders through dividends (7.2% yield) and share repurchases ($1.2B TTM).