Revenue erosion and aggressive discounting have compressed gross margins to a critical 4.3% as of 2026Q1, down from historical levels exceeding 30%.
| Metric | TTM | Dec'25 | Dec'24 | Dec'23 | Dec'22 | Dec'21 | Dec'20 | Dec'19 | Dec'18 | Dec'17 | Dec'16 | Dec'15 | Dec'14 | Dec'13 | Dec'12 |
|---|
| Sales/Revenue | 616.3M | 651.54M | 801.47M | 1.01B | 1.09B | 1.16B | 891.92M | 1.19B | 1.15B | 1.18B | 1.19B | 1.62B | 1.39B | 985.74M | 526.02M |
| Revenue Growth % | -21.02% | -18.71% | -20.29% | -8.05% | -5.82% | 30.18% | -25.34% | 4.03% | -2.66% | -0.48% | -26.82% | 16.19% | 41.44% | 87.4% | - |
| Cost of Goods Sold | 435.98M | 432.38M | 530.18M | 681.89M | 686.71M | 683.98M | 577.41M | 781.86M | 786.9M | 795.21M | 723.56M | 946.76M | 766.97M | 623.95M | 298.53M |
| COGS % of Revenue | - | 66.36% | 66.15% | 67.82% | 62.8% | 58.91% | 64.74% | 65.45% | 68.53% | 67.41% | 61.04% | 58.44% | 55.01% | 63.3% | 56.75% |
| Gross Profit | 180.32M | 219.17M | 271.3M | 323.57M | 406.83M | 477.11M | 314.51M | 412.79M | 361.43M | 384.53M | 461.92M | 673.21M | 627.24M | 361.78M | 227.49M |
| Gross Margin % | 29.26% | 33.64% | 33.85% | 32.18% | 37.2% | 41.09% | 35.26% | 34.55% | 31.47% | 32.59% | 38.96% | 41.56% | 44.99% | 36.7% | 43.25% |
| Gross Profit Growth % | - | -19.21% | -16.16% | -20.46% | -14.73% | 51.7% | -23.81% | 14.21% | -6.01% | -16.75% | -31.39% | 7.33% | 73.37% | 59.04% | - |
| Operating Expenses | 275.53M | 279.35M | 406.33M | 399.04M | 367.87M | 363.89M | 351.33M | 415.12M | 455.4M | 547.99M | 808.37M | 618.47M | 440.2M | 263.08M | 173.87M |
| OpEx % of Revenue | - | 42.87% | 50.7% | 39.69% | 33.64% | 31.34% | 39.39% | 34.75% | 39.66% | 46.45% | 68.19% | 38.18% | 31.57% | 26.69% | 33.05% |
| Selling, General & Admin | 149.85M | 157.11M | 220.43M | 232.38M | 227.99M | 222.4M | 219.74M | 271.73M | 288.1M | 318.73M | 449.47M | 376.77M | 288.35M | 189.34M | 137.75M |
| SG&A % of Revenue | - | 24.11% | 27.5% | 23.11% | 20.85% | 19.15% | 24.64% | 22.75% | 25.09% | 27.02% | 37.91% | 23.26% | 20.68% | 19.21% | 26.19% |
| Research & Development | 125.67M | 126.8M | 185.9M | 165.69M | 139.88M | 141.49M | 131.59M | 142.89M | 167.3M | 229.26M | 358.9M | 241.69M | 151.85M | 73.74M | 36.12M |
| R&D % of Revenue | - | 19.46% | 23.19% | 16.48% | 12.79% | 12.19% | 14.75% | 11.96% | 14.57% | 19.43% | 30.27% | 14.92% | 10.89% | 7.48% | 6.87% |
| Other Operating Expenses | 0 | -4.56M | 0 | 963K | 0 | 0 | 0 | 501K | 0 | 733K | -2.21M | -2.16M | 0 | -1.03M | -407K |
| Operating Income | -95.2M | -60.24M | -135.03M | -75.46M | 38.95M | 113.22M | -36.82M | -2.33M | -93.96M | -163.46M | -372.97M | 54.75M | 187.03M | 98.7M | 53.62M |
| Operating Margin % | -15.45% | -9.25% | -16.85% | -7.51% | 3.56% | 9.75% | -4.13% | -0.2% | -8.18% | -13.86% | -31.46% | 3.38% | 13.42% | 10.01% | 10.19% |
| Operating Income Growth % | - | 55.39% | -78.94% | -293.72% | -65.59% | 407.49% | -1478.18% | 97.52% | 42.52% | 56.17% | -781.25% | -70.73% | 89.49% | 84.09% | - |
| EBITDA | -89.86M | -53.18M | -128.54M | -69.3M | 53.03M | 128.42M | -11.19M | 23.93M | -58.9M | -121.98M | -331.33M | 83.73M | 204.98M | 110.74M | 57.59M |
| EBITDA Margin % | -14.58% | -8.16% | -16.04% | -6.89% | 4.85% | 11.06% | -1.25% | 2% | -5.13% | -10.34% | -27.95% | 5.17% | 14.7% | 11.23% | 10.95% |
| EBITDA Growth % | 31.9% | 58.63% | -85.48% | -230.7% | -58.71% | 1247.72% | -146.75% | 140.64% | 51.72% | 63.18% | -495.72% | -59.15% | 85.11% | 92.28% | - |
| D&A (Non-Cash Add-back) | 5.35M | 7.07M | 6.49M | 6.16M | 14.07M | 15.2M | 25.63M | 26.27M | 35.06M | 41.48M | 41.64M | 28.98M | 17.95M | 12.03M | 3.98M |
| EBIT | -95.98M | -60.24M | -129.76M | -63.03M | 40.7M | 113.04M | -41.7M | 159K | -88.99M | -162.73M | -375.17M | 54.16M | 183.07M | 98.7M | 53.6M |
| Net Interest Income | -3.54M | -8.45M | -3.33M | -4.7M | -6.24M | -22.94M | -20.26M | -19.23M | -18.68M | -13.66M | -2.99M | -1.57M | 0 | -6.02M | 0 |
| Interest Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2K | 0 |
| Interest Expense | 3.54M | 8.45M | 3.33M | 4.7M | 6.24M | 22.94M | 20.26M | 19.23M | 18.68M | 13.66M | 2.99M | 1.57M | 0 | 6.02M | 0 |
| Other Income/Expense | -30.16M | -31.2M | 1.94M | 7.73M | -4.5M | -23.12M | -25.14M | -16.74M | -13.71M | -12.93M | -2.21M | -2.16M | -6.06M | -7.37M | -407K |
| Pretax Income | -125.37M | -91.45M | -133.09M | -67.73M | 34.45M | 90.1M | -61.96M | -19.07M | -107.67M | -176.39M | -375.17M | 52.59M | 180.97M | 91.33M | 53.21M |
| Pretax Margin % | -20.34% | -14.04% | -16.61% | -6.74% | 3.15% | 7.76% | -6.95% | -1.6% | -9.38% | -14.95% | -31.65% | 3.25% | 12.98% | 9.26% | 10.12% |
| Income Tax | 2.23M | 2.04M | 299.22M | -14.55M | 5.61M | -281.07M | 4.83M | -4.43M | 1.36M | 6.49M | 43.83M | 16.45M | 52.89M | 30.75M | 20.95M |
| Effective Tax Rate % | -1.78% | -2.23% | -224.83% | 21.48% | 16.27% | -311.95% | -7.79% | 23.22% | -1.26% | -3.68% | -11.68% | 31.29% | 29.22% | 33.67% | 39.37% |
| Net Income | -127.6M | -93.49M | -432.31M | -53.18M | 28.85M | 371.17M | -66.78M | -14.64M | -109.03M | -182.87M | -419M | 36.13M | 128.09M | 60.58M | 32.26M |
| Net Margin % | -20.7% | -14.35% | -53.94% | -5.29% | 2.64% | 31.97% | -7.49% | -1.23% | -9.49% | -15.5% | -35.34% | 2.23% | 9.19% | 6.15% | 6.13% |
| Net Income Growth % | 8.81% | 78.38% | -712.87% | -284.36% | -92.23% | 655.79% | -356.11% | 86.57% | 40.38% | 56.36% | -1259.68% | -71.79% | 111.44% | 87.77% | - |
| Net Income (Continuing) | -127.6M | -93.49M | -432.31M | -53.18M | 28.85M | 371.17M | -66.78M | -14.64M | -109.03M | -182.87M | -419M | 36.13M | 128.09M | 60.58M | 32.26M |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EPS (Diluted) | -0.78 | -0.59 | -2.82 | -0.35 | 0.16 | 2.27 | -0.45 | -0.10 | -0.78 | -1.32 | -3.01 | 0.25 | 0.92 | 0.35 | -0.71 |
| EPS Growth % | 12.94% | 79.08% | -705.71% | -318.75% | -92.95% | 604.44% | -350% | 87.18% | 40.91% | 56.15% | -1304% | -72.83% | 162.86% | 149.3% | - |
| EPS (Basic) | - | -0.59 | -2.82 | -0.35 | 0.18 | 2.41 | -0.45 | -0.10 | -0.78 | -1.32 | -3.01 | 0.27 | 1.07 | 0.39 | -0.71 |
| Diluted Shares Outstanding | 163.21M | 158.58M | 153.11M | 153.35M | 178.28M | 163.18M | 149.04M | 144.89M | 139.5M | 138.06M | 139.43M | 146.49M | 123.63M | 131.31M | 131.31M |
| Basic Shares Outstanding | 163.21M | 158.58M | 153.11M | 153.35M | 156.18M | 154.27M | 149.04M | 144.89M | 139.5M | 138.06M | 139.2M | 134.59M | 104.45M | 112.11M | 112.11M |
| Dividend Payout Ratio | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 363.77% |
Liquidity and demand saturation
As evidenced by the most recent quarterly data, GoPro's revenue has experienced a significant 26.2% year-over-year decline in 2026Q1, reflecting a broader pattern of sustained top-line erosion that suggests the company is struggling to maintain its relevance within the highly competitive consumer electronics hardware market.
The consistent downward trajectory in quarterly revenue indicates that the core HERO product line may be facing severe saturation or displacement by smartphone-integrated capture technologies. Investors should monitor whether the current revenue base can stabilize, as the lack of growth suggests that the transition to a subscription-led model has yet to offset the decline in transactional hardware sales.
According to the provided financial statements, the gross margin plummeted to 4.3% in 2026Q1, a stark departure from the historical 30-35% range, which implies that the company is likely resorting to aggressive discounting or inventory liquidation to clear stagnant hardware stock in a softening demand environment.
This collapse in gross margin suggests that the company's pricing power is severely compromised, potentially due to intense competition from lower-cost alternatives. The inability to maintain historical margin levels indicates that the current cost structure is ill-suited for the prevailing revenue scale, necessitating a fundamental reassessment of the company's manufacturing and pricing strategy.
Based on reported figures, the operating margin reached a concerning -57.8% in 2026Q1, demonstrating that the company's fixed overheads, including R&D and SG&A, are currently far too heavy to be supported by the diminishing gross profit generated from its shrinking hardware and subscription revenue streams.
The failure to achieve operating leverage suggests that the company's cost base is largely rigid, preventing a meaningful response to the sharp revenue declines observed over the last ten quarters. This lack of scalability indicates that the current business model may be fundamentally misaligned with its current market position, warranting further investigation into potential structural cost-cutting measures.
As reported in the income statement data, while the company has attempted to reduce R&D and SG&A expenses over the last two years, the pace of these reductions has failed to keep up with the rapid contraction in revenue, leading to persistent and widening operating losses.
The data suggests that management's efforts to streamline operations have been insufficient to mitigate the impact of declining sales volumes. Investors should monitor whether further reductions in operating expenses are feasible without compromising the long-term viability of the product ecosystem or the development of the subscription-based software platform.
Based on the most recent quarterly results, the combination of a 26.2% revenue decline and a -81.6% net margin raises significant questions regarding the company's long-term solvency, as the current cash burn rate appears to be accelerating at a pace that may outstrip available liquidity reserves.
Short-sellers would likely focus on the widening gap between revenue and operating costs, which suggests that the company is trapped in a cycle of diminishing returns. The current financial profile indicates that the business may be approaching a critical inflection point where external financing or drastic restructuring becomes an operational necessity rather than a strategic choice.
Quick answers to the most common questions about buying GPRO stock.
For fiscal year 2025, GoPro, Inc. (GPRO) reported total revenue of $651.5M. This represents a 23.9% increase compared to $526.0M in 2012.
GoPro, Inc. (GPRO) reported a net loss of $93.5M for the fiscal year ending 2025.
GoPro, Inc. (GPRO) reported an operating income of $-60.2M, resulting in an operating profit margin of -9.2%. This margin reflects the operational efficiency of the business before interest and taxes.
GoPro, Inc. (GPRO) generated $219.2M in gross profit for the year, representing a gross profit margin of 33.6%. This demonstrates the company's core pricing power and production efficiency.