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$149.65$15.2B
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LAMR logo

Lamar Advertising Company (LAMR) Price Target Analysis

Updated Jun 18, 2026
Analyst Rating: Buy
Based on 20 analysts

3.6% Below Target

LAMR trades 3.6% below Wall Street's consensus target of $155.00.

Current Price$149.65
Average Target$155.00
Target
Current
Low$150.00
Median$155.00
High$160.00

Analyst Target Range

Forward P/E25.3x
(Growth Premium)
PEG Ratio1.33
(Fair)
Implied Growth+9.1%
(Low)
Analyst Spread6.5%
(High Agreement)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$149.65
Consensus$155.00
High$160.00
Low$150.00

Consensus Scenario Assumptions

The base valuation assumes LAMR achieves its forward estimates and maintains a stable P/E multiple of 25.3x. This scenario reflects the blended consensus of 20 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 20 published analyst recommendations for LAMR

35% hold / mixed conviction
+23
BearishBullish
Weighted analyst sentiment score based on 20 ratings
ConsensusBuy
Coverage20 Analysts
Net Score+23
Bull / Bear55% / 10%
Strong Buy00%
Buy1155%
Hold735%
Sell210%
Strong Sell00%
Strong Buy
00%
Buy
1155%
Hold
735%
Sell
210%
Strong Sell
00%
Recommendation Mix55% Buy · 35% Hold · 10% Sell
Buy (11)Hold (7)Sell (2)

LAMR Price Target Analysis

Updated June 22, 2026

As of June 22, 2026, Lamar Advertising Company (LAMR) has a Wall Street consensus price target of $155.00, based on estimates from 20 covering analysts. With the stock currently trading at $149.65, this represents a potential upside of +3.6%. The company has a market capitalization of $15.19B.

Analyst price targets range from a low of $150.00 to a high of $160.00, representing a 6% spread in expectations. The median target of $155.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.

The current analyst consensus rating is Buy, with 11 analysts rating the stock as a Buy or Strong Buy,7 rating it Hold, and 2 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.

From a valuation perspective, LAMR trades at a trailing P/E of 25.9x and forward P/E of 25.3x. The forward PEG ratio of 1.33 indicates reasonable valuation for growth. Analysts expect EPS to grow +9.1% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $122.91, with bear and bull scenarios of $77.43 and $161.94 respectively. Model confidence stands at 49/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Real Estate stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+30.8%
Industry Consensus
Avg Forward P/E
15.5x
(Fair)
Peers with Coverage
9 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
CCO logo
CCOClear Channel Outdoor Holdings, Inc.
$1.2B$2.41$2.50
+3.7%
Hold—16
OUT logo
OUTOutfront Media Inc.
$5.5B$31.18$37.50
+20.3%
Buy23.4x13
IPG logo
IPGThe Interpublic Group of Companies, Inc.
$8.9B$24.57$36.57
+48.8%
Hold7.8x34
OMC logo
OMCOmnicom Group Inc.
$22.1B$71.35$106.33
+49.0%
Hold6.8x34
WPP logo
WPPWPP plc
$3.9B$17.97——Hold7.1x13
MGNI logo
MGNIMagnite, Inc.
$2.6B$17.89$19.25
+7.6%
Buy16.8x31
TTD logo
TTDThe Trade Desk, Inc.
$8.7B$18.51$29.45
+59.1%
Buy18.6x47
GOOGL logo
GOOGLAlphabet Inc.
$4.5T$368.03$411.80
+11.9%
Buy25.9x83
META logo
METAMeta Platforms, Inc.
$1.5T$577.22$826.11
+43.1%
Buy17.5x60
DIS logo
DISThe Walt Disney Company
$180.4B$103.89$139.20
+34.0%
Buy15.2x63

LAMR — Frequently Asked Questions

Quick answers to the most common questions about buying LAMR stock.

What is the LAMR stock price target for 2026?

The consensus price target for LAMR is $155, close to the current price of $149.65 (3.6% implied move). Based on 20 analyst estimates, the stock appears fairly valued near current levels.

Is LAMR a buy, sell, or hold?

LAMR has a consensus rating of "Buy" based on 20 Wall Street analysts. The rating breakdown is predominantly bullish, with 11 Buy/Strong Buy ratings. The consensus 12-month price target of $155 implies 3.6% upside from current levels.

Is LAMR stock overvalued or undervalued?

LAMR trades at a forward P/E of 25.3211x, representing a moderate valuation. With analysts targeting $155 (3.6% implied move), the stock appears close to fair value.

How high can LAMR stock go?

The most bullish Wall Street analyst has a price target of $160 for LAMR, while the most conservative target is $150. The consensus of $155 represents the median expectation. Our quantitative valuation model projects a bull case target of $162 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover LAMR stock?

LAMR is well covered by analysts, with 20 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 11 have Buy ratings, 7 recommend Hold, and 2 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the LAMR stock forecast?

The 12-month LAMR stock forecast based on 20 Wall Street analysts shows a consensus price target of $155, with estimates ranging from $150 (bear case) to $160 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $123, with bear/bull scenarios of $77/$162.

What is LAMR's fair value based on fundamentals?

Our quantitative valuation model calculates LAMR's fair value at $123 (base case), with a bear case of $77 and bull case of $162. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 49/100.

What is LAMR's forward P/E ratio?

LAMR trades at a forward P/E ratio of 25.3x based on next-twelve-months earnings estimates compared to a trailing P/E of 25.9x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy LAMR stock?

LAMR appears fairly valued according to analysts, with a "Buy" rating and minimal upside to the $155 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do LAMR price targets vary so much?

LAMR analyst price targets range from $150 to $160, a 6% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $155 consensus represents the middle ground. Our model's $77-$162 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools

Full Stock Analysis

Deep dive into LAMR consensus models and risk factors.

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Intrinsic Valuation

DCF models, multiple analysis, and analyst estimates.

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Historical Returns

10-year return with dividends reinvested.

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Peer Comparison

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