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PRI logoPrimerica, Inc. (PRI) Price Target Analysis

Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026

Current Price
$273.07
Market reference
Price Target
$292.00
+6.9% Upside
Target Range
$292.00 — $292.00
High conviction
Analyst Rating
Hold
18 analysts
Forward P/E11.4x
Trailing P/E11.9x
Forward PEG0.60
Implied Growth+1.9%
Median Target$292.00
Analyst Spread0.0%

PRI trades near analyst consensus with +6.9% potential upside. Limited near-term catalysts may be priced in at current levels.

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$273.07
Consensus$292.00
High$292.00
Low$292.00
Model$339.70
Bear Case
$292
+6.9%
Consensus
$292
+6.9%
Bull Case
$292
+6.9%
Valuation Model TargetsConfidence: 67/100
Bear$137
Base$340
Bull$389

Analyst Ratings Distribution

Breakdown of 18 published analyst recommendations for PRI

56% hold / mixed conviction
+17
BearishBullish
Weighted analyst sentiment score based on 18 ratings
ConsensusHold
Coverage18 Analysts
Net Score+17
Bull / Bear39% / 6%
Strong Buy00%
Buy739%
Hold1056%
Sell16%
Strong Sell00%
Strong Buy
00%
Buy
739%
Hold
1056%
Sell
16%
Strong Sell
00%
Recommendation Mix39% Buy · 56% Hold · 6% Sell
Buy (7)Hold (10)Sell (1)

PRI Price Target Analysis

Updated May 8, 2026

As of May 8, 2026, Primerica, Inc. (PRI) has a Wall Street consensus price target of $292.00, based on estimates from 18 covering analysts. With the stock currently trading at $273.07, this represents a potential upside of +6.9%. The company has a market capitalization of $8.65B.

Analyst price targets range from a low of $292.00 to a high of $292.00, representing a 0% spread in expectations. The median target of $292.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.

The current analyst consensus rating is Hold, with 7 analysts rating the stock as a Buy or Strong Buy,10 rating it Hold, and 1 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.

From a valuation perspective, PRI trades at a trailing P/E of 11.9x and forward P/E of 11.4x. The forward PEG ratio of 0.60 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow +1.9% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $339.70, with bear and bull scenarios of $136.72 and $389.23 respectively. Model confidence stands at 67/100, reflecting moderate uncertainty in projections.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Financial Services stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside+13.0%
Avg Forward P/E8.6x
Peers with Coverage10 / 10
CompanyMarket CapPriceTargetUpsideRatingFwd P/EAnalysts
GL logoGLGlobe Life Inc.$12.0B$152.45$171.25+12.3%Hold9.8x28
CNO logoCNOCNO Financial Group, Inc.$4.3B$45.90$46.67+1.7%Hold10.5x17
FG logoFGF&G Annuities & Life, Inc.$3.7B$27.09$31.00+14.4%Hold6.6x9
CRBG logoCRBGCorebridge Financial, Inc.$12.5B$27.45$33.83+23.2%Buy5.6x18
LNC logoLNCLincoln National Corporation$6.9B$35.94$43.50+21.0%Hold4.7x28
RGA logoRGAReinsurance Group of America, Incorporated$14.0B$212.80$234.80+10.3%Buy8.1x22
MET logoMETMetLife, Inc.$51.4B$78.81$96.50+22.4%Buy8.0x33
PRU logoPRUPrudential Financial, Inc.$34.6B$99.43$104.13+4.7%Hold7.3x37
AFL logoAFLAflac Incorporated$58.5B$113.59$110.83-2.4%Hold15.8x32
UNM logoUNMUnum Group$13.0B$80.31$98.00+22.0%Hold9.2x30

Upside Potential Comparison

CRBG logoCRBG
+23.2%
MET logoMET
+22.4%
UNM logoUNM
+22.0%
LNC logoLNC
+21.0%
FG logoFG
+14.4%
GL logoGL
+12.3%
RGA logoRGA
+10.3%
PRU logoPRU
+4.7%

See PRI's True Return

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Is PRI Undervalued?

DCF intrinsic value, peer multiples, and analyst estimates — see what the stock is really worth.

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Compare PRI vs BRK-A

Side-by-side business, growth, and profitability comparison vs Berkshire Hathaway Inc..

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PRI — Frequently Asked Questions

Quick answers to the most common questions about buying PRI stock.

What is the PRI stock price target for 2026?

The consensus price target for PRI is $292, close to the current price of $273.07 (6.9% implied move). Based on 18 analyst estimates, the stock appears fairly valued near current levels.

Is PRI a buy, sell, or hold?

PRI has a consensus rating of "Hold" based on 18 Wall Street analysts. The rating breakdown is mixed, with 10 Hold ratings making up the largest segment. The consensus 12-month price target of $292 implies 6.9% upside from current levels.

Is PRI stock overvalued or undervalued?

With a forward P/E of 11.4212x, PRI trades at a relatively low valuation. The consensus target of $292 implies 6.9% appreciation, suggesting the market may be pricing in risks.

How high can PRI stock go?

The most bullish Wall Street analyst has a price target of $292 for PRI, while the most conservative target is $292. The consensus of $292 represents the median expectation. Our quantitative valuation model projects a bull case target of $389 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover PRI stock?

PRI is well covered by analysts, with 18 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 7 have Buy ratings, 10 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the PRI stock forecast?

The 12-month PRI stock forecast based on 18 Wall Street analysts shows a consensus price target of $292, with estimates ranging from $292 (bear case) to $292 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $340, with bear/bull scenarios of $137/$389.

What is PRI's fair value based on fundamentals?

Our quantitative valuation model calculates PRI's fair value at $340 (base case), with a bear case of $137 and bull case of $389. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 67/100.

What is PRI's forward P/E ratio?

PRI trades at a forward P/E ratio of 11.4x based on next-twelve-months earnings estimates compared to a trailing P/E of 11.9x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy PRI stock?

PRI appears fairly valued according to analysts, with a "Hold" rating and minimal upside to the $292 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do PRI price targets vary so much?

PRI analyst price targets range from $292 to $292, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $292 consensus represents the middle ground. Our model's $137-$389 range provides an independent fundamental perspective.

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