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PRIPrimerica, Inc.
$281.78$8.8B
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PRI logo

Primerica, Inc. (PRI) Price Target Analysis

Updated Jun 18, 2026
Analyst Rating: Hold
Based on 18 analysts

3.3% Below Target

PRI trades 3.3% below Wall Street's consensus target of $291.00.

Current Price$281.78
Average Target$291.00
Low$291.00
Median$291.00
High$291.00

Analyst Target Range

Forward P/E11.5x
(Value)
PEG Ratio0.60
(Undervalued)
Implied Growth+0.4%
(Low)
Analyst Spread0.0%
(High Agreement)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$281.78
Consensus$291.00
High$291.00
Low$291.00

Consensus Scenario Assumptions

The base valuation assumes PRI achieves its forward estimates and maintains a stable P/E multiple of 11.5x. This scenario reflects the blended consensus of 18 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 18 published analyst recommendations for PRI

56% hold / mixed conviction
+17
BearishBullish
Weighted analyst sentiment score based on 18 ratings
ConsensusHold
Coverage18 Analysts
Net Score+17
Bull / Bear39% / 6%
Strong Buy00%
Buy739%
Hold1056%
Sell16%
Strong Sell00%
Strong Buy
00%
Buy
739%
Hold
1056%
Sell
16%
Strong Sell
00%
Recommendation Mix39% Buy · 56% Hold · 6% Sell
Buy (7)Hold (10)Sell (1)

PRI Price Target Analysis

Updated June 22, 2026

As of June 22, 2026, Primerica, Inc. (PRI) has a Wall Street consensus price target of $291.00, based on estimates from 18 covering analysts. With the stock currently trading at $281.78, this represents a potential upside of +3.3%. The company has a market capitalization of $8.85B.

Analyst price targets range from a low of $291.00 to a high of $291.00, representing a 0% spread in expectations. The median target of $291.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.

The current analyst consensus rating is Hold, with 7 analysts rating the stock as a Buy or Strong Buy,10 rating it Hold, and 1 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.

From a valuation perspective, PRI trades at a trailing P/E of 12.3x and forward P/E of 11.5x. The forward PEG ratio of 0.60 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow +0.4% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $351.42, with bear and bull scenarios of $221.40 and $463.03 respectively. Model confidence stands at 49/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Financial Services stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+7.0%
Industry Consensus
Avg Forward P/E
9.1x
(Value)
Peers with Coverage
10 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
GL logo
GLGlobe Life Inc.
$13.4B$170.76$174.50
+2.2%
Hold10.9x28
CNO logo
CNOCNO Financial Group, Inc.
$4.8B$50.83$49.00
-3.6%
Hold11.4x17
FG logo
FGF&G Annuities & Life, Inc.
$3.7B$27.49$31.00
+12.8%
Hold7.0x9
CRBG logo
CRBGCorebridge Financial, Inc.
$13.3B$29.18$32.00
+9.7%
Buy6.0x18
LNC logo
LNCLincoln National Corporation
$7.1B$37.17$42.75
+15.0%
Hold4.8x28
RGA logo
RGAReinsurance Group of America, Incorporated
$13.8B$210.54$250.80
+19.1%
Buy7.8x22
MET logo
METMetLife, Inc.
$55.8B$85.58$94.29
+10.2%
Buy8.6x33
PRU logo
PRUPrudential Financial, Inc.
$37.1B$106.53$101.38
-4.8%
Hold7.8x37
AFL logo
AFLAflac Incorporated
$59.5B$115.47$115.17
-0.3%
Hold16.3x32
UNM logo
UNMUnum Group
$14.5B$89.98$98.33
+9.3%
Hold10.2x30

PRI — Frequently Asked Questions

Quick answers to the most common questions about buying PRI stock.

What is the PRI stock price target for 2026?

The consensus price target for PRI is $291, close to the current price of $281.78 (3.3% implied move). Based on 18 analyst estimates, the stock appears fairly valued near current levels.

Is PRI a buy, sell, or hold?

PRI has a consensus rating of "Hold" based on 18 Wall Street analysts. The rating breakdown is mixed, with 10 Hold ratings making up the largest segment. The consensus 12-month price target of $291 implies 3.3% upside from current levels.

Is PRI stock overvalued or undervalued?

With a forward P/E of 11.5294x, PRI trades at a relatively low valuation. The consensus target of $291 implies 3.3% appreciation, suggesting the market may be pricing in risks.

How high can PRI stock go?

The most bullish Wall Street analyst has a price target of $291 for PRI, while the most conservative target is $291. The consensus of $291 represents the median expectation. Our quantitative valuation model projects a bull case target of $463 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover PRI stock?

PRI is well covered by analysts, with 18 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 7 have Buy ratings, 10 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the PRI stock forecast?

The 12-month PRI stock forecast based on 18 Wall Street analysts shows a consensus price target of $291, with estimates ranging from $291 (bear case) to $291 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $351, with bear/bull scenarios of $221/$463.

What is PRI's fair value based on fundamentals?

Our quantitative valuation model calculates PRI's fair value at $351 (base case), with a bear case of $221 and bull case of $463. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 49/100.

What is PRI's forward P/E ratio?

PRI trades at a forward P/E ratio of 11.5x based on next-twelve-months earnings estimates compared to a trailing P/E of 12.3x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy PRI stock?

PRI appears fairly valued according to analysts, with a "Hold" rating and minimal upside to the $291 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do PRI price targets vary so much?

PRI analyst price targets range from $291 to $291, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $291 consensus represents the middle ground. Our model's $221-$463 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools

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Peer Comparison

Compare growth, multiples, and margins vs sector.

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