Bull case
ROK would need investors to value it at roughly 101x earnings — about 63x more generous than today's 38x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Three scenarios for where ROK stock could go
ROK would need investors to value it at roughly 101x earnings — about 63x more generous than today's 38x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
At 56x on FY1 earnings, the base case reflects a reasonable but not stretched valuation. It prices in continued growth without assuming an exceptional setup.
If investor confidence fades or macro conditions deteriorate, a 1x multiple contraction could push ROK down roughly 4% from where it trades now.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.

Rockwell Automation is a leading provider of industrial automation and digital transformation solutions for manufacturing and industrial operations. It generates revenue through three main segments: Intelligent Devices (~45% of sales) for hardware components, Software & Control (~30%) for control systems and digital twin software, and Lifecycle Services (~25%) for consulting and maintenance services. The company's moat lies in its deep integration of hardware and software—its FactoryTalk platform creates sticky ecosystems that lock in customers through proprietary control systems and extensive industrial domain expertise.
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $2.82/$2.67 | +5.6% | $2.1B/$2.1B | +3.6% |
| Q4 2025 | $3.34/$2.94 | +13.6% | $2.3B/$2.2B | +4.7% |
| Q1 2026 | $2.75/$2.47 | +11.3% | $2.1B/$2.1B | +1.1% |
| Q2 2026 | $3.30/$2.88 | +14.6% | $2.2B/$2.2B | +3.7% |
ROK beat EPS estimates in 4 of 4 tracked quarters. A perfect track record raises the bar for the upcoming report.
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest annual revenue by segment or product family
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Latest annual revenue by reported region
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Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Fair value est. $303 — implies -25.7% from today's price.
| Metric | ROK | S&P 500 | Industrials | 5Y Avg ROK |
|---|---|---|---|---|
| Forward PE | 37.8x | 19.1x+99% | 20.8x+82% | — |
| Trailing PE | 59.9x | 25.2x+137% | 25.9x+132% | 30.9x+94% |
| PEG Ratio | — | 1.75x | 1.59x | — |
| EV/EBITDA | 31.4x | 15.3x+106% | 13.9x+126% | 24.9x+26% |
| Price/FCF | 38.0x | 21.3x+78% | 20.6x+84% | 34.3x+11% |
| Price/Sales | 6.2x | 3.1x+98% | 1.6x+289% | 4.1x+53% |
| Dividend Yield | 1.14% | 1.88% | 1.24% | 1.70% |
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolROK generates $1.3B in free cash flow at a 15.2% margin — 15.1% ROIC signals a durable competitive advantage · returns 2.0% of market cap to shareholders annually.
Revenue, margins, and cash generation
ROIC, leverage, and debt serviceability
~2.4 years to full repayment at current FCF run-rate
How capital is returned to owners
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageKey factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated April 11, 2026
Rockwell’s return on invested capital (ROIC) has been trending downward, indicating that current returns may not fully cover the cost of capital. The stock trades at a premium valuation relative to historical norms and peers, and discounted‑cash‑flow models suggest it may be overvalued, increasing the risk of significant price corrections.
Global economic downturns, political instability, and shifting trade policies can dampen sales and profitability. Geopolitical tensions that drive oil price volatility and inflation expectations add further pressure on industrial automation firms like Rockwell.
The industrial automation market is intensely competitive, with rivals employing aggressive pricing and rapid technology rollouts. Continuous innovation is required to maintain market share, and any lag could erode Rockwell’s competitive position.
Dependence on cutting‑edge technology exposes Rockwell to cyber‑attack threats, especially as AI‑enabled automation expands. Failure to secure digital assets could disrupt operations and damage customer trust.
Natural disasters, pandemics, and geopolitical events can interrupt supply chains, affecting manufacturing, product quality, and delivery timelines. Rising commodity prices and inventory management challenges add further operational risk.
If Rockwell cannot anticipate or respond to evolving customer demands for hardware, software, and services, it risks declining product demand. Rapid shifts in industry preferences could erode revenue streams.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated April 11, 2026
Rockwell Automation leads in hardware, software, and services that optimize manufacturing. The company is positioned to benefit from the growing adoption of smart manufacturing, AI‑enabled automation, and digital transformation across industries. Its robust product portfolio includes programmable logic controllers (PLCs) and human‑machine interfaces (HMIs).
The trend of reshoring manufacturing to the U.S. is expected to boost demand for automation solutions as companies seek higher productivity and address labor shortages. Rockwell’s pure‑play automation model uniquely positions it to capture this upside. The company’s focus on factory productivity aligns with reshoring initiatives.
Rockwell is collaborating with Nvidia to embed advanced AI and robotics into its solutions, enhancing manufacturing efficiency and enabling autonomous operations. This partnership expands the company’s product capabilities and positions it at the forefront of industrial AI. The integration is expected to accelerate adoption of Rockwell’s automation platforms.
Despite recent revenue declines in specific segments, Rockwell has raised its non‑GAAP EPS guidance. Analysts anticipate future earnings growth and an increase in segment margins driven by cost‑reduction and margin‑expansion initiatives. Projections indicate strong earnings and sales growth in the coming fiscal years.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
ROK ROK Rockwell Automation, Inc. | $51.6B | 37.8x | +1.5% | 12.4% | Hold | -5.0% |
HON HON Honeywell International Inc. | $137.4B | 20.6x | +6.1% | 11.2% | Buy | +12.5% |
EMR EMR Emerson Electric Co. | $83.2B | 22.8x | +3.8% | 13.3% | Buy | +9.5% |
ITR ITRI Itron, Inc. | $3.7B | 13.8x | +1.8% | 12.3% | Hold | +65.1% |
PTC PTC PTC Inc. | $16.3B | 17.8x | +7.9% | 41.6% | Buy | +42.4% |
NND NNDM Nano Dimension Ltd. | $400M | 190.0x | +27.4% | -326.4% | — | — |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
ROK returns 2.0% total yield, led by a 1.14% dividend, raised 20 consecutive years. Buybacks add another 0.8%.
Yield, cadence, and growth quality
How much per-share support comes from repurchases
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2026 | $2.76 | — | — | — |
| 2025 | $5.31 | +4.9% | 1.1% | 2.6% |
| 2024 | $5.06 | +5.6% | 1.9% | 3.8% |
| 2023 | $4.79 | +5.5% | 0.9% | 2.6% |
| 2022 | $4.54 | +4.8% | 1.2% | 3.3% |
Common questions answered from live analyst data and company financials.
Rockwell Automation, Inc. (ROK) is rated Hold by Wall Street analysts as of 2026. Of 39 analysts covering the stock, 12 rate it Buy or Strong Buy, 24 rate it Hold, and 3 rate it Sell or Strong Sell. The consensus 12-month price target is $437, implying -5.0% from the current price of $459. The bear case scenario is $442 and the bull case is $1224.
The Wall Street consensus price target for ROK is $437 based on 39 analyst estimates. The high-end target is $470 (+2.3% from today), and the low-end target is $391 (-14.9%). The base case model target is $678.
ROK trades at 37.8x times forward earnings. The stock trades at a notable premium to the broad market, which is typical for businesses with strong free cash flow and above-average growth expectations. Based on current multiples versus the peer group, the relative model signals overvalued. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
The primary risks for ROK in 2026 are: (1) Financial & Valuation Concerns — Rockwell’s return on invested capital (ROIC) has been trending downward, indicating that current returns may not fully cover the cost of capital. (2) Macroeconomic & Political Environment — Global economic downturns, political instability, and shifting trade policies can dampen sales and profitability. (3) Competitive Landscape — The industrial automation market is intensely competitive, with rivals employing aggressive pricing and rapid technology rollouts. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
Analyst consensus estimates ROK will report consensus revenue of $8.9B (+1.5% year-over-year) and EPS of $10.95 (+13.4% year-over-year) for the upcoming fiscal year. The following year, analysts project $9.3B in revenue.
Rockwell Automation, Inc. is expected to report its next earnings on approximately 2026-05-06. Consensus expects EPS of $2.89 and revenue of $2.2B. Over recent quarters, ROK has beaten EPS estimates 83% of the time.
Rockwell Automation, Inc. (ROK) generated $1.3B in free cash flow over the trailing twelve months — a free cash flow margin of 15.2%. ROK returns capital to shareholders through dividends (1.1% yield) and share repurchases ($425M TTM).