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SLFSun Life Financial Inc.
$77.66$43.0B
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SLF logo

Sun Life Financial Inc. (SLF) Price Target Analysis

Updated Jun 18, 2026
Analyst Rating: Hold
Based on 15 analysts

4.3% Below Target

SLF trades 4.3% below Wall Street's consensus target of $81.00.

Current Price$77.66
Average Target$81.00
Low$81.00
Median$81.00
High$81.00

Analyst Target Range

Forward P/E13.7x
(Value)
PEG Ratio1.61
(Fair)
Implied Growth-30.6%
(Declining)
Analyst Spread0.0%
(High Agreement)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$77.66
Consensus$81.00
High$81.00
Low$81.00

Consensus Scenario Assumptions

The base valuation assumes SLF achieves its forward estimates and maintains a stable P/E multiple of 13.7x. This scenario reflects the blended consensus of 15 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 15 published analyst recommendations for SLF

67% hold / mixed conviction
+3
BearishBullish
Weighted analyst sentiment score based on 15 ratings
ConsensusHold
Coverage15 Analysts
Net Score+3
Bull / Bear20% / 13%
Strong Buy00%
Buy320%
Hold1067%
Sell213%
Strong Sell00%
Strong Buy
00%
Buy
320%
Hold
1067%
Sell
213%
Strong Sell
00%
Recommendation Mix20% Buy · 67% Hold · 13% Sell
Buy (3)Hold (10)Sell (2)

SLF Price Target Analysis

Updated June 24, 2026

As of June 24, 2026, Sun Life Financial Inc. (SLF) has a Wall Street consensus price target of $81.00, based on estimates from 15 covering analysts. With the stock currently trading at $77.66, this represents a potential upside of +4.3%. The company has a market capitalization of $43.01B.

Analyst price targets range from a low of $81.00 to a high of $81.00, representing a 0% spread in expectations. The median target of $81.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.

The current analyst consensus rating is Hold, with 3 analysts rating the stock as a Buy or Strong Buy,10 rating it Hold, and 2 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.

From a valuation perspective, SLF trades at a trailing P/E of 17.9x and forward P/E of 13.7x. The forward PEG ratio of 1.61 indicates reasonable valuation for growth. Analysts expect EPS to grow -30.6% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $138.29, with bear and bull scenarios of $87.12 and $182.21 respectively. Model confidence stands at 49/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Financial Services stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+0.1%
Industry Consensus
Avg Forward P/E
10.1x
(Value)
Peers with Coverage
10 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
MFC logo
MFCManulife Financial Corporation
$67.4B$40.19$34.24
-14.8%
Buy9.0x14
PRU logo
PRUPrudential Financial, Inc.
$37.7B$108.48$101.38
-6.5%
Hold7.9x37
MET logo
METMetLife, Inc.
$57.4B$88.03$94.29
+7.1%
Buy8.9x33
LNC logo
LNCLincoln National Corporation
$7.3B$38.19$42.75
+11.9%
Hold5.0x28
UNM logo
UNMUnum Group
$14.8B$91.34$98.33
+7.7%
Hold10.4x30
PFG logo
PFGPrincipal Financial Group, Inc.
$24.3B$112.36$98.86
-12.0%
Hold12.0x25
AFL logo
AFLAflac Incorporated
$60.5B$118.79$115.17
-3.0%
Hold16.8x32
GL logo
GLGlobe Life Inc.
$13.6B$175.58$174.50
-0.6%
Hold11.2x28
CNO logo
CNOCNO Financial Group, Inc.
$4.9B$52.77$49.00
-7.1%
Hold11.8x17
RGA logo
RGAReinsurance Group of America, Incorporated
$13.9B$211.74$250.80
+18.4%
Buy7.9x22

SLF — Frequently Asked Questions

Quick answers to the most common questions about buying SLF stock.

What is the SLF stock price target for 2026?

The consensus price target for SLF is $81, close to the current price of $77.66 (4.3% implied move). Based on 15 analyst estimates, the stock appears fairly valued near current levels.

Is SLF a buy, sell, or hold?

SLF has a consensus rating of "Hold" based on 15 Wall Street analysts. The rating breakdown is mixed, with 10 Hold ratings making up the largest segment. The consensus 12-month price target of $81 implies 4.3% upside from current levels.

Is SLF stock overvalued or undervalued?

With a forward P/E of 13.7286x, SLF trades at a relatively low valuation. The consensus target of $81 implies 4.3% appreciation, suggesting the market may be pricing in risks.

How high can SLF stock go?

The most bullish Wall Street analyst has a price target of $81 for SLF, while the most conservative target is $81. The consensus of $81 represents the median expectation. Our quantitative valuation model projects a bull case target of $182 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover SLF stock?

SLF is well covered by analysts, with 15 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 3 have Buy ratings, 10 recommend Hold, and 2 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the SLF stock forecast?

The 12-month SLF stock forecast based on 15 Wall Street analysts shows a consensus price target of $81, with estimates ranging from $81 (bear case) to $81 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $138, with bear/bull scenarios of $87/$182.

What is SLF's fair value based on fundamentals?

Our quantitative valuation model calculates SLF's fair value at $138 (base case), with a bear case of $87 and bull case of $182. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 49/100.

What is SLF's forward P/E ratio?

SLF trades at a forward P/E ratio of 13.7x based on next-twelve-months earnings estimates compared to a trailing P/E of 17.9x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy SLF stock?

SLF appears fairly valued according to analysts, with a "Hold" rating and minimal upside to the $81 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do SLF price targets vary so much?

SLF analyst price targets range from $81 to $81, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $81 consensus represents the middle ground. Our model's $87-$182 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools

Full Stock Analysis

Deep dive into SLF consensus models and risk factors.

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10-year return with dividends reinvested.

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Peer Comparison

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