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Snap Inc. (SNAP) Price Target Analysis

Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 21, 2026

Current Price
$5.07
Market reference
Price Target
$7.69
+51.7% Upside
Target Range
$5.50 — $9.50
Wide divergence
Analyst Rating
Hold
71 analysts
Forward P/E—
Trailing P/E-18.1x
Forward PEG—
Implied Growth+36.8%
Median Target$7.65
Analyst Spread52.0%

Analysts see +51.7% upside to their consensus target of $7.69.

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$5.07
Consensus$7.69
High$9.50
Low$5.50
Bear Case
$6
+8.5%
Consensus
$8
+51.7%
Bull Case
$10
+87.4%

Analyst Ratings Distribution

Breakdown of 71 published analyst recommendations for SNAP

54% hold / mixed conviction
+16
BearishBullish
Weighted analyst sentiment score based on 71 ratings
ConsensusHold
Coverage71 Analysts
Net Score+16
Bull / Bear39% / 7%
Strong Buy00%
Buy2839%
Hold3854%
Sell57%
Strong Sell00%
Strong Buy
00%
Buy
2839%
Hold
3854%
Sell
57%
Strong Sell
00%
Recommendation Mix39% Buy · 54% Hold · 7% Sell
Buy (28)Hold (38)Sell (5)

SNAP Price Target Analysis

Updated February 26, 2026

As of February 26, 2026, Snap Inc. (SNAP) has a Wall Street consensus price target of $7.69, based on estimates from 71 covering analysts. With the stock currently trading at $5.07, this represents a potential upside of +51.7%. The company has a market capitalization of $1.17B.

Analyst price targets range from a low of $5.50 to a high of $9.50, representing a 52% spread in expectations. The median target of $7.65 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.

The current analyst consensus rating is Hold, with 28 analysts rating the stock as a Buy or Strong Buy,38 rating it Hold, and 5 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.

From a valuation perspective, SNAP trades at a trailing P/E of -18.1x. Analysts expect EPS to grow +36.8% over the next year.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Communication Services stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside+49.5%
Avg Forward P/E11.0x
Peers with Coverage7 / 10
CompanyMarket CapPriceTargetUpsideRatingFwd P/EAnalysts
SNAPSnap Inc.
$1.2B$5.07$7.69+51.7%Hold—71
JOYYJOYY Inc.$20.4B$62.50$66.00+5.6%Buy1.6x5
RDDTReddit, Inc.$7.7B$149.67$248.26+65.9%Buy36.7x25
DJTTrump Media & Technology Group Corp.$3.0B$10.89—————
MOMOHello Group Inc.$2.3B$6.62$8.10+22.4%Buy1.1x16
PINSPinterest, Inc.$1.4B$17.57$25.33+44.2%Buy10.0x46
WBWeibo Corporation$898M$10.23$17.18+67.9%Buy5.8x22
NXDRNextdoor Holdings, Inc.$220M$1.72$3.25+89.0%Hold—5
ZHZhihu Inc.$53M$3.43——Buy—8
ILLRTriller Group Inc.$43M$0.22—————

Upside Potential Comparison

NXDR
+89.0%
WB
+67.9%
RDDT
+65.9%
SNAP
+51.7%
PINS
+44.2%
MOMO
+22.4%
JOYY
+5.6%

See SNAP's True Return

Price is only half the story. See total return with reinvested dividends.

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Is SNAP Undervalued?

See our Bear / Base / Bull DCF models and intrinsic value estimates.

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Compare SNAP vs NFLX

See how SNAP stacks up against sector leader Netflix, Inc..

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Frequently Asked Questions

What is the SNAP stock price target for 2026?

The consensus Wall Street price target for SNAP is $7.69, representing 51.7% upside from the current price of $5.07. With 71 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

Is SNAP a buy, sell, or hold?

SNAP has a consensus rating of "Hold" based on 71 Wall Street analysts. The rating breakdown is mixed, with 38 Hold ratings making up the largest segment. The consensus 12-month price target of $7.69 implies 51.7% upside from current levels.

Is SNAP stock overvalued or undervalued?

SNAP's current price is $5.07 with a consensus target of $7.69 (51.7% implied move). Analyst estimates suggest the stock is undervalued at current levels.

How high can SNAP stock go?

The most bullish Wall Street analyst has a price target of $9.5 for SNAP, while the most conservative target is $5.5. The consensus of $7.69 represents the median expectation. These targets typically reflect 12-month expectations.

How many analysts cover SNAP stock?

SNAP is heavily covered by Wall Street, with 71 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 28 have Buy ratings, 38 recommend Hold, and 5 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the SNAP stock forecast?

The 12-month SNAP stock forecast based on 71 Wall Street analysts shows a consensus price target of $7.69, with estimates ranging from $5.5 (bear case) to $9.5 (bull case). The median consensus rating is "Hold".

Should I buy SNAP stock?

Wall Street analysts are very optimistic on SNAP, with a "Hold" consensus rating and $7.69 price target (51.7% upside). 28 of 71 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do SNAP price targets vary so much?

SNAP analyst price targets range from $5.5 to $9.5, a 52% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $7.69 consensus represents the middle ground.

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