Snap Inc. (SNAP) Price Target Analysis
Updated Jun 12, 2026
Analyst Rating: Hold
Based on 72 analysts35.7% Below Target
SNAP trades 35.7% below Wall Street's consensus target of $7.75.
Current Price$5.71
Average Target$7.75
Target
Current
Low$5.25
Median$7.15
High$15.00
Analyst Target Range
Forward P/E—
PEG Ratio—
Implied Growth+72.4%
(High Growth)
Analyst Spread125.8%
(Wide Disagreement)
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Consensus Scenario Assumptions
The base valuation assumes SNAP achieves its forward estimates and maintains a stable P/E multiple of historical averagesx. This scenario reflects the blended consensus of 72 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
SNAP Price Target Analysis
Updated June 22, 2026As of June 22, 2026, Snap Inc. (SNAP) has a Wall Street consensus price target of $7.75, based on estimates from 72 covering analysts. With the stock currently trading at $5.71, this represents a potential upside of +35.7%. The company has a market capitalization of $9.66B.
Analyst price targets range from a low of $5.25 to a high of $15.00, representing a 126% spread in expectations. The median target of $7.15 differs from the mean, suggesting potential outlier estimates. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Hold, with 28 analysts rating the stock as a Buy or Strong Buy,39 rating it Hold, and 5 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, SNAP trades at a trailing P/E of -21.1x. Analysts expect EPS to grow +72.4% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Communication Services stocks.
Analyst Sentiment Comparison
Social, Video, and Streaming PlatformsAvg Peer Upside
+26.7%
Industry Consensus
Avg Forward P/E
18.3x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 METAMeta Platforms, Inc. | $1.5T | $593.48 | $826.11 | +39.2% | Buy | 18.0x | 60 |
 PINSPinterest, Inc. | $14.2B | $21.33 | $25.66 | +20.3% | Buy | 11.2x | 48 |
 RDDTReddit, Inc. | $34.8B | $181.88 | $222.41 | +22.3% | Buy | 36.9x | 28 |
 BMBLBumble Inc. | $343M | $2.94 | $4.13 | +40.5% | Hold | 2.9x | 23 |
 GOOGLAlphabet Inc. | $4.5T | $369.35 | $411.80 | +11.5% | Buy | 26.0x | 83 |
 MTCHMatch Group, Inc. | $8.4B | $35.94 | $41.13 | +14.4% | Buy | 13.6x | 32 |
 IACIAC InterActive Corp. | $3.2B | $42.62 | $51.33 | +20.4% | Buy | — | 33 |
 TTDThe Trade Desk, Inc. | $9.1B | $19.27 | $29.45 | +52.8% | Buy | 19.4x | 47 |
 MGNIMagnite, Inc. | $2.4B | $16.75 | $19.25 | +14.9% | Buy | 15.7x | 31 |
 DVDoubleVerify Holdings, Inc. | $1.6B | $10.25 | $13.38 | +30.5% | Buy | 20.8x | 33 |
SNAP — Frequently Asked Questions
Quick answers to the most common questions about buying SNAP stock.
What is the SNAP stock price target for 2026?
The consensus Wall Street price target for SNAP is $7.75, representing 35.7% upside from the current price of $5.71. With 72 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is SNAP a buy, sell, or hold?
SNAP has a consensus rating of "Hold" based on 72 Wall Street analysts. The rating breakdown is mixed, with 39 Hold ratings making up the largest segment. The consensus 12-month price target of $7.75 implies 35.7% upside from current levels.
Is SNAP stock overvalued or undervalued?
SNAP's current price is $5.71 with a consensus target of $7.75 (35.7% implied move). Analyst estimates suggest the stock is undervalued at current levels.
How high can SNAP stock go?
The most bullish Wall Street analyst has a price target of $15 for SNAP, while the most conservative target is $5.25. The consensus of $7.75 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover SNAP stock?
SNAP is heavily covered by Wall Street, with 72 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 28 have Buy ratings, 39 recommend Hold, and 5 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the SNAP stock forecast?
The 12-month SNAP stock forecast based on 72 Wall Street analysts shows a consensus price target of $7.75, with estimates ranging from $5.25 (bear case) to $15 (bull case). The median consensus rating is "Hold".
Should I buy SNAP stock?
Wall Street analysts are very optimistic on SNAP, with a "Hold" consensus rating and $7.75 price target (35.7% upside). 28 of 72 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do SNAP price targets vary so much?
SNAP analyst price targets range from $5.25 to $15, a 126% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $7.75 consensus represents the middle ground.
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