Snap Inc. (SNAP) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$5.99
Price Target
$7.89
Target Range
$5.25 — $15.00
Analyst Rating
Hold
Forward P/E—
Trailing P/E-22.2x
Forward PEG—
Implied Growth+46.9%
Median Target$7.30
Analyst Spread123.6%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$5
-12.3%
Consensus
$8
+31.8%
Bull Case
$15
+150.6%
SNAP Price Target Analysis
Updated May 8, 2026As of May 8, 2026, Snap Inc. (SNAP) has a Wall Street consensus price target of $7.89, based on estimates from 72 covering analysts. With the stock currently trading at $5.99, this represents a potential upside of +31.8%. The company has a market capitalization of $10.11B.
Analyst price targets range from a low of $5.25 to a high of $15.00, representing a 124% spread in expectations. The median target of $7.30 differs from the mean, suggesting potential outlier estimates. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Hold, with 29 analysts rating the stock as a Buy or Strong Buy,38 rating it Hold, and 5 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, SNAP trades at a trailing P/E of -22.2x. Analysts expect EPS to grow +46.9% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Communication Services stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+25.5%
Avg Forward P/E28.4x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 METAMeta Platforms, Inc. | $1.6T | $616.81 | $821.80 | +33.2% | Buy | 20.4x | 60 |
 PINSPinterest, Inc. | $14.3B | $21.57 | $25.36 | +17.5% | Buy | 11.8x | 47 |
 RDDTReddit, Inc. | $31.4B | $163.94 | $228.11 | +39.1% | Buy | 40.0x | 26 |
 BMBLBumble Inc. | $403M | $3.46 | $4.25 | +22.8% | Hold | 3.5x | 23 |
 GOOGLAlphabet Inc. | $4.8T | $397.99 | $406.28 | +2.1% | Buy | 29.6x | 82 |
 MTCHMatch Group, Inc. | $8.3B | $35.83 | $36.00 | +0.5% | Buy | 13.5x | 32 |
 IACIAC InterActive Corp. | $3.2B | $43.12 | $49.17 | +14.0% | Buy | 109.7x | 33 |
 TTDThe Trade Desk, Inc. | $11.2B | $23.49 | $37.12 | +58.0% | Buy | 21.2x | 46 |
 MGNIMagnite, Inc. | $2.0B | $14.00 | $18.00 | +28.6% | Buy | 13.4x | 31 |
 DVDoubleVerify Holdings, Inc. | $1.8B | $10.85 | $15.10 | +39.2% | Buy | 20.5x | 33 |
Upside Potential Comparison
TTDDVRDDTMETAMGNIBMBLPINSIACFull SNAP Stock Analysis
Analyst consensus, bull case, AI-generated risk factors, and peer comparison — all in one place.
See SNAP's True Return
Price is only half the story. See total return with reinvested dividends.
Launch CalculatorIs SNAP Undervalued?
DCF intrinsic value, peer multiples, and analyst estimates — see what the stock is really worth.
View ValuationCompare SNAP vs NFLX
Side-by-side business, growth, and profitability comparison vs Netflix, Inc..
Start ComparisonSNAP — Frequently Asked Questions
Quick answers to the most common questions about buying SNAP stock.
What is the SNAP stock price target for 2026?
The consensus Wall Street price target for SNAP is $7.89, representing 31.8% upside from the current price of $5.985. With 72 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is SNAP a buy, sell, or hold?
SNAP has a consensus rating of "Hold" based on 72 Wall Street analysts. The rating breakdown is mixed, with 38 Hold ratings making up the largest segment. The consensus 12-month price target of $7.89 implies 31.8% upside from current levels.
Is SNAP stock overvalued or undervalued?
SNAP's current price is $5.985 with a consensus target of $7.89 (31.8% implied move). Analyst estimates suggest the stock is undervalued at current levels.
How high can SNAP stock go?
The most bullish Wall Street analyst has a price target of $15 for SNAP, while the most conservative target is $5.25. The consensus of $7.89 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover SNAP stock?
SNAP is heavily covered by Wall Street, with 72 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 29 have Buy ratings, 38 recommend Hold, and 5 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the SNAP stock forecast?
The 12-month SNAP stock forecast based on 72 Wall Street analysts shows a consensus price target of $7.89, with estimates ranging from $5.25 (bear case) to $15 (bull case). The median consensus rating is "Hold".
Should I buy SNAP stock?
Wall Street analysts are very optimistic on SNAP, with a "Hold" consensus rating and $7.89 price target (31.8% upside). 29 of 72 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do SNAP price targets vary so much?
SNAP analyst price targets range from $5.25 to $15, a 124% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $7.89 consensus represents the middle ground.