New campaign unites Simon Malls® and Premium Outlets® under a single creative identity inspired by discovery, connection, and the enduring role of the mall in American life INDIANAPOLIS, Sept. 15, 2026 /PRNewswire/ -- Simon ®, a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations, today unveiled " It's a Simon Thing, " a new national brand platform built around a long-standing truth: Simon's 200+ Malls and Premium Outlets have been America's gathering places for decades.