Revenue growth decelerated to 3.0% year-over-year in 2026Q2, while operating margin contracted to 14.2% from 30.3% in 2025Q4, reflecting negative operating leverage as SG&A and R&D costs outpaced revenue.
The Trade Desk, Inc. (TTD) annual income statement — 12-year revenue, gross profit & net income history
| Metric | TTM | Dec'25 | Dec'24 | Dec'23 | Dec'22 | Dec'21 | Dec'20 | Dec'19 | Dec'18 | Dec'17 | Dec'16 | Dec'15 | Dec'14 |
|---|
| Sales/Revenue | 2.99B | 2.9B | 2.44B | 1.95B | 1.58B | 1.2B | 836.03M | 661.06M | 477.29M | 308.22M | 202.93M | 113.84M | 44.55M |
| Revenue Growth % | 11.61% | 18.47% | 25.63% | 23.34% | 31.87% | 43.11% | 26.47% | 38.5% | 54.86% | 51.89% | 78.26% | 155.54% | - |
| Cost of Goods Sold | 507.22M | 619.07M | 472.01M | 365.6M | 281.12M | 221.55M | 178.81M | 156.18M | 114.1M | 66.23M | 39.88M | 22.97M | 12.56M |
| COGS % of Revenue | - | 21.37% | 19.31% | 18.79% | 17.82% | 18.52% | 21.39% | 23.63% | 23.91% | 21.49% | 19.65% | 20.18% | 28.19% |
| Gross Profit | 2.48B | 2.28B | 1.97B | 1.58B | 1.3B | 974.91M | 657.22M | 504.88M | 363.2M | 241.99M | 163.05M | 90.87M | 31.99M |
| Gross Margin % | 83.04% | 78.63% | 80.69% | 81.21% | 82.18% | 81.48% | 78.61% | 76.37% | 76.09% | 78.51% | 80.35% | 79.82% | 71.81% |
| Gross Profit Growth % | - | 15.43% | 24.82% | 21.89% | 33% | 48.34% | 30.17% | 39.01% | 50.09% | 48.41% | 79.43% | 184.06% | - |
| Operating Expenses | 1.9B | 1.69B | 1.55B | 1.38B | 1.18B | 850.1M | 513.01M | 392.68M | 255.87M | 172.63M | 105.53M | 52.89M | 31.23M |
| OpEx % of Revenue | - | 58.28% | 63.22% | 70.91% | 74.98% | 71.05% | 61.36% | 59.4% | 53.61% | 56.01% | 52.01% | 46.46% | 70.09% |
| Selling, General & Admin | 1.17B | 1.16B | 1.08B | 968.25M | 863.14M | 623.96M | 346.36M | 275.93M | 171.98M | 119.83M | 78.22M | 40.07M | 23.98M |
| SG&A % of Revenue | - | 40.15% | 44.27% | 49.75% | 54.71% | 52.15% | 41.43% | 41.74% | 36.03% | 38.88% | 38.55% | 35.2% | 53.82% |
| Research & Development | 541.95M | 525.14M | 463.32M | 411.79M | 319.88M | 226.14M | 166.65M | 116.75M | 83.89M | 52.81M | 27.31M | 12.82M | 7.25M |
| R&D % of Revenue | - | 18.13% | 18.95% | 21.16% | 20.27% | 18.9% | 19.93% | 17.66% | 17.58% | 17.13% | 13.46% | 11.26% | 16.27% |
| Other Operating Expenses | 1000K | 0 | 0 | 0 | 0 | -2.78M | -305K | 0 | 0 | 0 | 0 | -3K | 0 |
| Operating Income | 586.32M | 589.32M | 427.17M | 200.48M | 113.65M | 124.82M | 144.21M | 112.2M | 107.32M | 69.36M | 57.52M | 37.98M | 764K |
| Operating Margin % | 19.61% | 20.35% | 17.47% | 10.3% | 7.2% | 10.43% | 17.25% | 16.97% | 22.49% | 22.5% | 28.34% | 33.36% | 1.71% |
| Operating Income Growth % | - | 37.96% | 113.07% | 76.39% | -8.94% | -13.45% | 28.53% | 4.54% | 54.74% | 20.58% | 51.44% | 4871.2% | - |
| EBITDA | 744.41M | 705.11M | 514.66M | 280.9M | 168.08M | 167.04M | 172.84M | 133.86M | 119.14M | 76.56M | 61.32M | 39.81M | 1.44M |
| EBITDA Margin % | 24.9% | 24.35% | 21.05% | 14.43% | 10.65% | 13.96% | 20.67% | 20.25% | 24.96% | 24.84% | 30.22% | 34.97% | 3.24% |
| EBITDA Growth % | 30.47% | 37% | 83.22% | 67.12% | 0.62% | -3.36% | 29.12% | 12.35% | 55.61% | 24.87% | 54.03% | 2656.79% | - |
| D&A (Non-Cash Add-back) | 158.1M | 115.78M | 87.49M | 80.42M | 54.42M | 42.22M | 28.63M | 21.66M | 11.82M | 7.21M | 3.8M | 1.83M | 680K |
| EBIT | 642.21M | 658.75M | 507.3M | 268M | 127.37M | 123.07M | 144.21M | 112.2M | 107.32M | 69.36M | 46.91M | 31M | -100K |
| Net Interest Income | 32.41M | 68.72M | 78.84M | 68.51M | 12.76M | -1.03M | 656K | 4.72M | 333K | -1.7M | -3.08M | -1.14M | -843K |
| Interest Income | 44.65M | 68.72M | 78.84M | 68.51M | 12.76M | 0 | 656K | 4.72M | 333K | 93K | 0 | 0 | 0 |
| Interest Expense | 729K | 0 | 0 | 0 | 0 | 1.03M | 0 | 0 | 0 | 1.79M | 3.08M | 1.14M | 843K |
| Other Income/Expense | 55.52M | 69.43M | 80.14M | 67.52M | 13.72M | -2.78M | -305K | 4.02M | -1.59M | -5.73M | -13.68M | -8.13M | -1.71M |
| Pretax Income | 641.83M | 658.75M | 507.3M | 268M | 127.37M | 122.04M | 143.9M | 116.22M | 105.74M | 63.63M | 43.83M | 29.86M | -943K |
| Pretax Margin % | 21.47% | 22.74% | 20.75% | 13.77% | 8.07% | 10.2% | 17.21% | 17.58% | 22.15% | 20.64% | 21.6% | 26.23% | -2.12% |
| Income Tax | 234.95M | 215.45M | 114.23M | 89.06M | 73.98M | -15.73M | -98.41M | 7.9M | 17.6M | 12.83M | 23.35M | 13.93M | -948K |
| Effective Tax Rate % | 36.61% | 32.71% | 22.52% | 33.23% | 58.09% | -12.89% | -68.39% | 6.8% | 16.64% | 20.16% | 53.27% | 46.65% | 100.53% |
| Net Income | 406.89M | 443.3M | 393.08M | 178.94M | 53.38M | 137.76M | 242.32M | 108.32M | 88.14M | 50.8M | 20.48M | 15.93M | 5K |
| Net Margin % | 13.61% | 15.31% | 16.08% | 9.19% | 3.38% | 11.51% | 28.98% | 16.39% | 18.47% | 16.48% | 10.09% | 13.99% | 0.01% |
| Net Income Growth % | -2.47% | 12.78% | 119.67% | 235.19% | -61.25% | -43.15% | 123.71% | 22.89% | 73.51% | 148.01% | 28.58% | 318480% | - |
| Net Income (Continuing) | 406.89M | 443.3M | 393.08M | 178.94M | 53.38M | 137.76M | 242.32M | 108.32M | 88.14M | 50.8M | 20.48M | 15.93M | 5K |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EPS (Diluted) | 0.87 | 0.91 | 0.78 | 0.36 | 0.11 | 0.28 | 0.49 | 0.23 | 0.19 | 0.12 | 0.05 | 0.01 | 0.00 |
| EPS Growth % | 2.41% | 16.67% | 116.67% | 227.27% | -60.71% | -42.86% | 113.04% | 21.05% | 58.33% | 138.1% | 281.82% | - | - |
| EPS (Basic) | - | 0.92 | 0.80 | 0.37 | 0.11 | 0.29 | 0.52 | 0.24 | 0.19 | 0.13 | 0.05 | 0.02 | 0.00 |
| Diluted Shares Outstanding | 469.95M | 482.73M | 501.92M | 500.18M | 499.93M | 498.54M | 489.88M | 478.06M | 457.93M | 440.56M | 406.26M | 497.92M | 130.88M |
| Basic Shares Outstanding | 468.36M | 479.99M | 490.88M | 489.26M | 486.94M | 476.85M | 462.87M | 445.33M | 457.93M | 402.62M | 384.09M | 472.82M | 158.67M |
| Dividend Payout Ratio | - | - | - | - | - | - | - | - | - | - | - | - | - |
Quick answers to the most common questions about buying TTD stock.
For fiscal year 2025, The Trade Desk, Inc. (TTD) reported total revenue of $2.90B. This represents a 6401.5% increase compared to $44.5M in 2014.
The Trade Desk, Inc. (TTD) is profitable, generating $443.3M in net income for the fiscal year ending 2025 with a net profit margin of 15.3%.
The Trade Desk, Inc. (TTD) reported an operating income of $589.3M, resulting in an operating profit margin of 20.3%. This margin reflects the operational efficiency of the business before interest and taxes.
The Trade Desk, Inc. (TTD) generated $2.28B in gross profit for the year, representing a gross profit margin of 78.6%. This demonstrates the company's core pricing power and production efficiency.
Key Metrics
Top Statement Risk
Walled garden competition intensifying
Metrics are mathematically derived from official filings.
Growth Deceleration Amidst CTV Push
Revenue growth slowed to 3.0% year-over-year in 2026Q2, down from 18.7% in 2025Q2, according to reported financials, signaling a sharp deceleration despite continued CTV expansion.
The sequential slowdown from 11.8% in 2026Q1 to 3.0% in 2026Q2 suggests a material loss of momentum, likely reflecting intensified competition from walled gardens and macro ad budget softness. While CTV remains a strategic focus, the near-term growth trajectory appears challenged, and investors should monitor whether this deceleration persists or stabilizes in coming quarters.
Gross Margin Anomaly Masks Underlying Pressure
Gross margin spiked to 100.0% in 2026Q2 from 73.6% in 2026Q1, per financial statements, likely due to a one-time accounting adjustment, obscuring the underlying ~78% structural margin.
Excluding the anomaly, gross margins have hovered around 78-81%, consistent with the net revenue model, but the 2026Q2 figure is not sustainable. The stable gross margin suggests pricing power remains intact, yet the competitive threat from Amazon's DSP could pressure take rates over time, warranting close monitoring of margin trends.
Operating Leverage Fades as Costs Outpace Revenue
Operating margin contracted to 14.2% in 2026Q2 from 30.3% in 2025Q4, based on reported data, as SG&A and R&D grew while revenue stagnated, indicating negative operating leverage.
SG&A expenses remained elevated at $288.4M in 2026Q2, nearly flat year-over-year, while R&D increased to $140.7M, reflecting continued investment. With revenue growth decelerating, the fixed cost base is not being adequately absorbed, compressing margins. This suggests management's expense discipline may be insufficient to offset the growth slowdown, and investors should watch for cost rationalization.
SBC Distorts Reported Profitability
Stock-based compensation of $109.6M in 2026Q2 exceeded net income of $64.4M, as per financials, indicating reported earnings are heavily reliant on non-cash charges and may overstate cash generation.
The gap between SBC and net income highlights that reported EPS of $0.14 is not fully reflective of cash profitability. Adjusting for SBC, the company's cash earnings would be significantly higher, but the dilution from SBC issuance remains a concern for shareholders. This warrants a careful assessment of true earnings power versus reported figures.
2025Q4 Peak Marks Turning Point
2025Q4 delivered peak operating margin of 30.3% and net income of $186.9M, per income statement data, but subsequent quarters show a clear downward inflection in profitability and growth.
The 2025Q4 results benefited from seasonal strength and prior investments, but the sharp decline to 14.2% operating margin by 2026Q2 suggests a structural shift, not just seasonality. This inflection may indicate that competitive pressures and rising costs are eroding the company's historical profitability, and the lowered guidance for 2026Q3 reinforces this view.
Walled Gardens Threaten Independence Premium
Amazon's aggressively priced DSP, as noted in recent context, could undercut TTD's take rate and growth, challenging the neutrality moat and potentially compressing margins, per competitive analysis.
The independent DSP model relies on neutrality, but walled gardens with first-party data can offer superior targeting at lower costs, eroding TTD's value proposition. If advertisers shift spend to these platforms, revenue growth could further decelerate, and the company may need to lower fees to retain volume, pressuring margins. This risk is not fully reflected in current valuation multiples, which still price in a winner-take-most scenario.