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WWayfair Inc.
$99.46$13.6B
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
Performance
P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
Discovery & Screens
Live BreakoutsStock ScreenerOwnership
W logo

Wayfair Inc.

W
NYSE · Specialty Retail
$99.46
At close - Sep 23, 4:00 PM EDT - USD
Market Cap$13.62B
P/E-41.1x
52W High$119.98
Volume4.25M
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q2

Margin Turnaround Tempered by Negative Equity

Wayfair's aggressive cost discipline has driven a meaningful operating margin recovery from -8.6% in 2024Q1 to 3.0% in 2026Q2, with revenue growth stabilizing at 7.5%. However, persistent net losses (cumulative -$1.1B over ten quarters) and a deeply negative e...

GrowthStable
ProfitabilityStable
ValuationExpensive
TechnicalsHealthy
Explore valuation models
MARKET ACTION

W price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

9/12 Beats

EPS beat 9 of last 12 quarters

02

Valuation risk

-245% Peers

P/E is 245% below peer median

03

Market leadership

RS 85 · Leader

High momentum (Outperforming 85% of market)

04

Healthy Uptrend

Uptrend

Price > 50DMA > 200DMA

Next CatalystEstimated earnings · Nov 4
01

Build the investment case

Start with the evidence for owning the stock and the risks that can break the thesis.

EXECUTIVE THESIS

The Investment Case

Full Analysis
Fundamental Trajectory

Revenue growth stabilized at 7.5% in 2026Q2, while gross margin plateaued at 30.0% and operating margin improved to 3.0% from -8.6% in 2024Q1, yet net losses persist at -$1M in 2026Q2.

Analyst Consensus+13.4% target
Buy(57 analysts)
31 Buy23 Hold3 Sell

The Bull Case

Upside Catalysts

Revenue growth momentum

Wayfair's Q1 2026 numbers show 7.4% revenue growth, indicating strong business performance.

Cost discipline execution

Wayfair is executing well on cost discipline and logistics efficiency, improving profitability.

Positive cash flow

The bull case highlights Wayfair's positive cash flow as a key financial strength.

The Bear Case

Key Downside Risks

Market performance

Price History →

Trailing total returns as of 9/24/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
W-6.66%
S&P 500 (^GSPC)+12.39%
1-Year Return
W+19.76%
S&P 500 (^GSPC)+15.77%
3-Year Return
W+67.64%
S&P 500 (^GSPC)+64.53%
5-Year Return
W-63.83%
S&P 500 (^GSPC)+64.87%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/E
-41.1x
Forward P/E
35.1x
EV/EBITDA50th %ile
50.4x
FCF YieldCash Flow
2.4%

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
-41.1x
N/A
N/A
EV/EBITDA
50.4x
97.0x
50th· Fair
Price/FCF
41.4x
65.7x
33rd· Fair
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
Bear$0.00N/A
Base (Fair)$81.80-20.2%
Bull$8.95-91.0%
$0.00 Bear$81.80 Base$8.95 Bull
Current Market Price: $99.46
Trades at a 21.6% premium to Base DCF ($81.80)
Open DCF & Valuation Models →Chart Terminal ↗

Growth & profitability

Annual revenue & EPS trend
Revenue
$12.46B+5.1% YoY
Net income
-$313M+36.4% YoY
Free cash flow
$329M+296.4% YoY
Operating margin
0.1%+4.0 pts YoY
ROIC (TTM)-
Avg ROIC 5Y-
ROE (TTM)-
Piotroski Score7 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate9/12 (75%)
Revenue Beat Rate7/12 (58%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q3 2026Latest
Aug 4, 2026
$0.95+5.1%
vs $0.90
$3.5B+1.4%
vs $3.5B
Q2 2026
Apr 30, 2026
$0.26+0.0%
vs $0.26
$2.9B+1.5%
vs $2.9B
Q1 2026
Feb 19, 2026
$0.85+32.8%
vs $0.64
$3.3B+1.1%
vs $3.3B
Q4 2025
Oct 28, 2025
$0.70+52.2%
vs $0.46
$3.1B-5.4%
vs $3.3B
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

5 Stories
Zacks Investment Research·Sep 15, 2026
Mid-September Shakeup: Three Catalysts, One Afternoon

Markets enter the week accordingly jumpy, with volatility measures rising into the seasonally weak month of September.

Zacks Investment Research·Sep 10, 2026
5 Top-Ranked Efficient Stocks With Strong Growth Potential

Wayfair leads five stocks screened for above-industry efficiency ratios, with strong earnings surprise records adding to their growth potential.

Seeking Alpha·Sep 10, 2026
Wayfair Inc. (W) Presents at Goldman Sachs Communacopia + Technology Conference 2026 Transcript

Wayfair Inc. (W) Presents at Goldman Sachs Communacopia + Technology Conference 2026 Transcript

Zacks Investment Research·Sep 8, 2026
Best Momentum Stock to Buy for September 8th

VIRT, W and CCS made it to the Zacks Rank #1 (Strong Buy) momentum stocks list on September 8, 2026.

Filtered for Wayfair Inc.More Headlines
04

Compare before deciding

Benchmark W against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for Wayfair Inc. (W)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
W logoWWayfair Inc.Current
$99.46$13.62B-41.105.11%-2.51%——
RH logoRHRh
$124.59$2.35B19.748.14%3.23%184.91%—
WSM logoWSMWilliams-Sonoma, Inc.
$227.83$26.83B25.771.24%14.73%57.79%—
BBBY logoBBBYBed Bath & Beyond Inc.
$4.28$319.45M-3.04-25.12%-7.13%-38.78%—
ZG logoZGZillow Group, Inc. Class A
$29.35$7.05B324.3115.52%1.96%1.18%—
AMZN logoAMZNAmazon.com, Inc.
$249.27$2.68T34.7712.38%17.44%30.5%—

Compare W vs Peers

Wayfair Inc. (W) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs RH

Most directly comparable listed peer for W.

Scale Benchmark

vs GOOG

Larger-name benchmark to compare W against a more recognizable public peer.

Peer Set

Compare Top 5

vs RH, WSM, BBBY, ZG

05

Keep researching

Verify the primary filings, follow material updates, and answer the remaining questions.

W SEC Filings & Documents

Wayfair Inc. (W) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Aug 4, 2026·SEC

Material company update

May 22, 2026·SEC

Material company update

May 18, 2026·SEC

10-K Annual Reports

2
FY 2026

Feb 19, 2026·SEC

FY 2025

Feb 20, 2025·SEC

10-Q Quarterly Reports

6
FY 2026

Aug 4, 2026·SEC

FY 2026

Apr 30, 2026·SEC

FY 2025

Oct 28, 2025·SEC

Get notified when W posts new earnings or crosses analyst targets

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W Frequently Asked Questions

Wayfair Inc. (W) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Wayfair Inc.'s revenue?

Wayfair Inc. (W) reported $12.90B in revenue for fiscal year 2025. This represents a 2047% increase from $601.0M in 2012.

How fast is Wayfair Inc. growing?

Wayfair Inc. (W) grew revenue by 5.1% over the past year. This is steady growth.

Is W profitable?

Wayfair Inc. (W) reported a net loss of $321.0M for fiscal year 2025.

Dividend & Returns
What is Wayfair Inc.'s free cash flow?

Wayfair Inc. (W) generated $495.0M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in W back in 2012?

Total return calculator · dividends reinvested · 14+ years of data

See returns →