Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026
Last 12 months price action with 12-month analyst target path
As of March 1, 2026, Williams-Sonoma, Inc. (WSM) has a Wall Street consensus price target of $202.00, based on estimates from 56 covering analysts. With the stock currently trading at $205.65, this represents a potential downside of -1.8%. The company has a market capitalization of $25.32B.
Analyst price targets range from a low of $175.00 to a high of $215.00, representing a 20% spread in expectations. The median target of $209.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 14 analysts rating the stock as a Buy or Strong Buy,36 rating it Hold, and 6 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, WSM trades at a trailing P/E of 23.4x and forward P/E of 23.6x. The forward PEG ratio of 0.75 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow -2.9% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $214.58, with bear and bull scenarios of $92.27 and $309.53 respectively. Model confidence stands at 62/100, reflecting moderate uncertainty in projections.
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Start ComparisonWall Street's consensus price target for WSM is $202, -1.8% from its current price of $205.65. The below-market target from 56 analysts suggests limited near-term appreciation.
WSM has a consensus rating of "Hold" based on 56 Wall Street analysts. The rating breakdown is mixed, with 36 Hold ratings making up the largest segment. The consensus 12-month price target of $202 implies -1.8% downside from current levels.
WSM trades at a forward P/E of 23.6235x, representing a moderate valuation. With analysts targeting $202 (-1.8% implied move), the stock appears close to fair value.
The most bullish Wall Street analyst has a price target of $215 for WSM, while the most conservative target is $175. The consensus of $202 represents the median expectation. Our quantitative valuation model projects a bull case target of $310 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
WSM is heavily covered by Wall Street, with 56 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 14 have Buy ratings, 36 recommend Hold, and 6 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month WSM stock forecast based on 56 Wall Street analysts shows a consensus price target of $202, with estimates ranging from $175 (bear case) to $215 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $215, with bear/bull scenarios of $92/$310.
Our quantitative valuation model calculates WSM's fair value at $215 (base case), with a bear case of $92 and bull case of $310. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 62/100.
WSM trades at a forward P/E ratio of 23.6x based on next-twelve-months earnings estimates compared to a trailing P/E of 23.4x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Analysts are cautious on WSM, with 6 Sell ratings and a price target of $202 (-1.8% from current price). The "Hold" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
WSM analyst price targets range from $175 to $215, a 20% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $202 consensus represents the middle ground. Our model's $92-$310 range provides an independent fundamental perspective.