Williams-Sonoma, Inc. (WSM) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$186.47
Price Target
$200.25
Target Range
$175.00 — $220.00
Analyst Rating
Hold
Forward P/E21.4x
Trailing P/E21.1x
Forward PEG1.38
Implied Growth-3.2%
Median Target$203.00
Analyst Spread22.5%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$175
-6.2%
Consensus
$200
+7.4%
Bull Case
$220
+18.0%
Valuation Model TargetsConfidence: 62/100
Bear$85
Base$201
Bull$260
WSM Price Target Analysis
Updated May 7, 2026As of May 7, 2026, Williams-Sonoma, Inc. (WSM) has a Wall Street consensus price target of $200.25, based on estimates from 56 covering analysts. With the stock currently trading at $186.47, this represents a potential upside of +7.4%. The company has a market capitalization of $22.96B.
Analyst price targets range from a low of $175.00 to a high of $220.00, representing a 22% spread in expectations. The median target of $203.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 16 analysts rating the stock as a Buy or Strong Buy,34 rating it Hold, and 6 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, WSM trades at a trailing P/E of 21.1x and forward P/E of 21.4x. The forward PEG ratio of 1.38 indicates reasonable valuation for growth. Analysts expect EPS to grow -3.2% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $200.91, with bear and bull scenarios of $84.58 and $259.97 respectively. Model confidence stands at 62/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+31.1%
Avg Forward P/E19.7x
Peers with Coverage9 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 RHRh | $2.5B | $131.70 | $208.00 | +57.9% | Buy | 19.1x | 37 |
 BBBYBed Bath & Beyond Inc. | $383M | $5.29 | $7.75 | +46.5% | Hold | — | 41 |
 LOVEThe Lovesac Company | $230M | $15.78 | $22.50 | +42.6% | Buy | 25.9x | 11 |
 TGTTarget Corporation | $59.3B | $130.22 | $115.31 | -11.4% | Hold | 16.3x | 59 |
 WWayfair Inc. | $8.7B | $66.00 | $100.07 | +51.6% | Buy | 23.6x | 57 |
 ETSYEtsy, Inc. | $6.2B | $64.97 | $70.07 | +7.8% | Buy | 18.8x | 45 |
 ODPThe ODP Corporation | $843M | $28.00 | — | — | Buy | 9.9x | 4 |
 AMZNAmazon.com, Inc. | $3.0T | $274.95 | $306.77 | +11.6% | Buy | 35.3x | 94 |
 POOLPool Corporation | $6.9B | $187.99 | $279.29 | +48.6% | Buy | 17.0x | 21 |
 MHKMohawk Industries, Inc. | $6.4B | $104.38 | $130.00 | +24.5% | Hold | 11.4x | 32 |
Upside Potential Comparison
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Start ComparisonWSM — Frequently Asked Questions
Quick answers to the most common questions about buying WSM stock.
What is the WSM stock price target for 2026?
The consensus price target for WSM is $200.25, close to the current price of $186.47 (7.4% implied move). Based on 56 analyst estimates, the stock appears fairly valued near current levels.
Is WSM a buy, sell, or hold?
WSM has a consensus rating of "Hold" based on 56 Wall Street analysts. The rating breakdown is mixed, with 34 Hold ratings making up the largest segment. The consensus 12-month price target of $200.25 implies 7.4% upside from current levels.
Is WSM stock overvalued or undervalued?
WSM trades at a forward P/E of 21.4141x, representing a moderate valuation. With analysts targeting $200.25 (7.4% implied move), the stock appears reasonably valued with upside.
How high can WSM stock go?
The most bullish Wall Street analyst has a price target of $220 for WSM, while the most conservative target is $175. The consensus of $200.25 represents the median expectation. Our quantitative valuation model projects a bull case target of $260 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover WSM stock?
WSM is heavily covered by Wall Street, with 56 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 16 have Buy ratings, 34 recommend Hold, and 6 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the WSM stock forecast?
The 12-month WSM stock forecast based on 56 Wall Street analysts shows a consensus price target of $200.25, with estimates ranging from $175 (bear case) to $220 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $201, with bear/bull scenarios of $85/$260.
What is WSM's fair value based on fundamentals?
Our quantitative valuation model calculates WSM's fair value at $201 (base case), with a bear case of $85 and bull case of $260. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 62/100.
What is WSM's forward P/E ratio?
WSM trades at a forward P/E ratio of 21.4x based on next-twelve-months earnings estimates compared to a trailing P/E of 21.1x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy WSM stock?
WSM appears fairly valued according to analysts, with a "Hold" rating and minimal upside to the $200.25 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do WSM price targets vary so much?
WSM analyst price targets range from $175 to $220, a 22% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $200.25 consensus represents the middle ground. Our model's $85-$260 range provides an independent fundamental perspective.