Wayfair Inc. (W) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$66.00
Price Target
$100.07
Target Range
$75.00 — $125.00
Analyst Rating
Buy
Forward P/E23.6x
Trailing P/E-27.3x
Forward PEG—
Implied Growth+220.3%
Median Target$102.50
Analyst Spread50.0%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$75
+13.6%
Consensus
$100
+51.6%
Bull Case
$125
+89.4%
W Price Target Analysis
Updated May 7, 2026As of May 7, 2026, Wayfair Inc. (W) has a Wall Street consensus price target of $100.07, based on estimates from 57 covering analysts. With the stock currently trading at $66.00, this represents a potential upside of +51.6%. The company has a market capitalization of $8.69B.
Analyst price targets range from a low of $75.00 to a high of $125.00, representing a 50% spread in expectations. The median target of $102.50 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 30 analysts rating the stock as a Buy or Strong Buy,24 rating it Hold, and 3 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, W trades at a trailing P/E of -27.3x and forward P/E of 23.6x. Analysts expect EPS to grow +220.3% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+23.3%
Avg Forward P/E24.0x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 RHRh | $2.5B | $131.70 | $208.00 | +57.9% | Buy | 19.1x | 37 |
 WSMWilliams-Sonoma, Inc. | $23.0B | $186.47 | $200.25 | +7.4% | Hold | 21.4x | 56 |
 BBBYBed Bath & Beyond Inc. | $383M | $5.29 | $7.75 | +46.5% | Hold | — | 41 |
 ZGZillow Group, Inc. Class A | $10.8B | $44.83 | $70.67 | +57.6% | Buy | 20.2x | 49 |
 AMZNAmazon.com, Inc. | $3.0T | $274.95 | $306.77 | +11.6% | Buy | 35.3x | 94 |
 TGTTarget Corporation | $59.3B | $130.22 | $115.31 | -11.4% | Hold | 16.3x | 59 |
 WMTWalmart Inc. | $1.0T | $130.08 | $137.04 | +5.4% | Buy | 44.7x | 64 |
 ETSYEtsy, Inc. | $6.2B | $64.97 | $70.07 | +7.8% | Buy | 18.8x | 45 |
 LOWLowe's Companies, Inc. | $130.7B | $233.36 | $288.25 | +23.5% | Buy | 18.5x | 51 |
 HDThe Home Depot, Inc. | $321.1B | $323.05 | $408.08 | +26.3% | Buy | 21.5x | 62 |
Upside Potential Comparison
RHZGBBBYHDLOWAMZNETSYWSMSee W's True Return
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Start ComparisonW — Frequently Asked Questions
Quick answers to the most common questions about buying W stock.
What is the W stock price target for 2026?
The consensus Wall Street price target for W is $100.07, representing 51.6% upside from the current price of $66. With 57 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is W a buy, sell, or hold?
W has a consensus rating of "Buy" based on 57 Wall Street analysts. The rating breakdown is predominantly bullish, with 30 Buy/Strong Buy ratings. The consensus 12-month price target of $100.07 implies 51.6% upside from current levels.
Is W stock overvalued or undervalued?
W trades at a forward P/E of 23.5605x, representing a moderate valuation. With analysts targeting $100.07 (51.6% implied move), the stock appears reasonably valued with upside.
How high can W stock go?
The most bullish Wall Street analyst has a price target of $125 for W, while the most conservative target is $75. The consensus of $100.07 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover W stock?
W is heavily covered by Wall Street, with 57 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 29 have Buy ratings, 24 recommend Hold, and 3 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the W stock forecast?
The 12-month W stock forecast based on 57 Wall Street analysts shows a consensus price target of $100.07, with estimates ranging from $75 (bear case) to $125 (bull case). The median consensus rating is "Buy".
What is W's forward P/E ratio?
W trades at a forward P/E ratio of 23.6x based on next-twelve-months earnings estimates. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy W stock?
Wall Street analysts are very optimistic on W, with a "Buy" consensus rating and $100.07 price target (51.6% upside). 30 of 57 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do W price targets vary so much?
W analyst price targets range from $75 to $125, a 50% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $100.07 consensus represents the middle ground.