Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026
Last 12 months price action with 12-month analyst target path
As of March 2, 2026, Wayfair Inc. (W) has a Wall Street consensus price target of $107.50, based on estimates from 57 covering analysts. With the stock currently trading at $76.33, this represents a potential upside of +40.8%. The company has a market capitalization of $9.92B.
Analyst price targets range from a low of $75.00 to a high of $140.00, representing a 60% spread in expectations. The median target of $107.50 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Buy, with 30 analysts rating the stock as a Buy or Strong Buy,24 rating it Hold, and 3 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, W trades at a trailing P/E of -31.5x and forward P/E of 26.2x. Analysts expect EPS to grow +216.6% over the next year.
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Start ComparisonThe consensus Wall Street price target for W is $107.5, representing 40.8% upside from the current price of $76.33. With 57 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
W has a consensus rating of "Buy" based on 57 Wall Street analysts. The rating breakdown is predominantly bullish, with 30 Buy/Strong Buy ratings. The consensus 12-month price target of $107.5 implies 40.8% upside from current levels.
W trades at a forward P/E of 26.1852x, representing a moderate valuation. With analysts targeting $107.5 (40.8% implied move), the stock appears reasonably valued with upside.
The most bullish Wall Street analyst has a price target of $140 for W, while the most conservative target is $75. The consensus of $107.5 represents the median expectation. These targets typically reflect 12-month expectations.
W is heavily covered by Wall Street, with 57 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 29 have Buy ratings, 24 recommend Hold, and 3 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month W stock forecast based on 57 Wall Street analysts shows a consensus price target of $107.5, with estimates ranging from $75 (bear case) to $140 (bull case). The median consensus rating is "Buy".
W trades at a forward P/E ratio of 26.2x based on next-twelve-months earnings estimates. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are very optimistic on W, with a "Buy" consensus rating and $107.5 price target (40.8% upside). 30 of 57 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
W analyst price targets range from $75 to $140, a 60% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $107.5 consensus represents the middle ground.