Wayfair Inc. (W) Price Target Analysis

Updated Jun 18, 2026

Analyst Rating: Buy

Based on 57 analysts

12.3% Below Target

W trades 12.3% below Wall Street's consensus target of $99.43.

Current Price$88.52

Average Target$99.43

Target

Current

Low$75.00

Median$100.00

High$125.00

Analyst Target Range

Forward P/E32.5x

(Growth Premium)

PEG Ratio—

Implied Growth+217.0%

(High Growth)

Analyst Spread50.3%

(Moderate)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$88.52

Consensus$99.43

High$125.00

Low$75.00

Consensus Scenario Assumptions

The base valuation assumes W achieves its forward estimates and maintains a stable P/E multiple of 32.5x. This scenario reflects the blended consensus of 57 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 57 published analyst recommendations for W

42% hold / mixed conviction

BearishBullish

Weighted analyst sentiment score based on 57 ratings

ConsensusBuy

Coverage57 Analysts

Net Score+25

Bull / Bear53% / 5%

Strong Buy12%

Buy2951%

Hold2442%

Sell35%

Strong Sell00%

Strong Buy

12%

Buy

2951%

Hold

2442%

Sell

35%

Strong Sell

00%

Recommendation Mix53% Buy · 42% Hold · 5% Sell

Buy (30)Hold (24)Sell (3)

W Price Target Analysis

Updated June 21, 2026

As of June 21, 2026, Wayfair Inc. (W) has a Wall Street consensus price target of $99.43, based on estimates from 57 covering analysts. With the stock currently trading at $88.52, this represents a potential upside of +12.3%. The company has a market capitalization of $11.65B.

Analyst price targets range from a low of $75.00 to a high of $125.00, representing a 50% spread in expectations. The median target of $100.00 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.

The current analyst consensus rating is Buy, with 30 analysts rating the stock as a Buy or Strong Buy,24 rating it Hold, and 3 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.

From a valuation perspective, W trades at a trailing P/E of -36.6x and forward P/E of 32.5x. Analysts expect EPS to grow +217.0% over the next year.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.

Analyst Sentiment Comparison

Industry Peer Analysis

Avg Peer Upside

+20.7%

Industry Consensus

Avg Forward P/E

23.9x

(Fair)

Peers with Coverage

10 / 10

Active Analyst Tracking

Company	Market Cap	Price	Target	Upside Potential	Rating	Fwd P/E	Analysts
RHRh	$2.8B	$148.09	$170.00	+14.8%	Buy	30.1x	37
WSMWilliams-Sonoma, Inc.	$26.7B	$226.92	$205.29	-9.5%	Hold	26.1x	56
BBBYBed Bath & Beyond Inc.	$429M	$5.93	$7.75	+30.7%	Hold	—	41
ZGZillow Group, Inc. Class A	$7.8B	$32.49	$62.47	+92.3%	Buy	14.2x	49
AMZNAmazon.com, Inc.	$2.6T	$244.39	$307.77	+25.9%	Buy	27.8x	94
TGTTarget Corporation	$59.4B	$130.74	$131.26	+0.4%	Hold	15.6x	60
WMTWalmart Inc.	$934.0B	$117.18	$139.44	+19.0%	Buy	40.3x	66
ETSYEtsy, Inc.	$7.0B	$73.95	$70.88	-4.2%	Buy	20.7x	45
LOWLowe's Companies, Inc.	$124.5B	$222.10	$279.18	+25.7%	Buy	17.8x	51
HDThe Home Depot, Inc.	$333.0B	$334.28	$373.92	+11.9%	Buy	22.4x	62

W — Frequently Asked Questions

Quick answers to the most common questions about buying W stock.

What is the W stock price target for 2026?

Wayfair Inc. (W) has a consensus 12-month price target of $99.43, implying 12.3% upside from $88.52. The 57 analysts covering W see moderate appreciation potential.

Is W a buy, sell, or hold?

W has a consensus rating of "Buy" based on 57 Wall Street analysts. The rating breakdown is predominantly bullish, with 30 Buy/Strong Buy ratings. The consensus 12-month price target of $99.43 implies 12.3% upside from current levels.

Is W stock overvalued or undervalued?

W trades at a forward P/E of 32.4939x, representing a moderate valuation. With analysts targeting $99.43 (12.3% implied move), the stock appears reasonably valued with upside.

How high can W stock go?

The most bullish Wall Street analyst has a price target of $125 for W, while the most conservative target is $75. The consensus of $99.43 represents the median expectation. These targets typically reflect 12-month expectations.

How many analysts cover W stock?

W is heavily covered by Wall Street, with 57 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 29 have Buy ratings, 24 recommend Hold, and 3 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the W stock forecast?

The 12-month W stock forecast based on 57 Wall Street analysts shows a consensus price target of $99.43, with estimates ranging from $75 (bear case) to $125 (bull case). The median consensus rating is "Buy".

What is W's forward P/E ratio?

W trades at a forward P/E ratio of 32.5x based on next-twelve-months earnings estimates. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy W stock?

Wall Street analysts are optimistic on W, with a "Buy" consensus rating and $99.43 price target (12.3% upside). 30 of 57 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do W price targets vary so much?

W analyst price targets range from $75 to $125, a 50% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $99.43 consensus represents the middle ground.

Consensus-Based Analysis Tools