Yum! Brands, Inc. (YUM) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$153.89
Price Target
$174.38
Target Range
$158.00 — $190.00
Analyst Rating
Hold
Forward P/E22.8x
Trailing P/E27.7x
Forward PEG1.68
Implied Growth+8.4%
Median Target$177.00
Analyst Spread18.4%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$158
+2.7%
Consensus
$174
+13.3%
Bull Case
$190
+23.5%
Valuation Model TargetsConfidence: 55/100
Bear$129
Base$208
Bull$332
YUM Price Target Analysis
Updated May 6, 2026As of May 6, 2026, Yum! Brands, Inc. (YUM) has a Wall Street consensus price target of $174.38, based on estimates from 51 covering analysts. With the stock currently trading at $153.89, this represents a potential upside of +13.3%. The company has a market capitalization of $42.54B.
Analyst price targets range from a low of $158.00 to a high of $190.00, representing a 18% spread in expectations. The median target of $177.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 18 analysts rating the stock as a Buy or Strong Buy,30 rating it Hold, and 3 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, YUM trades at a trailing P/E of 27.7x and forward P/E of 22.8x. The forward PEG ratio of 1.68 indicates reasonable valuation for growth. Analysts expect EPS to grow +8.4% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $208.04, with bear and bull scenarios of $129.42 and $331.64 respectively. Model confidence stands at 55/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+22.3%
Avg Forward P/E21.2x
Peers with Coverage9 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 MCDMcDonald's Corporation | $203.1B | $285.17 | $352.25 | +23.5% | Buy | 21.6x | 62 |
 QSRRestaurant Brands International Inc. | $26.8B | $81.69 | $83.71 | +2.5% | Buy | 20.1x | 44 |
 WENThe Wendy's Company | $1.3B | $6.61 | $7.73 | +16.9% | Hold | 11.5x | 51 |
 JACKJack in the Box Inc. | $246M | $12.84 | $19.92 | +55.1% | Hold | 3.7x | 41 |
 PZZAPapa John's International, Inc. | $1.1B | $34.81 | $39.33 | +13.0% | Buy | 22.9x | 32 |
 CMGChipotle Mexican Grill, Inc. | $42.1B | $32.31 | $43.72 | +35.3% | Buy | 28.4x | 67 |
 SBUXStarbucks Corporation | $119.6B | $104.94 | $108.38 | +3.3% | Hold | 44.3x | 59 |
 DPZDomino's Pizza, Inc. | $11.2B | $331.73 | $427.06 | +28.7% | Buy | 17.2x | 52 |
 DNUTKrispy Kreme, Inc. | $632M | $3.67 | $4.50 | +22.6% | Buy | — | 11 |
 FATFAT Brands Inc. | $3M | $0.16 | — | — | — | — | — |
Upside Potential Comparison
JACKCMGDPZMCDDNUTWENPZZASBUXFull YUM Stock Analysis
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Start ComparisonYUM — Frequently Asked Questions
Quick answers to the most common questions about buying YUM stock.
What is the YUM stock price target for 2026?
Yum! Brands, Inc. (YUM) has a consensus 12-month price target of $174.38, implying 13.3% upside from $153.89. The 51 analysts covering YUM see moderate appreciation potential.
Is YUM a buy, sell, or hold?
YUM has a consensus rating of "Hold" based on 51 Wall Street analysts. The rating breakdown is mixed, with 30 Hold ratings making up the largest segment. The consensus 12-month price target of $174.38 implies 13.3% upside from current levels.
Is YUM stock overvalued or undervalued?
YUM trades at a forward P/E of 22.7958x, representing a moderate valuation. With analysts targeting $174.38 (13.3% implied move), the stock appears reasonably valued with upside.
How high can YUM stock go?
The most bullish Wall Street analyst has a price target of $190 for YUM, while the most conservative target is $158. The consensus of $174.38 represents the median expectation. Our quantitative valuation model projects a bull case target of $332 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover YUM stock?
YUM is heavily covered by Wall Street, with 51 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 18 have Buy ratings, 30 recommend Hold, and 3 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the YUM stock forecast?
The 12-month YUM stock forecast based on 51 Wall Street analysts shows a consensus price target of $174.38, with estimates ranging from $158 (bear case) to $190 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $208, with bear/bull scenarios of $129/$332.
What is YUM's fair value based on fundamentals?
Our quantitative valuation model calculates YUM's fair value at $208 (base case), with a bear case of $129 and bull case of $332. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 55/100.
What is YUM's forward P/E ratio?
YUM trades at a forward P/E ratio of 22.8x based on next-twelve-months earnings estimates compared to a trailing P/E of 27.7x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy YUM stock?
Wall Street analysts are optimistic on YUM, with a "Hold" consensus rating and $174.38 price target (13.3% upside). 18 of 51 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do YUM price targets vary so much?
YUM analyst price targets range from $158 to $190, a 18% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $174.38 consensus represents the middle ground. Our model's $129-$332 range provides an independent fundamental perspective.