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ATER vs PRCH vs AMZN vs WRBY vs CNXN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ATER
Aterian, Inc.

Furnishings, Fixtures & Appliances

Consumer CyclicalNASDAQ • US
Market Cap$12M
5Y Perf.-99.1%
PRCH
Porch Group, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$1.23B
5Y Perf.-36.2%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+65.1%
WRBY
Warby Parker Inc.

Medical - Instruments & Supplies

HealthcareNYSE • US
Market Cap$3.34B
5Y Perf.-48.7%
CNXN
PC Connection, Inc.

Technology Distributors

TechnologyNASDAQ • US
Market Cap$1.65B
5Y Perf.+48.4%

ATER vs PRCH vs AMZN vs WRBY vs CNXN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ATER logoATER
PRCH logoPRCH
AMZN logoAMZN
WRBY logoWRBY
CNXN logoCNXN
IndustryFurnishings, Fixtures & AppliancesSoftware - ApplicationSpecialty RetailMedical - Instruments & SuppliesTechnology Distributors
Market Cap$12M$1.23B$2.92T$3.34B$1.65B
Revenue (TTM)$69M$483M$742.78B$891M$2.89B
Net Income (TTM)$-19M$-9M$90.80B$1M$87M
Gross Margin56.8%72.4%50.6%53.4%18.8%
Operating Margin17.2%10.3%11.5%-0.7%3.9%
Forward P/E34.8x56.7x16.6x
Total Debt$0.00$393M$152.99B$233M$996K
Cash & Equiv.$5M$53M$86.81B$286M$193M

ATER vs PRCH vs AMZN vs WRBY vs CNXNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ATER
PRCH
AMZN
WRBY
CNXN
StockSep 21May 26Return
Aterian, Inc. (ATER)1000.9-99.1%
Porch Group, Inc. (PRCH)10063.8-36.2%
Amazon.com, Inc. (AMZN)100165.1+65.1%
Warby Parker Inc. (WRBY)10051.3-48.7%
PC Connection, Inc. (CNXN)100148.4+48.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: ATER vs PRCH vs AMZN vs WRBY vs CNXN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Warby Parker Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. CNXN also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
ATER
Aterian, Inc.
The Consumer Cyclical Pick

ATER lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
PRCH
Porch Group, Inc.
The Quality Angle

Among these 5 stocks, PRCH doesn't own a clear edge in any measured category.

Best for: technology exposure
AMZN
Amazon.com, Inc.
The Long-Run Compounder

AMZN carries the broadest edge in this set and is the clearest fit for long-term compounding and valuation efficiency.

  • 7.0% 10Y total return vs CNXN's 199.0%
  • PEG 1.24 vs CNXN's 1.84
  • Lower P/E (34.8x vs 56.7x)
  • 12.2% margin vs ATER's -27.5%
Best for: long-term compounding and valuation efficiency
WRBY
Warby Parker Inc.
The Growth Play

WRBY is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 13.0%, EPS growth 107.7%, 3Y rev CAGR 13.4%
  • 13.0% revenue growth vs ATER's -30.4%
  • +68.3% vs ATER's -35.1%
Best for: growth exposure
CNXN
PC Connection, Inc.
The Income Pick

CNXN ranks third and is worth considering specifically for income & stability and sleep-well-at-night.

  • Dividend streak 2 yrs, beta 0.83, yield 0.9%
  • Lower volatility, beta 0.83, Low D/E 0.1%, current ratio 2.90x
  • Beta 0.83, yield 0.9%, current ratio 2.90x
  • Beta 0.83 vs PRCH's 2.22, lower leverage
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthWRBY logoWRBY13.0% revenue growth vs ATER's -30.4%
ValueAMZN logoAMZNLower P/E (34.8x vs 56.7x)
Quality / MarginsAMZN logoAMZN12.2% margin vs ATER's -27.5%
Stability / SafetyCNXN logoCNXNBeta 0.83 vs PRCH's 2.22, lower leverage
DividendsCNXN logoCNXN0.9% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)WRBY logoWRBY+68.3% vs ATER's -35.1%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs ATER's -46.0%, ROIC 14.7% vs 59.7%

ATER vs PRCH vs AMZN vs WRBY vs CNXN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ATERAterian, Inc.
FY 2025
Housewares
21.6%$15M
Heating, Cooling, and Air Quality
20.2%$14M
Essential Oils and Related Accessories
17.6%$12M
Health and Beauty
15.4%$11M
Kitchen Appliances
12.3%$8M
Home Office
9.1%$6M
Cookware, Kitchen Tools, and Gadgets
3.8%$3M
Other (1)
0.0%$14,000
PRCHPorch Group, Inc.
FY 2025
Recurring
92.1%$394M
Transactional
7.9%$34M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
WRBYWarby Parker Inc.
FY 2025
Eyewear Products
92.8%$719M
Services And Other
7.2%$56M
CNXNPC Connection, Inc.
FY 2025
Large Account Segment
44.6%$1.3B
Small and Medium Sized Businesses segment
37.7%$1.1B
Public Sector
17.7%$508M

ATER vs PRCH vs AMZN vs WRBY vs CNXN — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLATERLAGGINGWRBY

Income & Cash Flow (Last 12 Months)

AMZN leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 10768.8x ATER's $69M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to ATER's -27.5%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricATER logoATERAterian, Inc.PRCH logoPRCHPorch Group, Inc.AMZN logoAMZNAmazon.com, Inc.WRBY logoWRBYWarby Parker Inc.CNXN logoCNXNPC Connection, In…
RevenueTrailing 12 months$69M$483M$742.8B$891M$2.9B
EBITDAEarnings before interest/tax$12M$72M$155.9B$32M$127M
Net IncomeAfter-tax profit-$19M-$9M$90.8B$1M$87M
Free Cash FlowCash after capex-$15M$72M-$2.5B$39M$124M
Gross MarginGross profit ÷ Revenue+56.8%+72.4%+50.6%+53.4%+18.8%
Operating MarginEBIT ÷ Revenue+17.2%+10.3%+11.5%-0.7%+3.9%
Net MarginNet income ÷ Revenue-27.5%-1.8%+12.2%+0.2%+3.0%
FCF MarginFCF ÷ Revenue-21.5%+15.0%-0.3%+4.4%+4.3%
Rev. Growth (YoY)Latest quarter vs prior year-38.5%+15.6%+16.6%+8.3%+3.0%
EPS Growth (YoY)Latest quarter vs prior year-4.3%-157.1%+74.8%+7.5%+33.3%
AMZN leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

ATER leads this category, winning 3 of 7 comparable metrics.

At 20.0x trailing earnings, CNXN trades at a 99% valuation discount to WRBY's 2076.3x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs CNXN's 2.21x — a lower PEG means you pay less per unit of expected earnings growth.

MetricATER logoATERAterian, Inc.PRCH logoPRCHPorch Group, Inc.AMZN logoAMZNAmazon.com, Inc.WRBY logoWRBYWarby Parker Inc.CNXN logoCNXNPC Connection, In…
Market CapShares × price$12M$1.2B$2.92T$3.3B$1.6B
Enterprise ValueMkt cap + debt − cash$7M$1.6B$2.98T$3.3B$1.5B
Trailing P/EPrice ÷ TTM EPS-0.51x-348.15x37.82x2076.34x19.98x
Forward P/EPrice ÷ next-FY EPS est.34.77x56.75x16.65x
PEG RatioP/E ÷ EPS growth rate1.35x2.21x
EV / EBITDAEnterprise value multiple0.62x27.52x20.47x73.08x12.44x
Price / SalesMarket cap ÷ Revenue0.18x2.56x4.07x3.83x0.57x
Price / BookPrice ÷ Book value/share0.64x52.25x7.14x9.25x1.82x
Price / FCFMarket cap ÷ FCF23.71x378.98x76.32x28.39x
ATER leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — ATER and AMZN each lead in 3 of 9 comparable metrics.

AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-85 for ATER. CNXN carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to PRCH's 17.55x. On the Piotroski fundamental quality scale (0–9), PRCH scores 8/9 vs ATER's 2/9, reflecting strong financial health.

MetricATER logoATERAterian, Inc.PRCH logoPRCHPorch Group, Inc.AMZN logoAMZNAmazon.com, Inc.WRBY logoWRBYWarby Parker Inc.CNXN logoCNXNPC Connection, In…
ROE (TTM)Return on equity-85.1%-60.9%+23.3%+0.4%+9.7%
ROA (TTM)Return on assets-46.0%-1.1%+11.5%+0.2%+6.5%
ROICReturn on invested capital+59.7%+9.9%+14.7%-1.3%+10.6%
ROCEReturn on capital employed+51.9%+6.5%+15.3%-1.0%+11.0%
Piotroski ScoreFundamental quality 0–928665
Debt / EquityFinancial leverage17.55x0.37x0.63x0.00x
Net DebtTotal debt minus cash-$5M$340M$66.2B-$53M-$192M
Cash & Equiv.Liquid assets$5M$53M$86.8B$286M$193M
Total DebtShort + long-term debt$0$393M$153.0B$233M$996,000
Interest CoverageEBIT ÷ Interest expense13.93x1.35x39.96x
Evenly matched — ATER and AMZN each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — PRCH and AMZN each lead in 2 of 6 comparable metrics.

A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $67 for ATER. Over the past 12 months, WRBY leads with a +68.3% total return vs ATER's -35.1%. The 3-year compound annual growth rate (CAGR) favors PRCH at 133.5% vs ATER's -48.8% — a key indicator of consistent wealth creation.

MetricATER logoATERAterian, Inc.PRCH logoPRCHPorch Group, Inc.AMZN logoAMZNAmazon.com, Inc.WRBY logoWRBYWarby Parker Inc.CNXN logoCNXNPC Connection, In…
YTD ReturnYear-to-date+70.2%+22.3%+19.7%+20.2%+15.2%
1-Year ReturnPast 12 months-35.1%+5.9%+43.7%+68.3%-2.4%
3-Year ReturnCumulative with dividends-86.6%+1173.1%+156.2%+125.0%+71.7%
5-Year ReturnCumulative with dividends-99.3%-10.7%+64.8%-50.1%+45.1%
10-Year ReturnCumulative with dividends-99.0%+13.9%+697.8%-50.1%+199.0%
CAGR (3Y)Annualised 3-year return-48.8%+133.5%+36.8%+31.0%+19.8%
Evenly matched — PRCH and AMZN each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and CNXN each lead in 1 of 2 comparable metrics.

CNXN is the less volatile stock with a 0.83 beta — it tends to amplify market swings less than PRCH's 2.22 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs ATER's 55.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricATER logoATERAterian, Inc.PRCH logoPRCHPorch Group, Inc.AMZN logoAMZNAmazon.com, Inc.WRBY logoWRBYWarby Parker Inc.CNXN logoCNXNPC Connection, In…
Beta (5Y)Sensitivity to S&P 5001.46x2.22x1.51x2.22x0.83x
52-Week HighHighest price in past year$2.19$19.44$278.56$31.00$71.17
52-Week LowLowest price in past year$0.52$6.36$185.01$14.96$54.97
% of 52W HighCurrent price vs 52-week peak+55.7%+58.0%+97.3%+87.7%+91.8%
RSI (14)Momentum oscillator 0–10076.275.081.146.660.7
Avg Volume (50D)Average daily shares traded5.4M1.6M45.5M2.8M66K
Evenly matched — AMZN and CNXN each lead in 1 of 2 comparable metrics.

Analyst Outlook

CNXN leads this category, winning 1 of 1 comparable metric.

Analyst consensus: PRCH as "Buy", AMZN as "Buy", WRBY as "Buy", CNXN as "Buy". Consensus price targets imply 77.3% upside for PRCH (target: $20) vs 7.8% for WRBY (target: $29). CNXN is the only dividend payer here at 0.92% yield — a key consideration for income-focused portfolios.

MetricATER logoATERAterian, Inc.PRCH logoPRCHPorch Group, Inc.AMZN logoAMZNAmazon.com, Inc.WRBY logoWRBYWarby Parker Inc.CNXN logoCNXNPC Connection, In…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$20.00$306.77$29.33
# AnalystsCovering analysts1394151
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises12
Dividend / ShareAnnual DPS$0.60
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%0.0%0.0%+4.6%
CNXN leads this category, winning 1 of 1 comparable metric.
Key Takeaway

AMZN leads in 1 of 6 categories (Income & Cash Flow). ATER leads in 1 (Valuation Metrics). 3 tied.

Best OverallAterian, Inc. (ATER)Leads 1 of 6 categories
Loading custom metrics...

ATER vs PRCH vs AMZN vs WRBY vs CNXN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ATER or PRCH or AMZN or WRBY or CNXN a better buy right now?

For growth investors, Warby Parker Inc.

(WRBY) is the stronger pick with 13. 0% revenue growth year-over-year, versus -30. 4% for Aterian, Inc. (ATER). PC Connection, Inc. (CNXN) offers the better valuation at 20. 0x trailing P/E (16. 6x forward), making it the more compelling value choice. Analysts rate Porch Group, Inc. (PRCH) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ATER or PRCH or AMZN or WRBY or CNXN?

On trailing P/E, PC Connection, Inc.

(CNXN) is the cheapest at 20. 0x versus Warby Parker Inc. at 2076. 3x. On forward P/E, PC Connection, Inc. is actually cheaper at 16. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus PC Connection, Inc. 's 1. 84x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — ATER or PRCH or AMZN or WRBY or CNXN?

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -99. 3% for Aterian, Inc. (ATER). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus ATER's -99. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ATER or PRCH or AMZN or WRBY or CNXN?

By beta (market sensitivity over 5 years), PC Connection, Inc.

(CNXN) is the lower-risk stock at 0. 83β versus Porch Group, Inc. 's 2. 22β — meaning PRCH is approximately 168% more volatile than CNXN relative to the S&P 500. On balance sheet safety, PC Connection, Inc. (CNXN) carries a lower debt/equity ratio of 0% versus 18% for Porch Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — ATER or PRCH or AMZN or WRBY or CNXN?

By revenue growth (latest reported year), Warby Parker Inc.

(WRBY) is pulling ahead at 13. 0% versus -30. 4% for Aterian, Inc. (ATER). On earnings-per-share growth, the picture is similar: Warby Parker Inc. grew EPS 107. 7% year-over-year, compared to -42. 3% for Aterian, Inc.. Over a 3-year CAGR, PRCH leads at 20. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ATER or PRCH or AMZN or WRBY or CNXN?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus -27. 5% for Aterian, Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ATER leads at 17. 2% versus -0. 6% for WRBY. At the gross margin level — before operating expenses — PRCH leads at 70. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ATER or PRCH or AMZN or WRBY or CNXN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus PC Connection, Inc. 's 1. 84x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, PC Connection, Inc. (CNXN) trades at 16. 6x forward P/E versus 56. 7x for Warby Parker Inc. — 40. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PRCH: 77. 3% to $20. 00.

08

Which pays a better dividend — ATER or PRCH or AMZN or WRBY or CNXN?

In this comparison, CNXN (0.

9% yield) pays a dividend. ATER, PRCH, AMZN, WRBY do not pay a meaningful dividend and should not be held primarily for income.

09

Is ATER or PRCH or AMZN or WRBY or CNXN better for a retirement portfolio?

For long-horizon retirement investors, PC Connection, Inc.

(CNXN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 83), 0. 9% yield, +199. 0% 10Y return). Warby Parker Inc. (WRBY) carries a higher beta of 2. 22 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CNXN: +199. 0%, WRBY: -50. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ATER and PRCH and AMZN and WRBY and CNXN?

These companies operate in different sectors (ATER (Consumer Cyclical) and PRCH (Technology) and AMZN (Consumer Cyclical) and WRBY (Healthcare) and CNXN (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

CNXN pays a dividend while ATER, PRCH, AMZN, WRBY do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Revenue Growth>
%
(ATER: -38.5% · PRCH: 15.6%)

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