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BABA vs BIDU vs GOOGL vs MSFT vs META

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BABA
Alibaba Group Holding Limited

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$340.44B
5Y Perf.-32.0%
BIDU
Baidu, Inc.

Internet Content & Information

Communication ServicesNASDAQ • CN
Market Cap$48.92B
5Y Perf.+31.3%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+455.2%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.56T
5Y Perf.+174.0%

BABA vs BIDU vs GOOGL vs MSFT vs META — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BABA logoBABA
BIDU logoBIDU
GOOGL logoGOOGL
MSFT logoMSFT
META logoMETA
IndustrySpecialty RetailInternet Content & InformationInternet Content & InformationSoftware - InfrastructureInternet Content & Information
Market Cap$340.44B$48.92B$4.81T$3.13T$1.56T
Revenue (TTM)$1.01T$130.46B$422.57B$318.27B$214.96B
Net Income (TTM)$123.35B$9.00B$160.21B$125.22B$70.59B
Gross Margin41.2%44.7%60.4%68.3%81.9%
Operating Margin10.9%-2.6%32.7%46.8%41.2%
Forward P/E4.1x2.6x29.6x25.3x20.4x
Total Debt$248.49B$79.32B$59.29B$112.18B$83.90B
Cash & Equiv.$181.73B$24.83B$30.71B$30.24B$35.87B

BABA vs BIDU vs GOOGL vs MSFT vs METALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BABA
BIDU
GOOGL
MSFT
META
StockMay 20May 26Return
Alibaba Group Holdi… (BABA)10068.0-32.0%
Baidu, Inc. (BIDU)100131.3+31.3%
Alphabet Inc. (GOOGL)100555.2+455.2%
Microsoft Corporati… (MSFT)100229.7+129.7%
Meta Platforms, Inc. (META)100274.0+174.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: BABA vs BIDU vs GOOGL vs MSFT vs META

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL and MSFT are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Microsoft Corporation is the stronger pick specifically for profitability and margin quality and capital preservation and lower volatility. BABA, BIDU, and META also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
BABA
Alibaba Group Holding Limited
The Defensive Pick

BABA ranks third and is worth considering specifically for sleep-well-at-night and defensive.

  • Lower volatility, beta 1.21, Low D/E 22.8%, current ratio 1.54x
  • Beta 1.21, yield 1.3%, current ratio 1.54x
  • 1.3% yield, 2-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend)
Best for: sleep-well-at-night and defensive
BIDU
Baidu, Inc.
The Value Pick

BIDU is the clearest fit if your priority is valuation efficiency.

  • PEG 0.04 vs MSFT's 1.35
  • Lower P/E (2.6x vs 20.4x), PEG 0.04 vs 1.11
Best for: valuation efficiency
GOOGL
Alphabet Inc.
The Growth Play

GOOGL has the current edge in this matchup, primarily because of its strength in growth exposure and long-term compounding.

  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • 10.0% 10Y total return vs MSFT's 7.9%
  • +163.5% vs MSFT's -2.1%
  • 27.4% ROA vs BIDU's 2.0%, ROIC 25.1% vs 4.8%
Best for: growth exposure and long-term compounding
MSFT
Microsoft Corporation
The Income Pick

MSFT is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • 39.3% margin vs BIDU's 6.9%
  • Beta 0.89 vs META's 1.59, lower leverage
Best for: income & stability
META
Meta Platforms, Inc.
The Growth Leader

META is the clearest fit if your priority is growth.

  • 22.2% revenue growth vs BIDU's -1.1%
Best for: growth
See the full category breakdown
CategoryWinnerWhy
GrowthMETA logoMETA22.2% revenue growth vs BIDU's -1.1%
ValueBIDU logoBIDULower P/E (2.6x vs 20.4x), PEG 0.04 vs 1.11
Quality / MarginsMSFT logoMSFT39.3% margin vs BIDU's 6.9%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs META's 1.59, lower leverage
DividendsBABA logoBABA1.3% yield, 2-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs MSFT's -2.1%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs BIDU's 2.0%, ROIC 25.1% vs 4.8%

BABA vs BIDU vs GOOGL vs MSFT vs META — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BABAAlibaba Group Holding Limited
FY 2025
Customer Management Services
42.6%$424.9B
Sales Of Goods
27.5%$274.3B
Logistics Services
12.4%$123.4B
Cloud Services
8.5%$84.5B
Membership Fees and Value Added Services
4.7%$46.6B
Product and Service, Other
4.3%$42.7B
BIDUBaidu, Inc.
FY 2023
Online Marketing Services
60.3%$81.2B
Product and Service, Other
39.7%$53.4B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B

BABA vs BIDU vs GOOGL vs MSFT vs META — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGMETA

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 3 of 6 comparable metrics.

BABA is the larger business by revenue, generating $1.01T annually — 7.8x BIDU's $130.5B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to BIDU's 6.9%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBABA logoBABAAlibaba Group Hol…BIDU logoBIDUBaidu, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…META logoMETAMeta Platforms, I…
RevenueTrailing 12 months$1.01T$130.5B$422.6B$318.3B$215.0B
EBITDAEarnings before interest/tax$114.6B$4.9B$161.3B$192.6B$109.3B
Net IncomeAfter-tax profit$123.4B$9.0B$160.2B$125.2B$70.6B
Free Cash FlowCash after capex$2.6B-$15.7B$73.3B$72.9B$48.3B
Gross MarginGross profit ÷ Revenue+41.2%+44.7%+60.4%+68.3%+81.9%
Operating MarginEBIT ÷ Revenue+10.9%-2.6%+32.7%+46.8%+41.2%
Net MarginNet income ÷ Revenue+12.2%+6.9%+37.9%+39.3%+32.8%
FCF MarginFCF ÷ Revenue+0.3%-12.0%+17.3%+22.9%+22.4%
Rev. Growth (YoY)Latest quarter vs prior year+4.8%-7.1%+21.8%+18.3%+33.1%
EPS Growth (YoY)Latest quarter vs prior year-52.0%-2.6%+81.9%+23.4%+62.4%
MSFT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

BIDU leads this category, winning 6 of 7 comparable metrics.

At 14.4x trailing earnings, BIDU trades at a 61% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), BIDU offers better value at 0.24x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricBABA logoBABAAlibaba Group Hol…BIDU logoBIDUBaidu, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…META logoMETAMeta Platforms, I…
Market CapShares × price$340.4B$48.9B$4.81T$3.13T$1.56T
Enterprise ValueMkt cap + debt − cash$350.3B$56.9B$4.84T$3.21T$1.61T
Trailing P/EPrice ÷ TTM EPS17.90x14.44x36.82x30.86x26.26x
Forward P/EPrice ÷ next-FY EPS est.4.13x2.58x29.61x25.34x20.36x
PEG RatioP/E ÷ EPS growth rate0.24x1.23x1.64x1.43x
EV / EBITDAEnterprise value multiple13.55x10.79x32.22x19.72x15.81x
Price / SalesMarket cap ÷ Revenue2.33x2.50x11.95x11.10x7.78x
Price / BookPrice ÷ Book value/share2.12x1.17x11.72x9.15x7.31x
Price / FCFMarket cap ÷ FCF29.64x25.41x65.72x43.66x33.90x
BIDU leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 8 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $3 for BIDU. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x. On the Piotroski fundamental quality scale (0–9), BABA scores 7/9 vs META's 5/9, reflecting strong financial health.

MetricBABA logoBABAAlibaba Group Hol…BIDU logoBIDUBaidu, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…META logoMETAMeta Platforms, I…
ROE (TTM)Return on equity+11.2%+3.1%+39.0%+33.1%+33.2%
ROA (TTM)Return on assets+6.7%+2.0%+27.4%+19.2%+20.8%
ROICReturn on invested capital+9.6%+4.8%+25.1%+24.9%+27.6%
ROCEReturn on capital employed+10.4%+6.3%+30.3%+29.7%+29.4%
Piotroski ScoreFundamental quality 0–975765
Debt / EquityFinancial leverage0.23x0.28x0.14x0.33x0.39x
Net DebtTotal debt minus cash$66.8B$54.5B$28.6B$81.9B$48.0B
Cash & Equiv.Liquid assets$181.7B$24.8B$30.7B$30.2B$35.9B
Total DebtShort + long-term debt$248.5B$79.3B$59.3B$112.2B$83.9B
Interest CoverageEBIT ÷ Interest expense15.74x9.71x392.15x55.65x78.84x
GOOGL leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $6,463 for BABA. Over the past 12 months, GOOGL leads with a +163.5% total return vs MSFT's -2.1%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs BIDU's 4.5% — a key indicator of consistent wealth creation.

MetricBABA logoBABAAlibaba Group Hol…BIDU logoBIDUBaidu, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…META logoMETAMeta Platforms, I…
YTD ReturnYear-to-date-9.5%-6.9%+26.4%-10.8%-5.1%
1-Year ReturnPast 12 months+16.0%+61.3%+163.5%-2.1%+3.7%
3-Year ReturnCumulative with dividends+74.8%+14.2%+270.8%+39.5%+166.4%
5-Year ReturnCumulative with dividends-35.4%-27.0%+239.8%+72.5%+94.8%
10-Year ReturnCumulative with dividends+83.4%-17.5%+996.1%+787.7%+421.2%
CAGR (3Y)Annualised 3-year return+20.5%+4.5%+54.8%+11.7%+38.6%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GOOGL and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs BABA's 73.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBABA logoBABAAlibaba Group Hol…BIDU logoBIDUBaidu, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…META logoMETAMeta Platforms, I…
Beta (5Y)Sensitivity to S&P 5001.21x1.41x1.26x0.89x1.59x
52-Week HighHighest price in past year$192.67$165.30$400.10$555.45$796.25
52-Week LowLowest price in past year$103.71$81.17$147.84$356.28$520.26
% of 52W HighCurrent price vs 52-week peak+73.2%+84.6%+99.5%+75.8%+77.5%
RSI (14)Momentum oscillator 0–10061.869.183.454.042.8
Avg Volume (50D)Average daily shares traded10.4M2.0M28.3M32.5M15.6M
Evenly matched — GOOGL and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — BABA and MSFT each lead in 1 of 2 comparable metrics.

Analyst consensus: BABA as "Buy", BIDU as "Buy", GOOGL as "Buy", MSFT as "Buy", META as "Buy". Consensus price targets imply 37.8% upside for BABA (target: $194) vs 2.1% for GOOGL (target: $406). For income investors, BABA offers the higher dividend yield at 1.27% vs GOOGL's 0.21%.

MetricBABA logoBABAAlibaba Group Hol…BIDU logoBIDUBaidu, Inc.GOOGL logoGOOGLAlphabet Inc.MSFT logoMSFTMicrosoft Corpora…META logoMETAMeta Platforms, I…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$194.23$154.70$406.28$551.75$821.80
# AnalystsCovering analysts5953828160
Dividend YieldAnnual dividend ÷ price+1.3%+0.2%+0.8%+0.3%
Dividend StreakConsecutive years of raises232192
Dividend / ShareAnnual DPS$12.14$0.82$3.23$2.07
Buyback YieldShare repurchases ÷ mkt cap+3.8%+1.9%+0.9%+0.6%+1.7%
Evenly matched — BABA and MSFT each lead in 1 of 2 comparable metrics.
Key Takeaway

GOOGL leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). MSFT leads in 1 (Income & Cash Flow). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

BABA vs BIDU vs GOOGL vs MSFT vs META: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BABA or BIDU or GOOGL or MSFT or META a better buy right now?

For growth investors, Meta Platforms, Inc.

(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus -1. 1% for Baidu, Inc. (BIDU). Baidu, Inc. (BIDU) offers the better valuation at 14. 4x trailing P/E (2. 6x forward), making it the more compelling value choice. Analysts rate Alibaba Group Holding Limited (BABA) a "Buy" — based on 59 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BABA or BIDU or GOOGL or MSFT or META?

On trailing P/E, Baidu, Inc.

(BIDU) is the cheapest at 14. 4x versus Alphabet Inc. at 36. 8x. On forward P/E, Baidu, Inc. is actually cheaper at 2. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Baidu, Inc. wins at 0. 04x versus Microsoft Corporation's 1. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — BABA or BIDU or GOOGL or MSFT or META?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -35. 4% for Alibaba Group Holding Limited (BABA). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus BIDU's -17. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BABA or BIDU or GOOGL or MSFT or META?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 80% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BABA or BIDU or GOOGL or MSFT or META?

By revenue growth (latest reported year), Meta Platforms, Inc.

(META) is pulling ahead at 22. 2% versus -1. 1% for Baidu, Inc. (BIDU). On earnings-per-share growth, the picture is similar: Alibaba Group Holding Limited grew EPS 70. 9% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BABA or BIDU or GOOGL or MSFT or META?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 13. 1% for Alibaba Group Holding Limited — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 14. 1% for BABA. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BABA or BIDU or GOOGL or MSFT or META more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Baidu, Inc. (BIDU) is the more undervalued stock at a PEG of 0. 04x versus Microsoft Corporation's 1. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Baidu, Inc. (BIDU) trades at 2. 6x forward P/E versus 29. 6x for Alphabet Inc. — 27. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BABA: 37. 8% to $194. 23.

08

Which pays a better dividend — BABA or BIDU or GOOGL or MSFT or META?

In this comparison, BABA (1.

3% yield), MSFT (0. 8% yield), META (0. 3% yield), GOOGL (0. 2% yield) pay a dividend. BIDU does not pay a meaningful dividend and should not be held primarily for income.

09

Is BABA or BIDU or GOOGL or MSFT or META better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Both have compounded well over 10 years (MSFT: +787. 7%, BIDU: -17. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BABA and BIDU and GOOGL and MSFT and META?

These companies operate in different sectors (BABA (Consumer Cyclical) and BIDU (Communication Services) and GOOGL (Communication Services) and MSFT (Technology) and META (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BABA is a large-cap deep-value stock; BIDU is a mid-cap deep-value stock; GOOGL is a mega-cap high-growth stock; MSFT is a mega-cap quality compounder stock; META is a mega-cap high-growth stock. BABA, MSFT pay a dividend while BIDU, GOOGL, META do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
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Beat Both

Find stocks that outperform BABA and BIDU and GOOGL and MSFT and META on the metrics below

Revenue Growth>
%
(BABA: 4.8% · BIDU: -7.1%)
Net Margin>
%
(BABA: 12.2% · BIDU: 6.9%)
P/E Ratio<
x
(BABA: 17.9x · BIDU: 14.4x)

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