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BBW vs JAKK vs HAS vs PLAY vs MAT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BBW
Build-A-Bear Workshop, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$486M
5Y Perf.+1549.3%
JAKK
JAKKS Pacific, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$266M
5Y Perf.+288.0%
HAS
Hasbro, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$13.70B
5Y Perf.+32.5%
PLAY
Dave & Buster's Entertainment, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$664M
5Y Perf.-20.6%
MAT
Mattel, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$4.53B
5Y Perf.+62.9%

BBW vs JAKK vs HAS vs PLAY vs MAT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BBW logoBBW
JAKK logoJAKK
HAS logoHAS
PLAY logoPLAY
MAT logoMAT
IndustrySpecialty RetailLeisureLeisureEntertainmentLeisure
Market Cap$486M$266M$13.70B$664M$4.53B
Revenue (TTM)$526M$571M$4.70B$2.11B$5.38B
Net Income (TTM)$57M$10M$-322M$300K$499M
Gross Margin56.2%32.4%70.3%30.7%47.9%
Operating Margin13.8%2.5%22.5%7.1%10.0%
Forward P/E9.7x7.4x16.8x82.9x11.5x
Total Debt$97M$93M$3.40B$3.14B$2.87B
Cash & Equiv.$28M$54M$777M$7M$1.24B

BBW vs JAKK vs HAS vs PLAY vs MATLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BBW
JAKK
HAS
PLAY
MAT
StockMay 20May 26Return
Build-A-Bear Worksh… (BBW)1001649.3+1549.3%
JAKKS Pacific, Inc. (JAKK)100388.0+288.0%
Hasbro, Inc. (HAS)100132.5+32.5%
Dave & Buster's Ent… (PLAY)10079.4-20.6%
Mattel, Inc. (MAT)100162.9+62.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: BBW vs JAKK vs HAS vs PLAY vs MAT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: BBW and HAS are tied at the top with 3 categories each (5-stock set) — the right choice depends on your priorities. Hasbro, Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. JAKK also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
BBW
Build-A-Bear Workshop, Inc.
The Growth Play

BBW carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 2.1%, EPS growth 4.1%, 3Y rev CAGR 6.5%
  • 203.8% 10Y total return vs HAS's 42.9%
  • PEG 0.05 vs MAT's 0.40
  • Lower P/E (9.7x vs 82.9x)
Best for: growth exposure and long-term compounding
JAKK
JAKKS Pacific, Inc.
The Income Pick

JAKK ranks third and is worth considering specifically for income & stability and defensive.

  • Dividend streak 1 yrs, beta 1.79, yield 4.2%
  • Beta 1.79, yield 4.2%, current ratio 1.82x
  • 4.2% yield, 1-year raise streak, vs HAS's 2.9%, (2 stocks pay no dividend)
Best for: income & stability and defensive
HAS
Hasbro, Inc.
The Growth Leader

HAS is the #2 pick in this set and the best alternative if growth and stability is your priority.

  • 13.7% revenue growth vs JAKK's -17.4%
  • Beta 1.16 vs PLAY's 2.24, lower leverage
  • +63.1% vs PLAY's -50.1%
Best for: growth and stability
PLAY
Dave & Buster's Entertainment, Inc.
The Communication Services Pick

PLAY lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: communication services exposure
MAT
Mattel, Inc.
The Defensive Pick

MAT is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.24, current ratio 2.15x
Best for: sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthHAS logoHAS13.7% revenue growth vs JAKK's -17.4%
ValueBBW logoBBWLower P/E (9.7x vs 82.9x)
Quality / MarginsBBW logoBBW10.9% margin vs HAS's -6.9%
Stability / SafetyHAS logoHASBeta 1.16 vs PLAY's 2.24, lower leverage
DividendsJAKK logoJAKK4.2% yield, 1-year raise streak, vs HAS's 2.9%, (2 stocks pay no dividend)
Momentum (1Y)HAS logoHAS+63.1% vs PLAY's -50.1%
Efficiency (ROA)BBW logoBBW18.5% ROA vs HAS's -5.8%, ROIC 26.4% vs 22.4%

BBW vs JAKK vs HAS vs PLAY vs MAT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BBWBuild-A-Bear Workshop, Inc.
FY 2024
Retail
93.6%$460M
Commercial Product and Service
6.4%$31M
JAKKJAKKS Pacific, Inc.
FY 2021
ToysConsumerProductsMember
82.7%$514M
HalloweenMember
17.3%$108M
HASHasbro, Inc.
FY 2025
Consumer Products
90.3%$2.4B
Corporate, Non-Segment
6.8%$184M
Entertainment Segment
2.8%$77M
PLAYDave & Buster's Entertainment, Inc.
FY 2024
Entertainment
65.2%$1.4B
Food and Beverage
34.8%$742M
MATMattel, Inc.
FY 2025
International Segment
100.0%$2.3B

BBW vs JAKK vs HAS vs PLAY vs MAT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLBBWLAGGINGMAT

Income & Cash Flow (Last 12 Months)

HAS leads this category, winning 5 of 6 comparable metrics.

MAT is the larger business by revenue, generating $5.4B annually — 10.2x BBW's $526M. BBW is the more profitable business, keeping 10.9% of every revenue dollar as net income compared to HAS's -6.9%. On growth, HAS holds the edge at +31.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBBW logoBBWBuild-A-Bear Work…JAKK logoJAKKJAKKS Pacific, In…HAS logoHASHasbro, Inc.PLAY logoPLAYDave & Buster's E…MAT logoMATMattel, Inc.
RevenueTrailing 12 months$526M$571M$4.7B$2.1B$5.4B
EBITDAEarnings before interest/tax$87M$24M$1.2B$405M$726M
Net IncomeAfter-tax profit$57M$10M-$322M$300,000$499M
Free Cash FlowCash after capex$37M-$1M$830M-$175M$400M
Gross MarginGross profit ÷ Revenue+56.2%+32.4%+70.3%+30.7%+47.9%
Operating MarginEBIT ÷ Revenue+13.8%+2.5%+22.5%+7.1%+10.0%
Net MarginNet income ÷ Revenue+10.9%+1.7%-6.9%+0.0%+9.3%
FCF MarginFCF ÷ Revenue+7.1%-0.2%+17.7%-8.3%+7.4%
Rev. Growth (YoY)Latest quarter vs prior year+2.7%-2.8%+31.3%-1.1%+4.3%
EPS Growth (YoY)Latest quarter vs prior year-15.1%+43.4%+6.6%-45.2%+2.7%
HAS leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

Evenly matched — BBW and JAKK each lead in 2 of 7 comparable metrics.

At 7.2x trailing earnings, PLAY trades at a 74% valuation discount to JAKK's 27.1x P/E. Adjusting for growth (PEG ratio), BBW offers better value at 0.05x vs MAT's 0.42x — a lower PEG means you pay less per unit of expected earnings growth.

MetricBBW logoBBWBuild-A-Bear Work…JAKK logoJAKKJAKKS Pacific, In…HAS logoHASHasbro, Inc.PLAY logoPLAYDave & Buster's E…MAT logoMATMattel, Inc.
Market CapShares × price$486M$266M$13.7B$664M$4.5B
Enterprise ValueMkt cap + debt − cash$556M$305M$16.3B$3.8B$6.2B
Trailing P/EPrice ÷ TTM EPS9.85x27.07x-42.34x7.17x12.10x
Forward P/EPrice ÷ next-FY EPS est.9.70x7.41x16.79x82.90x11.45x
PEG RatioP/E ÷ EPS growth rate0.05x0.42x
EV / EBITDAEnterprise value multiple6.86x12.49x13.28x8.28x7.82x
Price / SalesMarket cap ÷ Revenue0.98x0.47x2.91x0.31x0.85x
Price / BookPrice ÷ Book value/share3.67x1.07x24.15x2.87x2.14x
Price / FCFMarket cap ÷ FCF17.52x16.51x11.02x
Evenly matched — BBW and JAKK each lead in 2 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — BBW and JAKK each lead in 4 of 9 comparable metrics.

BBW delivers a 38.7% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-52 for HAS. JAKK carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to PLAY's 21.53x. On the Piotroski fundamental quality scale (0–9), PLAY scores 6/9 vs MAT's 4/9, reflecting solid financial health.

MetricBBW logoBBWBuild-A-Bear Work…JAKK logoJAKKJAKKS Pacific, In…HAS logoHASHasbro, Inc.PLAY logoPLAYDave & Buster's E…MAT logoMATMattel, Inc.
ROE (TTM)Return on equity+38.7%+4.0%-52.3%+0.2%+22.7%
ROA (TTM)Return on assets+18.5%+2.2%-5.8%+0.0%+7.7%
ROICReturn on invested capital+26.4%+4.1%+22.4%+5.1%+12.5%
ROCEReturn on capital employed+33.2%+4.8%+24.5%+6.4%+11.9%
Piotroski ScoreFundamental quality 0–954564
Debt / EquityFinancial leverage0.70x0.37x6.01x21.53x1.28x
Net DebtTotal debt minus cash$69M$39M$2.6B$3.1B$1.6B
Cash & Equiv.Liquid assets$28M$54M$777M$7M$1.2B
Total DebtShort + long-term debt$97M$93M$3.4B$3.1B$2.9B
Interest CoverageEBIT ÷ Interest expense32.35x0.38x1.06x4.65x
Evenly matched — BBW and JAKK each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

BBW leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in BBW five years ago would be worth $53,090 today (with dividends reinvested), compared to $2,334 for PLAY. Over the past 12 months, HAS leads with a +63.1% total return vs PLAY's -50.1%. The 3-year compound annual growth rate (CAGR) favors BBW at 21.9% vs PLAY's -33.2% — a key indicator of consistent wealth creation.

MetricBBW logoBBWBuild-A-Bear Work…JAKK logoJAKKJAKKS Pacific, In…HAS logoHASHasbro, Inc.PLAY logoPLAYDave & Buster's E…MAT logoMATMattel, Inc.
YTD ReturnYear-to-date-38.2%+36.6%+18.2%-38.6%-25.1%
1-Year ReturnPast 12 months+6.4%+30.0%+63.1%-50.1%-13.9%
3-Year ReturnCumulative with dividends+81.3%+4.1%+76.7%-70.2%-16.4%
5-Year ReturnCumulative with dividends+430.9%+161.5%+11.6%-76.7%-31.4%
10-Year ReturnCumulative with dividends+203.8%-66.6%+42.9%-71.4%-45.0%
CAGR (3Y)Annualised 3-year return+21.9%+1.3%+20.9%-33.2%-5.8%
BBW leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — JAKK and HAS each lead in 1 of 2 comparable metrics.

HAS is the less volatile stock with a 1.16 beta — it tends to amplify market swings less than PLAY's 2.24 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JAKK currently trades 94.7% from its 52-week high vs PLAY's 29.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBBW logoBBWBuild-A-Bear Work…JAKK logoJAKKJAKKS Pacific, In…HAS logoHASHasbro, Inc.PLAY logoPLAYDave & Buster's E…MAT logoMATMattel, Inc.
Beta (5Y)Sensitivity to S&P 5001.59x1.79x1.16x2.24x1.24x
52-Week HighHighest price in past year$75.85$24.57$106.98$35.53$22.48
52-Week LowLowest price in past year$35.36$14.87$60.64$9.65$14.10
% of 52W HighCurrent price vs 52-week peak+49.4%+94.7%+91.0%+29.5%+66.7%
RSI (14)Momentum oscillator 0–10043.459.257.838.352.0
Avg Volume (50D)Average daily shares traded419K76K1.6M1.7M4.4M
Evenly matched — JAKK and HAS each lead in 1 of 2 comparable metrics.

Analyst Outlook

JAKK leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: BBW as "Buy", JAKK as "Hold", HAS as "Buy", PLAY as "Buy", MAT as "Buy". Consensus price targets imply 93.4% upside for PLAY (target: $20) vs 14.7% for HAS (target: $112). For income investors, JAKK offers the higher dividend yield at 4.21% vs BBW's 2.16%.

MetricBBW logoBBWBuild-A-Bear Work…JAKK logoJAKKJAKKS Pacific, In…HAS logoHASHasbro, Inc.PLAY logoPLAYDave & Buster's E…MAT logoMATMattel, Inc.
Analyst RatingConsensus buy/hold/sellBuyHoldBuyBuyBuy
Price TargetConsensus 12-month target$70.00$41.67$111.67$20.25$19.29
# AnalystsCovering analysts1116331934
Dividend YieldAnnual dividend ÷ price+2.2%+4.2%+2.9%
Dividend StreakConsecutive years of raises11100
Dividend / ShareAnnual DPS$0.81$0.98$2.80
Buyback YieldShare repurchases ÷ mkt cap+6.4%+2.1%0.0%+26.2%0.0%
JAKK leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

HAS leads in 1 of 6 categories (Income & Cash Flow). BBW leads in 1 (Total Returns). 3 tied.

Best OverallBuild-A-Bear Workshop, Inc. (BBW)Leads 1 of 6 categories
Loading custom metrics...

BBW vs JAKK vs HAS vs PLAY vs MAT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BBW or JAKK or HAS or PLAY or MAT a better buy right now?

For growth investors, Hasbro, Inc.

(HAS) is the stronger pick with 13. 7% revenue growth year-over-year, versus -17. 4% for JAKKS Pacific, Inc. (JAKK). Dave & Buster's Entertainment, Inc. (PLAY) offers the better valuation at 7. 2x trailing P/E (82. 9x forward), making it the more compelling value choice. Analysts rate Build-A-Bear Workshop, Inc. (BBW) a "Buy" — based on 11 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BBW or JAKK or HAS or PLAY or MAT?

On trailing P/E, Dave & Buster's Entertainment, Inc.

(PLAY) is the cheapest at 7. 2x versus JAKKS Pacific, Inc. at 27. 1x. On forward P/E, JAKKS Pacific, Inc. is actually cheaper at 7. 4x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Build-A-Bear Workshop, Inc. wins at 0. 05x versus Mattel, Inc. 's 0. 40x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — BBW or JAKK or HAS or PLAY or MAT?

Over the past 5 years, Build-A-Bear Workshop, Inc.

(BBW) delivered a total return of +430. 9%, compared to -76. 7% for Dave & Buster's Entertainment, Inc. (PLAY). Over 10 years, the gap is even starker: BBW returned +203. 8% versus PLAY's -71. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BBW or JAKK or HAS or PLAY or MAT?

By beta (market sensitivity over 5 years), Hasbro, Inc.

(HAS) is the lower-risk stock at 1. 16β versus Dave & Buster's Entertainment, Inc. 's 2. 24β — meaning PLAY is approximately 92% more volatile than HAS relative to the S&P 500. On balance sheet safety, JAKKS Pacific, Inc. (JAKK) carries a lower debt/equity ratio of 37% versus 22% for Dave & Buster's Entertainment, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BBW or JAKK or HAS or PLAY or MAT?

By revenue growth (latest reported year), Hasbro, Inc.

(HAS) is pulling ahead at 13. 7% versus -17. 4% for JAKKS Pacific, Inc. (JAKK). On earnings-per-share growth, the picture is similar: Build-A-Bear Workshop, Inc. grew EPS 4. 1% year-over-year, compared to -183. 6% for Hasbro, Inc.. Over a 3-year CAGR, PLAY leads at 17. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BBW or JAKK or HAS or PLAY or MAT?

Build-A-Bear Workshop, Inc.

(BBW) is the more profitable company, earning 10. 4% net margin versus -6. 9% for Hasbro, Inc. — meaning it keeps 10. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HAS leads at 22. 5% versus 2. 5% for JAKK. At the gross margin level — before operating expenses — PLAY leads at 85. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BBW or JAKK or HAS or PLAY or MAT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Build-A-Bear Workshop, Inc. (BBW) is the more undervalued stock at a PEG of 0. 05x versus Mattel, Inc. 's 0. 40x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, JAKKS Pacific, Inc. (JAKK) trades at 7. 4x forward P/E versus 82. 9x for Dave & Buster's Entertainment, Inc. — 75. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLAY: 93. 4% to $20. 25.

08

Which pays a better dividend — BBW or JAKK or HAS or PLAY or MAT?

In this comparison, JAKK (4.

2% yield), HAS (2. 9% yield), BBW (2. 2% yield) pay a dividend. PLAY, MAT do not pay a meaningful dividend and should not be held primarily for income.

09

Is BBW or JAKK or HAS or PLAY or MAT better for a retirement portfolio?

For long-horizon retirement investors, Hasbro, Inc.

(HAS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 16), 2. 9% yield). Dave & Buster's Entertainment, Inc. (PLAY) carries a higher beta of 2. 24 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HAS: +42. 9%, PLAY: -71. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BBW and JAKK and HAS and PLAY and MAT?

These companies operate in different sectors (BBW (Consumer Cyclical) and JAKK (Consumer Cyclical) and HAS (Consumer Cyclical) and PLAY (Communication Services) and MAT (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BBW is a small-cap deep-value stock; JAKK is a small-cap income-oriented stock; HAS is a mid-cap quality compounder stock; PLAY is a small-cap deep-value stock; MAT is a small-cap deep-value stock. BBW, JAKK, HAS pay a dividend while PLAY, MAT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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BBW

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 6%
  • Dividend Yield > 0.8%
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JAKK

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 19%
  • Dividend Yield > 1.6%
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HAS

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 15%
  • Gross Margin > 42%
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PLAY

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 18%
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MAT

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
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Beat Both

Find stocks that outperform BBW and JAKK and HAS and PLAY and MAT on the metrics below

Revenue Growth>
%
(BBW: 2.7% · JAKK: -2.8%)
P/E Ratio<
x
(BBW: 9.9x · JAKK: 27.1x)

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