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Stock Comparison

BLNE vs GHLD vs UWMC vs PFSI vs RKT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BLNE
Beeline Holdings, Inc.

Beverages - Wineries & Distilleries

Consumer DefensiveNASDAQ • US
Market Cap$17M
5Y Perf.-98.6%
GHLD
Guild Holdings Company

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$439M
5Y Perf.+34.8%
UWMC
UWM Holdings Corporation

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$526M
5Y Perf.-66.0%
PFSI
PennyMac Financial Services, Inc.

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$4.62B
5Y Perf.+74.4%
RKT
Rocket Companies, Inc.

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$39.90B
5Y Perf.-22.5%

BLNE vs GHLD vs UWMC vs PFSI vs RKT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BLNE logoBLNE
GHLD logoGHLD
UWMC logoUWMC
PFSI logoPFSI
RKT logoRKT
IndustryBeverages - Wineries & DistilleriesFinancial - MortgagesFinancial - MortgagesFinancial - MortgagesFinancial - Mortgages
Market Cap$17M$439M$526M$4.62B$39.90B
Revenue (TTM)$9M$1.17B$3.16B$4.36B$6.88B
Net Income (TTM)$-22M$126M$27M$507M$-68M
Gross Margin12.6%90.6%85.6%91.4%91.6%
Operating Margin-230.4%10.1%58.0%34.6%8.7%
Forward P/E10.2x8.0x7.2x19.3x
Total Debt$15M$3.03B$14.44B$23.06B$0.00
Cash & Equiv.$3M$118M$503M$302M$2.70B

BLNE vs GHLD vs UWMC vs PFSI vs RKTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BLNE
GHLD
UWMC
PFSI
RKT
StockOct 20May 26Return
Beeline Holdings, I… (BLNE)1001.4-98.6%
Guild Holdings Comp… (GHLD)100134.8+34.8%
UWM Holdings Corpor… (UWMC)10034.0-66.0%
PennyMac Financial … (PFSI)100174.4+74.4%
Rocket Companies, I… (RKT)10077.5-22.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: BLNE vs GHLD vs UWMC vs PFSI vs RKT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GHLD and PFSI are tied at the top with 3 categories each (5-stock set) — the right choice depends on your priorities. PennyMac Financial Services, Inc. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. UWMC also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
BLNE
Beeline Holdings, Inc.
The Growth Angle

BLNE lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer defensive exposure
GHLD
Guild Holdings Company
The Banking Pick

GHLD carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and bank quality.

  • Lower volatility, beta 0.04, current ratio 0.09x
  • NIM 0.8% vs UWMC's 0.0%
  • Beta 0.04 vs BLNE's 1.88
  • +62.1% vs PFSI's -8.0%
Best for: sleep-well-at-night and bank quality
UWMC
UWM Holdings Corporation
The Banking Pick

UWMC ranks third and is worth considering specifically for income & stability and defensive.

  • Dividend streak 1 yrs, beta 1.50, yield 100.0%
  • Beta 1.50, yield 100.0%, current ratio 0.67x
  • 100.0% yield, 1-year raise streak, vs PFSI's 1.3%, (2 stocks pay no dividend)
Best for: income & stability and defensive
PFSI
PennyMac Financial Services, Inc.
The Banking Pick

PFSI is the #2 pick in this set and the best alternative if growth exposure and long-term compounding is your priority.

  • Rev growth 173.8%, EPS growth 59.2%
  • 6.0% 10Y total return vs GHLD's 58.4%
  • 173.8% NII/revenue growth vs RKT's 27.4%
  • Lower P/E (7.2x vs 19.3x)
Best for: growth exposure and long-term compounding
RKT
Rocket Companies, Inc.
The Financial Play

Among these 5 stocks, RKT doesn't own a clear edge in any measured category.

Best for: financial services exposure
See the full category breakdown
CategoryWinnerWhy
GrowthPFSI logoPFSI173.8% NII/revenue growth vs RKT's 27.4%
ValuePFSI logoPFSILower P/E (7.2x vs 19.3x)
Quality / MarginsPFSI logoPFSI11.5% margin vs BLNE's -258.0%
Stability / SafetyGHLD logoGHLDBeta 0.04 vs BLNE's 1.88
DividendsUWMC logoUWMC100.0% yield, 1-year raise streak, vs PFSI's 1.3%, (2 stocks pay no dividend)
Momentum (1Y)GHLD logoGHLD+62.1% vs PFSI's -8.0%
Efficiency (ROA)GHLD logoGHLD2.6% ROA vs BLNE's -33.3%, ROIC 2.4% vs -22.5%

BLNE vs GHLD vs UWMC vs PFSI vs RKT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BLNEBeeline Holdings, Inc.
FY 2025
Other Revenues
100.0%$14,000
GHLDGuild Holdings Company
FY 2024
Origination
73.1%$780M
Servicing
26.9%$287M
UWMCUWM Holdings Corporation

Segment breakdown not available.

PFSIPennyMac Financial Services, Inc.
FY 2025
Mortgage banking Production
63.1%$1.3B
Mortgage banking Servicing
36.9%$737M
RKTRocket Companies, Inc.
FY 2025
Direct To Customer Segment
87.8%$4.8B
Partner Network Segment
12.2%$668M

BLNE vs GHLD vs UWMC vs PFSI vs RKT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGHLDLAGGINGRKT

Income & Cash Flow (Last 12 Months)

PFSI leads this category, winning 2 of 5 comparable metrics.

RKT is the larger business by revenue, generating $6.9B annually — 802.6x BLNE's $9M. PFSI is the more profitable business, keeping 11.5% of every revenue dollar as net income compared to BLNE's -2.6%.

MetricBLNE logoBLNEBeeline Holdings,…GHLD logoGHLDGuild Holdings Co…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…RKT logoRKTRocket Companies,…
RevenueTrailing 12 months$9M$1.2B$3.2B$4.4B$6.9B
EBITDAEarnings before interest/tax-$16M$199M$695M$1.0B$639M
Net IncomeAfter-tax profit-$22M$126M$27M$507M-$68M
Free Cash FlowCash after capex-$22M$25M-$2.7B-$3.8B-$4.1B
Gross MarginGross profit ÷ Revenue+12.6%+90.6%+85.6%+91.4%+91.6%
Operating MarginEBIT ÷ Revenue-2.3%+10.1%+58.0%+34.6%+8.7%
Net MarginNet income ÷ Revenue-2.6%+8.3%+0.9%+11.5%-1.0%
FCF MarginFCF ÷ Revenue-2.5%-56.9%-86.1%-32.4%-58.4%
Rev. Growth (YoY)Latest quarter vs prior year+31.7%
EPS Growth (YoY)Latest quarter vs prior year+91.2%+148.6%+7.7%-89.6%
PFSI leads this category, winning 2 of 5 comparable metrics.

Valuation Metrics

UWMC leads this category, winning 3 of 5 comparable metrics.

At 9.5x trailing earnings, PFSI trades at a 66% valuation discount to UWMC's 28.2x P/E. On an enterprise value basis, UWMC's 7.7x EV/EBITDA is more attractive than RKT's 41.8x.

MetricBLNE logoBLNEBeeline Holdings,…GHLD logoGHLDGuild Holdings Co…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…RKT logoRKTRocket Companies,…
Market CapShares × price$17M$439M$526M$4.6B$39.9B
Enterprise ValueMkt cap + debt − cash$29M$3.4B$14.5B$27.4B$37.2B
Trailing P/EPrice ÷ TTM EPS-0.90x12.83x28.17x9.53x-282.60x
Forward P/EPrice ÷ next-FY EPS est.10.23x8.01x7.17x19.30x
PEG RatioP/E ÷ EPS growth rate0.17x
EV / EBITDAEnterprise value multiple21.40x7.68x18.11x41.81x
Price / SalesMarket cap ÷ Revenue2.25x0.37x0.17x1.06x5.80x
Price / BookPrice ÷ Book value/share0.51x0.99x0.45x1.11x0.82x
Price / FCFMarket cap ÷ FCF
UWMC leads this category, winning 3 of 5 comparable metrics.

Profitability & Efficiency

UWMC leads this category, winning 3 of 9 comparable metrics.

PFSI delivers a 12.0% return on equity — every $100 of shareholder capital generates $12 in annual profit, vs $-42 for BLNE. BLNE carries lower financial leverage with a 0.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to UWMC's 9.06x. On the Piotroski fundamental quality scale (0–9), UWMC scores 5/9 vs RKT's 2/9, reflecting solid financial health.

MetricBLNE logoBLNEBeeline Holdings,…GHLD logoGHLDGuild Holdings Co…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…RKT logoRKTRocket Companies,…
ROE (TTM)Return on equity-42.3%+10.3%+1.7%+12.0%-0.6%
ROA (TTM)Return on assets-33.3%+2.6%+0.2%+1.8%-0.2%
ROICReturn on invested capital-22.5%+2.4%+8.9%+4.4%+2.0%
ROCEReturn on capital employed-36.9%+5.2%+19.0%+10.4%+1.6%
Piotroski ScoreFundamental quality 0–933542
Debt / EquityFinancial leverage0.28x2.42x9.06x5.35x
Net DebtTotal debt minus cash$12M$2.9B$13.9B$22.8B-$2.7B
Cash & Equiv.Liquid assets$3M$118M$503M$302M$2.7B
Total DebtShort + long-term debt$15M$3.0B$14.4B$23.1B$0
Interest CoverageEBIT ÷ Interest expense-8.61x1.47x0.75x1.35x0.43x
UWMC leads this category, winning 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GHLD leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in GHLD five years ago would be worth $16,569 today (with dividends reinvested), compared to $112 for BLNE. Over the past 12 months, GHLD leads with a +62.1% total return vs PFSI's -8.0%. The 3-year compound annual growth rate (CAGR) favors GHLD at 30.4% vs BLNE's -53.0% — a key indicator of consistent wealth creation.

MetricBLNE logoBLNEBeeline Holdings,…GHLD logoGHLDGuild Holdings Co…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…RKT logoRKTRocket Companies,…
YTD ReturnYear-to-date+4.3%-21.1%-32.4%-28.9%
1-Year ReturnPast 12 months+34.0%+62.1%-7.4%-8.0%+21.6%
3-Year ReturnCumulative with dividends-89.6%+121.6%-21.7%+59.2%+77.3%
5-Year ReturnCumulative with dividends-98.9%+65.7%-22.7%+63.7%-11.9%
10-Year ReturnCumulative with dividends-77.7%+58.4%-41.1%+603.4%-20.7%
CAGR (3Y)Annualised 3-year return-53.0%+30.4%-7.8%+16.8%+21.0%
GHLD leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

GHLD leads this category, winning 2 of 2 comparable metrics.

GHLD is the less volatile stock with a 0.04 beta — it tends to amplify market swings less than BLNE's 1.88 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GHLD currently trades 84.9% from its 52-week high vs BLNE's 41.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBLNE logoBLNEBeeline Holdings,…GHLD logoGHLDGuild Holdings Co…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…RKT logoRKTRocket Companies,…
Beta (5Y)Sensitivity to S&P 5001.88x0.04x1.50x0.93x1.77x
52-Week HighHighest price in past year$4.65$23.57$7.14$160.36$24.36
52-Week LowLowest price in past year$0.62$11.99$3.27$82.67$11.08
% of 52W HighCurrent price vs 52-week peak+41.5%+84.9%+47.3%+55.3%+58.0%
RSI (14)Momentum oscillator 0–10048.343.742.140.445.8
Avg Volume (50D)Average daily shares traded676K152K15.7M604K25.0M
GHLD leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — UWMC and PFSI each lead in 1 of 2 comparable metrics.

Analyst consensus: GHLD as "Hold", UWMC as "Hold", PFSI as "Buy", RKT as "Hold". Consensus price targets imply 76.9% upside for UWMC (target: $6) vs -11.9% for GHLD (target: $18). For income investors, UWMC offers the higher dividend yield at 100.00% vs PFSI's 1.31%.

MetricBLNE logoBLNEBeeline Holdings,…GHLD logoGHLDGuild Holdings Co…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…RKT logoRKTRocket Companies,…
Analyst RatingConsensus buy/hold/sellHoldHoldBuyHold
Price TargetConsensus 12-month target$17.63$5.98$143.00$21.63
# AnalystsCovering analysts6132025
Dividend YieldAnnual dividend ÷ price+2.5%+100.0%+1.3%
Dividend StreakConsecutive years of raises00121
Dividend / ShareAnnual DPS$0.49$3.39$1.16
Buyback YieldShare repurchases ÷ mkt cap+11.5%+0.3%0.0%+0.1%0.0%
Evenly matched — UWMC and PFSI each lead in 1 of 2 comparable metrics.
Key Takeaway

UWMC leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). GHLD leads in 2 (Total Returns, Risk & Volatility). 1 tied.

Best OverallGuild Holdings Company (GHLD)Leads 2 of 6 categories
Loading custom metrics...

BLNE vs GHLD vs UWMC vs PFSI vs RKT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BLNE or GHLD or UWMC or PFSI or RKT a better buy right now?

For growth investors, PennyMac Financial Services, Inc.

(PFSI) is the stronger pick with 173. 8% revenue growth year-over-year, versus 27. 4% for Rocket Companies, Inc. (RKT). PennyMac Financial Services, Inc. (PFSI) offers the better valuation at 9. 5x trailing P/E (7. 2x forward), making it the more compelling value choice. Analysts rate PennyMac Financial Services, Inc. (PFSI) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BLNE or GHLD or UWMC or PFSI or RKT?

On trailing P/E, PennyMac Financial Services, Inc.

(PFSI) is the cheapest at 9. 5x versus UWM Holdings Corporation at 28. 2x. On forward P/E, PennyMac Financial Services, Inc. is actually cheaper at 7. 2x.

03

Which is the better long-term investment — BLNE or GHLD or UWMC or PFSI or RKT?

Over the past 5 years, Guild Holdings Company (GHLD) delivered a total return of +65.

7%, compared to -98. 9% for Beeline Holdings, Inc. (BLNE). Over 10 years, the gap is even starker: PFSI returned +603. 4% versus BLNE's -77. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BLNE or GHLD or UWMC or PFSI or RKT?

By beta (market sensitivity over 5 years), Guild Holdings Company (GHLD) is the lower-risk stock at 0.

04β versus Beeline Holdings, Inc. 's 1. 88β — meaning BLNE is approximately 4365% more volatile than GHLD relative to the S&P 500. On balance sheet safety, Beeline Holdings, Inc. (BLNE) carries a lower debt/equity ratio of 28% versus 9% for UWM Holdings Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — BLNE or GHLD or UWMC or PFSI or RKT?

By revenue growth (latest reported year), PennyMac Financial Services, Inc.

(PFSI) is pulling ahead at 173. 8% versus 27. 4% for Rocket Companies, Inc. (RKT). On earnings-per-share growth, the picture is similar: Guild Holdings Company grew EPS 343. 8% year-over-year, compared to -123. 8% for Rocket Companies, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BLNE or GHLD or UWMC or PFSI or RKT?

PennyMac Financial Services, Inc.

(PFSI) is the more profitable company, earning 11. 5% net margin versus -284. 7% for Beeline Holdings, Inc. — meaning it keeps 11. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: UWMC leads at 58. 0% versus -247. 4% for BLNE. At the gross margin level — before operating expenses — RKT leads at 91. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BLNE or GHLD or UWMC or PFSI or RKT more undervalued right now?

On forward earnings alone, PennyMac Financial Services, Inc.

(PFSI) trades at 7. 2x forward P/E versus 19. 3x for Rocket Companies, Inc. — 12. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UWMC: 76. 9% to $5. 98.

08

Which pays a better dividend — BLNE or GHLD or UWMC or PFSI or RKT?

In this comparison, UWMC (100.

0% yield), GHLD (2. 5% yield), PFSI (1. 3% yield) pay a dividend. BLNE, RKT do not pay a meaningful dividend and should not be held primarily for income.

09

Is BLNE or GHLD or UWMC or PFSI or RKT better for a retirement portfolio?

For long-horizon retirement investors, Guild Holdings Company (GHLD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

04), 2. 5% yield). Beeline Holdings, Inc. (BLNE) carries a higher beta of 1. 88 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GHLD: +58. 4%, BLNE: -77. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BLNE and GHLD and UWMC and PFSI and RKT?

These companies operate in different sectors (BLNE (Consumer Defensive) and GHLD (Financial Services) and UWMC (Financial Services) and PFSI (Financial Services) and RKT (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

GHLD, UWMC, PFSI pay a dividend while BLNE, RKT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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BLNE

High-Growth Disruptor

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 15%
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GHLD

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 30%
  • Net Margin > 5%
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UWMC

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 32%
  • Gross Margin > 51%
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PFSI

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 86%
  • Net Margin > 6%
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RKT

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 13%
  • Gross Margin > 54%
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Beat Both

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Revenue Growth>
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(BLNE: 31.7% · GHLD: 60.9%)

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