CTCT
Constant Contact, Inc.
Media & Entertainment
Market Cap$1.02B
5Y Perf.—
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Stock Comparison
CTCT vs CRM
Revenue, margins, valuation, and 5-year total return — side by side.
CRM
Salesforce, Inc.
Software - Application
Market Cap$179.19B
5Y Perf.-3.0%
CTCT vs CRM — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | CTCT | CRM |
|---|---|---|
| Industry | Media & Entertainment | Software - Application |
| Market Cap | $1.02B | $179.19B |
| Revenue (TTM) | $362M | $41.52B |
| Net Income (TTM) | $20M | $7.46B |
| Gross Margin | 73.1% | 77.7% |
| Operating Margin | 7.6% | 21.5% |
| Forward P/E | 72.8x | 15.8x |
| Total Debt | $12M | $6.74B |
| Cash & Equiv. | $104M | $7.33B |
Quick Verdict: CTCT vs CRM
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: CRM leads in 4 of 6 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Constant Contact, Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
CTCT
Constant Contact, Inc.
The Growth Play
CTCT is the clearest fit if your priority is growth exposure and sleep-well-at-night.
- Rev growth 16.2%, EPS growth 91.3%, 3Y rev CAGR 15.7%
- Low D/E 4.6%, current ratio 3.17x
- current ratio 3.17x
Best for: growth exposure and sleep-well-at-night
CRM
Salesforce, Inc.
The Value Play
CRM carries the broadest edge in this set and is the clearest fit for value and quality.
- Lower P/E (15.8x vs 72.8x)
- 18.0% margin vs CTCT's 5.5%
- 0.9% yield; 2-year raise streak; the other pay no meaningful dividend
Best for: value and quality
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | CTCT | 16.2% revenue growth vs CRM's 9.6% |
| Value | CRM | Lower P/E (15.8x vs 72.8x) |
| Quality / Margins | CRM | 18.0% margin vs CTCT's 5.5% |
| Stability / Safety | CTCT | Lower D/E ratio (4.6% vs 11.4%) |
| Dividends | CRM | 0.9% yield; 2-year raise streak; the other pay no meaningful dividend |
| Efficiency (ROA) | CRM | 6.6% ROA vs CTCT's 5.7%, ROIC 10.9% vs 9.0% |
CTCT vs CRM — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
FY 2025
CTCT vs CRM — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLCRMLAGGINGCTCT
CTCTConstant Contact, Inc.
0leads
CRMSalesforce, Inc.
3leads
6 Total Categories
CATEGORYLEADERvs CTCTMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
CRM5/6
Valuation MetricsMultiples, price ratios, and targets
CRM4/5
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
CRM5/7
Total Returns1Y, 3Y, 5Y total returns with dividends
—
—
Risk & VolatilityBeta, volatility, and downside exposure
—
—
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
CRM leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CRM is the larger business by revenue, generating $41.5B annually — 114.8x CTCT's $362M. CRM is the more profitable business, keeping 18.0% of every revenue dollar as net income compared to CTCT's 5.5%.
| Metric | CTCTConstant Contact,… | CRMSalesforce, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $362M | $41.5B |
| EBITDAEarnings before interest/tax | $52M | $11.4B |
| Net IncomeAfter-tax profit | $20M | $7.5B |
| Free Cash FlowCash after capex | $38M | $14.4B |
| Gross MarginGross profit ÷ Revenue | +73.1% | +77.7% |
| Operating MarginEBIT ÷ Revenue | +7.6% | +21.5% |
| Net MarginNet income ÷ Revenue | +5.5% | +18.0% |
| FCF MarginFCF ÷ Revenue | +10.4% | +34.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +10.0% | +12.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +18.8% | +18.3% |
CRM leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
CRM leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
At 23.9x trailing earnings, CRM trades at a 67% valuation discount to CTCT's 72.8x P/E. On an enterprise value basis, CRM's 20.0x EV/EBITDA is more attractive than CTCT's 21.3x.
| Metric | CTCTConstant Contact,… | CRMSalesforce, Inc. |
|---|---|---|
| Market CapShares × price | $1.0B | $179.2B |
| Enterprise ValueMkt cap + debt − cash | $929M | $178.6B |
| Trailing P/EPrice ÷ TTM EPS | 72.75x | 23.88x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 15.82x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.95x |
| EV / EBITDAEnterprise value multiple | 21.26x | 20.03x |
| Price / SalesMarket cap ÷ Revenue | 3.08x | 4.32x |
| Price / BookPrice ÷ Book value/share | 3.98x | 3.01x |
| Price / FCFMarket cap ÷ FCF | 30.89x | 12.44x |
CRM leads this category, winning 4 of 5 comparable metrics.
Profitability & Efficiency
CRM leads this category, winning 5 of 7 comparable metrics.
Profitability & Efficiency
CRM delivers a 12.6% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $7 for CTCT. CTCT carries lower financial leverage with a 0.05x debt-to-equity ratio, signaling a more conservative balance sheet compared to CRM's 0.11x.
| Metric | CTCTConstant Contact,… | CRMSalesforce, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +7.1% | +12.6% |
| ROA (TTM)Return on assets | +5.7% | +6.6% |
| ROICReturn on invested capital | +9.0% | +10.9% |
| ROCEReturn on capital employed | +7.9% | +11.9% |
| Piotroski ScoreFundamental quality 0–9 | 8 | 8 |
| Debt / EquityFinancial leverage | 0.05x | 0.11x |
| Net DebtTotal debt minus cash | -$92M | -$590M |
| Cash & Equiv.Liquid assets | $104M | $7.3B |
| Total DebtShort + long-term debt | $12M | $6.7B |
| Interest CoverageEBIT ÷ Interest expense | — | 44.14x |
CRM leads this category, winning 5 of 7 comparable metrics.
Total Returns (Dividends Reinvested)
Insufficient data to determine a leader in this category.
Total Returns (Dividends Reinvested)
| Metric | CTCTConstant Contact,… | CRMSalesforce, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | — | -26.4% |
| 1-Year ReturnPast 12 months | — | -32.4% |
| 3-Year ReturnCumulative with dividends | — | -4.0% |
| 5-Year ReturnCumulative with dividends | — | -12.3% |
| 10-Year ReturnCumulative with dividends | — | +154.6% |
| CAGR (3Y)Annualised 3-year return | — | -1.4% |
Insufficient data to determine a leader in this category.
Risk & Volatility
Insufficient data to determine a leader in this category.
Risk & Volatility
| Metric | CTCTConstant Contact,… | CRMSalesforce, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | — | 0.82x |
| 52-Week HighHighest price in past year | — | $296.05 |
| 52-Week LowLowest price in past year | — | $163.52 |
| % of 52W HighCurrent price vs 52-week peak | — | +62.9% |
| RSI (14)Momentum oscillator 0–100 | 52.6 | 48.3 |
| Avg Volume (50D)Average daily shares traded | — | 12.4M |
Insufficient data to determine a leader in this category.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
CRM is the only dividend payer here at 0.89% yield — a key consideration for income-focused portfolios.
| Metric | CTCTConstant Contact,… | CRMSalesforce, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $287.00 |
| # AnalystsCovering analysts | — | 97 |
| Dividend YieldAnnual dividend ÷ price | — | +0.9% |
| Dividend StreakConsecutive years of raises | — | 2 |
| Dividend / ShareAnnual DPS | — | $1.66 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.6% | +7.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
CRM leads in 3 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics.
Best OverallSalesforce, Inc. (CRM)Leads 3 of 6 categories
Loading custom metrics...
CTCT vs CRM: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is CTCT or CRM a better buy right now?
For growth investors, Constant Contact, Inc.
(CTCT) is the stronger pick with 16. 2% revenue growth year-over-year, versus 9. 6% for Salesforce, Inc. (CRM). Salesforce, Inc. (CRM) offers the better valuation at 23. 9x trailing P/E (15. 8x forward), making it the more compelling value choice. Analysts rate Salesforce, Inc. (CRM) a "Buy" — based on 97 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CTCT or CRM?
On trailing P/E, Salesforce, Inc.
(CRM) is the cheapest at 23. 9x versus Constant Contact, Inc. at 72. 8x.
03Which is safer — CTCT or CRM?
On balance sheet safety, Constant Contact, Inc.
(CTCT) carries a lower debt/equity ratio of 5% versus 11% for Salesforce, Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — CTCT or CRM?
By revenue growth (latest reported year), Constant Contact, Inc.
(CTCT) is pulling ahead at 16. 2% versus 9. 6% for Salesforce, Inc. (CRM). On earnings-per-share growth, the picture is similar: Constant Contact, Inc. grew EPS 91. 3% year-over-year, compared to 22. 6% for Salesforce, Inc.. Over a 3-year CAGR, CTCT leads at 15. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — CTCT or CRM?
Salesforce, Inc.
(CRM) is the more profitable company, earning 18. 0% net margin versus 4. 3% for Constant Contact, Inc. — meaning it keeps 18. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CRM leads at 21. 5% versus 6. 0% for CTCT. At the gross margin level — before operating expenses — CRM leads at 77. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — CTCT or CRM?
In this comparison, CRM (0.
9% yield) pays a dividend. CTCT does not pay a meaningful dividend and should not be held primarily for income.
07Is CTCT or CRM better for a retirement portfolio?
For long-horizon retirement investors, Salesforce, Inc.
(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +154. 6% 10Y return). Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between CTCT and CRM?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: CTCT is a small-cap high-growth stock; CRM is a mid-cap quality compounder stock. CRM pays a dividend while CTCT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(CTCT: 10.0% · CRM: 12.1%)Net Margin>
%
(CTCT: 5.5% · CRM: 18.0%)P/E Ratio<
x
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