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CTCT
INTU logo
INTU
KO logo
KO
HUBS logo
HUBS
CRM logo
CRM
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Stock Comparison

CTCT vs INTU vs KO vs HUBS vs CRM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CTCT
Constant Contact, Inc.

Media & Entertainment

TechnologyNASDAQ • US
Market Cap$1.02B
5Y Perf.
INTU
Intuit Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$75.70B
5Y Perf.-6.6%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$355.61B
5Y Perf.+84.9%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$9.63B
5Y Perf.-16.2%
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$135.86B
5Y Perf.-11.4%

CTCT vs INTU vs KO vs HUBS vs CRM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CTCT logoCTCT
INTU logoINTU
KO logoKO
HUBS logoHUBS
CRM logoCRM
IndustryMedia & EntertainmentSoftware - ApplicationBeverages - Non-AlcoholicSoftware - ApplicationSoftware - Application
Market Cap$1.02B$75.70B$355.61B$9.63B$135.86B
Revenue (TTM)$362M$20.93B$49.28B$3.30B$42.83B
Net Income (TTM)$20M$4.58B$13.70B$100M$8.02B
Gross Margin73.1%81.0%61.7%83.7%77.6%
Operating Margin7.6%27.5%29.3%1.9%21.9%
Forward P/E72.8x11.6x25.3x14.4x14.1x
Total Debt$12M$6.64B$45.49B$485M$17.18B
Cash & Equiv.$104M$2.88B$10.27B$882M$7.33B

CTCT vs INTU vs KO vs HUBS vs CRMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CTCT
INTU
KO
HUBS
CRM
StockJun 20Jun 26Return
Intuit Inc. (INTU)10093.4-6.6%
The Coca-Cola Compa… (KO)100184.9+84.9%
HubSpot, Inc. (HUBS)10083.8-16.2%
Salesforce, Inc. (CRM)10088.6-11.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: CTCT vs INTU vs KO vs HUBS vs CRM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: KO leads in 4 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. Intuit Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. HUBS also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
🥇KO emerged as the overall leader. Track its performance:
CTCT
Constant Contact, Inc.
The Quality Angle

CTCT lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: technology exposure
INTU
Intuit Inc.
The Income Pick

INTU is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 15 yrs, beta 0.44, yield 1.5%
  • Lower volatility, beta 0.44, Low D/E 33.7%, current ratio 1.36x
  • PEG 0.80 vs KO's 2.26
  • Beta 0.44, yield 1.5%, current ratio 1.36x
Best for: income & stability and sleep-well-at-night
KO
The Coca-Cola Company
The Long-Run Compounder

KO carries the broadest edge in this set and is the clearest fit for long-term compounding.

  • 121.1% 10Y total return vs HUBS's 289.3%
  • 27.8% margin vs HUBS's 3.0%
  • 2.5% yield, 56-year raise streak, vs INTU's 1.5%, (2 stocks pay no dividend)
  • +17.2% vs HUBS's -67.0%
Best for: long-term compounding
HUBS
HubSpot, Inc.
The Growth Play

HUBS ranks third and is worth considering specifically for growth exposure.

  • Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
  • 19.2% revenue growth vs KO's 1.9%
Best for: growth exposure
CRM
Salesforce, Inc.
The Lower-Volatility Pick

Among these 5 stocks, CRM doesn't own a clear edge in any measured category.

Best for: technology exposure
See the full category breakdown
CategoryWinnerWhy
GrowthHUBS logoHUBS19.2% revenue growth vs KO's 1.9%
ValueINTU logoINTULower P/E (11.6x vs 14.4x)
Quality / MarginsKO logoKO27.8% margin vs HUBS's 3.0%
Stability / SafetyINTU logoINTUBeta 0.44 vs HUBS's 0.81
DividendsKO logoKO2.5% yield, 56-year raise streak, vs INTU's 1.5%, (2 stocks pay no dividend)
Momentum (1Y)KO logoKO+17.2% vs HUBS's -67.0%
Efficiency (ROA)KO logoKO13.1% ROA vs HUBS's 2.7%, ROIC 15.8% vs 0.4%

CTCT vs INTU vs KO vs HUBS vs CRM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

Discover the Cloud Software Stocks Theme

These companies are key players in the Cloud Software Stocks ecosystem. See how they stack up against the rest of the sector.

Explore Theme
CTCTConstant Contact, Inc.

Segment breakdown not available.

INTUIntuit Inc.
FY 2025
Global Business Solutions Segment
58.8%$11.1B
Consumer Segment
25.9%$4.9B
Credit Karma, Inc
12.0%$2.3B
Professional Tax Segment
3.3%$621M
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B
HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
CRMSalesforce, Inc.
FY 2026
Service Cloud
23.6%$9.8B
Sales Cloud
21.7%$9.0B
Salesforce Platform and Other
21.4%$8.9B
Integration And Analytics
15.0%$6.2B
Marketing and Commerce Cloud
13.1%$5.4B
Professional Services and Other
5.1%$2.1B

CTCT vs INTU vs KO vs HUBS vs CRM — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGCRM

Income & Cash Flow (Last 12 Months)

HUBS leads this category, winning 3 of 6 comparable metrics.

KO is the larger business by revenue, generating $49.3B annually — 136.2x CTCT's $362M. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to HUBS's 3.0%. On growth, HUBS holds the edge at +23.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCTCT logoCTCTConstant Contact,…INTU logoINTUIntuit Inc.KO logoKOThe Coca-Cola Com…HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
RevenueTrailing 12 months$362M$20.9B$49.3B$3.3B$42.8B
EBITDAEarnings before interest/tax$52M$6.5B$15.5B$207M$12.2B
Net IncomeAfter-tax profit$20M$4.6B$13.7B$100M$8.0B
Free Cash FlowCash after capex$38M$7.7B$12.6B$712M$14.7B
Gross MarginGross profit ÷ Revenue+73.1%+81.0%+61.7%+83.7%+77.6%
Operating MarginEBIT ÷ Revenue+7.6%+27.5%+29.3%+1.9%+21.9%
Net MarginNet income ÷ Revenue+5.5%+21.9%+27.8%+3.0%+18.7%
FCF MarginFCF ÷ Revenue+10.4%+36.9%+25.5%+21.6%+34.2%
Rev. Growth (YoY)Latest quarter vs prior year+10.0%+10.4%+12.1%+23.4%+13.3%
EPS Growth (YoY)Latest quarter vs prior year+18.8%+10.7%+18.2%+2.5%+52.2%
HUBS leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — INTU and CRM each lead in 3 of 7 comparable metrics.

At 20.2x trailing earnings, INTU trades at a 91% valuation discount to HUBS's 218.6x P/E. Adjusting for growth (PEG ratio), INTU offers better value at 1.39x vs KO's 2.43x — a lower PEG means you pay less per unit of expected earnings growth.

MetricCTCT logoCTCTConstant Contact,…INTU logoINTUIntuit Inc.KO logoKOThe Coca-Cola Com…HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
Market CapShares × price$1.0B$75.7B$355.6B$9.6B$135.9B
Enterprise ValueMkt cap + debt − cash$929M$79.5B$390.8B$9.2B$145.7B
Trailing P/EPrice ÷ TTM EPS72.75x20.24x27.18x218.58x21.27x
Forward P/EPrice ÷ next-FY EPS est.11.61x25.27x14.35x14.09x
PEG RatioP/E ÷ EPS growth rate1.39x2.43x1.74x
EV / EBITDAEnterprise value multiple21.26x13.86x26.39x52.48x11.61x
Price / SalesMarket cap ÷ Revenue3.08x4.02x7.42x3.07x3.27x
Price / BookPrice ÷ Book value/share3.98x3.97x10.40x4.84x2.68x
Price / FCFMarket cap ÷ FCF30.89x12.44x67.15x13.61x9.43x
Evenly matched — INTU and CRM each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

INTU leads this category, winning 3 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $5 for HUBS. CTCT carries lower financial leverage with a 0.05x debt-to-equity ratio, signaling a more conservative balance sheet compared to KO's 1.33x. On the Piotroski fundamental quality scale (0–9), INTU scores 9/9 vs HUBS's 6/9, reflecting strong financial health.

MetricCTCT logoCTCTConstant Contact,…INTU logoINTUIntuit Inc.KO logoKOThe Coca-Cola Com…HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
ROE (TTM)Return on equity+7.1%+23.3%+41.1%+5.0%+14.9%
ROA (TTM)Return on assets+5.7%+12.8%+13.1%+2.7%+7.8%
ROICReturn on invested capital+9.0%+16.5%+15.8%+0.4%+10.1%
ROCEReturn on capital employed+7.9%+19.2%+17.3%+0.5%+11.9%
Piotroski ScoreFundamental quality 0–989767
Debt / EquityFinancial leverage0.05x0.34x1.33x0.23x0.29x
Net DebtTotal debt minus cash-$92M$3.8B$35.2B-$397M$9.8B
Cash & Equiv.Liquid assets$104M$2.9B$10.3B$882M$7.3B
Total DebtShort + long-term debt$12M$6.6B$45.5B$485M$17.2B
Interest CoverageEBIT ÷ Interest expense16.95x10.70x222.86x21.32x
INTU leads this category, winning 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

KO leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in KO five years ago would be worth $16,560 today (with dividends reinvested), compared to $3,499 for HUBS. Over the past 12 months, KO leads with a +17.2% total return vs HUBS's -67.0%. The 3-year compound annual growth rate (CAGR) favors KO at 13.7% vs HUBS's -28.8% — a key indicator of consistent wealth creation.

MetricCTCT logoCTCTConstant Contact,…INTU logoINTUIntuit Inc.KO logoKOThe Coca-Cola Com…HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
YTD ReturnYear-to-date-55.7%+20.3%-50.8%-34.2%
1-Year ReturnPast 12 months-63.3%+17.2%-67.0%-37.1%
3-Year ReturnCumulative with dividends-35.2%+47.0%-63.9%-20.4%
5-Year ReturnCumulative with dividends-38.3%+65.6%-65.0%-31.0%
10-Year ReturnCumulative with dividends+187.3%+121.1%+289.3%+108.7%
CAGR (3Y)Annualised 3-year return-13.5%+13.7%-28.8%-7.3%
KO leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

KO leads this category, winning 2 of 2 comparable metrics.

KO is the less volatile stock with a -0.20 beta — it tends to amplify market swings less than HUBS's 0.81 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KO currently trades 98.3% from its 52-week high vs HUBS's 32.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCTCT logoCTCTConstant Contact,…INTU logoINTUIntuit Inc.KO logoKOThe Coca-Cola Com…HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
Beta (5Y)Sensitivity to S&P 5000.44x-0.20x0.81x0.64x
52-Week HighHighest price in past year$813.70$84.04$578.51$276.80
52-Week LowLowest price in past year$268.01$65.35$173.25$161.40
% of 52W HighCurrent price vs 52-week peak+34.0%+98.3%+32.5%+59.9%
RSI (14)Momentum oscillator 0–10052.632.660.640.038.9
Avg Volume (50D)Average daily shares traded4.6M12.7M1.8M12.5M
KO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

KO leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: INTU as "Buy", KO as "Buy", HUBS as "Buy", CRM as "Buy". Consensus price targets imply 65.8% upside for INTU (target: $459) vs 4.2% for KO (target: $86). For income investors, KO offers the higher dividend yield at 2.46% vs CRM's 1.00%.

MetricCTCT logoCTCTConstant Contact,…INTU logoINTUIntuit Inc.KO logoKOThe Coca-Cola Com…HUBS logoHUBSHubSpot, Inc.CRM logoCRMSalesforce, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$458.82$86.13$285.14$265.75
# AnalystsCovering analysts45484797
Dividend YieldAnnual dividend ÷ price+1.5%+2.5%+1.0%
Dividend StreakConsecutive years of raises15562
Dividend / ShareAnnual DPS$4.20$2.04$1.66
Buyback YieldShare repurchases ÷ mkt cap+1.6%+3.7%+0.2%+5.2%+9.3%
KO leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

KO leads in 3 of 6 categories (Total Returns, Risk & Volatility). HUBS leads in 1 (Income & Cash Flow). 1 tied.

Best OverallThe Coca-Cola Company (KO)Leads 3 of 6 categories
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CTCT vs INTU vs KO vs HUBS vs CRM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CTCT or INTU or KO or HUBS or CRM a better buy right now?

For growth investors, HubSpot, Inc.

(HUBS) is the stronger pick with 19. 2% revenue growth year-over-year, versus 1. 9% for The Coca-Cola Company (KO). Intuit Inc. (INTU) offers the better valuation at 20. 2x trailing P/E (11. 6x forward), making it the more compelling value choice. Analysts rate Intuit Inc. (INTU) a "Buy" — based on 45 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CTCT or INTU or KO or HUBS or CRM?

On trailing P/E, Intuit Inc.

(INTU) is the cheapest at 20. 2x versus HubSpot, Inc. at 218. 6x. On forward P/E, Intuit Inc. is actually cheaper at 11. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Intuit Inc. wins at 0. 80x versus The Coca-Cola Company's 2. 26x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — CTCT or INTU or KO or HUBS or CRM?

Over the past 5 years, The Coca-Cola Company (KO) delivered a total return of +65.

6%, compared to -65. 0% for HubSpot, Inc. (HUBS). Over 10 years, the gap is even starker: HUBS returned +289. 3% versus CRM's +108. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CTCT or INTU or KO or HUBS or CRM?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

20β versus HubSpot, Inc. 's 0. 81β — meaning HUBS is approximately -504% more volatile than KO relative to the S&P 500. On balance sheet safety, Constant Contact, Inc. (CTCT) carries a lower debt/equity ratio of 5% versus 133% for The Coca-Cola Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — CTCT or INTU or KO or HUBS or CRM?

By revenue growth (latest reported year), HubSpot, Inc.

(HUBS) is pulling ahead at 19. 2% versus 1. 9% for The Coca-Cola Company (KO). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to 22. 6% for Salesforce, Inc.. Over a 3-year CAGR, HUBS leads at 21. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CTCT or INTU or KO or HUBS or CRM?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus 0. 4% for HUBS. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CTCT or INTU or KO or HUBS or CRM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Intuit Inc. (INTU) is the more undervalued stock at a PEG of 0. 80x versus The Coca-Cola Company's 2. 26x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Intuit Inc. (INTU) trades at 11. 6x forward P/E versus 25. 3x for The Coca-Cola Company — 13. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for INTU: 65. 8% to $458. 82.

08

Which pays a better dividend — CTCT or INTU or KO or HUBS or CRM?

In this comparison, KO (2.

5% yield), INTU (1. 5% yield), CRM (1. 0% yield) pay a dividend. CTCT, HUBS do not pay a meaningful dividend and should not be held primarily for income.

09

Is CTCT or INTU or KO or HUBS or CRM better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

20), 2. 5% yield, +121. 1% 10Y return). Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CTCT and INTU and KO and HUBS and CRM?

These companies operate in different sectors (CTCT (Technology) and INTU (Technology) and KO (Consumer Defensive) and HUBS (Technology) and CRM (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: CTCT is a small-cap high-growth stock; INTU is a mid-cap high-growth stock; KO is a large-cap quality compounder stock; HUBS is a small-cap high-growth stock; CRM is a mid-cap quality compounder stock. INTU, KO, CRM pay a dividend while CTCT, HUBS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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