CWK vs CRM vs SAP vs JLL

For growth investors, Jones Lang LaSalle Incorporated (JLL) is the stronger pick with 11.

4% revenue growth year-over-year, versus 7. 7% for SAP SE (SAP). Jones Lang LaSalle Incorporated (JLL) offers the better valuation at 19. 4x trailing P/E (14. 1x forward), making it the more compelling value choice. Analysts rate Salesforce, Inc. (CRM) a "Buy" — based on 97 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Jones Lang LaSalle Incorporated (JLL) is the cheapest at 19.

4x versus Cushman & Wakefield plc at 38. 2x. On forward P/E, Cushman & Wakefield plc is actually cheaper at 10. 1x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Jones Lang LaSalle Incorporated wins at 0. 86x versus SAP SE's 3. 55x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Jones Lang LaSalle Incorporated (JLL) delivered a total return of +69.

2%, compared to -17. 1% for Cushman & Wakefield plc (CWK). Over 10 years, the gap is even starker: JLL returned +181. 1% versus CWK's -18. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Salesforce, Inc.

(CRM) is the lower-risk stock at 0. 82β versus Cushman & Wakefield plc's 1. 90β — meaning CWK is approximately 133% more volatile than CRM relative to the S&P 500. On balance sheet safety, Salesforce, Inc. (CRM) carries a lower debt/equity ratio of 11% versus 166% for Cushman & Wakefield plc — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Jones Lang LaSalle Incorporated (JLL) is pulling ahead at 11.

4% versus 7. 7% for SAP SE (SAP). On earnings-per-share growth, the picture is similar: SAP SE grew EPS 126. 0% year-over-year, compared to -32. 1% for Cushman & Wakefield plc. Over a 3-year CAGR, CRM leads at 9. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

SAP SE (SAP) is the more profitable company, earning 19.

1% net margin versus 0. 9% for Cushman & Wakefield plc — meaning it keeps 19. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SAP leads at 26. 7% versus 4. 5% for CWK. At the gross margin level — before operating expenses — JLL leads at 99. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Jones Lang LaSalle Incorporated (JLL) is the more undervalued stock at a PEG of 0. 86x versus SAP SE's 3. 55x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Cushman & Wakefield plc (CWK) trades at 10. 1x forward P/E versus 23. 5x for SAP SE — 13. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SAP: 127. 2% to $391. 67.

In this comparison, SAP (1.

5% yield), CRM (0. 9% yield) pay a dividend. CWK, JLL do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Salesforce, Inc.

(CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 0. 9% yield, +158. 4% 10Y return). Cushman & Wakefield plc (CWK) carries a higher beta of 1. 90 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CRM: +158. 4%, CWK: -18. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (CWK (Real Estate) and CRM (Technology) and SAP (Technology) and JLL (Real Estate)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

CRM, SAP pay a dividend while CWK, JLL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.