FRSH vs BILL vs HUBS vs ASAN

For growth investors, HubSpot, Inc.

(HUBS) is the stronger pick with 19. 2% revenue growth year-over-year, versus 9. 2% for Asana, Inc. (ASAN). Freshworks Inc. (FRSH) offers the better valuation at 14. 3x trailing P/E (15. 9x forward), making it the more compelling value choice. Analysts rate Freshworks Inc. (FRSH) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Freshworks Inc.

(FRSH) is the cheapest at 14. 3x versus HubSpot, Inc. at 284. 1x. On forward P/E, Bill. com Holdings, Inc. is actually cheaper at 15. 7x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, HubSpot, Inc.

(HUBS) delivered a total return of -52. 1%, compared to -81. 0% for Freshworks Inc. (FRSH). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus FRSH's -81. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Freshworks Inc.

(FRSH) is the lower-risk stock at 1. 15β versus Bill. com Holdings, Inc. 's 1. 89β — meaning BILL is approximately 64% more volatile than FRSH relative to the S&P 500. On balance sheet safety, Freshworks Inc. (FRSH) carries a lower debt/equity ratio of 6% versus 135% for Asana, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), HubSpot, Inc.

(HUBS) is pulling ahead at 19. 2% versus 9. 2% for Asana, Inc. (ASAN). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to 27. 9% for Asana, Inc.. Over a 3-year CAGR, BILL leads at 31. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Freshworks Inc.

(FRSH) is the more profitable company, earning 21. 9% net margin versus -23. 9% for Asana, Inc. — meaning it keeps 21. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FRSH leads at 1. 6% versus -25. 0% for ASAN. At the gross margin level — before operating expenses — ASAN leads at 89. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Bill.

com Holdings, Inc. (BILL) trades at 15. 7x forward P/E versus 27. 5x for Asana, Inc. — 11. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ASAN: 74. 3% to $12. 29.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, HubSpot, Inc.

(HUBS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 18), +469. 1% 10Y return). Bill. com Holdings, Inc. (BILL) carries a higher beta of 1. 89 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HUBS: +469. 1%, BILL: +6. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: FRSH is a small-cap high-growth stock; BILL is a small-cap quality compounder stock; HUBS is a mid-cap high-growth stock; ASAN is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.