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Stock Comparison

GHLD vs LDI vs RKT vs UWMC vs PFSI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GHLD
Guild Holdings Company

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$439M
5Y Perf.+22.6%
LDI
loanDepot, Inc.

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$472M
5Y Perf.-84.4%
RKT
Rocket Companies, Inc.

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$39.90B
5Y Perf.-23.8%
UWMC
UWM Holdings Corporation

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$526M
5Y Perf.-25.6%
PFSI
PennyMac Financial Services, Inc.

Financial - Mortgages

Financial ServicesNYSE • US
Market Cap$4.62B
5Y Perf.+112.5%

GHLD vs LDI vs RKT vs UWMC vs PFSI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GHLD logoGHLD
LDI logoLDI
RKT logoRKT
UWMC logoUWMC
PFSI logoPFSI
IndustryFinancial - MortgagesFinancial - MortgagesFinancial - MortgagesFinancial - MortgagesFinancial - Mortgages
Market Cap$439M$472M$39.90B$526M$4.62B
Revenue (TTM)$1.17B$1.54B$6.88B$3.16B$4.36B
Net Income (TTM)$126M$-78M$-68M$27M$507M
Gross Margin90.6%88.3%91.6%85.6%91.4%
Operating Margin10.1%13.2%8.7%58.0%34.6%
Forward P/E10.2x13.1x19.3x8.0x7.2x
Total Debt$3.03B$5.04B$0.00$14.44B$23.06B
Cash & Equiv.$118M$337M$2.70B$503M$302M

GHLD vs LDI vs RKT vs UWMC vs PFSILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GHLD
LDI
RKT
UWMC
PFSI
StockFeb 21Nov 25Return
Guild Holdings Comp… (GHLD)100122.6+22.6%
loanDepot, Inc. (LDI)10015.6-84.4%
Rocket Companies, I… (RKT)10076.2-23.8%
UWM Holdings Corpor… (UWMC)10074.4-25.6%
PennyMac Financial … (PFSI)100212.5+112.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: GHLD vs LDI vs RKT vs UWMC vs PFSI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: UWMC leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. Guild Holdings Company is the stronger pick specifically for capital preservation and lower volatility and recent price momentum and sentiment. PFSI also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
GHLD
Guild Holdings Company
The Banking Pick

GHLD is the #2 pick in this set and the best alternative if sleep-well-at-night and bank quality is your priority.

  • Lower volatility, beta 0.04, current ratio 0.09x
  • NIM 0.8% vs UWMC's 0.0%
  • Beta 0.04 vs LDI's 2.11, lower leverage
  • +62.1% vs PFSI's -8.0%
Best for: sleep-well-at-night and bank quality
LDI
loanDepot, Inc.
The Financial Play

LDI lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: financial services exposure
RKT
Rocket Companies, Inc.
The Financial Play

Among these 5 stocks, RKT doesn't own a clear edge in any measured category.

Best for: financial services exposure
UWMC
UWM Holdings Corporation
The Banking Pick

UWMC carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 1 yrs, beta 1.50, yield 100.0%
  • Beta 1.50, yield 100.0%, current ratio 0.67x
  • Efficiency ratio 0.3% vs RKT's 0.8% (lower = leaner)
  • 100.0% yield, 1-year raise streak, vs PFSI's 1.3%, (1 stock pays no dividend)
Best for: income & stability and defensive
PFSI
PennyMac Financial Services, Inc.
The Banking Pick

PFSI ranks third and is worth considering specifically for growth exposure and long-term compounding.

  • Rev growth 173.8%, EPS growth 59.2%
  • 6.0% 10Y total return vs GHLD's 58.4%
  • 173.8% NII/revenue growth vs RKT's 27.4%
  • Lower P/E (7.2x vs 19.3x)
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthPFSI logoPFSI173.8% NII/revenue growth vs RKT's 27.4%
ValuePFSI logoPFSILower P/E (7.2x vs 19.3x)
Quality / MarginsUWMC logoUWMCEfficiency ratio 0.3% vs RKT's 0.8% (lower = leaner)
Stability / SafetyGHLD logoGHLDBeta 0.04 vs LDI's 2.11, lower leverage
DividendsUWMC logoUWMC100.0% yield, 1-year raise streak, vs PFSI's 1.3%, (1 stock pays no dividend)
Momentum (1Y)GHLD logoGHLD+62.1% vs PFSI's -8.0%
Efficiency (ROA)UWMC logoUWMCEfficiency ratio 0.3% vs RKT's 0.8%

GHLD vs LDI vs RKT vs UWMC vs PFSI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GHLDGuild Holdings Company
FY 2024
Origination
73.1%$780M
Servicing
26.9%$287M
LDIloanDepot, Inc.

Segment breakdown not available.

RKTRocket Companies, Inc.
FY 2025
Direct To Customer Segment
87.8%$4.8B
Partner Network Segment
12.2%$668M
UWMCUWM Holdings Corporation

Segment breakdown not available.

PFSIPennyMac Financial Services, Inc.
FY 2025
Mortgage banking Production
63.1%$1.3B
Mortgage banking Servicing
36.9%$737M

GHLD vs LDI vs RKT vs UWMC vs PFSI — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGHLDLAGGINGRKT

Income & Cash Flow (Last 12 Months)

PFSI leads this category, winning 2 of 5 comparable metrics.

RKT is the larger business by revenue, generating $6.9B annually — 5.9x GHLD's $1.2B. PFSI is the more profitable business, keeping 11.5% of every revenue dollar as net income compared to LDI's -4.1%.

MetricGHLD logoGHLDGuild Holdings Co…LDI logoLDIloanDepot, Inc.RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…
RevenueTrailing 12 months$1.2B$1.5B$6.9B$3.2B$4.4B
EBITDAEarnings before interest/tax$199M$64M$639M$695M$1.0B
Net IncomeAfter-tax profit$126M-$78M-$68M$27M$507M
Free Cash FlowCash after capex$25M-$725M-$4.1B-$2.7B-$3.8B
Gross MarginGross profit ÷ Revenue+90.6%+88.3%+91.6%+85.6%+91.4%
Operating MarginEBIT ÷ Revenue+10.1%+13.2%+8.7%+58.0%+34.6%
Net MarginNet income ÷ Revenue+8.3%-4.1%-1.0%+0.9%+11.5%
FCF MarginFCF ÷ Revenue-56.9%-47.8%-58.4%-86.1%-32.4%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year+148.6%-45.5%-89.6%+7.7%
PFSI leads this category, winning 2 of 5 comparable metrics.

Valuation Metrics

UWMC leads this category, winning 3 of 5 comparable metrics.

At 9.5x trailing earnings, PFSI trades at a 66% valuation discount to UWMC's 28.2x P/E. On an enterprise value basis, UWMC's 7.7x EV/EBITDA is more attractive than RKT's 41.8x.

MetricGHLD logoGHLDGuild Holdings Co…LDI logoLDIloanDepot, Inc.RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…
Market CapShares × price$439M$472M$39.9B$526M$4.6B
Enterprise ValueMkt cap + debt − cash$3.4B$5.2B$37.2B$14.5B$27.4B
Trailing P/EPrice ÷ TTM EPS12.83x-4.70x-282.60x28.17x9.53x
Forward P/EPrice ÷ next-FY EPS est.10.23x13.12x19.30x8.01x7.17x
PEG RatioP/E ÷ EPS growth rate0.17x
EV / EBITDAEnterprise value multiple21.40x22.55x41.81x7.68x18.11x
Price / SalesMarket cap ÷ Revenue0.37x0.31x5.80x0.17x1.06x
Price / BookPrice ÷ Book value/share0.99x0.77x0.82x0.45x1.11x
Price / FCFMarket cap ÷ FCF
UWMC leads this category, winning 3 of 5 comparable metrics.

Profitability & Efficiency

Evenly matched — GHLD and UWMC each lead in 3 of 9 comparable metrics.

PFSI delivers a 12.0% return on equity — every $100 of shareholder capital generates $12 in annual profit, vs $-20 for LDI. GHLD carries lower financial leverage with a 2.42x debt-to-equity ratio, signaling a more conservative balance sheet compared to LDI's 13.05x. On the Piotroski fundamental quality scale (0–9), UWMC scores 5/9 vs RKT's 2/9, reflecting solid financial health.

MetricGHLD logoGHLDGuild Holdings Co…LDI logoLDIloanDepot, Inc.RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…
ROE (TTM)Return on equity+10.3%-19.6%-0.6%+1.7%+12.0%
ROA (TTM)Return on assets+2.6%-1.2%-0.2%+0.2%+1.8%
ROICReturn on invested capital+2.4%+2.7%+2.0%+8.9%+4.4%
ROCEReturn on capital employed+5.2%+6.2%+1.6%+19.0%+10.4%
Piotroski ScoreFundamental quality 0–934254
Debt / EquityFinancial leverage2.42x13.05x9.06x5.35x
Net DebtTotal debt minus cash$2.9B$4.7B-$2.7B$13.9B$22.8B
Cash & Equiv.Liquid assets$118M$337M$2.7B$503M$302M
Total DebtShort + long-term debt$3.0B$5.0B$0$14.4B$23.1B
Interest CoverageEBIT ÷ Interest expense1.47x0.10x0.43x0.75x1.35x
Evenly matched — GHLD and UWMC each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GHLD leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in GHLD five years ago would be worth $16,569 today (with dividends reinvested), compared to $1,158 for LDI. Over the past 12 months, GHLD leads with a +62.1% total return vs PFSI's -8.0%. The 3-year compound annual growth rate (CAGR) favors GHLD at 30.4% vs UWMC's -7.8% — a key indicator of consistent wealth creation.

MetricGHLD logoGHLDGuild Holdings Co…LDI logoLDIloanDepot, Inc.RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…
YTD ReturnYear-to-date-32.5%-28.9%-21.1%-32.4%
1-Year ReturnPast 12 months+62.1%+24.8%+21.6%-7.4%-8.0%
3-Year ReturnCumulative with dividends+121.6%-17.1%+77.3%-21.7%+59.2%
5-Year ReturnCumulative with dividends+65.7%-88.4%-11.9%-22.7%+63.7%
10-Year ReturnCumulative with dividends+58.4%-89.4%-20.7%-41.1%+603.4%
CAGR (3Y)Annualised 3-year return+30.4%-6.0%+21.0%-7.8%+16.8%
GHLD leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

GHLD leads this category, winning 2 of 2 comparable metrics.

GHLD is the less volatile stock with a 0.04 beta — it tends to amplify market swings less than LDI's 2.11 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GHLD currently trades 84.9% from its 52-week high vs LDI's 27.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGHLD logoGHLDGuild Holdings Co…LDI logoLDIloanDepot, Inc.RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…
Beta (5Y)Sensitivity to S&P 5000.04x2.11x1.77x1.50x0.93x
52-Week HighHighest price in past year$23.57$5.05$24.36$7.14$160.36
52-Week LowLowest price in past year$11.99$1.04$11.08$3.27$82.67
% of 52W HighCurrent price vs 52-week peak+84.9%+27.9%+58.0%+47.3%+55.3%
RSI (14)Momentum oscillator 0–10043.739.545.842.140.4
Avg Volume (50D)Average daily shares traded152K2.2M25.0M15.7M604K
GHLD leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — UWMC and PFSI each lead in 1 of 2 comparable metrics.

Analyst consensus: GHLD as "Hold", LDI as "Hold", RKT as "Hold", UWMC as "Hold", PFSI as "Buy". Consensus price targets imply 76.9% upside for UWMC (target: $6) vs -11.9% for GHLD (target: $18). For income investors, UWMC offers the higher dividend yield at 100.00% vs LDI's 0.83%.

MetricGHLD logoGHLDGuild Holdings Co…LDI logoLDIloanDepot, Inc.RKT logoRKTRocket Companies,…UWMC logoUWMCUWM Holdings Corp…PFSI logoPFSIPennyMac Financia…
Analyst RatingConsensus buy/hold/sellHoldHoldHoldHoldBuy
Price TargetConsensus 12-month target$17.63$2.08$21.63$5.98$143.00
# AnalystsCovering analysts612251320
Dividend YieldAnnual dividend ÷ price+2.5%+0.8%+100.0%+1.3%
Dividend StreakConsecutive years of raises00112
Dividend / ShareAnnual DPS$0.49$0.01$3.39$1.16
Buyback YieldShare repurchases ÷ mkt cap+0.3%+2.0%0.0%0.0%+0.1%
Evenly matched — UWMC and PFSI each lead in 1 of 2 comparable metrics.
Key Takeaway

GHLD leads in 2 of 6 categories (Total Returns, Risk & Volatility). PFSI leads in 1 (Income & Cash Flow). 2 tied.

Best OverallGuild Holdings Company (GHLD)Leads 2 of 6 categories
Loading custom metrics...

GHLD vs LDI vs RKT vs UWMC vs PFSI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GHLD or LDI or RKT or UWMC or PFSI a better buy right now?

For growth investors, PennyMac Financial Services, Inc.

(PFSI) is the stronger pick with 173. 8% revenue growth year-over-year, versus 27. 4% for Rocket Companies, Inc. (RKT). PennyMac Financial Services, Inc. (PFSI) offers the better valuation at 9. 5x trailing P/E (7. 2x forward), making it the more compelling value choice. Analysts rate PennyMac Financial Services, Inc. (PFSI) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GHLD or LDI or RKT or UWMC or PFSI?

On trailing P/E, PennyMac Financial Services, Inc.

(PFSI) is the cheapest at 9. 5x versus UWM Holdings Corporation at 28. 2x. On forward P/E, PennyMac Financial Services, Inc. is actually cheaper at 7. 2x.

03

Which is the better long-term investment — GHLD or LDI or RKT or UWMC or PFSI?

Over the past 5 years, Guild Holdings Company (GHLD) delivered a total return of +65.

7%, compared to -88. 4% for loanDepot, Inc. (LDI). Over 10 years, the gap is even starker: PFSI returned +603. 4% versus LDI's -89. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GHLD or LDI or RKT or UWMC or PFSI?

By beta (market sensitivity over 5 years), Guild Holdings Company (GHLD) is the lower-risk stock at 0.

04β versus loanDepot, Inc. 's 2. 11β — meaning LDI is approximately 4935% more volatile than GHLD relative to the S&P 500. On balance sheet safety, Guild Holdings Company (GHLD) carries a lower debt/equity ratio of 2% versus 13% for loanDepot, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GHLD or LDI or RKT or UWMC or PFSI?

By revenue growth (latest reported year), PennyMac Financial Services, Inc.

(PFSI) is pulling ahead at 173. 8% versus 27. 4% for Rocket Companies, Inc. (RKT). On earnings-per-share growth, the picture is similar: Guild Holdings Company grew EPS 343. 8% year-over-year, compared to -123. 8% for Rocket Companies, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GHLD or LDI or RKT or UWMC or PFSI?

PennyMac Financial Services, Inc.

(PFSI) is the more profitable company, earning 11. 5% net margin versus -4. 1% for loanDepot, Inc. — meaning it keeps 11. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: UWMC leads at 58. 0% versus 8. 7% for RKT. At the gross margin level — before operating expenses — RKT leads at 91. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GHLD or LDI or RKT or UWMC or PFSI more undervalued right now?

On forward earnings alone, PennyMac Financial Services, Inc.

(PFSI) trades at 7. 2x forward P/E versus 19. 3x for Rocket Companies, Inc. — 12. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UWMC: 76. 9% to $5. 98.

08

Which pays a better dividend — GHLD or LDI or RKT or UWMC or PFSI?

In this comparison, UWMC (100.

0% yield), GHLD (2. 5% yield), PFSI (1. 3% yield), LDI (0. 8% yield) pay a dividend. RKT does not pay a meaningful dividend and should not be held primarily for income.

09

Is GHLD or LDI or RKT or UWMC or PFSI better for a retirement portfolio?

For long-horizon retirement investors, Guild Holdings Company (GHLD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

04), 2. 5% yield). Rocket Companies, Inc. (RKT) carries a higher beta of 1. 77 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GHLD: +58. 4%, RKT: -20. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GHLD and LDI and RKT and UWMC and PFSI?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

GHLD, LDI, UWMC, PFSI pay a dividend while RKT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 86%
  • Net Margin > 6%
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Revenue Growth>
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(GHLD: 60.9% · LDI: 37.6%)

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