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Stock Comparison

INTU vs ADBE vs CRM vs MSFT vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
INTU
Intuit Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$113.54B
5Y Perf.+40.1%
ADBE
Adobe Inc.

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$105.94B
5Y Perf.-33.6%
CRM
Salesforce, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$179.19B
5Y Perf.+6.6%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+455.2%

INTU vs ADBE vs CRM vs MSFT vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
INTU logoINTU
ADBE logoADBE
CRM logoCRM
MSFT logoMSFT
GOOGL logoGOOGL
IndustrySoftware - ApplicationSoftware - InfrastructureSoftware - ApplicationSoftware - InfrastructureInternet Content & Information
Market Cap$113.54B$105.94B$179.19B$3.13T$4.81T
Revenue (TTM)$20.12B$24.45B$41.52B$318.27B$422.57B
Net Income (TTM)$4.34B$7.21B$7.46B$125.22B$160.21B
Gross Margin81.2%89.2%77.7%68.3%60.4%
Operating Margin27.1%36.8%21.5%46.8%32.7%
Forward P/E17.5x10.9x15.8x25.3x29.6x
Total Debt$6.64B$6.65B$6.74B$112.18B$59.29B
Cash & Equiv.$2.88B$5.43B$7.33B$30.24B$30.71B

INTU vs ADBE vs CRM vs MSFT vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

INTU
ADBE
CRM
MSFT
GOOGL
StockMay 20May 26Return
Intuit Inc. (INTU)100140.1+40.1%
Adobe Inc. (ADBE)10066.4-33.6%
Salesforce, Inc. (CRM)100106.6+6.6%
Microsoft Corporati… (MSFT)100229.7+129.7%
Alphabet Inc. (GOOGL)100555.2+455.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: INTU vs ADBE vs CRM vs MSFT vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: INTU leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and capital preservation and lower volatility. Alphabet Inc. is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. ADBE and MSFT also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
INTU
Intuit Inc.
The Income Pick

INTU carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 14 yrs, beta 0.61, yield 1.0%
  • Rev growth 15.6%, EPS growth 31.1%, 3Y rev CAGR 14.0%
  • Lower volatility, beta 0.61, Low D/E 33.7%, current ratio 1.36x
  • Beta 0.61, yield 1.0%, current ratio 1.36x
Best for: income & stability and growth exposure
ADBE
Adobe Inc.
The Value Play

ADBE ranks third and is worth considering specifically for value.

  • Lower P/E (10.9x vs 25.3x), PEG 1.20 vs 1.35
Best for: value
CRM
Salesforce, Inc.
The Quality Angle

Among these 5 stocks, CRM doesn't own a clear edge in any measured category.

Best for: technology exposure
MSFT
Microsoft Corporation
The Quality Compounder

MSFT is the clearest fit if your priority is quality.

  • 39.3% margin vs CRM's 18.0%
Best for: quality
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL is the #2 pick in this set and the best alternative if long-term compounding and valuation efficiency is your priority.

  • 10.0% 10Y total return vs MSFT's 7.9%
  • PEG 0.99 vs MSFT's 1.35
  • +163.5% vs INTU's -35.8%
  • 27.4% ROA vs CRM's 6.6%, ROIC 25.1% vs 10.9%
Best for: long-term compounding and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthINTU logoINTU15.6% revenue growth vs CRM's 9.6%
ValueADBE logoADBELower P/E (10.9x vs 25.3x), PEG 1.20 vs 1.35
Quality / MarginsMSFT logoMSFT39.3% margin vs CRM's 18.0%
Stability / SafetyINTU logoINTUBeta 0.61 vs GOOGL's 1.26
DividendsINTU logoINTU1.0% yield, 14-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs INTU's -35.8%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs CRM's 6.6%, ROIC 25.1% vs 10.9%

INTU vs ADBE vs CRM vs MSFT vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

INTUIntuit Inc.
FY 2025
Global Business Solutions Segment
58.8%$11.1B
Consumer Segment
25.9%$4.9B
Credit Karma, Inc
12.0%$2.3B
Professional Tax Segment
3.3%$621M
ADBEAdobe Inc.
FY 2025
Digital Media
74.3%$17.6B
Digital Experience
24.7%$5.9B
Print And Publishing
1.1%$256M
CRMSalesforce, Inc.
FY 2025
Service Cloud
23.9%$9.1B
Sales Cloud
22.0%$8.3B
Salesforce Platform and Other
19.1%$7.2B
Integration And Analytics
15.2%$5.8B
Marketing and Commerce Cloud
13.9%$5.3B
Professional Services and Other
5.8%$2.2B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

INTU vs ADBE vs CRM vs MSFT vs GOOGL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLADBELAGGINGMSFT

Income & Cash Flow (Last 12 Months)

Evenly matched — ADBE and MSFT and GOOGL each lead in 2 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 21.0x INTU's $20.1B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to CRM's 18.0%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricINTU logoINTUIntuit Inc.ADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$20.1B$24.5B$41.5B$318.3B$422.6B
EBITDAEarnings before interest/tax$5.9B$9.6B$11.4B$192.6B$161.3B
Net IncomeAfter-tax profit$4.3B$7.2B$7.5B$125.2B$160.2B
Free Cash FlowCash after capex$6.8B$10.3B$14.4B$72.9B$73.3B
Gross MarginGross profit ÷ Revenue+81.2%+89.2%+77.7%+68.3%+60.4%
Operating MarginEBIT ÷ Revenue+27.1%+36.8%+21.5%+46.8%+32.7%
Net MarginNet income ÷ Revenue+21.6%+29.5%+18.0%+39.3%+37.9%
FCF MarginFCF ÷ Revenue+34.0%+42.2%+34.7%+22.9%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year+17.4%+12.0%+12.1%+18.3%+21.8%
EPS Growth (YoY)Latest quarter vs prior year+47.9%+11.4%+18.3%+23.4%+81.9%
Evenly matched — ADBE and MSFT and GOOGL each lead in 2 of 6 comparable metrics.

Valuation Metrics

ADBE leads this category, winning 4 of 7 comparable metrics.

At 15.4x trailing earnings, ADBE trades at a 58% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs INTU's 2.04x — a lower PEG means you pay less per unit of expected earnings growth.

MetricINTU logoINTUIntuit Inc.ADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$113.5B$105.9B$179.2B$3.13T$4.81T
Enterprise ValueMkt cap + debt − cash$117.3B$107.2B$178.6B$3.21T$4.84T
Trailing P/EPrice ÷ TTM EPS29.76x15.36x23.88x30.86x36.82x
Forward P/EPrice ÷ next-FY EPS est.17.52x10.90x15.82x25.34x29.61x
PEG RatioP/E ÷ EPS growth rate2.04x1.70x1.95x1.64x1.23x
EV / EBITDAEnterprise value multiple20.46x11.25x20.03x19.72x32.22x
Price / SalesMarket cap ÷ Revenue6.03x4.46x4.32x11.10x11.95x
Price / BookPrice ÷ Book value/share5.84x9.42x3.01x9.15x11.72x
Price / FCFMarket cap ÷ FCF18.67x10.75x12.44x43.66x65.72x
ADBE leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — INTU and ADBE each lead in 3 of 9 comparable metrics.

ADBE delivers a 62.3% return on equity — every $100 of shareholder capital generates $62 in annual profit, vs $13 for CRM. CRM carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to ADBE's 0.57x. On the Piotroski fundamental quality scale (0–9), INTU scores 9/9 vs MSFT's 6/9, reflecting strong financial health.

MetricINTU logoINTUIntuit Inc.ADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity+22.8%+62.3%+12.6%+33.1%+39.0%
ROA (TTM)Return on assets+12.7%+24.8%+6.6%+19.2%+27.4%
ROICReturn on invested capital+16.5%+51.4%+10.9%+24.9%+25.1%
ROCEReturn on capital employed+19.2%+44.6%+11.9%+29.7%+30.3%
Piotroski ScoreFundamental quality 0–996867
Debt / EquityFinancial leverage0.34x0.57x0.11x0.33x0.14x
Net DebtTotal debt minus cash$3.8B$1.2B-$590M$81.9B$28.6B
Cash & Equiv.Liquid assets$2.9B$5.4B$7.3B$30.2B$30.7B
Total DebtShort + long-term debt$6.6B$6.6B$6.7B$112.2B$59.3B
Interest CoverageEBIT ÷ Interest expense428.27x66.23x44.14x55.65x392.15x
Evenly matched — INTU and ADBE each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $5,249 for ADBE. Over the past 12 months, GOOGL leads with a +163.5% total return vs INTU's -35.8%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs ADBE's -9.3% — a key indicator of consistent wealth creation.

MetricINTU logoINTUIntuit Inc.ADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date-35.0%-23.0%-26.4%-10.8%+26.4%
1-Year ReturnPast 12 months-35.8%-33.4%-32.4%-2.1%+163.5%
3-Year ReturnCumulative with dividends-1.9%-25.4%-4.0%+39.5%+270.8%
5-Year ReturnCumulative with dividends+5.9%-47.5%-12.3%+72.5%+239.8%
10-Year ReturnCumulative with dividends+326.4%+171.1%+154.6%+787.7%+996.1%
CAGR (3Y)Annualised 3-year return-0.6%-9.3%-1.4%+11.7%+54.8%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — INTU and GOOGL each lead in 1 of 2 comparable metrics.

INTU is the less volatile stock with a 0.61 beta — it tends to amplify market swings less than GOOGL's 1.26 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs INTU's 50.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricINTU logoINTUIntuit Inc.ADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5000.61x0.74x0.82x0.89x1.26x
52-Week HighHighest price in past year$813.70$422.95$296.05$555.45$400.10
52-Week LowLowest price in past year$342.11$224.18$163.52$356.28$147.84
% of 52W HighCurrent price vs 52-week peak+50.0%+60.6%+62.9%+75.8%+99.5%
RSI (14)Momentum oscillator 0–10044.852.248.354.083.4
Avg Volume (50D)Average daily shares traded3.5M5.5M12.4M32.5M28.3M
Evenly matched — INTU and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — INTU and MSFT each lead in 1 of 2 comparable metrics.

Analyst consensus: INTU as "Buy", ADBE as "Buy", CRM as "Buy", MSFT as "Buy", GOOGL as "Buy". Consensus price targets imply 63.9% upside for INTU (target: $667) vs 2.1% for GOOGL (target: $406). For income investors, INTU offers the higher dividend yield at 1.03% vs GOOGL's 0.21%.

MetricINTU logoINTUIntuit Inc.ADBE logoADBEAdobe Inc.CRM logoCRMSalesforce, Inc.MSFT logoMSFTMicrosoft Corpora…GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$666.75$345.50$287.00$551.75$406.28
# AnalystsCovering analysts4362978182
Dividend YieldAnnual dividend ÷ price+1.0%+0.9%+0.8%+0.2%
Dividend StreakConsecutive years of raises1402192
Dividend / ShareAnnual DPS$4.20$1.66$3.23$0.82
Buyback YieldShare repurchases ÷ mkt cap+2.4%+10.6%+7.0%+0.6%+0.9%
Evenly matched — INTU and MSFT each lead in 1 of 2 comparable metrics.
Key Takeaway

ADBE leads in 1 of 6 categories (Valuation Metrics). GOOGL leads in 1 (Total Returns). 4 tied.

Best OverallAdobe Inc. (ADBE)Leads 1 of 6 categories
Loading custom metrics...

INTU vs ADBE vs CRM vs MSFT vs GOOGL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is INTU or ADBE or CRM or MSFT or GOOGL a better buy right now?

For growth investors, Intuit Inc.

(INTU) is the stronger pick with 15. 6% revenue growth year-over-year, versus 9. 6% for Salesforce, Inc. (CRM). Adobe Inc. (ADBE) offers the better valuation at 15. 4x trailing P/E (10. 9x forward), making it the more compelling value choice. Analysts rate Intuit Inc. (INTU) a "Buy" — based on 43 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — INTU or ADBE or CRM or MSFT or GOOGL?

On trailing P/E, Adobe Inc.

(ADBE) is the cheapest at 15. 4x versus Alphabet Inc. at 36. 8x. On forward P/E, Adobe Inc. is actually cheaper at 10. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Microsoft Corporation's 1. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — INTU or ADBE or CRM or MSFT or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -47. 5% for Adobe Inc. (ADBE). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus CRM's +154. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — INTU or ADBE or CRM or MSFT or GOOGL?

By beta (market sensitivity over 5 years), Intuit Inc.

(INTU) is the lower-risk stock at 0. 61β versus Alphabet Inc. 's 1. 26β — meaning GOOGL is approximately 107% more volatile than INTU relative to the S&P 500. On balance sheet safety, Salesforce, Inc. (CRM) carries a lower debt/equity ratio of 11% versus 57% for Adobe Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — INTU or ADBE or CRM or MSFT or GOOGL?

By revenue growth (latest reported year), Intuit Inc.

(INTU) is pulling ahead at 15. 6% versus 9. 6% for Salesforce, Inc. (CRM). On earnings-per-share growth, the picture is similar: Adobe Inc. grew EPS 35. 1% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, INTU leads at 14. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — INTU or ADBE or CRM or MSFT or GOOGL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 18. 0% for Salesforce, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 21. 5% for CRM. At the gross margin level — before operating expenses — ADBE leads at 88. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is INTU or ADBE or CRM or MSFT or GOOGL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Microsoft Corporation's 1. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Adobe Inc. (ADBE) trades at 10. 9x forward P/E versus 29. 6x for Alphabet Inc. — 18. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for INTU: 63. 9% to $666. 75.

08

Which pays a better dividend — INTU or ADBE or CRM or MSFT or GOOGL?

In this comparison, INTU (1.

0% yield), CRM (0. 9% yield), MSFT (0. 8% yield), GOOGL (0. 2% yield) pay a dividend. ADBE does not pay a meaningful dividend and should not be held primarily for income.

09

Is INTU or ADBE or CRM or MSFT or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Both have compounded well over 10 years (MSFT: +787. 7%, ADBE: +171. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between INTU and ADBE and CRM and MSFT and GOOGL?

These companies operate in different sectors (INTU (Technology) and ADBE (Technology) and CRM (Technology) and MSFT (Technology) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: INTU is a mid-cap high-growth stock; ADBE is a mid-cap deep-value stock; CRM is a mid-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; GOOGL is a mega-cap high-growth stock. INTU, CRM, MSFT pay a dividend while ADBE, GOOGL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

INTU

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 12%
Run This Screen
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ADBE

Quality Mega-Cap Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 17%
Run This Screen
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CRM

Stable Dividend Mega-Cap

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Net Margin > 10%
Run This Screen
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
Stocks Like

GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform INTU and ADBE and CRM and MSFT and GOOGL on the metrics below

Revenue Growth>
%
(INTU: 17.4% · ADBE: 12.0%)
Net Margin>
%
(INTU: 21.6% · ADBE: 29.5%)
P/E Ratio<
x
(INTU: 29.8x · ADBE: 15.4x)

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