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INTU vs CRM vs ADBE vs MSFT vs GOOGL
Revenue, margins, valuation, and 5-year total return — side by side.
Software - Application
Software - Infrastructure
Software - Infrastructure
Internet Content & Information
INTU vs CRM vs ADBE vs MSFT vs GOOGL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Software - Application | Software - Application | Software - Infrastructure | Software - Infrastructure | Internet Content & Information |
| Market Cap | $113.54B | $179.19B | $105.94B | $3.13T | $4.81T |
| Revenue (TTM) | $20.12B | $41.52B | $24.45B | $318.27B | $422.57B |
| Net Income (TTM) | $4.34B | $7.46B | $7.21B | $125.22B | $160.21B |
| Gross Margin | 81.2% | 77.7% | 89.2% | 68.3% | 60.4% |
| Operating Margin | 27.1% | 21.5% | 36.8% | 46.8% | 32.7% |
| Forward P/E | 17.5x | 15.8x | 10.9x | 25.3x | 29.6x |
| Total Debt | $6.64B | $6.74B | $6.65B | $112.18B | $59.29B |
| Cash & Equiv. | $2.88B | $7.33B | $5.43B | $30.24B | $30.71B |
INTU vs CRM vs ADBE vs MSFT vs GOOGL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Intuit Inc. (INTU) | 100 | 140.1 | +40.1% |
| Salesforce, Inc. (CRM) | 100 | 106.6 | +6.6% |
| Adobe Inc. (ADBE) | 100 | 66.4 | -33.6% |
| Microsoft Corporati… (MSFT) | 100 | 229.7 | +129.7% |
| Alphabet Inc. (GOOGL) | 100 | 555.2 | +455.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: INTU vs CRM vs ADBE vs MSFT vs GOOGL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
INTU carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 14 yrs, beta 0.61, yield 1.0%
- Rev growth 15.6%, EPS growth 31.1%, 3Y rev CAGR 14.0%
- Lower volatility, beta 0.61, Low D/E 33.7%, current ratio 1.36x
- Beta 0.61, yield 1.0%, current ratio 1.36x
Among these 5 stocks, CRM doesn't own a clear edge in any measured category.
ADBE ranks third and is worth considering specifically for value.
- Lower P/E (10.9x vs 25.3x), PEG 1.20 vs 1.35
MSFT is the clearest fit if your priority is quality.
- 39.3% margin vs CRM's 18.0%
GOOGL is the #2 pick in this set and the best alternative if long-term compounding and valuation efficiency is your priority.
- 10.0% 10Y total return vs MSFT's 7.9%
- PEG 0.99 vs MSFT's 1.35
- +163.5% vs INTU's -35.8%
- 27.4% ROA vs CRM's 6.6%, ROIC 25.1% vs 10.9%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.6% revenue growth vs CRM's 9.6% | |
| Value | Lower P/E (10.9x vs 25.3x), PEG 1.20 vs 1.35 | |
| Quality / Margins | 39.3% margin vs CRM's 18.0% | |
| Stability / Safety | Beta 0.61 vs GOOGL's 1.26 | |
| Dividends | 1.0% yield, 14-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend) | |
| Momentum (1Y) | +163.5% vs INTU's -35.8% | |
| Efficiency (ROA) | 27.4% ROA vs CRM's 6.6%, ROIC 25.1% vs 10.9% |
INTU vs CRM vs ADBE vs MSFT vs GOOGL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
INTU vs CRM vs ADBE vs MSFT vs GOOGL — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
ADBE leads in 1 of 6 categories
GOOGL leads 1 • INTU leads 0 • CRM leads 0 • MSFT leads 0 • 4 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
Evenly matched — ADBE and MSFT and GOOGL each lead in 2 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOOGL is the larger business by revenue, generating $422.6B annually — 21.0x INTU's $20.1B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to CRM's 18.0%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $20.1B | $41.5B | $24.5B | $318.3B | $422.6B |
| EBITDAEarnings before interest/tax | $5.9B | $11.4B | $9.6B | $192.6B | $161.3B |
| Net IncomeAfter-tax profit | $4.3B | $7.5B | $7.2B | $125.2B | $160.2B |
| Free Cash FlowCash after capex | $6.8B | $14.4B | $10.3B | $72.9B | $73.3B |
| Gross MarginGross profit ÷ Revenue | +81.2% | +77.7% | +89.2% | +68.3% | +60.4% |
| Operating MarginEBIT ÷ Revenue | +27.1% | +21.5% | +36.8% | +46.8% | +32.7% |
| Net MarginNet income ÷ Revenue | +21.6% | +18.0% | +29.5% | +39.3% | +37.9% |
| FCF MarginFCF ÷ Revenue | +34.0% | +34.7% | +42.2% | +22.9% | +17.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +17.4% | +12.1% | +12.0% | +18.3% | +21.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +47.9% | +18.3% | +11.4% | +23.4% | +81.9% |
Valuation Metrics
ADBE leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 15.4x trailing earnings, ADBE trades at a 58% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs INTU's 2.04x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $113.5B | $179.2B | $105.9B | $3.13T | $4.81T |
| Enterprise ValueMkt cap + debt − cash | $117.3B | $178.6B | $107.2B | $3.21T | $4.84T |
| Trailing P/EPrice ÷ TTM EPS | 29.76x | 23.88x | 15.36x | 30.86x | 36.82x |
| Forward P/EPrice ÷ next-FY EPS est. | 17.52x | 15.82x | 10.90x | 25.34x | 29.61x |
| PEG RatioP/E ÷ EPS growth rate | 2.04x | 1.95x | 1.70x | 1.64x | 1.23x |
| EV / EBITDAEnterprise value multiple | 20.46x | 20.03x | 11.25x | 19.72x | 32.22x |
| Price / SalesMarket cap ÷ Revenue | 6.03x | 4.32x | 4.46x | 11.10x | 11.95x |
| Price / BookPrice ÷ Book value/share | 5.84x | 3.01x | 9.42x | 9.15x | 11.72x |
| Price / FCFMarket cap ÷ FCF | 18.67x | 12.44x | 10.75x | 43.66x | 65.72x |
Profitability & Efficiency
Evenly matched — INTU and ADBE each lead in 3 of 9 comparable metrics.
Profitability & Efficiency
ADBE delivers a 62.3% return on equity — every $100 of shareholder capital generates $62 in annual profit, vs $13 for CRM. CRM carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to ADBE's 0.57x. On the Piotroski fundamental quality scale (0–9), INTU scores 9/9 vs MSFT's 6/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +22.8% | +12.6% | +62.3% | +33.1% | +39.0% |
| ROA (TTM)Return on assets | +12.7% | +6.6% | +24.8% | +19.2% | +27.4% |
| ROICReturn on invested capital | +16.5% | +10.9% | +51.4% | +24.9% | +25.1% |
| ROCEReturn on capital employed | +19.2% | +11.9% | +44.6% | +29.7% | +30.3% |
| Piotroski ScoreFundamental quality 0–9 | 9 | 8 | 6 | 6 | 7 |
| Debt / EquityFinancial leverage | 0.34x | 0.11x | 0.57x | 0.33x | 0.14x |
| Net DebtTotal debt minus cash | $3.8B | -$590M | $1.2B | $81.9B | $28.6B |
| Cash & Equiv.Liquid assets | $2.9B | $7.3B | $5.4B | $30.2B | $30.7B |
| Total DebtShort + long-term debt | $6.6B | $6.7B | $6.6B | $112.2B | $59.3B |
| Interest CoverageEBIT ÷ Interest expense | 428.27x | 44.14x | 66.23x | 55.65x | 392.15x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $5,249 for ADBE. Over the past 12 months, GOOGL leads with a +163.5% total return vs INTU's -35.8%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs ADBE's -9.3% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -35.0% | -26.4% | -23.0% | -10.8% | +26.4% |
| 1-Year ReturnPast 12 months | -35.8% | -32.4% | -33.4% | -2.1% | +163.5% |
| 3-Year ReturnCumulative with dividends | -1.9% | -4.0% | -25.4% | +39.5% | +270.8% |
| 5-Year ReturnCumulative with dividends | +5.9% | -12.3% | -47.5% | +72.5% | +239.8% |
| 10-Year ReturnCumulative with dividends | +326.4% | +154.6% | +171.1% | +787.7% | +996.1% |
| CAGR (3Y)Annualised 3-year return | -0.6% | -1.4% | -9.3% | +11.7% | +54.8% |
Risk & Volatility
Evenly matched — INTU and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
INTU is the less volatile stock with a 0.61 beta — it tends to amplify market swings less than GOOGL's 1.26 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs INTU's 50.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.61x | 0.82x | 0.74x | 0.89x | 1.26x |
| 52-Week HighHighest price in past year | $813.70 | $296.05 | $422.95 | $555.45 | $400.10 |
| 52-Week LowLowest price in past year | $342.11 | $163.52 | $224.18 | $356.28 | $147.84 |
| % of 52W HighCurrent price vs 52-week peak | +50.0% | +62.9% | +60.6% | +75.8% | +99.5% |
| RSI (14)Momentum oscillator 0–100 | 44.8 | 48.3 | 52.2 | 54.0 | 83.4 |
| Avg Volume (50D)Average daily shares traded | 3.5M | 12.4M | 5.5M | 32.5M | 28.3M |
Analyst Outlook
Evenly matched — INTU and MSFT each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: INTU as "Buy", CRM as "Buy", ADBE as "Buy", MSFT as "Buy", GOOGL as "Buy". Consensus price targets imply 63.9% upside for INTU (target: $667) vs 2.1% for GOOGL (target: $406). For income investors, INTU offers the higher dividend yield at 1.03% vs GOOGL's 0.21%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $666.75 | $287.00 | $345.50 | $551.75 | $406.28 |
| # AnalystsCovering analysts | 43 | 97 | 62 | 81 | 82 |
| Dividend YieldAnnual dividend ÷ price | +1.0% | +0.9% | — | +0.8% | +0.2% |
| Dividend StreakConsecutive years of raises | 14 | 2 | 0 | 19 | 2 |
| Dividend / ShareAnnual DPS | $4.20 | $1.66 | — | $3.23 | $0.82 |
| Buyback YieldShare repurchases ÷ mkt cap | +2.4% | +7.0% | +10.6% | +0.6% | +0.9% |
ADBE leads in 1 of 6 categories (Valuation Metrics). GOOGL leads in 1 (Total Returns). 4 tied.
INTU vs CRM vs ADBE vs MSFT vs GOOGL: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is INTU or CRM or ADBE or MSFT or GOOGL a better buy right now?
For growth investors, Intuit Inc.
(INTU) is the stronger pick with 15. 6% revenue growth year-over-year, versus 9. 6% for Salesforce, Inc. (CRM). Adobe Inc. (ADBE) offers the better valuation at 15. 4x trailing P/E (10. 9x forward), making it the more compelling value choice. Analysts rate Intuit Inc. (INTU) a "Buy" — based on 43 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — INTU or CRM or ADBE or MSFT or GOOGL?
On trailing P/E, Adobe Inc.
(ADBE) is the cheapest at 15. 4x versus Alphabet Inc. at 36. 8x. On forward P/E, Adobe Inc. is actually cheaper at 10. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Microsoft Corporation's 1. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — INTU or CRM or ADBE or MSFT or GOOGL?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +239. 8%, compared to -47. 5% for Adobe Inc. (ADBE). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus CRM's +154. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — INTU or CRM or ADBE or MSFT or GOOGL?
By beta (market sensitivity over 5 years), Intuit Inc.
(INTU) is the lower-risk stock at 0. 61β versus Alphabet Inc. 's 1. 26β — meaning GOOGL is approximately 107% more volatile than INTU relative to the S&P 500. On balance sheet safety, Salesforce, Inc. (CRM) carries a lower debt/equity ratio of 11% versus 57% for Adobe Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — INTU or CRM or ADBE or MSFT or GOOGL?
By revenue growth (latest reported year), Intuit Inc.
(INTU) is pulling ahead at 15. 6% versus 9. 6% for Salesforce, Inc. (CRM). On earnings-per-share growth, the picture is similar: Adobe Inc. grew EPS 35. 1% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, INTU leads at 14. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — INTU or CRM or ADBE or MSFT or GOOGL?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus 18. 0% for Salesforce, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 21. 5% for CRM. At the gross margin level — before operating expenses — ADBE leads at 88. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is INTU or CRM or ADBE or MSFT or GOOGL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Microsoft Corporation's 1. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Adobe Inc. (ADBE) trades at 10. 9x forward P/E versus 29. 6x for Alphabet Inc. — 18. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for INTU: 63. 9% to $666. 75.
08Which pays a better dividend — INTU or CRM or ADBE or MSFT or GOOGL?
In this comparison, INTU (1.
0% yield), CRM (0. 9% yield), MSFT (0. 8% yield), GOOGL (0. 2% yield) pay a dividend. ADBE does not pay a meaningful dividend and should not be held primarily for income.
09Is INTU or CRM or ADBE or MSFT or GOOGL better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
89), 0. 8% yield, +787. 7% 10Y return). Both have compounded well over 10 years (MSFT: +787. 7%, ADBE: +171. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between INTU and CRM and ADBE and MSFT and GOOGL?
These companies operate in different sectors (INTU (Technology) and CRM (Technology) and ADBE (Technology) and MSFT (Technology) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: INTU is a mid-cap high-growth stock; CRM is a mid-cap quality compounder stock; ADBE is a mid-cap deep-value stock; MSFT is a mega-cap quality compounder stock; GOOGL is a mega-cap high-growth stock. INTU, CRM, MSFT pay a dividend while ADBE, GOOGL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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