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LPRO vs TREE vs UPST vs AFRM vs PRAA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LPRO
Open Lending Corporation

Financial - Credit Services

Financial ServicesNASDAQ • US
Market Cap$192M
5Y Perf.-95.5%
TREE
LendingTree, Inc.

Financial - Conglomerates

Financial ServicesNASDAQ • US
Market Cap$552M
5Y Perf.-87.8%
UPST
Upstart Holdings, Inc.

Financial - Credit Services

Financial ServicesNASDAQ • US
Market Cap$2.78B
5Y Perf.-53.4%
AFRM
Affirm Holdings, Inc.

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$22.44B
5Y Perf.-32.4%
PRAA
PRA Group, Inc.

Financial - Credit Services

Financial ServicesNASDAQ • US
Market Cap$803M
5Y Perf.-36.7%

LPRO vs TREE vs UPST vs AFRM vs PRAA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LPRO logoLPRO
TREE logoTREE
UPST logoUPST
AFRM logoAFRM
PRAA logoPRAA
IndustryFinancial - Credit ServicesFinancial - ConglomeratesFinancial - Credit ServicesSoftware - InfrastructureFinancial - Credit Services
Market Cap$192M$552M$2.78B$22.44B$803M
Revenue (TTM)$93M$1.12B$1.08B$3.20B$1.24B
Net Income (TTM)$-5M$181M$49M$382M$-305M
Gross Margin75.5%94.3%95.2%62.6%99.2%
Operating Margin6.4%7.3%5.1%10.2%33.9%
Forward P/E14.9x7.1x14.7x62.5x25.9x
Total Debt$88M$435M$1.85B$7.85B$32M
Cash & Equiv.$177M$81M$657M$1.35B$104M

LPRO vs TREE vs UPST vs AFRM vs PRAALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LPRO
TREE
UPST
AFRM
PRAA
StockJan 21May 26Return
Open Lending Corpor… (LPRO)1004.5-95.5%
LendingTree, Inc. (TREE)10012.2-87.8%
Upstart Holdings, I… (UPST)10046.6-53.4%
Affirm Holdings, In… (AFRM)10067.6-32.4%
PRA Group, Inc. (PRAA)10063.3-36.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: LPRO vs TREE vs UPST vs AFRM vs PRAA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: TREE leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Open Lending Corporation is the stronger pick specifically for growth and revenue expansion. PRAA also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
LPRO
Open Lending Corporation
The Banking Pick

LPRO is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 2 yrs, beta 2.27
  • 288.0% NII/revenue growth vs PRAA's 10.4%
Best for: income & stability
TREE
LendingTree, Inc.
The Banking Pick

TREE carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and defensive.

  • Lower volatility, beta 1.55, current ratio 1.75x
  • Beta 1.55, current ratio 1.75x
  • Lower P/E (7.1x vs 62.5x)
  • 13.5% margin vs PRAA's -24.6%
Best for: sleep-well-at-night and defensive
UPST
Upstart Holdings, Inc.
The Banking Pick

UPST is the clearest fit if your priority is growth exposure.

  • Rev growth 58.9%, EPS growth 131.3%
Best for: growth exposure
AFRM
Affirm Holdings, Inc.
The Long-Run Compounder

AFRM is the clearest fit if your priority is long-term compounding.

  • -30.7% 10Y total return vs UPST's -1.6%
Best for: long-term compounding
PRAA
PRA Group, Inc.
The Banking Pick

PRAA ranks third and is worth considering specifically for bank quality.

  • NIM 18.4% vs UPST's 5.1%
  • +57.2% vs UPST's -37.6%
Best for: bank quality
See the full category breakdown
CategoryWinnerWhy
GrowthLPRO logoLPRO288.0% NII/revenue growth vs PRAA's 10.4%
ValueTREE logoTREELower P/E (7.1x vs 62.5x)
Quality / MarginsTREE logoTREE13.5% margin vs PRAA's -24.6%
Stability / SafetyTREE logoTREEBeta 1.55 vs UPST's 2.96, lower leverage
DividendsTieNone of these 5 stocks pay a meaningful dividend
Momentum (1Y)PRAA logoPRAA+57.2% vs UPST's -37.6%
Efficiency (ROA)TREE logoTREE21.8% ROA vs PRAA's -5.9%, ROIC 9.0% vs 11.2%

LPRO vs TREE vs UPST vs AFRM vs PRAA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LPROOpen Lending Corporation
FY 2025
Program Fee
64.9%$54M
Profit Share
35.1%$29M
TREELendingTree, Inc.
FY 2025
Other Products And Services
100.0%$310,000
UPSTUpstart Holdings, Inc.
FY 2025
Servicing Fees, Net
51.7%$157M
Servicing Fees
33.0%$100M
Borrower Fees
9.7%$29M
Collection Agency Fees
4.8%$14M
Other Fees
0.9%$3M
AFRMAffirm Holdings, Inc.
FY 2025
Merchant Network
79.2%$883M
Virtual Card Network
20.8%$231M
PRAAPRA Group, Inc.
FY 2025
Total Reportable Segments
63.7%$1.1B
United States Segment
36.3%$611M

LPRO vs TREE vs UPST vs AFRM vs PRAA — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLTREELAGGINGPRAA

Income & Cash Flow (Last 12 Months)

Evenly matched — TREE and PRAA each lead in 2 of 5 comparable metrics.

AFRM is the larger business by revenue, generating $3.2B annually — 34.3x LPRO's $93M. TREE is the more profitable business, keeping 13.5% of every revenue dollar as net income compared to PRAA's -24.6%.

MetricLPRO logoLPROOpen Lending Corp…TREE logoTREELendingTree, Inc.UPST logoUPSTUpstart Holdings,…AFRM logoAFRMAffirm Holdings, …PRAA logoPRAAPRA Group, Inc.
RevenueTrailing 12 months$93M$1.1B$1.1B$3.2B$1.2B
EBITDAEarnings before interest/tax-$5M$120M$68M$533M$431M
Net IncomeAfter-tax profit-$5M$181M$49M$382M-$305M
Free Cash FlowCash after capex-$425,000$73M-$146M$787M-$90M
Gross MarginGross profit ÷ Revenue+75.5%+94.3%+95.2%+62.6%+99.2%
Operating MarginEBIT ÷ Revenue+6.4%+7.3%+5.1%+10.2%+33.9%
Net MarginNet income ÷ Revenue-4.5%+13.5%+5.0%+11.9%-24.6%
FCF MarginFCF ÷ Revenue-3.5%+5.4%-15.4%+24.6%-7.3%
Rev. Growth (YoY)Latest quarter vs prior year-65.8%
EPS Growth (YoY)Latest quarter vs prior year+2.3%-169.2%+2.1%
Evenly matched — TREE and PRAA each lead in 2 of 5 comparable metrics.

Valuation Metrics

TREE leads this category, winning 3 of 6 comparable metrics.

At 3.7x trailing earnings, TREE trades at a 99% valuation discount to AFRM's 449.1x P/E. On an enterprise value basis, PRAA's 1.7x EV/EBITDA is more attractive than AFRM's 210.0x.

MetricLPRO logoLPROOpen Lending Corp…TREE logoTREELendingTree, Inc.UPST logoUPSTUpstart Holdings,…AFRM logoAFRMAffirm Holdings, …PRAA logoPRAAPRA Group, Inc.
Market CapShares × price$192M$552M$2.8B$22.4B$803M
Enterprise ValueMkt cap + debt − cash$103M$906M$4.0B$28.9B$731M
Trailing P/EPrice ÷ TTM EPS-45.38x3.69x64.44x449.07x-2.68x
Forward P/EPrice ÷ next-FY EPS est.14.92x7.11x14.69x62.49x25.94x
PEG RatioP/E ÷ EPS growth rate4.49x
EV / EBITDAEnterprise value multiple12.25x8.73x50.13x209.99x1.69x
Price / SalesMarket cap ÷ Revenue2.05x0.49x2.58x6.96x0.65x
Price / BookPrice ÷ Book value/share2.56x1.95x3.90x7.48x0.79x
Price / FCFMarket cap ÷ FCF9.09x37.29x
TREE leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

TREE leads this category, winning 5 of 9 comparable metrics.

TREE delivers a 86.0% return on equity — every $100 of shareholder capital generates $86 in annual profit, vs $-26 for PRAA. PRAA carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to AFRM's 2.56x. On the Piotroski fundamental quality scale (0–9), LPRO scores 6/9 vs PRAA's 5/9, reflecting solid financial health.

MetricLPRO logoLPROOpen Lending Corp…TREE logoTREELendingTree, Inc.UPST logoUPSTUpstart Holdings,…AFRM logoAFRMAffirm Holdings, …PRAA logoPRAAPRA Group, Inc.
ROE (TTM)Return on equity-7.0%+86.0%+6.6%+11.2%-26.0%
ROA (TTM)Return on assets-2.0%+21.8%+1.7%+3.1%-5.9%
ROICReturn on invested capital+2.3%+9.0%+1.7%-0.7%+11.2%
ROCEReturn on capital employed+2.7%+13.2%+2.4%-0.9%+8.7%
Piotroski ScoreFundamental quality 0–966565
Debt / EquityFinancial leverage1.17x1.52x2.32x2.56x0.03x
Net DebtTotal debt minus cash-$89M$354M$1.2B$6.5B-$72M
Cash & Equiv.Liquid assets$177M$81M$657M$1.4B$104M
Total DebtShort + long-term debt$88M$435M$1.9B$7.9B$32M
Interest CoverageEBIT ÷ Interest expense-0.56x4.45x1.66x1.88x0.06x
TREE leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AFRM leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in AFRM five years ago would be worth $12,474 today (with dividends reinvested), compared to $422 for LPRO. Over the past 12 months, PRAA leads with a +57.2% total return vs UPST's -37.6%. The 3-year compound annual growth rate (CAGR) favors AFRM at 78.0% vs LPRO's -39.8% — a key indicator of consistent wealth creation.

MetricLPRO logoLPROOpen Lending Corp…TREE logoTREELendingTree, Inc.UPST logoUPSTUpstart Holdings,…AFRM logoAFRMAffirm Holdings, …PRAA logoPRAAPRA Group, Inc.
YTD ReturnYear-to-date+3.8%-22.7%-36.7%-9.0%+19.5%
1-Year ReturnPast 12 months+4.5%+6.1%-37.6%+30.7%+57.2%
3-Year ReturnCumulative with dividends-78.2%+112.0%+116.7%+464.2%-39.3%
5-Year ReturnCumulative with dividends-95.8%-78.7%-69.8%+24.7%-46.8%
10-Year ReturnCumulative with dividends-83.2%-45.7%-1.6%-30.7%-32.2%
CAGR (3Y)Annualised 3-year return-39.8%+28.5%+29.4%+78.0%-15.3%
AFRM leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — TREE and PRAA each lead in 1 of 2 comparable metrics.

TREE is the less volatile stock with a 1.55 beta — it tends to amplify market swings less than UPST's 2.96 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PRAA currently trades 92.6% from its 52-week high vs UPST's 33.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLPRO logoLPROOpen Lending Corp…TREE logoTREELendingTree, Inc.UPST logoUPSTUpstart Holdings,…AFRM logoAFRMAffirm Holdings, …PRAA logoPRAAPRA Group, Inc.
Beta (5Y)Sensitivity to S&P 5002.27x1.55x2.96x2.72x1.82x
52-Week HighHighest price in past year$2.70$77.35$87.30$100.00$22.55
52-Week LowLowest price in past year$1.17$32.65$23.96$42.09$10.25
% of 52W HighCurrent price vs 52-week peak+60.0%+51.5%+33.2%+67.4%+92.6%
RSI (14)Momentum oscillator 0–10057.139.342.763.161.2
Avg Volume (50D)Average daily shares traded582K326K4.8M5.3M449K
Evenly matched — TREE and PRAA each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — LPRO and PRAA each lead in 1 of 1 comparable metric.

Analyst consensus: LPRO as "Hold", TREE as "Buy", UPST as "Buy", AFRM as "Buy", PRAA as "Hold". Consensus price targets imply 146.9% upside for LPRO (target: $4) vs 19.9% for AFRM (target: $81).

MetricLPRO logoLPROOpen Lending Corp…TREE logoTREELendingTree, Inc.UPST logoUPSTUpstart Holdings,…AFRM logoAFRMAffirm Holdings, …PRAA logoPRAAPRA Group, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuyHold
Price TargetConsensus 12-month target$4.00$69.00$45.17$80.77$26.00
# AnalystsCovering analysts1223223313
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises202
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+2.6%0.0%0.0%+1.1%+2.5%
Evenly matched — LPRO and PRAA each lead in 1 of 1 comparable metric.
Key Takeaway

TREE leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). AFRM leads in 1 (Total Returns). 3 tied.

Best OverallLendingTree, Inc. (TREE)Leads 2 of 6 categories
Loading custom metrics...

LPRO vs TREE vs UPST vs AFRM vs PRAA: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LPRO or TREE or UPST or AFRM or PRAA a better buy right now?

For growth investors, Open Lending Corporation (LPRO) is the stronger pick with 288.

0% revenue growth year-over-year, versus 10. 4% for PRA Group, Inc. (PRAA). LendingTree, Inc. (TREE) offers the better valuation at 3. 7x trailing P/E (7. 1x forward), making it the more compelling value choice. Analysts rate LendingTree, Inc. (TREE) a "Buy" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LPRO or TREE or UPST or AFRM or PRAA?

On trailing P/E, LendingTree, Inc.

(TREE) is the cheapest at 3. 7x versus Affirm Holdings, Inc. at 449. 1x. On forward P/E, LendingTree, Inc. is actually cheaper at 7. 1x.

03

Which is the better long-term investment — LPRO or TREE or UPST or AFRM or PRAA?

Over the past 5 years, Affirm Holdings, Inc.

(AFRM) delivered a total return of +24. 7%, compared to -95. 8% for Open Lending Corporation (LPRO). Over 10 years, the gap is even starker: UPST returned -1. 6% versus LPRO's -83. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LPRO or TREE or UPST or AFRM or PRAA?

By beta (market sensitivity over 5 years), LendingTree, Inc.

(TREE) is the lower-risk stock at 1. 55β versus Upstart Holdings, Inc. 's 2. 96β — meaning UPST is approximately 91% more volatile than TREE relative to the S&P 500. On balance sheet safety, PRA Group, Inc. (PRAA) carries a lower debt/equity ratio of 3% versus 3% for Affirm Holdings, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — LPRO or TREE or UPST or AFRM or PRAA?

By revenue growth (latest reported year), Open Lending Corporation (LPRO) is pulling ahead at 288.

0% versus 10. 4% for PRA Group, Inc. (PRAA). On earnings-per-share growth, the picture is similar: LendingTree, Inc. grew EPS 443. 3% year-over-year, compared to -535. 2% for PRA Group, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LPRO or TREE or UPST or AFRM or PRAA?

LendingTree, Inc.

(TREE) is the more profitable company, earning 13. 5% net margin versus -24. 6% for PRA Group, Inc. — meaning it keeps 13. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PRAA leads at 33. 9% versus -2. 7% for AFRM. At the gross margin level — before operating expenses — PRAA leads at 99. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LPRO or TREE or UPST or AFRM or PRAA more undervalued right now?

On forward earnings alone, LendingTree, Inc.

(TREE) trades at 7. 1x forward P/E versus 62. 5x for Affirm Holdings, Inc. — 55. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LPRO: 146. 9% to $4. 00.

08

Which pays a better dividend — LPRO or TREE or UPST or AFRM or PRAA?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is LPRO or TREE or UPST or AFRM or PRAA better for a retirement portfolio?

For long-horizon retirement investors, LendingTree, Inc.

(TREE) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Open Lending Corporation (LPRO) carries a higher beta of 2. 27 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (TREE: -45. 7%, LPRO: -83. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LPRO and TREE and UPST and AFRM and PRAA?

These companies operate in different sectors (LPRO (Financial Services) and TREE (Financial Services) and UPST (Financial Services) and AFRM (Technology) and PRAA (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: LPRO is a small-cap high-growth stock; TREE is a small-cap high-growth stock; UPST is a small-cap high-growth stock; AFRM is a mid-cap high-growth stock; PRAA is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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LPRO

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 144%
  • Gross Margin > 45%
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TREE

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 12%
  • Net Margin > 8%
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UPST

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 29%
  • Gross Margin > 57%
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AFRM

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Net Margin > 7%
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PRAA

Quality Business

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 59%
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Revenue Growth>
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(LPRO: 288.0% · TREE: 24.1%)

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