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MCD vs AMZN vs MSFT vs YUM vs AAPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MCD
McDonald's Corporation

Restaurants

Consumer CyclicalNYSE • US
Market Cap$201.63B
5Y Perf.+52.2%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%
YUM
Yum! Brands, Inc.

Restaurants

Consumer CyclicalNYSE • US
Market Cap$43.48B
5Y Perf.+75.3%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+261.6%

MCD vs AMZN vs MSFT vs YUM vs AAPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MCD logoMCD
AMZN logoAMZN
MSFT logoMSFT
YUM logoYUM
AAPL logoAAPL
IndustryRestaurantsSpecialty RetailSoftware - InfrastructureRestaurantsConsumer Electronics
Market Cap$201.63B$2.92T$3.13T$43.48B$4.22T
Revenue (TTM)$27.45B$742.78B$318.27B$8.48B$451.44B
Net Income (TTM)$8.68B$90.80B$125.22B$1.74B$122.58B
Gross Margin44.1%50.6%68.3%45.7%47.9%
Operating Margin46.3%11.5%46.8%31.5%32.6%
Forward P/E21.5x34.8x25.3x23.3x33.8x
Total Debt$54.81B$152.99B$112.18B$11.91B$112.38B
Cash & Equiv.$774M$86.81B$30.24B$709M$35.93B

MCD vs AMZN vs MSFT vs YUM vs AAPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MCD
AMZN
MSFT
YUM
AAPL
StockMay 20May 26Return
McDonald's Corporat… (MCD)100152.2+52.2%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Microsoft Corporati… (MSFT)100229.7+129.7%
Yum! Brands, Inc. (YUM)100175.3+75.3%
Apple Inc. (AAPL)100361.6+261.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: MCD vs AMZN vs MSFT vs YUM vs AAPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MCD leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and capital preservation and lower volatility. Microsoft Corporation is the stronger pick specifically for growth and revenue expansion and profitability and margin quality. AAPL also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MCD
McDonald's Corporation
The Income Pick

MCD carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 27 yrs, beta 0.11, yield 2.5%
  • Beta 0.11, yield 2.5%, current ratio 0.95x
  • Lower P/E (21.5x vs 33.8x)
  • Beta 0.11 vs AMZN's 1.51
Best for: income & stability and defensive
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the clearest fit if your priority is valuation efficiency.

  • PEG 1.24 vs MCD's 2.81
Best for: valuation efficiency
MSFT
Microsoft Corporation
The Growth Play

MSFT is the #2 pick in this set and the best alternative if growth exposure and sleep-well-at-night is your priority.

  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • 14.9% revenue growth vs MCD's 3.7%
  • 39.3% margin vs AMZN's 12.2%
Best for: growth exposure and sleep-well-at-night
YUM
Yum! Brands, Inc.
The Lower-Volatility Pick

Among these 5 stocks, YUM doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
AAPL
Apple Inc.
The Long-Run Compounder

AAPL ranks third and is worth considering specifically for long-term compounding.

  • 11.7% 10Y total return vs MSFT's 7.9%
  • +47.0% vs MCD's -8.6%
  • 34.0% ROA vs AMZN's 11.5%, ROIC 67.4% vs 14.7%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs MCD's 3.7%
ValueMCD logoMCDLower P/E (21.5x vs 33.8x)
Quality / MarginsMSFT logoMSFT39.3% margin vs AMZN's 12.2%
Stability / SafetyMCD logoMCDBeta 0.11 vs AMZN's 1.51
DividendsMCD logoMCD2.5% yield, 27-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend)
Momentum (1Y)AAPL logoAAPL+47.0% vs MCD's -8.6%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs AMZN's 11.5%, ROIC 67.4% vs 14.7%

MCD vs AMZN vs MSFT vs YUM vs AAPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MCDMcDonald's Corporation
FY 2025
High-Growth Markets
50.7%$13.6B
UNITED STATES
40.3%$10.8B
International Developmental Licensed Markets and Corporate
9.0%$2.4B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
YUMYum! Brands, Inc.
FY 2025
KFC Global Division
43.1%$3.5B
Taco Bell Global Division
37.7%$3.1B
Pizza Hut Global Division
12.3%$1.0B
The Habit Burger Grill Global Division
6.9%$570M
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B

MCD vs AMZN vs MSFT vs YUM vs AAPL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMCDLAGGINGYUM

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 87.5x YUM's $8.5B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to AMZN's 12.2%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMCD logoMCDMcDonald's Corpor…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…YUM logoYUMYum! Brands, Inc.AAPL logoAAPLApple Inc.
RevenueTrailing 12 months$27.4B$742.8B$318.3B$8.5B$451.4B
EBITDAEarnings before interest/tax$14.4B$155.9B$192.6B$2.8B$160.0B
Net IncomeAfter-tax profit$8.7B$90.8B$125.2B$1.7B$122.6B
Free Cash FlowCash after capex$7.2B-$2.5B$72.9B$1.6B$129.2B
Gross MarginGross profit ÷ Revenue+44.1%+50.6%+68.3%+45.7%+47.9%
Operating MarginEBIT ÷ Revenue+46.3%+11.5%+46.8%+31.5%+32.6%
Net MarginNet income ÷ Revenue+31.6%+12.2%+39.3%+20.5%+27.2%
FCF MarginFCF ÷ Revenue+26.2%-0.3%+22.9%+19.4%+28.6%
Rev. Growth (YoY)Latest quarter vs prior year+9.4%+16.6%+18.3%+15.2%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+6.9%+74.8%+23.4%+72.2%+21.8%
MSFT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

Evenly matched — MCD and AMZN each lead in 3 of 7 comparable metrics.

At 23.7x trailing earnings, MCD trades at a 38% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMCD logoMCDMcDonald's Corpor…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…YUM logoYUMYum! Brands, Inc.AAPL logoAAPLApple Inc.
Market CapShares × price$201.6B$2.92T$3.13T$43.5B$4.22T
Enterprise ValueMkt cap + debt − cash$255.7B$2.98T$3.21T$54.7B$4.30T
Trailing P/EPrice ÷ TTM EPS23.74x37.82x30.86x28.29x38.53x
Forward P/EPrice ÷ next-FY EPS est.21.51x34.77x25.34x23.30x33.78x
PEG RatioP/E ÷ EPS growth rate1.74x1.35x1.64x2.08x2.16x
EV / EBITDAEnterprise value multiple17.57x20.47x19.72x19.98x29.68x
Price / SalesMarket cap ÷ Revenue7.50x4.07x11.10x5.29x10.14x
Price / BookPrice ÷ Book value/share7.14x9.15x58.49x
Price / FCFMarket cap ÷ FCF28.06x378.98x43.66x26.53x42.72x
Evenly matched — MCD and AMZN each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $23 for AMZN. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs YUM's 5/9, reflecting strong financial health.

MetricMCD logoMCDMcDonald's Corpor…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…YUM logoYUMYum! Brands, Inc.AAPL logoAAPLApple Inc.
ROE (TTM)Return on equity+23.3%+33.1%+146.7%
ROA (TTM)Return on assets+14.5%+11.5%+19.2%+22.8%+34.0%
ROICReturn on invested capital+18.7%+14.7%+24.9%+48.1%+67.4%
ROCEReturn on capital employed+23.3%+15.3%+29.7%+41.7%+69.6%
Piotroski ScoreFundamental quality 0–976658
Debt / EquityFinancial leverage0.37x0.33x1.52x
Net DebtTotal debt minus cash$54.0B$66.2B$81.9B$11.2B$76.4B
Cash & Equiv.Liquid assets$774M$86.8B$30.2B$709M$35.9B
Total DebtShort + long-term debt$54.8B$153.0B$112.2B$11.9B$112.4B
Interest CoverageEBIT ÷ Interest expense6.09x39.96x55.65x5.26x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — AMZN and AAPL each lead in 3 of 6 comparable metrics.

A $10,000 investment in AAPL five years ago would be worth $22,442 today (with dividends reinvested), compared to $13,427 for MCD. Over the past 12 months, AAPL leads with a +47.0% total return vs MCD's -8.6%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs MCD's 0.8% — a key indicator of consistent wealth creation.

MetricMCD logoMCDMcDonald's Corpor…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…YUM logoYUMYum! Brands, Inc.AAPL logoAAPLApple Inc.
YTD ReturnYear-to-date-5.8%+19.7%-10.8%+5.0%+6.2%
1-Year ReturnPast 12 months-8.6%+43.7%-2.1%+7.1%+47.0%
3-Year ReturnCumulative with dividends+2.5%+156.2%+39.5%+21.1%+67.4%
5-Year ReturnCumulative with dividends+34.3%+64.8%+72.5%+40.0%+124.4%
10-Year ReturnCumulative with dividends+157.7%+697.8%+787.7%+200.9%+1174.1%
CAGR (3Y)Annualised 3-year return+0.8%+36.8%+11.7%+6.6%+18.7%
Evenly matched — AMZN and AAPL each lead in 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MCD and AAPL each lead in 1 of 2 comparable metrics.

MCD is the less volatile stock with a 0.11 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 98.4% from its 52-week high vs MSFT's 75.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMCD logoMCDMcDonald's Corpor…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…YUM logoYUMYum! Brands, Inc.AAPL logoAAPLApple Inc.
Beta (5Y)Sensitivity to S&P 5000.11x1.51x0.89x0.19x0.99x
52-Week HighHighest price in past year$341.75$278.56$555.45$169.39$292.13
52-Week LowLowest price in past year$282.15$185.01$356.28$137.33$193.25
% of 52W HighCurrent price vs 52-week peak+83.0%+97.3%+75.8%+92.9%+98.4%
RSI (14)Momentum oscillator 0–10030.981.154.044.969.4
Avg Volume (50D)Average daily shares traded3.0M45.5M32.5M1.6M39.8M
Evenly matched — MCD and AAPL each lead in 1 of 2 comparable metrics.

Analyst Outlook

MCD leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: MCD as "Buy", AMZN as "Buy", MSFT as "Buy", YUM as "Hold", AAPL as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs 10.3% for AAPL (target: $317). For income investors, MCD offers the higher dividend yield at 2.52% vs AAPL's 0.36%.

MetricMCD logoMCDMcDonald's Corpor…AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…YUM logoYUMYum! Brands, Inc.AAPL logoAAPLApple Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHoldBuy
Price TargetConsensus 12-month target$352.25$306.77$551.75$174.38$317.11
# AnalystsCovering analysts62948151110
Dividend YieldAnnual dividend ÷ price+2.5%+0.8%+1.8%+0.4%
Dividend StreakConsecutive years of raises2719814
Dividend / ShareAnnual DPS$7.14$3.23$2.84$1.03
Buyback YieldShare repurchases ÷ mkt cap+1.0%0.0%+0.6%+1.3%+2.1%
MCD leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 1 of 6 categories (Income & Cash Flow). AAPL leads in 1 (Profitability & Efficiency). 3 tied.

Best OverallMcDonald's Corporation (MCD)Leads 1 of 6 categories
Loading custom metrics...

MCD vs AMZN vs MSFT vs YUM vs AAPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MCD or AMZN or MSFT or YUM or AAPL a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus 3. 7% for McDonald's Corporation (MCD). McDonald's Corporation (MCD) offers the better valuation at 23. 7x trailing P/E (21. 5x forward), making it the more compelling value choice. Analysts rate McDonald's Corporation (MCD) a "Buy" — based on 62 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MCD or AMZN or MSFT or YUM or AAPL?

On trailing P/E, McDonald's Corporation (MCD) is the cheapest at 23.

7x versus Apple Inc. at 38. 5x. On forward P/E, McDonald's Corporation is actually cheaper at 21. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus McDonald's Corporation's 2. 81x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — MCD or AMZN or MSFT or YUM or AAPL?

Over the past 5 years, Apple Inc.

(AAPL) delivered a total return of +124. 4%, compared to +34. 3% for McDonald's Corporation (MCD). Over 10 years, the gap is even starker: AAPL returned +1174% versus MCD's +157. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MCD or AMZN or MSFT or YUM or AAPL?

By beta (market sensitivity over 5 years), McDonald's Corporation (MCD) is the lower-risk stock at 0.

11β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 1256% more volatile than MCD relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MCD or AMZN or MSFT or YUM or AAPL?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus 3. 7% for McDonald's Corporation (MCD). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to 4. 9% for McDonald's Corporation. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MCD or AMZN or MSFT or YUM or AAPL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 10. 8% for Amazon. com, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MCD leads at 46. 1% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MCD or AMZN or MSFT or YUM or AAPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus McDonald's Corporation's 2. 81x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, McDonald's Corporation (MCD) trades at 21. 5x forward P/E versus 34. 8x for Amazon. com, Inc. — 13. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.

08

Which pays a better dividend — MCD or AMZN or MSFT or YUM or AAPL?

In this comparison, MCD (2.

5% yield), YUM (1. 8% yield), MSFT (0. 8% yield), AAPL (0. 4% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is MCD or AMZN or MSFT or YUM or AAPL better for a retirement portfolio?

For long-horizon retirement investors, McDonald's Corporation (MCD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

11), 2. 5% yield, +157. 7% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MCD: +157. 7%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MCD and AMZN and MSFT and YUM and AAPL?

These companies operate in different sectors (MCD (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and YUM (Consumer Cyclical) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

MCD, MSFT, YUM pay a dividend while AMZN, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

MCD

Dividend Mega-Cap Quality

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 18%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
Stocks Like

YUM

High-Growth Quality Leader

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Net Margin > 12%
Run This Screen
Stocks Like

AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform MCD and AMZN and MSFT and YUM and AAPL on the metrics below

Revenue Growth>
%
(MCD: 9.4% · AMZN: 16.6%)
Net Margin>
%
(MCD: 31.6% · AMZN: 12.2%)
P/E Ratio<
x
(MCD: 23.7x · AMZN: 37.8x)

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