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MOGO vs ATLC vs AFRM vs UPST vs CACC

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MOGO
Mogo Inc.

Software - Infrastructure

TechnologyNASDAQ • CA
Market Cap$25M
5Y Perf.-91.7%
ATLC
Atlanticus Holdings Corporation

Financial - Credit Services

Financial ServicesNASDAQ • US
Market Cap$1.17B
5Y Perf.+103.3%
AFRM
Affirm Holdings, Inc.

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$22.44B
5Y Perf.-52.8%
UPST
Upstart Holdings, Inc.

Financial - Credit Services

Financial ServicesNASDAQ • US
Market Cap$2.78B
5Y Perf.-56.2%
CACC
Credit Acceptance Corporation

Financial - Credit Services

Financial ServicesNASDAQ • US
Market Cap$5.45B
5Y Perf.+22.7%

MOGO vs ATLC vs AFRM vs UPST vs CACC — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MOGO logoMOGO
ATLC logoATLC
AFRM logoAFRM
UPST logoUPST
CACC logoCACC
IndustrySoftware - InfrastructureFinancial - Credit ServicesSoftware - InfrastructureFinancial - Credit ServicesFinancial - Credit Services
Market Cap$25M$1.17B$22.44B$2.78B$5.45B
Revenue (TTM)$69M$704M$3.20B$1.08B$2.32B
Net Income (TTM)$8M$133M$382M$49M$453M
Gross Margin67.8%56.3%62.6%95.2%98.7%
Operating Margin-3.9%22.7%10.2%5.1%47.6%
Forward P/E8.7x62.5x14.7x11.3x
Total Debt$86M$6.54B$7.85B$1.85B$6.35B
Cash & Equiv.$9M$621M$1.35B$657M$501M

MOGO vs ATLC vs AFRM vs UPST vs CACCLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MOGO
ATLC
AFRM
UPST
CACC
StockJan 21May 26Return
Mogo Inc. (MOGO)1008.3-91.7%
Atlanticus Holdings… (ATLC)100203.3+103.3%
Affirm Holdings, In… (AFRM)10047.2-52.8%
Upstart Holdings, I… (UPST)10043.8-56.2%
Credit Acceptance C… (CACC)100122.7+22.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: MOGO vs ATLC vs AFRM vs UPST vs CACC

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: ATLC and CACC are tied at the top with 3 categories each (5-stock set) — the right choice depends on your priorities. Credit Acceptance Corporation is the stronger pick specifically for profitability and margin quality and capital preservation and lower volatility. UPST also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MOGO
Mogo Inc.
The Defensive Pick

MOGO is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.88, current ratio 1.50x
Best for: sleep-well-at-night
ATLC
Atlanticus Holdings Corporation
The Banking Pick

ATLC carries the broadest edge in this set and is the clearest fit for long-term compounding and valuation efficiency.

  • 25.1% 10Y total return vs CACC's 184.8%
  • PEG 1.01 vs CACC's 1.15
  • Beta 1.81, yield 0.8%, current ratio 1.76x
  • Lower P/E (8.7x vs 11.3x), PEG 1.01 vs 1.15
Best for: long-term compounding and valuation efficiency
AFRM
Affirm Holdings, Inc.
The Growth Angle

Among these 5 stocks, AFRM doesn't own a clear edge in any measured category.

Best for: technology exposure
UPST
Upstart Holdings, Inc.
The Banking Pick

UPST ranks third and is worth considering specifically for growth exposure.

  • Rev growth 58.9%, EPS growth 131.3%
  • 58.9% NII/revenue growth vs CACC's 8.6%
Best for: growth exposure
CACC
Credit Acceptance Corporation
The Banking Pick

CACC is the #2 pick in this set and the best alternative if income & stability and bank quality is your priority.

  • beta 1.61
  • NIM 17.8% vs UPST's 5.1%
  • 18.3% margin vs UPST's 5.0%
  • Beta 1.61 vs UPST's 2.96
Best for: income & stability and bank quality
See the full category breakdown
CategoryWinnerWhy
GrowthUPST logoUPST58.9% NII/revenue growth vs CACC's 8.6%
ValueATLC logoATLCLower P/E (8.7x vs 11.3x), PEG 1.01 vs 1.15
Quality / MarginsCACC logoCACC18.3% margin vs UPST's 5.0%
Stability / SafetyCACC logoCACCBeta 1.61 vs UPST's 2.96
DividendsATLC logoATLC0.8% yield; the other 4 pay no meaningful dividend
Momentum (1Y)ATLC logoATLC+45.6% vs UPST's -37.6%
Efficiency (ROA)CACC logoCACC5.1% ROA vs UPST's 1.7%, ROIC 10.4% vs 1.7%

MOGO vs ATLC vs AFRM vs UPST vs CACC — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MOGOMogo Inc.

Segment breakdown not available.

ATLCAtlanticus Holdings Corporation
FY 2025
Merchant Fees
63.7%$197M
Other Revenue
36.3%$112M
AFRMAffirm Holdings, Inc.
FY 2025
Merchant Network
79.2%$883M
Virtual Card Network
20.8%$231M
UPSTUpstart Holdings, Inc.
FY 2025
Servicing Fees, Net
51.7%$157M
Servicing Fees
33.0%$100M
Borrower Fees
9.7%$29M
Collection Agency Fees
4.8%$14M
Other Fees
0.9%$3M
CACCCredit Acceptance Corporation

Segment breakdown not available.

MOGO vs ATLC vs AFRM vs UPST vs CACC — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCACCLAGGINGUPST

Income & Cash Flow (Last 12 Months)

CACC leads this category, winning 3 of 6 comparable metrics.

AFRM is the larger business by revenue, generating $3.2B annually — 46.2x MOGO's $69M. CACC is the more profitable business, keeping 18.3% of every revenue dollar as net income compared to UPST's 5.0%. On growth, MOGO holds the edge at -4.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMOGO logoMOGOMogo Inc.ATLC logoATLCAtlanticus Holdin…AFRM logoAFRMAffirm Holdings, …UPST logoUPSTUpstart Holdings,…CACC logoCACCCredit Acceptance…
RevenueTrailing 12 months$69M$704M$3.2B$1.1B$2.3B
EBITDAEarnings before interest/tax$5M$124M$533M$68M$579M
Net IncomeAfter-tax profit$8M$133M$382M$49M$453M
Free Cash FlowCash after capex$3M$788M$787M-$146M$1.1B
Gross MarginGross profit ÷ Revenue+67.8%+56.3%+62.6%+95.2%+98.7%
Operating MarginEBIT ÷ Revenue-3.9%+22.7%+10.2%+5.1%+47.6%
Net MarginNet income ÷ Revenue+10.9%+17.3%+11.9%+5.0%+18.3%
FCF MarginFCF ÷ Revenue+4.6%+89.8%+24.6%-15.4%+45.4%
Rev. Growth (YoY)Latest quarter vs prior year-4.1%-65.8%
EPS Growth (YoY)Latest quarter vs prior year+42.4%+49.7%-169.2%+43.2%
CACC leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

MOGO leads this category, winning 3 of 7 comparable metrics.

At 13.1x trailing earnings, ATLC trades at a 97% valuation discount to AFRM's 449.1x P/E. Adjusting for growth (PEG ratio), CACC offers better value at 1.41x vs UPST's 4.49x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMOGO logoMOGOMogo Inc.ATLC logoATLCAtlanticus Holdin…AFRM logoAFRMAffirm Holdings, …UPST logoUPSTUpstart Holdings,…CACC logoCACCCredit Acceptance…
Market CapShares × price$25M$1.2B$22.4B$2.8B$5.4B
Enterprise ValueMkt cap + debt − cash$82M$7.1B$28.9B$4.0B$11.3B
Trailing P/EPrice ÷ TTM EPS-2.53x13.14x449.07x64.44x13.92x
Forward P/EPrice ÷ next-FY EPS est.8.65x62.49x14.69x11.33x
PEG RatioP/E ÷ EPS growth rate1.53x4.49x1.41x
EV / EBITDAEnterprise value multiple23.66x41.80x209.99x50.13x9.98x
Price / SalesMarket cap ÷ Revenue0.48x1.66x6.96x2.58x2.35x
Price / BookPrice ÷ Book value/share0.43x2.49x7.48x3.90x3.87x
Price / FCFMarket cap ÷ FCF1.85x37.29x5.18x
MOGO leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

CACC leads this category, winning 6 of 9 comparable metrics.

CACC delivers a 29.4% return on equity — every $100 of shareholder capital generates $29 in annual profit, vs $7 for UPST. MOGO carries lower financial leverage with a 1.05x debt-to-equity ratio, signaling a more conservative balance sheet compared to ATLC's 10.84x. On the Piotroski fundamental quality scale (0–9), CACC scores 8/9 vs ATLC's 3/9, reflecting strong financial health.

MetricMOGO logoMOGOMogo Inc.ATLC logoATLCAtlanticus Holdin…AFRM logoAFRMAffirm Holdings, …UPST logoUPSTUpstart Holdings,…CACC logoCACCCredit Acceptance…
ROE (TTM)Return on equity+9.7%+21.8%+11.2%+6.6%+29.4%
ROA (TTM)Return on assets+4.2%+2.1%+3.1%+1.7%+5.1%
ROICReturn on invested capital-1.7%+2.4%-0.7%+1.7%+10.4%
ROCEReturn on capital employed-2.9%+3.1%-0.9%+2.4%+14.7%
Piotroski ScoreFundamental quality 0–943658
Debt / EquityFinancial leverage1.05x10.84x2.56x2.32x4.17x
Net DebtTotal debt minus cash$77M$5.9B$6.5B$1.2B$5.9B
Cash & Equiv.Liquid assets$9M$621M$1.4B$657M$501M
Total DebtShort + long-term debt$86M$6.5B$7.9B$1.9B$6.4B
Interest CoverageEBIT ÷ Interest expense2.11x0.90x1.88x1.66x4.60x
CACC leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

ATLC leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in ATLC five years ago would be worth $22,886 today (with dividends reinvested), compared to $426 for MOGO. Over the past 12 months, ATLC leads with a +45.6% total return vs UPST's -37.6%. The 3-year compound annual growth rate (CAGR) favors AFRM at 78.0% vs MOGO's -24.3% — a key indicator of consistent wealth creation.

MetricMOGO logoMOGOMogo Inc.ATLC logoATLCAtlanticus Holdin…AFRM logoAFRMAffirm Holdings, …UPST logoUPSTUpstart Holdings,…CACC logoCACCCredit Acceptance…
YTD ReturnYear-to-date+3.0%+18.1%-9.0%-36.7%+15.2%
1-Year ReturnPast 12 months-5.5%+45.6%+30.7%-37.6%+7.9%
3-Year ReturnCumulative with dividends-56.7%+179.3%+464.2%+116.7%+17.1%
5-Year ReturnCumulative with dividends-95.7%+128.9%+24.7%-69.8%+23.3%
10-Year ReturnCumulative with dividends-83.0%+2511.3%-30.7%-1.6%+184.8%
CAGR (3Y)Annualised 3-year return-24.3%+40.8%+78.0%+29.4%+5.4%
ATLC leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — ATLC and CACC each lead in 1 of 2 comparable metrics.

CACC is the less volatile stock with a 1.61 beta — it tends to amplify market swings less than UPST's 2.96 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ATLC currently trades 97.4% from its 52-week high vs MOGO's 27.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMOGO logoMOGOMogo Inc.ATLC logoATLCAtlanticus Holdin…AFRM logoAFRMAffirm Holdings, …UPST logoUPSTUpstart Holdings,…CACC logoCACCCredit Acceptance…
Beta (5Y)Sensitivity to S&P 5001.88x1.81x2.72x2.96x1.61x
52-Week HighHighest price in past year$3.83$80.42$100.00$87.30$565.14
52-Week LowLowest price in past year$0.91$45.74$42.09$23.96$401.90
% of 52W HighCurrent price vs 52-week peak+27.2%+97.4%+67.4%+33.2%+92.5%
RSI (14)Momentum oscillator 0–10045.566.663.142.767.0
Avg Volume (50D)Average daily shares traded33K66K5.3M4.8M179K
Evenly matched — ATLC and CACC each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: ATLC as "Buy", AFRM as "Buy", UPST as "Buy", CACC as "Hold". Consensus price targets imply 55.8% upside for UPST (target: $45) vs -10.6% for ATLC (target: $70). ATLC is the only dividend payer here at 0.83% yield — a key consideration for income-focused portfolios.

MetricMOGO logoMOGOMogo Inc.ATLC logoATLCAtlanticus Holdin…AFRM logoAFRMAffirm Holdings, …UPST logoUPSTUpstart Holdings,…CACC logoCACCCredit Acceptance…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHold
Price TargetConsensus 12-month target$70.00$80.77$45.17$540.00
# AnalystsCovering analysts6332218
Dividend YieldAnnual dividend ÷ price+0.8%
Dividend StreakConsecutive years of raises0
Dividend / ShareAnnual DPS$0.65
Buyback YieldShare repurchases ÷ mkt cap+0.3%+6.0%+1.1%0.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

CACC leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). MOGO leads in 1 (Valuation Metrics). 1 tied.

Best OverallCredit Acceptance Corporati… (CACC)Leads 2 of 6 categories
Loading custom metrics...

MOGO vs ATLC vs AFRM vs UPST vs CACC: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MOGO or ATLC or AFRM or UPST or CACC a better buy right now?

For growth investors, Upstart Holdings, Inc.

(UPST) is the stronger pick with 58. 9% revenue growth year-over-year, versus 8. 6% for Credit Acceptance Corporation (CACC). Atlanticus Holdings Corporation (ATLC) offers the better valuation at 13. 1x trailing P/E (8. 7x forward), making it the more compelling value choice. Analysts rate Atlanticus Holdings Corporation (ATLC) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MOGO or ATLC or AFRM or UPST or CACC?

On trailing P/E, Atlanticus Holdings Corporation (ATLC) is the cheapest at 13.

1x versus Affirm Holdings, Inc. at 449. 1x. On forward P/E, Atlanticus Holdings Corporation is actually cheaper at 8. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Atlanticus Holdings Corporation wins at 1. 01x versus Credit Acceptance Corporation's 1. 15x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — MOGO or ATLC or AFRM or UPST or CACC?

Over the past 5 years, Atlanticus Holdings Corporation (ATLC) delivered a total return of +128.

9%, compared to -95. 7% for Mogo Inc. (MOGO). Over 10 years, the gap is even starker: ATLC returned +25. 1% versus MOGO's -83. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MOGO or ATLC or AFRM or UPST or CACC?

By beta (market sensitivity over 5 years), Credit Acceptance Corporation (CACC) is the lower-risk stock at 1.

61β versus Upstart Holdings, Inc. 's 2. 96β — meaning UPST is approximately 84% more volatile than CACC relative to the S&P 500. On balance sheet safety, Mogo Inc. (MOGO) carries a lower debt/equity ratio of 105% versus 11% for Atlanticus Holdings Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — MOGO or ATLC or AFRM or UPST or CACC?

By revenue growth (latest reported year), Upstart Holdings, Inc.

(UPST) is pulling ahead at 58. 9% versus 8. 6% for Credit Acceptance Corporation (CACC). On earnings-per-share growth, the picture is similar: Upstart Holdings, Inc. grew EPS 131. 3% year-over-year, compared to 22. 2% for Mogo Inc.. Over a 3-year CAGR, AFRM leads at 33. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MOGO or ATLC or AFRM or UPST or CACC?

Credit Acceptance Corporation (CACC) is the more profitable company, earning 18.

3% net margin versus -19. 2% for Mogo Inc. — meaning it keeps 18. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CACC leads at 47. 6% versus -5. 2% for MOGO. At the gross margin level — before operating expenses — CACC leads at 98. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MOGO or ATLC or AFRM or UPST or CACC more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Atlanticus Holdings Corporation (ATLC) is the more undervalued stock at a PEG of 1. 01x versus Credit Acceptance Corporation's 1. 15x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Atlanticus Holdings Corporation (ATLC) trades at 8. 7x forward P/E versus 62. 5x for Affirm Holdings, Inc. — 53. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UPST: 55. 8% to $45. 17.

08

Which pays a better dividend — MOGO or ATLC or AFRM or UPST or CACC?

In this comparison, ATLC (0.

8% yield) pays a dividend. MOGO, AFRM, UPST, CACC do not pay a meaningful dividend and should not be held primarily for income.

09

Is MOGO or ATLC or AFRM or UPST or CACC better for a retirement portfolio?

For long-horizon retirement investors, Atlanticus Holdings Corporation (ATLC) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (0.

8% yield). Affirm Holdings, Inc. (AFRM) carries a higher beta of 2. 72 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (ATLC: +25. 1%, AFRM: -30. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MOGO and ATLC and AFRM and UPST and CACC?

These companies operate in different sectors (MOGO (Technology) and ATLC (Financial Services) and AFRM (Technology) and UPST (Financial Services) and CACC (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MOGO is a small-cap quality compounder stock; ATLC is a small-cap high-growth stock; AFRM is a mid-cap high-growth stock; UPST is a small-cap high-growth stock; CACC is a small-cap deep-value stock. ATLC pays a dividend while MOGO, AFRM, UPST, CACC do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MOGO

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Net Margin > 6%
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ATLC

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 26%
  • Net Margin > 10%
Run This Screen
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AFRM

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Net Margin > 7%
Run This Screen
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UPST

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 29%
  • Gross Margin > 57%
Run This Screen
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CACC

Steady Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 10%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform MOGO and ATLC and AFRM and UPST and CACC on the metrics below

Revenue Growth>
%
(MOGO: -4.1% · ATLC: 53.3%)
Net Margin>
%
(MOGO: 10.9% · ATLC: 17.3%)

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